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YOUR GUIDE TO FRANCHISING

FIND SUCCESS WITH KID AND PET BRANDS

MEET OUR NEW MEMBERS NOVEMBER | DECEMBER 2024

A Canadian Franchise Association Publication / FranchiseCanada.Online

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Where the Heart Is

Franchise brands are helping Canadians make their homes more organized, attractive, and safer than ever

AT A GLANCE Established: 1998 in Canada; 1980 in U.S. Number of units: Over 390 in Canada Investment range: $210,500 CDN to $293,500 CDN, plus working capital Contact: development@theupsstore.ca 1(888) 875-0007

Non-Traditional Opportunities With The UPS Store®. The UPS Store Canada offers more than the traditional model typically located in strip malls or on main streets. Most recently, we introduced a store-in-store model within Walmart locations in Canada. This new relationship places our brand in direct contact with millions of customers in conjunction with one of Canada's leading retailers. A number of these non-traditional locations are now open in Ontario, Quebec, and Alberta. The UPS Store Canada has an aggressive development plan related to this opportunity. This is a multicentre franchising program and represents a great business opportunity for those who are ready to do the work required of this type of investment.

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CONTENTS FRANCHISE

NOVEMBER/DECEMBER 2024

CANADA

Looking for a franchise? Discover

the best franchise business opportunities available now

Start a business for yourself with the support of a credible franchise system! With hundreds of franchise opportunities, LookforaFranchise.ca is the most comprehensive online directory of legitimate franchises available in Canada. We make searching for a franchise easy— you can find franchises by company name, location, investment, or industry. Begin your search now and realize the dream of running your own business.

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17 COVER STORY

Join the Renovation Revolution From carpets and doors to closets and everyday repairs, we explore companies that take the pain out of making your home the most it can be

FEATURES

Restoration Refresh When disaster strikes, whether on a large, national scale or a closer-to-home repair is needed, these franchises are on standby

www.cfa.ca | www.FranchiseCanada.Online

Child’s (and Pet’s) Play If you live in a home where you often hear the pitter-patter of tiny feet or paws, these franchise opportunities may just be up your alley Your Guide to Franchising We’re taking you through the steps and terms you need to know before starting your franchise journey

Welcome, New Members! New brands from across Canada bringing franchise opportunities to you

Franchise Canada is published by the Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online

DEPARTMENTS

HOMEGROWN & LOCALLY OWNED 100% Canadian Franchise Systems

NEXT GENERATION IN FRANCHISING Seal of Approval Youthful optimism and a gungho attitude were the keys to millennial franchisee Stephen Pendura’s success in the Wise Cracks system

LEADERSHIP PROFILE Earning His Wings A simple idea and a passion for quality took WingsUp! president Darren Czarnogorski from a student looking for inspiration to now being head of his own successful—and growing— franchise system

A DAY IN THE LIFE Sign of the Times How a Calgary couple used franchising to bring a spark of adventure to their retirement

THE FIRST YEAR Pouring Her Heart Out A veteran franchisee came to stake her claim in Canada and found success in the Prairies with Good Earth Coffeehouse

COMING TO CANADA Some Like It Hot HOTWORX, a fitness concept based on infrared sauna technology, cranks up the heat as it eyes expansion to Canada

GIVING BACK Melting Hearts, Not Cones Dairy Queen’s soft serve may give customers brain freeze, but their philanthropy warms hearts

SEASON 8 NOW STREAMING!

