Lexington-Rockbridge Chamber Guide

ROCKBRIDGE VIRGINIA

Welcome to Rockbridge!

We are thrilled that you have found your way to our big backyard, and we can’t wait for you to experience all our community has to offer. From beautiful scenic drives through our county and lots to explore in our vibrant downtowns, there is something for everyone in Rockbridge County and the Cities of Lexington and Buena Vista. It is our role as the Chamber to ensure that our community is thriving, that our members are gathering to get to know one another, and to support the best interests of our business community.

I am often told that our community lives much bigger than ourselves, and I would have to agree. The abundance of natural resources, stellar restaurants, charming shops, opportunities for employment, and small-town hospitality is what makes Rockbridge a wonderful place to live, work, and play. In this annual guide you will hear stories of the past that are woven into stories of today; those who have fallen into or stumbled upon a wonderful place to call home. We hope that you will visit, explore, and fall in love with our community, just like we all have!

Cheers!

Tracy E. Lyons Executive Director, Chamber of Commerce

Serving Lexington, Buena Vista, and Rockbridge County

Features

Page 18 | Work It

Silicon Holler

Rockbridge is home to cutting edge tech

Page 23 | Live It

Defying the Odds

Local multi-generational family businesses

Page 28 | Love It

The Rockbridge Vibe

New residents share their impressions

Page 37 | Business Directory

Finding a local service provider or retailer is easy with our categorized and alphabetized directory. Our members value your business and are here to help you.

Photo by Janet Gibson.

Hay bales on the way to Raphine

Photo by Pamela Bolling

CHAMBER LEADERSHIP

Chamber Staff

Tracy E. Lyons Executive Director

CHA MBER COMMER CE OF

ving Le xington, Buena Vist a, and Rockbridge County

2025 Officers

Janie Harris, President James River Realty

Corey Bachman, Vice President Virginia Military Institute

Communications Director

Ben Worth, Past President Mountain Gateway Community College

Board of Directors

Jennifer Bell City of Lexington

Bill Braddy Southern Virginia University

Katherine Brinkley Washington & Lee University

Anne Herring Herring Hall/Rockbridge Highlands Realtors

Ward Huffman Huffman Insurance Agencies, Inc.

Susan Kirby Rockbridge Farmers Co-op

Jeff Pufahl Virginia Technology Services

Billy Reid BARC Electric

John Stallard C.H.E.F.S. Catering Co.

Leonard Stewart Carilion Rockbridge Community Hospital

Albert Vargas Goosehead Insurance

Tasha Walsh ConnectionsPlus Healthcare & Hospice

Lauren Welsh JPW Construction, LLC

Sheri Wilcox CornerStone Bank

Kelli Woodard Woodard Family Dental/Washington & Lee University

Chamber of Commerce Serving Lexington, Buena Vista, and Rockbridge County 18 East Nelson Street | Suite 101 | Lexington, Virginia 24450 (540) 463-5375 | info@lexrockchamber.com | lexrockchamber.com

P.O. Box 1153 Lexington, VA 24450

Copyright © 2025 The News-Gazette Corp.

Every effort has been made to insure the accuracy of information contained in this publication. The Chamber of Commerce Serving Lexington, Buena Vista, and Rockbridge County and The News-Gazette Corp. assume no responsibility for incorrect or missing information contained herein. Please contact the Chamber with any additions or corrections. Reproduction in whole or in part without permission of the Chamber and The News-Gazette Corp. is prohibited.

DEMOGRAPHICS & FEATURES

Major NonGovernmental Employers Population

Education

Total Businesses

Capita Income

Total Taxable Sales

Top Employment Sectors

Liberty Hall in the spring. Photo by Chat Stroh.

QUICK FACTS

Our name

Rockbridge County is named for the Natural Bridge of Virginia, located in the southern part of the county. The county was created in 1777, split off from Augusta County to the north. Lexington was established as the county seat. Lexington became an independent city in 1965. Buena Vista was chartered a city in 1892 following a dramatic growth in population fueled by a speculative boom in the western part of Virginia.

Climate

Measurements are from a reporting station in Lexington, VA. Source: USClimateData.com

Average annual precipitation: 40.51 inches

Average

Average

Average

January

July

Average

January

July

snowfall: 14 inches

Helpful Numbers & WEB Addresses

Photo by Amy D’Ambola.

GETTING HERE

Interstate

FROM I-81 SOUTH: Take Exit 175 to reach the southern end of the county at Natural Bridge and Glasgow. Exit 188 onto Route 60 will take you east to Buena Vista, or west to Lexington.

FROM I-81 NORTH: Exit 205 will take you to Raphine, Brownsburg or Vesuvius. Exit 200 to Route 11 South will take you to Fairfield. Exit 195 onto Route 11 South will take you into Lexington.

FROM I-64: Exit 43 to VA 708 will take you to Goshen. Exit 50 to Route 60 East will take you to Lexington.

Airport

Just 30 miles north of Rockbridge County, Shenandoah Valley Regional Airport (SHD) offers a stress-free, convenient travel experience for visitors and residents alike. With daily flights to  major hubs and seamless connections worldwide, SHD makes traveling to and from the Valley easier than ever.

On the day of your flight, enjoy free parking just steps from the terminal, a quick and hassle-free check-in, and seamless baggage transfer to your final destination. Flying from SHD saves time and money compared to larger airports, making it the smart choice for travelers.

Beyond commercial flights, SHD is also a hub for business, corporate, and private aviation. Many local companies rely on SHD’s proximity for efficient travel, supporting key industries such as manufacturing, logistics, and healthcare. Whether you’re visiting the Shenandoah Valley for business or leisure, SHD is your convenient, reliable gateway to the world. Learn more at flyshd.com.

Rail

Rockbridge County is served by both Norfolk Southern and CSX railroads. Norfolk Southern’s tracks run down the eastern side of the county through Buena Vista, Glasgow and Natural Bridge Station. CSX crosses the southeastern and northwestern corners of the county. Amtrak service is available in Staunton, Roanoke, Lynchburg and Charlottesville.

LEXINGTON BUENA VISTA

Courtesy of the Shenandoah Valley Partnership.

Janie Harris & Mary Beth Harris Broker/Owners

Toad Run in autumn.

Photo by Gail MacLeod.

