AD SPECIFICATION GUIDE 2025
FRANCHISE.ORG
AD SPECS
WHITE PAPER ADS
RETARGETING & GEOFENCING
Digital Retargeting/ Email Mapping
Submit up to four for versions of each size Choice of URL
Geofencing
Submit up to four versions of each size Choice of URL
WEBINARS
Title: Up to 10 words, Abstract: 150-250 words, speaker titles and headshots, Logo
(note: you will work directly with webinar team)
Size Options
300w x 250h px
160w x600h px
728w x 90h px 1080w x 150h px
Size Options
300w x 50h px
300w x 250h px
320w x 50h px
320w x 480hpx
AD SPECS
Retargeting,
GIF or animated GIF
Questions?
Please contact: Carly Wooley at cwooley@franchise.org
336w x 280h px JPEG, GIF or animated GIF
IFA PODCAST
Work directly with show producers focused on your insights, thought
or
5-6 minute editorial segment crafted in partnership with show producers to deliver your insights, thought leadership or sales opportunity
AD SPECS
Questions?
AD SPECS
EXHIBITOR ROADMAP CONTENT BUNDLE: INCLUDES THE REQUIREMENTS, LIVE AREA, TRIM, BLEED, AND SUITABLE FILES TYPES OF THE ONE PAGE SPOTLIGHT AND FULL PAGE DISPLAY AD.
Bleed: 0.25” on all sides Full Page Display Ad Example
Document Trim: 5.25” x 8.25”
Live Area: Keep all text within live area
Margin: 0.5” on all sides DO NOT place text in margin
Preset: PDF/X-1a
Bleed: 0.125” on all sides (for full page)
Crops: NONE
Printer Marks: NONE
Registration Marks: NONE
Colors: CMYK
NO Spot color
AD SPECS
Image Resolution: 300DPI at final size is recommended for images. Please be aware the resolution of the images provided in your document will directly affect the visual quality during final production.
Live Area: Keep all text within live area
Margin: 0.5” on all sides DO NOT place text in margin
Bleed: 0.125” on all sides
White paper text: 600 words with title and image, 700 words with title and no image Company Bio: Up to 80 words, Contact: Company address, phone, email address, and website
Headshot of Author:
AD SPECS
Document Trim: 5.25” x 8.25”
Live Area: Keep all text within live area
Margin: 0.5” on all sides DO NOT place text in margin
Bleed: 0.25” on all sides
White Paper
Full Page Ad Example
Preset: PDF/X-1a
Bleed: 0.125” on all sides (for full page)
Crops: NONE
Printer Marks: NONE
Registration Marks: NONE
Colors: CMYK
NO Spot color
AD SPECS
Franchise Opportunities Guide®
Image Resolution: 300DPI at final size is recommended for images. Please be aware the resolution of the images provided in your document will directly affect the visual quality during final production.
Document Trim: 8.25” x 10.875”
Live Area: Keep all text within live area
Margin: 0.5” on all sides DO NOT place text in margin
Bleed: 0.125” on all sides