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Write landing pages that convert leads. Here’s how.
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Write landing pages that convert leads. Here’s how.
Use personas.
Getting into the mindset of the type of person you want to target prior to writing will improve the overall quality of the landing page.
Make your value statements clear.
Don’t make visitors guess what kind of value your email newsletter, product, or service can provide. Instead, write copy that explains exactly what potential customers are going to get out of doing business with you.
Do A/B conversion optimization testing.
Test multiple landing pages and track analytics to determine which one converts the most leads. This will take the guesswork out of your marketing.
Install Google Analytics.
Be sure to install Google Analytics on your entire website so you can best understand your visitors’ intentions.
Michelle Hummel is CEO of Web Strategy Plus. Contact her at michelle@webstrategyplus.com, visit www.WebStrategyPlus.com.