SHOW ME THE MONEY 4 Franchises for $500K+

FRANCHISE TUTORIAL Tutorials 17 & 18 This issue: • Territories and Protected Areas • Franchise Growth Formats

COLUMNS

6 PUBLISHER'S MESSAGE 10 CFA CODE OF ETHICS 14 INDUSTRY NEWS 72 ASK THE EXPERTS 77 MARKETPLACE 79 ADVERTISERS’ INDEX 80 FRANCHISE ROUNDUP

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Franchise Canada

November | December 2024

PUBLISHER’S MESSAGE

TURN A NEW LEAF THIS AUTUMN

here’s something about the months between the denouement of summer and the onset of winter that never fails to energize me. Perhaps because of our national emblem, fall feels somehow uniquely Canadian, and though other seasons may overshadow it, for me it’s truly a time of renewal and reflection. At the Canadian Franchise Association (CFA), fall is filled with exciting events such as our Franchise Canada Shows in Toronto and Vancouver and is when we look ahead to the next year. Our 2025 events and content lineup are already well underway! Until then, this issue of Franchise Canada covers many topics and sectors that will undoubtedly be of interest to you. If you’re new to the concept of franchising, “Your Guide to Franchising” (page 34) is full of information about where and how to start. While you should always defer to the expertise of the legal and franchise professionals that you enlist to help you in your franchise journey, this is a great place to begin your search for the answer to the question, “Is owing my own business and becoming a franchisee right for me?” On that note, as you use this magazine and other resources (such as LookforaFranchise.ca) to research potential franchise investments, remember that you have another fantastic tool at your disposal: the CFA member logo. This emblem is a sign that these companies adhere to the CFA’s Code of Ethics and are committed to delivering the guidance and support their franchisees need to succeed. Armed with this knowledge, you’ll be able to better determine which franchise is the right fit for you! In this edition, from home improvement brands (page 17) to those that specialize in restoration following disasters of all sorts (page 26), we explore seven CFA members that provide a way to impact the lives of those in their communities in an appreciable way. For those who might be in the market for a business opportunity that errs on the side of adorable, our article highlighting a handful of franchise systems that deliver services to kids and pets might pique your interest (page 30). Of course, this edition is chock-full of stories that illustrate just how far franchising can take you. Our profile on WingsUp! president Darren Czarnogorski, who saw potential in a small Ontario-based restaurant with only

four locations and grew it into a cross-province success story, shows the value in listening to those closest to you (page 55). A unique investment opportunity can be found on page 64 in our story on HOTWORX, a fitness brand new to the CFA community that is warming up to expand into Canada after finding success in the U.S. and overseas, and a devoted Good Earth Coffeehouse location owner brings us through her first challenging but satisfying year in business on page 61. Over on page 67, Dairy Queen takes us through the local-level programs and national charities that it is proud to contribute to year-round. On page 58, an Image360 franchisee discusses how she and her husband turned a “what if” into a “what next” when they purchased their Calgary, Alberta location. And though foundation repair and waterproofing brand Wise Cracks could find a home within our article on restoration companies, its up-andcoming franchisee from Kelowna, B.C. was happy to discuss how the support of the system provided him with success (page 52). As always, our experts have delivered razor-sharp takes on some of your most pressing franchise questions. Evan Hackel from The Learning Network explains the features that take a franchisee training program from good to amazing (page 72), while Daniel So of Dale & Lessmann goes in-depth on what you should consider before selling a franchise for the purpose of purchasing a new one (page 73). Whether you are new to the industry or several franchise units in, you’ll find value in both of their insightful responses. Before we get into the fever pitch of the holiday season, now is the perfect time to consider where you want to see yourself next year, and the year after that, and the year after that. As many of the franchisees in this issue can attest, being a part of a system has provided them with the stability and knowledge to reach levels they never dreamed of on their own. Fast forward to the end of 2025, and will one of them be you?

