2024 Convention General Sessions

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GENERAL SESSION SPEAKERS & DESCRIPTIONS State of Franchising Matt Haller, President & CEO, IFA; & Steve Hockett, CEO, Great Clips, Inc. Matt Haller President & CEO at IFA, along with Steve Hockett, IFA’s Incoming Chair of the Board and CEO of Great Clips, will provide the “State of Franchising” in the Opening Session. Together, they will present new IFA economic research exclusively to attendees before it goes public.

A Conversation with Senator Joe Manchin (D-WV) U.S. Senator Joe Manchin, US Senator (D-WV) Sen. Manchin is a key voice for the industry and has proven his leadership skills and courage to work across the aisle and find common ground in Washington, D.C. — and has become a key vote on most major pieces of legislation for franchising. Sen. Manchin says it is time to push back on partisan extremism and get things done. The conversation at IFA as will include his work in Washington protecting the franchise business model and the framework of Americans Together, a new organization that is creating a platform for the middle to connect and empower moderate voices around the country.

21 Ways to Win On and Off the Field Deion Sanders, Head Football Coach at the University of Colorado Interviewed by: Wanda Williams, Head of Global Franchising, YUM! Brands Hear directly from Coach Prime on his formula to ELEVATE and DOMINATE in life. From choosing your team to setting your own thermostat, to the importance of uniforms, Coach Prime will share his formula to leading teams to success. Coach Prime opens #IFA2024 to talk about his meaningful role in coaching, leading, and leaving an impact — lessons you can translate to your business. Super Bowl Champion Deion Sanders had a remarkable career in the NFL, but his real impact came with his next act: coaching. In the suburbs of Texas, Sanders took a job as a high school football coach. He turned raw talent into a team of champions — the same thing you try to do in your business every day. When he moved on to college coaching, his work at Jackson State was about on-field success, education, personal development, and community engagement. Hear about his obsession with time, focus, discipline, hard work, and character development.


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