EDUCATION

Two Workforce Education Projects

Add To Area’s

Appeal For Employers

Two extensive renovation projects that will propel workforce education ahead for years to come are coming to fruition this year. The completion of the Wilson Workforce Development Center in downtown Buena Vista and the Rockbridge Innovation Center at Rockbridge County High School gives the Rockbridge area two state-of-the-art technical education and training facilities. The Innovation Center serves high school-age students and the Wilson Workforce Center will offer classes and training to post-high school students and people seeking new skills or a change in career.

The Wilson Workforce Development Center, which will provide training for various manufacturing trades, is named for Buena Vista native Joe Wilson, who made purchase of the former Courtesy Ford dealership building possible. Wilson is a successful businessman and graduate of Parry McCluer High School and Virginia Military Institute known for his philanthropic ventures, including support for the Virginia Community College System.

The manufacturing training center, located in the 18,750-squarefoot building at 2019 Forest Ave., is intended to meet local employers’ existing and future workforce needs, as well as house an entrepreneurial innovation laboratory.

Mountain Gateway Community College (MGCC) received a $3 million Federal grant in October, 2022, to be matched with $750,000 in local funds. The entire project is expected to cost an estimated $5.3 million. MCGG expects the Center will create or retain 110 jobs and generate $2 million in private investment.

Among the heavy trades that will be taught at the center are heating, ventilation and air conditioning (HVAC), electrical and plumbing, diesel mechanic, machine tool, welding, building trades and Commercial Driver’s License (CDL.) All of the training falls under the community college system’s Fast-Forward program, which offers tuition assistance for Virginia residents to train for in-demand jobs.

As work progressed on the Wilson Workforce Center building, the adjacent McCormick Building was also being renovated for use by MGCC. The two adjacent buildings “will almost have a campus feel to them,” said Dr. John Rainone, MGCC president, in an interview with The News-Gazette last fall.

“These two buildings will be connected. There will be landscaping, and some classrooms [within the two structures] will be interchangeable.”

MGCC hosted Business After Hours in the Wilson Workforce Center project in December 2024.

MGCC President John Rainone.

Last fall, MGCC announced that it would vacate its Vista Links Drive facility at the end of the 2024-25 academic year and move all classes to the McCormick Building. MGCC’s Buena Vista complex is expected to provide an economic boost to Buena Vista’s downtown, with students and faculty being within walking distance of restaurants and retail outlets in the downtown area. Projected enrollment for the first year at MGCC’s downtown facilities has been set at 200, with anticipated enrollment growing to between 400 and 500 by the third year, according to Rainone. Practical nursing, massage therapy, general studies and liberal arts are among the classes being taught at the Vista Links Drive center that will relocate downtown. The project is expected to be complete by summer 2025.

Meanwhile, just north of Lexington on the Rockbridge County High School campus, the fifty-year old Floyd S. Kay Vocational Center adjacent to the high school was also getting an extensive makeover, including changing the name to the Rockbridge Innovation Center.

When the Vocational Center opened in 1976, the idea for a high school vocational-tech facility in and of itself was “forward thinking.” In the mid-1960s, Rockbridge County schools were troubled by a large number of students dropping out of classes prematurely, according to the 1980 book “A Brief History of Public Education in Rockbridge County, Lexington, and Buena Vista.”

The superintendent at the time, Floyd S. Kay, oversaw the creation of a committee that addressed the growing concern, which eventually led to a resolution in 1965 that called for the creation of a centrally located vocational-technical center that could cater to all students’ needs rather than just those college-bound. It took eleven years to happen, but the Vo-Tech Center, as it was popularly known, served generations of area students.

Today’s technical education programming is known as Career and Technical Education or CTE. At the occasion of the Rockbridge County School Board’s vote to rename the facility in March 2023, Superintendent Phillip Thompson said, “We’re going through complete renovation all next year. When it’s all said and done at the end of next year and the beginning of the following school year, we should have a relatively brand new facility there — modern, upgraded — with all of the changes and the focus on CTE.”

Ground was broken on the expansion and renovation work in July, 2023. For 2023-24 school year, students made use of temporary structures and creative scheduling. “We have been able to work around, and outside we have some large tents that we heat, and we’ve not really had any issues at all with using them as flexible areas,” said Kurt Bennett, who taught building trades at Rockbridge and managed the renovation. “With the classroom time and the classroom instruction, they’ve built it into the schedule throughout the school, so they have their own area to where they can run their classrooms inside,” he said.

Teachers and administrators were able to turn to resources outside the school as well, using space at Mountain Gateway Community College for the culinary students, and taking others on field trips for additional hands-on experience.

In mid-November 2024, the County School Board and Board of Supervisors toured the nearly completed Center including the culinary arts facility, auto repair, the house building pavilion, nursing and medical training, and the drafting and architecture classroom. The project was completed on schedule and on budget, and reopened for classes at the beginning of the new semester in January 2025.

With these two major projects now coming online, the Rockbridge area can offer greater opportunities for training and technical education to students, and help employers by upgrading the skills and education of our local workforce.

Top left: Members of the Rockbridge County School Board and Board of Supervisors tour the Rockbridge Innovation Center shortly before its completion.

Top right: The culinary arts classroom at the Rockbridge Innovation Center.

RETIREMENT

Rockbridge offers choices in retirement living Private Home, Condo or Community:

Seniors in the Rockbridge area have a broad range of choices in how they approach retirement living. Both long-time residents and recent arrivals are faced with decisions on type of housing, and those choices can change as people age and their circumstances change.

Fortunately, the Rockbridge area offers a variety of options, ranging from traditional homes to retirement communities. Many homes built within the past 20 years or so incorporate accessibility features such as wider doors, bathrooms large enough for a wheelchair, walk-in showers and other amenities that make it easier for older people to age in place. Many older Americans favor living on one level. If you’re in the market for a home and consider it to be the place you hope to age in place, look for features that will facilitate that desire.

The National Institute on Aging offers tips on how a home can be modified to make it safe and convenient for seniors. www.nia. nih.gov/health/aging-place/aging-place-growing-older-home.

Such simple things as sufficient lighting at the top and bottom of stairs are important. If there are stairs in the home, make sure that there are adequate handrails, preferably on both sides of the stairs. Are there grab rails in the shower and/or tub. Sufficient outdoor lighting, with timers or sensors, makes arriving or leaving the house at night safer.

Building a new home or renovating an existing home are the perfect opportunities to make your residence suitable for aging in place. Local architects and builders can recommend features and assist in this process.