Sherry McNeil President & CEO, Canadian Franchise Association

6 Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online

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CFA BOARD OF DIRECTORS BOARD CHAIR Ryan Picklyk, A&W Food Services of Canada Inc. PRESIDENT & CEO Sherry McNeil*, Canadian Franchise Association 1ST VICE CHAIR Todd Wylie, Master Mechanic PAST CHAIR David Druker*, The UPS Store Canada SECRETARY & GENERAL COUNSEL

Darrell Jarvis*, Fasken Martineau DuMoulin LLP

PUBLISHER

Canadian Franchise Association (CFA) SENIOR MANAGER, CONTENT & MARKETING

TREASURER Lyn Little, BDO Canada LLP

Lauren Huneault

CHAIR, FRANCHISE SUPPORT SERVICES

EDITOR Rachel Debling

Paul daSilva, RBC

CONTENT PRODUCER Daniel McIntosh

CHAIR, LEGAL & LEGISLATIVE COMMITTEE

GRAPHIC DESIGNER Andrea Lee

Andraya Frith, Osler, Hoskin & Harcourt LLP DIRECTORS

Andrew Arminen, Metal Supermarkets Chuck Farrell, Pizza Pizza Dixie Ho, MBI Brands Joel Levesque, McDonald’s Restaurants of Canada Limited Ken Otto, Redberry Restaurants Nathan Oxford, Jani-King Canada Gary Prenevost, CFE, FranNet John Prittie, TWO MEN AND A TRUCK Canada Thomas Wong, CFE, Kevito Group *Executive Committee member

ADVERTISING SALES Stephanie Philbin AD COORDINATOR Andrea Lee CONTRIBUTING WRITERS

Suzanne Bowness, David Chilton Saggers, Rachel Debling, Joelle Kidd, Gina Makkar, Daniel McIntosh, Stefanie Ucci, Jordan Whitehouse, Kym Wolfe FOR ADVERTISING INFORMATION:

Stephanie Philbin sphilbin@cfa.ca

TO SUBSCRIBE TO Franchise Canada

visit www.FranchiseCanada.Online

The CFA wishes to acknowledge and thank these National Sponsors for their support throughout the year. Find out more about these companies at www.cfa.ca/sponsorship

We invite your comments, questions and suggestions. Please contact us at editor@cfa.ca or cfa.ca/ franchisecanada/franchise-questions.

© 2024, Canadian Franchise Association. All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the publisher. Publications Mail Agreement No. 41043018

LAW FIRMS:

SHOWCASED FRANCHISE:

8 Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online

Legal Disclaimer The opinions or viewpoints expressed herein do not necessarily reflect those of the Canadian Franchise Association (CFA). Where materials and content were prepared by persons and/or entities other than the CFA, the other persons and/or entities are solely responsible for their content. The information provided herein is intended only as general information that may or may not reflect the most current developments. The mention of particular companies or individuals does not represent an endorsement by the CFA. Information on legal matters should not be construed as legal advice. Although professionals may prepare these materials or be quoted in them, this information should not be used as a substitute for professional services. If legal or other professional advice is required, the services of a professional should be sought.

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ou’ve established your franchise brand, have a portfolio of thriving franchise locations (and growing!), and are eager to keep up the momentum. Whether you feel you’ve exhausted suitable markets within your province or you’re just looking for new avenues for expansion, there’s one surefire way to keep up your growth while providing your franchisees with more chances to succeed: turn your attention south of the border, specifically to Florida.

Benefits for franchisor and franchisees Thanks to bilateral treaties established between the U.S. and Canada more than 30 years ago, there are straightforward ways in which you can expand your brand to our southern neighbour. The problem? Many franchise systems aren’t aware of these pathways, and those that are don’t solicit the correct help to ensure their success. First off, prospering south of the border doesn’t necessarily mean engaging with American buyers and suppliers who aren’t familiar with your brand or your business goals. “You don’t have to look to Americans to buy your franchise,” explains Richard Parenteau Sr., an international immigration and senior business consultant with 30 years of industry experience, and the founder of CanAm Immigration. “Every year, thousands of Canadian citizens seek opportunities to immigrate to the U.S., particularly to Florida, by investing in your franchise concept,” adds David S. Gervais, ESQ, president and CEO of New York Immigration Law Group. “Through these investments, they qualify for

David S. Gervais, New York Immigration Law Group, and Richard Parenteau Sr., CanAm Immigration

