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Winning Strategy Both sides benefit from PuroClean’s assistance to veterans


by Mary Vinnedge

uroClean®—a leading national restoration franchise which helps families and businesses overcome the devastating setbacks caused by water, fire, mold, biohazards, and other conditions resulting in property damage—enthusiastically helps U.S. military veterans through its PuroVet program. The company’s president and chief operating officer, former Army Capt. Steve White, is a huge fan of the program and



of assisting veterans in general. He is vice chair of the International Franchise Association’s VetFran Committee (he’ll chair it in 2020 and 2021), which educates veterans about opportunities in entrepreneurship and franchising. “I’ve always been involved in VetFran, and PuroClean has been, too,” White says. “But in 2017, Tim Courtney, our VP of Franchise Development, took it to the next level by creating PuroVet.”

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