For those who would like to remain independent and in their own home, but not have the worry about maintenance of the exterior or the yard, a condominium or townhome may be a good transitional living arrangement. The Rockbridge area doesn’t have many of these but there are several developments such as Sixty West and Weatherburn. There are also condos in downtown Lexington in the Lyric and Sheridan buildings. The top floor of the Gin Hotel is also condominiums.

Downtown offers access to downtown shops, the library and restaurants. The colleges are within easy walking distance. Most have dedicated parking spaces, and some have elevators.

Another option is the retirement community. Kendal at Lexington, a Life Plan (CCRC) community, affiliated with one of twelve Kendal senior living communities located throughout the United States, has been instrumental in building on the existing community of active, engaged seniors here in Rockbridge.

Kendal’s model of continuing care means that new residents can start off in independent living - in apartments or detached cottages and, if needed, progress to assisted living, or nursing care in the Borden Center. Kendal residents pay an entry fee, to join the community, and then monthly fees that vary depending on the type of apartment or cottage they choose. One big service is meals in Kendal’s dining room. Housekeeping, maintenance and utilities are also included.

Above: Kendal at Lexington offers independent living in cottages and apartments. Opposite page, top left: Kendal’s newest neighborhood is the Sunset Ridge cottages. Top center: A Chamber First Fridays held recently at Kendal. Top right: The Sheridan Building in downtown Lexington has condominiums in the Lyric, on the far left, and above the shops to the center and right of the building.

Since opening in 2000 with Phase 1, consisting of 26 cottages, 40 apartments and 24 assisted living studios, Kendal has grown, adding the Borden Center in 2002 with skilled nursing. Two more phases have added more cottages and apartments (now a total of 95 cottages and 55 apartments), and a fitness center with swimming pool, exercise classroom and fitness equipment/ strength training room.

An expanded dining room was opened in 2021 to accommodate the larger population of residents. Most recently, the Borden Nursing Center and Webster Assisted living Center were enlarged and renovated to better facilitate a person-centered model of care. The Borden Center also serves members of the greater Rockbridge area community for those using Medicare, Medicaid, long-term care insurance, or private pay.

Locals that decide to stay in the area after retirement do so for a variety of reasons. For many, family ties, long-standing friendships and generational roots make moving away in retirement unthinkable. For others, it’s the same things that bring newcomers here — a safe, small-town atmosphere, with the added attraction of the cultural and intellectual stimulation provided by our colleges.

A WORLD-CLASS FACILITY

Virginia Horse Center Foundation, Inc. 487 Maury River Rd., Lexington, VA 24450 (540) 464-2950 • www.vahorsecenter.org

Many newcomer retirees, particularly from the northeast US, want a milder climate with shorter winters, but want a location with four distinct seasons.

Many of those who relocate here in retirement remain active physically and mentally. Some may hardly be considered retirees, having retired from direct employment but continuing to consult and do contract work on their own schedule.

Many retirees are active walkers, cyclists, tennis players or golfers. Many go regularly to the Y, take yoga classes or use the fitness center in their community. Many are active in civic organizations such as Rotary and Ruritan clubs. Retirees serve on the boards of local charities, and some have run for public office in the county and cities.

The experience here has been that retirees — both those who are long-time residents, and those who have retired here from other places — add greatly to the social fabric of Rockbridge.

Work IT

Silicon Holler: Rockbridge is home to cutting edge tech

By Joseph Haney

While it may not be the first place you’d think of when listing places where new technologies are being developed — or where existing technologies are being innovated — Rockbridge County has more than a few companies finding ways to enhance the lives of local residents and people throughout the country, from manufacturing energy efficient shelters for military and emergency operations to developing technology that can transmit data through the air with lasers.

Attochron

Tom Chaffee, founder and CEO of Attochron, first began coming across the idea of wireless telecommunication applications for lasers in 1997, during the height of the dot-com boom. During that era, dozens of companies were founded on the idea of taking the ‘fiber’ out of fiber optics.

“Everybody hears ‘fiber optics,’ but a lot of people don’t realize is that ‘optics’ means ‘laser,’” Chaffee said. “And the reason they went with laser in fiber instead of electricity is that a laser can carry way more information. The frequencies are much tighter.” None of the companies that tried to capitalize on what is called free-space optics were able to find success at the time — and all went out of business when the dot-com bubble burst in the early 2000s — but the reason had more to do with science than business practices.

“The light signal [of the laser] interferes with itself when it’s beaming through the air,” Chaffee said. “Basically, with fiber optics when they plug that laser in and send it from here to there they know it’s gonna be pristine the whole way. Nothing’s going to interfere with it unless somebody chops [the line]. But the air, even though we look through the air and can see fine… for a laser, it’s super sensitive.”

Air, he explained, has a refractive index that interferes with the type of laser used in fiber optics, resulting in peaking and dropping of the signal between the origin point and the end point of the laser. While the data does reach its target, it gets corrupted along the way.

“Weather can be a problem, but believe it or not, clear air — especially a partly sunny day — that will change the refractive index constantly,” Chaffee said. “A day that’s more overcast stabilizes the air. It doesn’t make it perfect, but it makes it better. … So there’s been this problem of keeping a quality signal in the air. That’s exactly what Attochron’s success revolves on.”

Chaffee founded Attochron in 2002 to commercialize the idea of using ultrashort pulse lasers (USPL) — instead of the continuous wave lasers used in fiber optics — for free-space optical communications and for most of the past 20-plus years, he has been working on developing the technology. The company was based in New Jersey for the first decade of its existence, but Chaffee relocated to Lexington after Hurricane Sandy in 2012 in order to spend more time with his father who had moved here in 2000.

Attochron’s work and research continued in its new home in the Blue Ridge Mountains. A big leap in the company’s efforts occurred within the past year as they partnered with Lumen Technologies and an unnamed fortune 200 retailer for a local proof of concept test. For three months were able to send data 1.5 miles to the retailer from the area next to a nearby cell tower. The company is now beginning a low-rate production of a hardware product called ALTIS-7, which can both transmit and receive data and hopes to have the first units out the door within the next few months.

Chaffee’s goal with his technology is not to see how far the data can be transmitted, but rather to get it where it needs to go, which more often than not is a mile or so from existing fiber optic lines. It can also serve as a backup source for data to fiber optic lines in the case of damage to the line interrupting the data flow.

Attochron’s technology uses lasers to transmit data.

Photo by Peter Del Vecchio.