U.S. business investor visas for themselves and their families. This not only allows them to emigrate but also empowers your most successful partners to pioneer your brand in a new market, with their investment.” Beyond this, you have the chance to invite your existing franchisees to join you in expanding into Florida, assembling a “Dream Team” that puts you in the driver’s seat from day one. By transferring key employees who are crucial to their operations, they too can obtain U.S. business immigration visas for themselves and their families, with the added potential of securing permanent residency (green cards). More importantly, you can manage all your U.S. operations from Canada just as smoothly as you handle your franchise activities within Canada. And let’s not forget Florida’s key advantages: no state income tax, a booming economy, easy access to international markets, and yearround sunny weather—not the toughest of sells! Canadian franchise consultants There’s a unique bilateral agreement between the U.S. and Canada specifically designed for consultants, brokers, and ambassadors to promote trade in services between the two countries. With your expertise and

connections in the franchise industry, you have the opportunity to become a consultant ambassador in the U.S. Imagine promoting Canadian franchisors as they enter the U.S. market and helping American franchises expand into Canada. Plus, you can obtain U.S. business immigration visas for yourself and your family, securing your future while driving growth for your franchise clients— another win! “Through CanAm Immigration and the New York Immigration Law Group, we make the process seamless. Our ‘Dream Team’ of licensed professionals is here to guide you every step of the way. We’re your one-stop shop, where knowledge is power and careful planning leads to success,” emphasizes Parenteau. Putting family first Relocating to a new country can be both exciting and overwhelming, but organizations like CanAm Immigration and the New York Immigration Law Group are here to make the journey smooth and stress-free. Their dedicated “Welcoming Team” is ready to assist you with every detail, from finding the perfect home to ensuring your children are enrolled in the best schools, and even financing support. You’ll have all the help you need to settle into your new life in the U.S., making the transition seamless and helping you feel right at home from day one. Since 1994, CanAm Immigration and the New York Immigration Law Group have been leaders in business immigration, helping over 7,000 businesses secure 27,000 U.S. business immigration visas and permanent residencies.

CanAm Immigration and the New York Immigration Law Group offer free consulting and invite members of the Canadian Franchise Association to explore their educational program. For more information regarding their services, visit www.canamimmigration.com or email rparenteau@canamteam.com.

CODE OF ETHICS

he Canadian Franchise Association (CFA) is dedicated to encouraging and promoting excellence in franchising in Canada. Each member of the Association agrees to abide by the CFA Code of Ethics and to further the Association’s goals of encouraging and promoting ethical franchising in Canada. Each member of the Association agrees to comply with the spirit of this Code of Ethics in its general course of conduct and in carrying out its general policies, standards, and practices. The following are considered by the Association to be important elements of ethical franchising practices: 1. Franchise system and franchise support services members should fully comply with Federal and Provincial laws, and with the policies of the Canadian Franchise Association. 2. A franchisor should provide prospective franchisees with full and accurate written disclosure of all material facts and information pertaining to the matters required to be disclosed in advance to prospective franchisees about the franchise system a reasonable time [at least fourteen (14) days] prior to the franchisee executing any binding agreement relating to the award of the franchise. 3. A ll matters material to the franchise relationship should be contained in one or more written agreements, which should clearly set forth the terms of the relationship and the respective rights and obligations of the parties. 4. A franchisor should select and accept only those franchisees who, upon reasonable investigation, appear to possess the basic skills, education, personal qualities, and financial resources adequate to perform and fulfil the needs and requirements of the franchise. Franchise systems and franchise support services members of the Association should not discriminate based on race, colour, religion, national origin, disability, age, gender, or any other factors prohibited by law. 5. A franchisor should provide reasonable guidance, training, support, and supervision over the business activities of franchisees for the purposes of safeguarding the public interest and the ethical image of franchising, and of maintaining the integrity of the franchise system for the benefit of all parties having an interest in it. 6. Fairness should characterize all dealings between a franchisor and its franchisees. Where reasonably appropriate under the circumstances, a franchisor should give notice to its franchisees of any contractual

