Vertica Fitness Introduction

FRANCHISE INTRODUCTION Sean Hansen 916 757 3123 Sean@VerticaFitness.com

Dennis Mulgannon 408 318 5606 Dennis@VerticaFitness.com

3957 E. Speedway Blvd. #201  Tucson, AZ 85712 www.verticafitness.com

The original transformational vertical fitness & mindset training experience

About Us • Overview: Vertica Fitness is a progressive fitness model that provides franchise owners and members the opportunity to be a part of a global movement that empowers all bodies to be their best. Vertica, in collaboration with international partners, is leading the movement to get pole sport into the Olympics.

• Mission: To be the global community uniquely connecting everybody who needs an empowering space to defy gravity.

• Vision: To build one of the most desirable franchise brands, growing strong to over 1,500 studios around the world, establishing vertical fitness as a globally respected sport led by us.

VERTICA CORE CULTURE VALUES • Every body is beautiful: Each person is born with their own unique beauty. Come as you are. There is no need to hide.

You're worth is not based on you weight. Your body is beautiful exactly as it is.

• Every body belongs: We celebrate our differences. We believe the world should be a safe place for all people regardless of their race, gender, orientation, age and abilities.

• Every body can go vertical: Every body has unlimited potential. We believe in working hard, having fun and always striving to be our best. We empower people to dream big, give it all they've got and break through those glass ceilings.

EXCEPTIONAL FRANCHISE OPPORTUNITY JOIN THE FITNESS REVOLUTION THAT IS SWEEPING THE NATION. Part Time Business Franchisee can teach classes or hire 1-2 part-time coaches.

Low Startup Costs

Growing Market Segment Pole sports are one of the fastest growing fitness and competitive sports industries.

Fast Launch Plan

Total investment for a studio can be under

With our training and support, you can be

$135k. Financing available to qualified

open for business in less than two months.

candidates.

Comprehensive Training This is a turnkey business with a complete training program for our franchisees and their coaches.

Olympic Bound Pole Sports are slated to be a demonstration sport at the upcoming Summer Olympics.

Meet the Team Pole National Champion + Franchise Rockstar = Shared Success

Katrina Wyckoff is THE leader in the pole fitness industry.

As an athlete on TEAM USA she won the National Championship, competed at several WORLD CHAMPIONSHIPS and presented pole sport to the Olympic Committee as a delegate to the World Games. As President of the US Pole Sports Federation, Katrina is currently leading the charge to Olympic recognition for the sport.

Katrina has been running pole studios since 2014 and has two successful studios.

She is a sought-after mentor within the pole industry and known for her keen business mind, unmatched dedication, and inspiring vision.

Dennis Mulgannon has helped over 1,200 individuals realize their dreams of entrepreneurship. Dennis’ success stories include Home Care Assistance, Junk King, The Flying Locksmiths, WaveMAX Laundry, Nerds to Go, Surface Experts and Children’s Art Classes. Dennis’ brands have been featured as success stories in Entrepreneur Magazine, Industry Publications and local media. Dennis himself was tapped to lead CNBC’s Be Your Own Boss (BYOB) pilot tv series.

History Timeline Vertica Fitness Franchise Opportunity is Launched

2022

Katrina Elected President of US Pole Sports Federation

2020 2019 2018 2017 2014

Katrina Launches national Mastermind program for pole fitness studio owners

Katrina Opens 2nd Location

Katrina Wins US National Championship

Katrina Opens Her 1st Pole Studio

The foundation of the studio aimed at getting buff and booty for prime time.

Vertica Flex: Stretch classes to help you improve flexibility V-Fit Max: 45 mins of conditioning incorporating the pole.

No joke the new addictive get it on class.

The talk of the town over lunch, and the best kept secret in fitness.

Cardio dance party in heels with easy to follow choreo done with the pole.

Careful you may binge and contract a fun disorder

Defy gravity, get a grip and take your skills to the next level. Beginning through advanced classes that walk you step by step through spins, poses, transitions, and more to learn the tricks and skills on the pole Spinning yourself into your next obsession you can feel guiltless about.

Revenue Streams Monthly Class Subscription $159 per month typical subscription Private Lessons $100 per hour (average)

Boutique Sales ~$2,000 per month Workshops & Special Events ~$2,000 per month

Annual Membership $999 - $1,499

pole positioning to the olympics

Financial Performance (from our FDD) Midtown (2021) Gross Revenue

$146,103

Operating Expenses*

($65,042)

Local Advertising

($12,000)

Royalties**

($12,053)

Net Profit

$57,008

* Expenses include staff/coach compensation ** Royalties and minimum marketing spend are included above to adjust as if operating as a Franchise unit.

Owner Engagement

75%

Owner Coach

Active participant in all studio activities.

• Leads 3 morning classes & 4 afternoon/ evening classes each weekday.

• You control your schedule and do not initially need to hire staff.

• Can add Vertica Coaches (trainers) when the time is right for you.

This is how Katrina started her first studio.

50%

Semi Absentee

Investor/Business owner model.

• Part time work from home or studio up to 20 hours a week.

• Participates in classes when desired, but not actively training members.

• Start with 1-2 Coaches (trainers) This is model Katrina took for both locations when 2nd studio opened.

Apparel & Retail Cheeky yet approachable

Coaching | Mindset | Movement Every body has unlimited potential. We believe in working hard, having fun, and always striving to be our best. We see things not just as they are, but how they can and should be. We help close the gap between where the world is and where we want it to be. We do that through empowering people to dream big, give it all they've got, and break through those glass ceilings.

We engage with our members in person, online, wherever they might be! Our platform goes far beyond the stage…

We're here to change the world. We believe in big things and have a vision for where we are taking this community.

Innovative

Top Rated

User Friendly

Studio Management Champions Are Made When No One Is Watching What do Orange Theory Fitness, Lash Lounge and Vertica have in common? MINDBODY. Studio management is a breeze with the leading technology platform as the foundation of our operations.

From class scheduling to revenue reporting and automated payments, we built Vertica to scale through streamlined operations. You can manage your studio from the kitchen table or the beach!

The Investment Total Startup Costs $136,050 to $190,050 includes Franchise Fee, location, tenant improvements, supplies, marketing program, training, 3-months of working capital and more.

Multi-Unit Opportunities Single Unit Franchise Fee is $49,950. Second Unit $29,950, Third and Subsequent Units Paid in Advance $19,950.

Franchisee Requirements We have fantastic funding programs available for well qualified candidates. We recommend $30k liquid capital, $150k net worth and good credit.

Next Steps: Our Discovery Process Award & Launch

Experience On Boarding & Training Process Begins

Explore Meet our Founder Katrina Wyckoff Learn about our vision, mission and more.

Engage Financial and business model review to help you develop your plan and envision your path to success.

Introduction Take a deep dive into the business opportunity with Dennis Mulgannon.

Receive & Review Overview Material Franchise Introduction Call

• Innovating to become the most exciting new fitness brand • Body image literacy and education • Helping others go vertical in their mind, body and spirit • Mentoring and helping our franchise owners become successful

Brand Contacts We look forward to being part of your journey!

Franchise Development Phone

Email

Website

916.757.3123

Vertica@FranchiseScale.com

www.VerticaFitness.com

Our Team Katrina Wyckoff

Dennis Mulgannon

Sean Hansen

Katrina@VerticaFitness.com

Dennis@VerticaFitness.com

Sean@VerticaFitness.com