BARC Connects: Bringing High-Speed Internet to Rural Communities

BARC Connects, the broadband subsidiary of BARC Electric Cooperative, is on a mission to deliver world-class fiber-optic internet to rural Virginia.

Reliable internet access is more essential than ever, and BARC Connects has been working tirelessly to bridge the digital divide across its five-county service area, including Alleghany, Augusta, Bath, Highland, and Rockbridge.

The company began researching fiber-optic internet solutions in 2017 and launched full-scale infrastructure construction in 2018. Since then, they’ve made remarkable progress, installing nearly 1,500 miles of fiber lines — comprising of approximately 990 miles of aerial mainline, 225 miles of underground lines, and over 170 miles of both aerial and underground drops.

Top: BARC provides fiber broadband service to residential and commercial customers across multiple counties and cities in western Virginia.

Billy Reid, BARC’s Director of Broadband, emphasized that improving the quality of life in the communities they serve is their core mission. The demand for high-speed internet surged after COVID, with so many people working and learning from home. Broadband has become essential for remote work, education, and telehealth services, especially in rural areas. BARC Connects caters to both residential and commercial customers, customizing installations to meet different needs. While residential setups typically involve single dwellings with lower bandwidth requirements, commercial installations are often more complex, requiring higher-speed bandwidth for video conferencing, cloud storage, and large file transfers.

Depending on the layout of a business, fiber installation can involve running cables through conduits, ceilings, crawl spaces, trenching, or aerial connections. Bringing fiber-optic internet to rural areas comes with challenges, especially in regions with difficult terrain like Rockbridge County.

To tackle these obstacles, BARC Connects has secured grant funding to expand its services. Recent funding awards include the Community Connect Grant, which will expand service to approximately 380 members in the Collierstown area, and the Virginia Telecommunications Initiative Grant, which will extend fiber coverage to Buffalo Creek, Spring Valley, and areas north of Route 60 between Lexington and Buena Vista (Conrock North and Conrock South).

Some areas are harder to reach than others due to the terrain, making grant funding crucial. Despite these challenges, fiber installation in Rockbridge and Bath Counties has progressed smoothly. To maximize broadband access, BARC Connects collaborates with other local organizations, including the Rockbridge Area Network Authority (RANA), to ensure fiber reaches communities beyond BARC’s service lines. These partnerships help further the goal of providing fast, reliable internet to as many residents and businesses as possible.

With a strong commitment to innovation and service, BARC Connects is playing a vital role in transforming the digital landscape of rural Virginia — one fiber connection at a time.

Bridging the Digital Divide:

How Virginia Technology Services

is connecting Rockbridge Co.

Virginia Technology Services was founded in 2018 when Dusan Janjic and Jeff Pufahl, two local business owners working on different sides of computer technology, joined forces. Janjic ran a company called Rockbridge Global Village, and was one of the first companies in the area to offer dial-up internet in 1997. He was also among the first to introduce Digital Subscriber Line (DSL) internet to the area. Pufahl had a company called the Computer Doctor and focused on doing computer repairs, as well as installing networks for homes and businesses.

“He does so much more than internet and I do so much more than computer repair, we joined forces and created Virginia Technology Services,” Pufahl said.

A big part of what Virginia Technology Services does is work to get internet to customers, though that’s not always easy in Rockbridge County.

“One of the biggest challenges is the terrain and the lack of infrastructure, but that’s changing quite rapidly,” he said. “We’ve had a lot of government money available for companies to expand internet – specifically fiber internet – to new locations and that money has come now into Rockbridge County over the past few years. Because of the topography of this area, that’s been one of the largest challenges, trying to get internet to some of these remote locations, but it’s the remote locations that draw people in. It’s what drew me in.”

One of the ways that Virginia Technology Services is working to expand internet access within the county is by installing towers in places that can serve as a relay point to a different area. They’re also sending internet wirelessly into some areas of the county where running a physical fiber line is cost-prohibitive.

“We’ve done some pretty creative things in terms of trying to deliver internet to some remote locations,” he said. “We’re able to bring internet to the local community whereas otherwise internet wouldn’t be available.”

They also offer similar services on a smaller scale, setting up bridges between different buildings on the same network, something Pufahl noted began happening more and more as people began working from home during the COVID-19 pandemic.

Farmers are among those who have begun running internet to different out-buildings and have begun using the internet and other technologies as part of running the farm. “They monitor their farms now more with technology,” Pufahl said. “Not only [with] cameras, but down to how much milk a cow yields to egg production… It’s amazing how much technology has moving into farming.”

Top: Dusan Janjic (l) and Jeff Pufahl (r) merged their two companies to form Virginia Technology Services. Left and above: VTS installs security cameras, alarm systems and secure email hosting.

Pufahl and his team still offer repairs on computers and their other services, both in their office on Crossing Lane outside of Lexington and by making house calls. They also offer a wide array of services from smart device installation, secure email hosting, security cameras, alarm systems and cloud integration. They also offer cyber security services and work to educate people on how to be aware of cyber security threats.

“Because of technology, the bad people are becoming more and more creative, and we tell our customers the best way to prevent bad things from happening is not to overreact, but to be vigilant and be protected,” he said. “Human error is the thing that really allows bad things to happen, opening up that email and such.”

Rapid, Resilient,

Ready: How UTS Systems is revolutionizing deployment shelters

UTS Systems in Fairfield manufactures an array of shelters utilized in various expeditionary capacities, including operations by the U.S. Military. They can be utilized for medical services, operational command centers, base camp and billeting, and nearly all of their shelters can be deployed in 20 minutes or less. They also manufacture small shelters that can be attached to vehicles for more rapid deployment.

“When we have to conduct operations in austere environments, we’re able to get the facility up fast, we’re able to power it, we’re able to cool it, we’re able to heat it and then we focus on what other things inside the structure we manufacture to help conduct operations,” said Mike Stolarz, vice-president of business development for UTS.

UTS’s shelters utilize new fabrics and technology to protect what they refer to as the “signature of the shelter” by covering or reducing its thermal and RF signatures.

“When you think of lessons learned in Ukraine right now, the bad guys could see you with drones,” Stolarz explained. “So how do we mask and protect that operation center from those kind of assets? Those are the kind of the things we’re really focused on.”

The manufacturing of these shelters largely takes place at the Fairfield facility, with workers performing a variety of tasks to produce the fabric for the shelter, from welding fabrics together to sewing different types of materials.

