Why Dot™? Why Not!

How Dot™ Redefines Marketing for Franchises

BY CHRISTINA PARSONS

Company Bio

Marketing.com is your marketing technology partner providing tailored solutions to help grow your business. Unlike other print and marketing companies, Marketing.com knows that everyone’s dots are different: different goals, different audiences, different communication methods.

Marketing.com excels at connecting platforms, channels, and campaigns to redefine your marketing. A certified Google Premier Partner, Yelp Certified Agency Partner, HIPAA-compliant, FERPA-compliant, HITRUST, SOC, ISO, Master G7, FSC, and SFI, Marketing.com provides you with innovative marketing communication solutions that make connecting the dots easy. We empower you to alleviate the burden of multiple vendors; our strategy is tailored to your marketing needs and focused on connecting you with your target audience.

As a franchiser you are intimately close to the challenges involved in presenting a consistent brand across all properties. It’s critical to maintain brand standards to build a strong, recognizable product that resonates not only with customers, but also with franchisee owners and employees. Sometimes, providing clear guidelines and training simply isn’t enough to present a streamlined image across the board. Add in the challenges of reaching your audience through multiple channels, collaborating with your team, tracking marketing efforts, and making sure everyone has the collateral they need, and you have quite a situation on your hands!

Meet Dot™

More than a centralized ordering system, Dot™ is an advanced through-channel SaaS marketing platform that sits at the center of everything we do at Marketing.com. We understand that everyone has different dots to connect, and Dot™ offers custom solutions as unique as your franchise, executing multi-touch campaigns—from design to implementation to fulfillment to tracking ROI.

Multi-touch Campaign Management

You don’t need us to tell you how crucial a multi-touch marketing campaign is to your business. Fragmentation of digital media has made it increasingly more difficult to reach your target audience through a single channel. Because of this fragmentation, offline advertising has taken on new life. Direct mail and print ads need to combine with digital channels to create a cohesive, holistic approach, and this is especially true with franchises.

This sounds like a lot of work.

With Dot™, your multi-touch campaign is managed with ease across all channels, including print, direct response, email, social media, and digital. Dot™ makes it easy to track and manage your marketing efforts across all channels.

Brand Compliance

A top challenge for franchisers is managing brand compliance, along with ensuring locations have the materials they need. That’s where Dot™ comes in. With a single sign-on, Dot™ gives you full access and control of all your marketing assets and materials, including:

• Local Listing Management

• Social Media Calendar

• Print & Digital Campaign Tracking & Analytics

• Asset Management

• Email

• Direct Mail

• Reviews

• Promotional Products

• Online Ordering & Fulfillment

Custom user permissions allow you choose who sees what depending on their role and location—granting access to order approved templates, guidelines, collateral, and promo items all through a powerful, user-friendly portal. No more rogue ordering from outside locations!

Speaking of branding, your marketing team needs to work together effectively and efficiently to ensure your message is consistent across the board before materials and campaigns roll out to franchise locations. Dot™ provides collaboration and workflow management features that are critical for ensuring your marketing team can accomplish this goal. Dot™’s workflow management allows for proofing, order review and approval, pre-buy campaigns and inventory notifications and replenishment.

Seamless Integration

Your franchise likely has several internal systems in place to help run your business. As a SaaS platform, Dot™ can integrate with those internal systems and connect with your vendors as well as CRM systems, automation platforms, and analytics tools to provide a seamless experience across all systems.

Customizable Analytics Dashboards and Reporting

Like we said before, Dot™ makes it easy to track and manage your marketing efforts across all channels. With customizable dashboards and reporting features, you can track and analyze your marketing campaigns in real-time. Dot™’s analytics dashboard captures automation, sequencing, and interaction, providing you with better insights, performance comparisons, and the ability to optimize marketing return.

An intuitive, mobile-responsive, user-friendly interface allows you to quickly navigate and access the information you need. No more wondering which campaign is performing well vs the other— everything is right at your fingertips with Dot™!

From click to print and everything in between, Marketing.com has got you covered. Dot™ is the ultimate tool for keeping your franchise business running smoothly. Our modern, built-from-theground-up technology integrates seamlessly with your internal systems, and is powered by the support of our expert customer success team. We help you connect the dots of your franchise marketing programs with custom solutions as unique as your business. Because everyone has different dots. As a 2022 Enterprise Top Franchise Supplier, we know franchises! Let’s connect your marketing dots today. n

We’re

From click to print and everything in between, we execute multi-touch campaigns—from design to implementation, fulfillment, and tracking. Marketing.com is your marketing technology partner providing tailored solutions to help grow your business. Centered around technology; powered by people. Never has connecting the dots been this easy.

Our personalized franchise marketing campaigns allow franchisors to optimize local marketing channels while maintaining brand consistency. Marketing.com combines data at a local, regional and corporate level to drive growth from all levels of the franchise organization.

• Marketing Collateral

• Direct Mail

• Signage & Installation

• Warehousing & Fulfillment

• Promotional Products

• Digital Marketing