Social media strategy

3 TIPS TO DEVELOP A

POWERFUL SOCIAL MEDIA STRATEGY

Create a Customer Profile

Creating a customer profile can help you best define your ideal customer. Questions to answer: How old are they? What is their income? Do they have children?

Research your Competition

You can learn a lot from your competition on social media. List three or four of your top competitors and study their social media strategies.

Build Your Content Strategy

Develop a strong content marketing plan that drives engagement. Delivering fresh content with a mix of blogs, branded posts, infographics and videos.

Michelle Hummel is CEO of www.webstrategyplus.com