“Sewing might seem very simple and

laymen, but it’s not,” Stolarz said. “These are high-tech fabrics and this stuff can’t fail, so our practices [and] our quality initiatives are very strong. This stuff goes out to war fighters so it’s got to work.”

The company also has a metal fabrication facility in Florida — whose operations will soon be moving to Rockbridge County — and a facility in Ohio which produces support technology for the facilities, including air conditioning and heating units and portable generators.

UTS is also producing shelters that are energy efficient by including a “thermal fly” for the shelters — a separate covering that goes over the shelter with a solid top to reflect most of the heat and mesh sides to create air gaps with allow for air flow, which keep the shelters cool in hot areas. For shelters deployed in colder climates,

UTS Systems mobile shelters are in use by military and humanitarian groups around the world.

the shelters include an insulated lining. These additions help reduce the number of heaters and air conditioners needed to keep the interior at a stable temperature.

“Instead of two air conditioners, I only need one now because the tent is so efficient relative to its design,” Stolarz said. “The insulated liners we put in the shelters allow that unit to have one small heater instead of three big ones. That’s a big push for us as well.”

2025 CALENDAR

April

5 Bull & Oyster Fest, Virginia Horse Center

Spring Sidewalk Sale, Downtown Lexington

August

1 First Fridays

8 Music In the Garden, Boxerwood, Honest Labor

8 Friday’s Alive, Davidson Park, Lexington

15 Fridays in the Park with Southpaw, Glen Maury Park

15-17 National Barrel Horse Assoc. Colonial Super Show, Virginia Horse Center

22 Music In the Garden, Boxerwood, The Ruckus 23 Rockbridge Community Festival, Downtown Lexington 29-31 Summer Sidewalk Sale, Downtown Lexington

September

1 Labor Day Celebration, Glen Maury Park

5 Music In the Garden, Boxerwood, Betty & the Hot Flashes

5-6 First Fall Reunions, VMI

6 Rockbridge Beer & Wine Festival, Lime Kiln Theater 11-13 Rockbridge Regional Fair, Virginia Horse Center

18-20 Nuthin’ Fancy Bluegrass Festival, Glen Maury Park

in the Park with Evolution Band, Glen Maury Park

First Fridays, Presidents Panel 6 Friday’s Alive, Davidson Park, Lexington

Rock The Bridge, Downtown Lexington

Music In the Garden, Boxerwood, Hoss & Soss

Maury River Fiddler’s Convention, Glen Maury Park 20 Juneteenth Celebration, Richardson Park

Vaulting Region I Championships, Virginia Horse

19-21 W&L Young Alumni Weekend

23 Chamber of Commerce Candidates Forum

27 8th Annual “Run of the Mill” 5K Race, Brownsburg to Wades Mill

30 Housing Summit

October

3-4 Second Fall Reunions, VMI

4 Harvest Festival, Rockbridge Vineyard & Brewery

11 Mountain Day, Downtown Buena Vista

31 Halloween Downtown Trick or Treating, Downtown Lexington

31 Spooktacular, Downtown Buena Vista

November

5 Annual Meeting and People’s Choice Awards

27 Gobble Wobble 5K and Fun Run

28 Candlelight Procession and Community Tree Lighting, Downtown Lexington

28-30 Festival of Trees, Natural Bridge State Park

29 Small Business Saturday

December 1 Festival of Trees, Natural Bridge State Park

3 Keep The Cheer Here

4 Buena Vista Christmas Parade, Downtown Buena Vista

5 Lexington Christmas Parade, Downtown Lexington

6 Jingle Bell Run, Downtown Lexington

6 Christmas Basket Packing, Virginia Horse Center

6-7 Holiday Open House, Rockbridge Vineyard & Brewery

13 Shop Small Saturday with Downtown Entertainment, Downtown Lexington

19 Church Holiday Open House, Downtown Lexington

LIVE IT

Built to last: How local family businesses defy the odds

Small businesses are the backbone of the American economy, and the Rockbridge area is certainly no exception. As in every community, businesses open and close — there is constant turnover. But, there are businesses here that have thrived for generations.

We have businesses that have been in the same family for six generations, going back to before the Civil War. There are local businesses with four generations of family ownership and other local businesses in their second generation.

Multi-generational family businesses are not that common, though. There is research that would suggest that two-thirds of family businesses don’t progress to a second generation and that very few survive to the third.

lifestyle, while paying less attention to the business. The third generation, having grown up more affluent, without the role model of the founder, often oversees the decline of the business, and concurrently, the source of an affluent lifestyle.

Family businesses have certain advantages, though, over more corporate enterprises. They can be more nimble in responding to change and adversity. There may be family wealth that has accrued though years of prudent management, which can be a source of capital for the business when other sources are unavailable or expensive. Family owners and successors often have a deep sense of responsibility to insure the survival of the business. This can be a great source of strength, but also a source of stress and mental anguish when the business is challenged.

All small businesses face the challenges of competition, changing technologies and markets, and the ups and downs of economic cycles. But family businesses have other challenges in addition. Family business leaders sometimes feel they have to have to make choices that are dictated as much by family dynamics as by the needs of the business. These kinds of dilemmas become more frequent with succeeding generations, especially if there is a mix of family member owners active in the business and other owners who are not active in management. Keeping business and personal issues separate seems to be one key to successful multi-generational businesses.

There is also the phenomenon known colloquially as, “Shirtsleeves to shirtsleeves in three generations.” This refers to the progression from the business founder who often sacrifices time and personal income to grow the business and make it successful. The second generation then takes over a thriving business, and often is tempted to reap the profits and live a more affluent

Multi-generation family businesses often have rich veins of family stories about the business, its owners. and employees. Fires, floods, robberies, and other catastrophes often figure in this lore, but also windfalls and serendipitous events. Many stories also involve eccentric or remarkable characters in the family. All of this adds to the bonds that so many families have with the business.

Certain segments of the economy seem to have had more multi-generation businesses than others. Farming has always been a multi-generational enterprise. Automobile dealerships are one example, though there has been consolidation. Some multi-generation dealers didn’t survive the Great Recession of 2008-2010, and the manufacturers, particularly General Motors, also contracted the number of dealerships. Many local newspapers spanned generations of owner/ publishers until most sold to ever-growing media companies, starting in the 1970s and 80s. Service businesses, such as insurance and real estate brokerage, also are a market segment with multi-generational owners.

We have two local examples profiled here.