default and grant the franchisee reasonable opportunity to remedy the default. 7. A franchisor and its franchisees should make reasonable efforts to resolve complaints, grievances, and disputes with each other through fair and reasonable direct communication, and where reasonably appropriate under the circumstances, mediation or other alternative dispute resolution mechanisms. 8. A franchisor and a franchise support services member should encourage prospective franchisees to seek legal, financial, and business advice prior to signing the franchise agreement. 9. A franchisor should encourage prospective franchisees to contact existing franchisees to gain a better understanding of the requirements and benefits of the franchise. 10. A franchisor should encourage open dialogue with franchisees through franchise advisory councils and other communication mechanisms. A franchisor should not prohibit a franchisee from forming, joining, or participating in any franchisee association, or penalize a franchisee who does so. 11. A franchise support services member in providing products or services to a franchisor or franchisee should encourage the franchises to comply with the spirit of this Code of Ethics. A franchise support services member should not offer or provide products or services if legislative or professional qualification is required to do so unless the franchise support services member has such qualification.

LOOK FOR EXCELLENCE As you investigate the many franchise opportunities available to you, you will see a special logo featured in franchise literature, on franchising websites and in franchise tradeshow booths. This logo identifies franchise systems and franchise support service suppliers as members of the Canadian Franchise Association (CFA). You should be on the lookout for this symbol when researching franchise systems or assembling a team of franchise support professionals to assist in your search. CFA encourages and promotes excellence in franchising in Canada and members of the Association voluntarily agree to follow the CFA’s Code of Ethics in pursuit of these goals. Start your search for your franchise dream with a CFA member. For more on our members, visit LookforaFranchise.ca today.

10 Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online

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ranchisors are challenged to juggle two key objectives that can often seem very opposed: maintaining a unified brand image while empowering franchisees to create customized, local marketing campaigns. Balancing these two priorities requires the right tools and support systems, including a centralized digital marketing platform that allows control at the franchisor level and customization at the franchisee level. When implemented effectively, email marketing doesn’t just provide another communication channel—it becomes a powerful relationshipbuilding tool. By delivering personalized, consistent messages, franchises can connect more deeply with their customers, driving engagement and loyalty. Why Email Marketing? One of the top benefits of email marketing is that it helps franchisees to stay top-of-mind with their customers. Whether it’s a simple “Thank you for subscribing” or a birthday message with a special offer, email is the easiest and most effective way to let your customers know you value them. And the benefits are numerous: • Inspires engagement and loyalty: By delivering personalized content and email campaigns, franchises can capture and keep the attention of recipients. • Establishes expertise and credibility: Email marketing enables franchises to provide content that keeps subscribers up to date about what’s happening, demonstrates expertise, and builds credibility with customers.

• Increases brand awareness: Email marketing is a great way to reinforce a franchise-wide brand identity by showcasing your voice, style, and mission through a direct line to customers and prospects. • Boosts sales: Whatever your target audience looks like, you can encourage a first-time buyer to click “add to cart” or a longtime shopper to stay true to your brand. For franchises to effectively use email marketing and reap these benefits, however, the right solution and controls are key. This is where a centralized solution drives success. 6 Ways Centralized Marketing Drives Franchise Success The best marketing strategy for franchises leverages a centralized platform that balances brand consistency with local flexibility. Here’s how franchisors that take this approach support franchisees in their marketing efforts: 1. Brand consistency across locations: Centralized templates ensure that franchisees can per-