The local businesses profiled here are defying the odds and prospering. These businesses have successfully navigated the chasm of generational succession. Merely by existing for many years, through recession and expansion, they, and other local multigeneration businesses are remarkable.

Besides the local businesses profiled here, other local businesses that are multigenerational include, but are not limited to:

Alvin-Dennis

Charles W. Barger & Son Construction

J. F. Brown Real Estate Services

Camp Maxwelton/Camp Lachlan

Cattleman’s Market

Cocoa Mill Chocolate Co.

W.R. Deacon and Sons Timber

Hamric & Sheridan Jewelers

Herring Hall Bed & Breakfast

House Mountain Inn

The Jefferson Florist & Garden

Lexington Valley Vineyard

Lexington Virginia Hotels, Inc.

Magic City Ford

The News-Gazette

Ravenhorst Associates

Roadmap Coffeeworks

Rockbridge Vineyard and Brewery

Spencer Home Center

Sugar Maple Trading Co.

Photo by Amy D’Ambola.

Clark Electric

Family, Technical Expertise and Valued Customers Made Clark Electric Successful

Clark Electric grew out of a family need. In 1990, founder Eddie Clark needed to pick up his daughters from school every day. Family has been interwoven into the business, beginning with a niece and nephew involved from the early days.

Today, Eddie and Jean Clark’s daughter Caitlin is an officer in the company and her husband, Dusty Maxwell, has taken over the day-to-day operations in the field, with Eddie still managing the business side. Dusty has worked with Eddie for over 21 years.

In the 35 years that the business have been in operation, everything has changed — and everything has stayed the same. Clark Electric has been involved in some of the most sophisticated residential projects in and outside of Rockbridge County. Eddie had a strong background in commercial and industrial construction when he started the business and it’s been a pleasure to work on some of the growing businesses including Devils Backbone Brewing and Outpost, W.R. Deacon Timber Inc., Southern Virginia University, House Mountain Inn, Young Life Rockbridge Alum Springs are just a few.

If you think of developing human capital as success, Clark Electric has provided the foundation for many folks exploring the electrical and construction businesses. Former employees are leading in their fields at BARC, VMI, Munters, Nielsen and a few that have started their own businesses. Dusty is a good, patient teacher who is happy to mentor young people exploring the trade. He has also worked with the RCHS CTE program and Robyn Sherman to bring more folks into the field.

By focusing on technology, sustainability and customer relations, Clark Electric is positioning itself for the future. Eddie and Dusty have been learning and working with clients on smart home integration, EV charging stations, and home energy storage solutions. Many homes and businesses in our area have aging electrical systems and they have a lot of experience in updating, upgrading, rewiring, and replacing whole systems or just components. Likewise, they’ve developed some niche capabilities in industrial system design over the years, and they’re eager to continue growing that business as well.

Speaking of the future, succession planning is an issue for most every family business. Clark Electric has worked with a core group of contractors throughout the decades and some of them, just like Eddie, are looking at semi-retirement. They would like to engage with some of the new businesses in the Rockbridge area to form relationships and partnerships.

Eddie said, “Most importantly, we’ve been fortunate to develop good partnerships with great contractors over the years and we look forward to continuing to work well with new and old friends in the building trades.  We love this community and we hope to be working in it and for it for years to come.”

Shaner’s Greenhouses

Very few businesses can say they have been around since 1843, and few still have been in the same family for all that time.

Shaner’s Greenhouses may not just be the oldest business in the area still owned by the same family, but possibly the oldest family business in the state still operating at its original location.

Now in its sixth generation, owners Mitchell and Laura Shaner have been in the business for 45 years. Anne McClung’s book, “Dried Apples and Other Vanishing Memories of Rockbridge County” has a chapter with an interview with Mitchell’s father, Joe C. “Pete” Shaner, Jr., who said that his great-great grandfather, George Bare Shaner moved to Rockbridge from Lancaster County, Pennsylvania and started a business selling vegetables to VMI.

The business evolved from cutting ice and truck gardening along the Maury River, to growing vegetables and cut flowers. Flowers were shipped around the state, starting in the 1930s and into the early 2000s. Mitchell’s father, Pete Shaner, in Anne McClung’s interview, recalled selling dozens of large chrysanthemums to be made into corsages that young college men would give to their dates for football games.

Bedding and potted plants have also been a staple of the greenhouses. In the 1940s and 50s, the Shaners operated a flower shop on Washington Street.

Other ventures have included raising beef cattle. Today, the business is more seasonal with an emphasis on spring annuals, vegetables and herbs.

The Shaners have also actively developed much of the land that the family held along Maury River Road and Greenhouse Road.

Laura Shaner noted. “For any small farm or family business to succeed first and foremost you must thank the many loyal customers and employees over the years. Secondly, good succession or estate planning is needed. Thirdly, an overriding sense of stewardship is important. Challenges come and go, things change and evolve, but new opportunities are around the corner. “

Mitchell and Laura’s sons Jackson and Gabe Shaner are working in Charleston, SC now in a landscaping business, but plan to come back to the area, and would become the seventh generation of Shaners in the business. With their acquired skills in landscaping and hardscaping, that could be a new avenue for the business.

Laura Shaner noted, when talking about the longevity of the business, that each generation has to adapt the business to the needs and the economy of the times. The Shaner family has shown itself to be excellent examples of this over the generations.

Huffman Insurance

Local service has helped Huffman Insurance Agencies thrive

Insuring the property and lives of Rockbridge area families and businesses has been the focus of Huffman Insurance Agencies for over 50 years, and two generations.

Current owner Ward Huffman’s parents, Bolivar and Hazel Huffman started the business in 1968. The agency was first located in the back room of Hazel’s business, the Knit- Knac Shop in downtown Lexington. The Knit- Knac Shop was one of the first woman-owned businesses in Lexington. As the insurance business grew, it took over the rest of the shop space and Hazel closed her shop. At one time it was truly a family business with Bolivar, Hazel, Ward and his brother Stan all working in the office.

The agency has grown over the years, expanding into new communities. Ward said in a recent interview, “We acquired Chittum Insurance in 2000 and the McCormick Agency in Buena Vista in 2001. We took over two agencies in Staunton in 2016 and one in Bath County and one in Alleghany County in 2018. In 2020 we went from just representing Nationwide and a few other companies to representing many different companies and becoming a true independent agency.”

Over 57 years the agency has evolved with the times. It has continued to grow and add staff. Technology and carriers have changed over the years, and the Huffmans have learned to adapt to new ideas and ways of doing business. They are proud to have made the business into one of the top insurance agencies in the Valley while maintaining that family-owned business feel.

Ward said, “Like any business, there are always challenges. When you are a second generation business, it’s a challenge to be able to establish your own identity as well as maintain the goodwill created by your parents.”

“Insurance is always changing especially post-Covid when everything went crazy. Rates have been increasing over the past few years and that’s a challenge. You want to be able to provide the best coverages to your customers but still be mindful of the cost.”

“In recent years carriers have tightened their underwriting rules, and the cost of repairs has skyrocketed. The insurance industry has driven this need to save money versus having the right coverages with all their continuous commercials touting savings. It’s been a challenge to convince people that cheaper is not always better but the right coverage for the right value is important.”

When asked why they though their business has survived for over half a century, the Huffmans said, “We care about our customers and our community. To us, every customer is important, and we try to treat each one as though they are our only customer and be an advocate for them. We try not to be an 800 number or internet company, and we strongly believe that the phrase “shop local” is one, that in a small community such as ours, we must live by. To that end, we are very involved in the community and try to give back as much as we can.”

Ward has been in the business for 38 years, and Whitney for 28 years. When asked about a third generation in the business, they said that their children have taken different paths, but that they plan to stay in the business for many more years.

“Our outlook for the future is very strong. We plan to continue to grow and help our customers. We feel blessed that we are fortunate enough to live and work where we do, and feel it is essential to serve our communities however we can.”

That’s a recipe for success in any business.

James Wm. Moore Real Estate Co.

Rooted in community, driven by excellence in Real Estate

When your family has been a part of the Rockbridge area since before there was even a Rockbridge County, you have a deep appreciation for the land and the area’s history. Will Moore’s ancestors settled here before 1750, and the family has been here ever since.

James Wm. Moore Real Estate Co. was founded in 1988, with a passion for our naturally and historically rich corner of Virginia. The firm is well into its second generation of ownership. Founder Jim Moore has been in the real estate business for over 50 years.

Will Moore, Jim’s son, is a graduate of Washington and Lee University, and now serves as Principal Broker and President following the leadership of his father. Will has been involved in an official capacity for 11 years, and unofficially for 26 years before that. Will’s mother, Jeri, was an agent with the company for many years as well.

Will said,”Every successful transaction for a client is a success story for us. We have been fortunate to work with amazing clients and properties. This experience includes successfully marketing some of the highest quality land, commercial, and residential properties in the Shenandoah Valley and western mountains of Virginia.”

Significant transactions include: the sale of the 600-plus acre Cascades Farm (the first farm in Rockbridge County to ever sell for over $1 million); the sale of historic Rockbridge Alum Springs; the sale of historic Greyledge Farm in Botetourt County; the sale of historic Forest Oaks; and successfully selling many of Lexington’s most important historic properties including over 100,000 square feet of commercial space in downtown Lexington.

The family realizes that change is constant in every business. Will said, “We have adapted to changing markets and industry trends through our involvement in our REALTOR professional associations on the local, state, and national levels. Our agents pursue the highest levels of professional development opportunities to serve our clients’ best interests.”

Will credits their exceptional clients and the unmatched capabilities of the high quality professionals in the office. “We are fortunate to be surrounded by such great people! We also have a passion for this area, which motivates us all to deliver the best service possible.”

He is optimistic about the future, and believes that the longevity of the business is due to the deep experience of multiple generations and in having a long term outlook. That grounding gives him confidence that they can handle whatever comes next.

Will acknowledges that it can be challenging to balance family and professional matters, but works to make time for those important family moments outside of the business.

He says that there is a possible third generation Moore family member who could get into the business sometime in the future, but at 2 years old, he is focused more on taking steps than stepping in. “We all look forward to watching him and supporting him as he follows his passions.”

Top: The staff of James Wm. Moore Real Estate Co.: Jim Moore, Kara Braddick, Rona Bruce, Teri Blake, Lori Parker, Sarah Centorino and Will Moore.

The Rockbridge Vibe:

People, Places and Institutions Define The

Area Love IT

There a certain vibe to Rockbridge — something that make the Rockbridge area distinctive from other communities, even in surrounding counties. There are both tangible and intangible manifestations of Rockbridge’s vibe all around us.

The natural beauty of this area makes an immediate impression on many first-timers to the Rockbridge area. The mountains, ever changing with the seasons and even the weather, form a backdrop to the rolling hills of the valley. People driving south on I-81 see the panorama of the valley spreading out in front of them, with the Blue Ridge Mountains on the left, the Alleghenies on the right and House Mountain in the distance. The farms, fields, woods and streams one sees driving the country roads of this county are views that few tire of.

Vibe: (noun) the atmosphere of a place as communicated to and felt by others.

Our towns and villages are also things that people are taken with. Lexington, Buena Vista, Fairfield, Brownsburg, Rockbridge Baths and Glasgow have their own charm, with 18th, 19th and early 20th century buildings, many of which are home to interesting shops.

The climate here is an attraction to many. The Rockbridge area has four distinct seasons. Our springs and autumns are long, and our winters and summers are not too extreme. Locals joke that when you’re getting tired of one season, it’s about time for the next.

The colleges, Washington and Lee University, Southern Virginia University, Mountain Gateway Community College and Virginia Military Institute, provide economic stability to our area, and contribute greatly to the quality of life here and to the area’s vibe. Concerts, nationally and internationally recognized speakers, sports events, and access to university libraries are just some of the positives that our colleges bring to our area. Having roughly 4,000 young people among us helps keep us all feeling younger, too.

Above left: The Young Men’s Camp of Charleston West Virginia Stake — The Church of Jesus Christ of Latter-day Saints, spruced up Penny Park in Buena Vista last summer. Center: Special events by local businesses contribute to the fabric of our communities. Right: Washington and Lee University students enjoy an impromptu game on the campus.

Vibe , continued from page 29

Natives and long-time residents recognize the ebb and flow of the pace of life in our communities, which pulse with our colleges. Summers are times of less traffic and a bit slower pace. Come August, and things pick up as a new crop of young people arrive in Lexington and Buena Vista.

Local volunteer and civic groups add immeasurably to the quality of life in the Rockbridge area. From relief programs, to the summer Friday night concerts in Lexington and Buena Vista, to the Rockbridge Community Festival, and a myriad of other events and programs, Rockbridge area residents are involved in the community. Our area has over 160 non-profit organizations. That is an amazing number for a community the size of ours. Even our older citizens get involved. Residents at Kendal at Lexington sit on many local boards and serve in a variety of capacities in local organizations.