sonalize messages while keeping the brand identity intact. 2. Centralized campaign management: Franchisors can deploy large-scale campaigns from a central platform to ensure every customer receives consistent messaging. 3. Local franchise empowerment: Franchisees are empowered to create localized campaigns that fit their regional markets while staying aligned with the brand’s strategy. 4. Campaign approval process: To safeguard brand standards, franchisors can approve franchisee-generated email campaigns before they go live. 5. Simplified opt-out management: Managing email lists across multiple locations is one of the biggest challenges in franchise marketing. With features like global unsubscribe, customers who opt out are removed from all lists, ensuring compliance. About Constant Contact Constant Contact makes digital marketing easy and effective for franchises around the world. Whether an emerging franchise or a complex franchise group, organizations benefit from our powerful SaaS platform that delivers a simplified marketing experience with less time spent and better results. With cutting-edge technology, best-in-class deliverability, and award-winning customer support, we help franchises maintain brand consistency, empower their franchisees, and support growth.

To learn more about how Constant Contact centralizes email marketing for organizations like yours, visit constantcontact.com/franchise or schedule a call/demo by emailing partners@constantcontact.com.

INDUSTRY NEWS

Your source for what’s happening in Canadian franchising Subway continues to expand its global presence with over 10,000 future restaurant commitments Subway, one of the world’s largest restaurant brands, is reaching new milestones as it makes progress on its global growth strategy to expand its footprint, while delivering a highquality, convenient guest experience around the world. Over the past three years, Subway has signed more than 20 master franchisee agreements, resulting in over 10,000 future restaurant commitments and contributing to over 40 per cent of the brand’s new restaurant openings this year. Seven of the 20 master franchise agreements have been signed in 2024, marking its entry into Paraguay and Mongolia and significantly expanding its presence across France, the Czech Republic, Luxembourg, Belgium, Switzerland, Liechtenstein, Brazil, El Salvador, and Guatemala. In total, these agreements will result in 2,000 future restaurant commitments, with more agreements expected before the year’s end. Subway’s international growth, coupled with its focus on attracting multi-unit operators, including large, national corporate partners, has accelerated new restaurant openings. The brand is on track to more than double the number of new restaurant openings in 2024, compared to 2019 (pre-COVID). “Subway’s global growth strategy of partnering with well-resourced, experienced multi-unit operators is proving to be successful,” says Mike Kehoe, global chief development officer at Subway. “By working with the right partners, we are making significant strides in modernizing our brand image with both new and remodeled restaurants, improving

our overall guest experience, and growing digital sales.” As part of Subway’s smart growth strategy and ensuring restaurants are in the right location, image, and format, the brand is also focused on strengthening its non-traditional business, which accounts for approximately one quarter of its global footprint. This includes signing new and expanded development agreements with brands like Love’s Travel Stops and strengthening long-term retail relationships with leading companies, such as Walmart and Aramark. Subway is also taking advantage of its flexible format to grow its presence in airports, with partners like Areas in Mexico and Spain, as well as on college and hospital campuses. “Subway’s flexible format allows the brand to fit into various retails spaces, with low investment requirements, making it an ideal opportunity for a multi-unit franchisee or national partner looking to expand their portfolio,” says Kehoe. CertaPro Painters raises over half a million for breast cancer research CertaPro Painters recently launched its Paint it Pink campaign for the sixth consecutive year in partnership with the Breast Cancer Research Foundation (BCRF) and Breast Cancer Canada to help raise money in support of breast cancer research. Since 2019, CertaPro’s Paint it Pink has raised $555,000, which equates to approximately 11,000 hours of BCRF research. CertaPro Painters franchisees who participate in Paint it Pink will donate a percentage of every painting project completed between October 1 and November 30, 2024. Local

14 Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online

businesses and CertaPro corporate team members will also participate in fundraising events. CertaPro aims to increase its donations every year, with a goal of achieving $160,000 during the months of October and November 2024. All donations will go to the Breast Cancer Research Foundation in the U.S. and Breast Cancer Canada. If CertaPro reaches its 2024 funding goal, its Paint it Pink campaign will support roughly 3,200 hours of research for BCRF or the equivalent of 64 patients’ enrollment in a BCRF-supported clinical trial. “The idea for Paint it Pink originated from a CertaPro franchisee who lost his wife to breast cancer and asked how our company could spread awareness and support the cause,” says Mike Stone, president and CEO of CertaPro Painters. “As a company, we strongly believe in helping those in need, supporting our employees and franchisees, and serving the local communities where we live. Our Paint it Pink initiative is incredibly important to us as it gives us the opportunity to live our core values and allows us to help pay it forward by supporting BCRF’s mission of achieving prevention and a cure for breast cancer.” CertaPro’s Paint it Pink campaign will consist of several initiatives this year, including: • A Paint it Pink social media campaign will go coast to coast this year and have fun “painting” recognizable North American landmarks pink, including the Golden Gate Bridge, Times Square, the CN Tower, and more! • Participating franchisees will have a dedicated Paint it Pink page on their local CertaPro website with links to important resources and how to get involved.

INDUSTRY NEWS • Many CertaPro franchisees connect with neighbouring businesses to raise awareness by painting them pink during the campaign or partner to host local fundraising events such as a 5K run or picnic. • CertaPro’s corporate team gets involved by participating in a step challenge whereby all donations go to Paint it Pink. Team members donate to participate in the step challenge, and if the goal is met, CertaPro will contribute up to $4,500 in addition to stepping efforts. Anyone can get involved in Paint it Pink by making a donation to support breast cancer research. Whether you’re a business, community member, or individual looking to make a difference, your contribution can help bring us one step closer to a cure. Drama Kids sets the stage for growth with new Canadian master franchisee International children’s drama franchise Drama Kids is celebrating a significant milestone with the recent appointment of Eleanor (Ellie) Reynolds as the master franchisee for Canada. Reynolds, a seasoned professional boasting over 15 years of experience in the franchising industry, combines her wealth of expertise with a profound passion for empowering young minds through drama. In her new role, Reynolds is propelling Drama Kids’ expansion efforts across the country. Her proven track record in amplifying the visibility and success of diverse organizations equips her with a unique perspective to enhance Drama Kids’ presence and impact within the Canadian market. “With my extensive experience, I have cultivated a vast skillset and indepth knowledge about brand development and franchising,” explains Reynolds. “I’m confident that my expertise can bring a positive impact to Drama Kids. Following its recent

rebrand, I believe the timing is ideal for us to realign our mission in Canada, ensuring that Drama Kids sustains its growth and flourishes in 2024 and beyond.” For over four decades, Drama Kids has been unwavering in its commitment to creating a nurturing and empowering environment for its students. Through its noncompetitive approach, it encourages children to be themselves, allowing them to thrive and develop skills that will last a lifetime. Its comprehensive self-development program is designed to build confidence, enhance communication and social skills, nurture self-esteem, foster critical thinking, and much more. Under Reynolds’ leadership, Drama Kids strives to not only enhance its brand presence but also to grow its dynamic network of likeminded franchisees who share the brand’s mission. “The surging demand for this invaluable service in Canada signals an exhilarating opportunity, and I’m keenly aware of its boundless possibilities,” says Reynolds. “One of my primary responsibilities will involve

the recruitment of new franchisees into the Canadian network. Canada remains untapped in terms of quality drama education, and Drama Kids’ innovative approach, coupled with a fresh strategic vision, pledges to create a lasting impact on the lives of children and franchisees alike.” Cadence Franchising reaches its 50-brands-served milestone within two years of launch Cadence Franchising, an agency dedicated to helping franchisors achieve excellence in franchise development, recently announced a milestone reached—50 franchise brands served in two years. The significant milestone validates the industry’s need for the modern solution offered by the company. With a specialized focus on lead nurturing, Cadence delivers sensible CRM solutions, tells compelling brand stories, and crafts exceptional sales experiences for great franchise brands, big and small. The company’s services are designed to maximize interest in the franchise opportunities offered by their clients and

Franchise Canada November | December 2024