And, it’s not just retirees that are involved in our community. Young people here are serving on boards and in other volunteer capacities. Lime Kiln Theater was revived by a group of young people led by Spencer McElroy several years ago. The board of Hull’s Drive-in, our local non-profit outdoor movie theatre, has a diversity of ages and stages serving.

These characteristics of the Rockbridge area come together in this one place on the globe, and the result is truly special — it’s the Rockbridge Vibe.

We interviewed three people who have recently moved to the area to get their impressions of their new home. Each has found things they really like about the Rockbridge area.

The Bruner Family

Stephen and his wife Bry moved here in 2023 with their three children from Columbus, GA. Stephen was previously in the US Army. He is the owner-operator of the Chick-fil-A that opened in December of 2023. He also serves in the Army Reserves as an Army ROTC instructor at VMI.

Stephen has been to Lexington several times before the family moved here, and actually attended several camps at VMI throughout high school and college. He grew up in West Virginia, and Bry was raised in Western Maryland. Both of them realized when they came here how much they had missed the mountains. They love the natural beauty of this area.

The Bruners also appreciate the benefits of living in a small town. Stephen said, “We love how much people care. Everybody seems to know everybody. “They also enjoy all the local celebrations and events like the Fourth of July, downtown Halloween trick-or-treating and Christmas parades.

When asked if there was anything he would like to have here that we lack, Stephen said he felt the area needs a sports complex, with a facility for indoor sports and outdoor playing fields. His children are active in sports, and he said that RARO, Rockbridge

United Soccer Club, Lexington Lacrosse, and other clubs provide a breadth of activities but that there’s limited playing fields. He stated, “The sports complex would be great asset for our youth and our community.”

The Bruners are understandably busy people with a business to run and three children, so they haven’t had a lot of time to explore the area. They do like walking and running on the Chessie Trail, downtown, and through the campuses of W&L and VMI.

The Rockbridge area benefitted from the opening of Chick-fil-A here and we gained an exceptional family as new neighbors.

Top: The Bruner family breaking ground on the new store. Center: Ribbon cutting December 2023.

Local art gallery events typically draw good crowds.

Rockbridge

Ann Cady

Ann Cady had definite ideas about the kind of community she wanted to move to. Her parents had lived In a lifecare community near Baltimore, and it had been a very positive experience. Lifecare communities offer the ability to live in independent living, and then transition to assisted living and nursing care as needs change. In choosing a locality, she had preferences for the type of climate and for the general characteristics of the area.

Matt Davis

Both he and his wife are from smaller towns, he from North Carolina and her in Georgia, so they appreciate the pace of life in the Rockbridge area. He enjoys exploring the area and commented on the natural beauty here, mentioning in particular Natural Bridge. He has found people here to be friendly and welcoming.

Matt came here last year from Georgia to work at Washington and Lee as the Director of Institutional History Museum and Galleries. He’s still going back to Georgia some weekends because his family has not yet moved to Lexington — his oldest daughter is finishing her senior year in high school. He hopes his wife and other two children will be joining him here later this year.

Matt is also is impressed with downtown Lexington, and the variety of shops and restaurants. Hardin’s and Legendary Eats he mentioned, and also taking in the occasional game at The Palms.

Coming from Georgia, where he said, “There are two seasons — hot and hotter.” He likes our four seasons.

He’s looking forward to getting the family back in one place soon and finding a house.

She moved to Kendal at Lexington in the summer of 2024, after living in western New York for 17 years. Horses have been a passion for her for much of her life, and while she doesn’t ride any longer, the area where she had lived in New York is horse country.

When she began looking for a community, she knew she wanted a Lifecare community. She did a lot of research, and visited a number of communities, including Kendal at Ithaca. But she wanted a place with a different climate from western New York, which has many days of overcast during the winter. She wanted to live where there were four distinct seasons. As she put it, “I found Kendal, and then I found Lexington.”

Ann previously lived In Virginia; in Richmond, Fauquier County and Reston. She had been to the Virginia Horse Center many times in the 1980s and 90s, so she was somewhat familiar with Lexington, though she said she had not spent much time in town.

During her search, good friends visited Kendal at Lexington and were impressed, and urged Ann to consider it. On her first visit to Kendal in 2022 she put her name on the waiting list. She visited again in the fall of 2022 and again in the summer of 2023, and made the decision to move here shortly thereafter.

She likes the college-town atmosphere of Lexington, and appreciates the positive impact of having young people as an integral part of the community. She appreciates the walkability of Lexington, mentioning particularly the Woods Creek Trail and the campuses, where she walks her dog. She also loved that she’s surrounded by countryside, and enjoys exploring Rockbridge County’s secondary roads. And, she says it’s not nearly as far to the beach from here as it was in New York.

She is pleasantly surprised that Rockbridge County still has a locally-owned weekly newspaper, noting that that has become rare these days.

When asked if she has found a favorite place in the Rockbridge area yet, she said, “No, I’m still exploring.” But she did mention the beautiful views from Great Valley Farm Brewery and Winery.

Ann had not thought that she would return to Virginia, but seems to have found much of what she was looking for at Kendal and in Lexington.

Top: The Watson Galleries are among the museums at Washington & Lee University overseen by Matt Davis. Center: Ann Cady has found many good walks for her and her dog in Lexington and the county.

STARTING YOUR BUSINESS

A STEP-BY-STEP GUIDE

Looking to start your own business? It takes careful planning and preparation, but the Rockbridge area is rich with resources and experts ready to support your journey to success.

BRAINSTORM YOUR IDEA

Turn your passions into a thriving business. Research existing companies and identify how you can do it better. Refining your idea is the first step toward success.

KNOW YOUR RESOURCES

Rockbridge offers multiple programs to support new and growing businesses. The Gauntlet Program, the Walker Program, and the Small Business Development Center provide education, mentorship, funding opportunities, and guidance to help you launch and sustain your venture.

BUILD A BUSINESS PLAN

Define your goals and map out a strategy for success. The Chamber co-hosts Start Smart Workshops with the Small Business Development Center, where aspiring entrepreneurs can craft a solid business plan. Visit our website for upcoming sessions.

EVALUATE YOUR FINANCES

Can you cover your start-up costs? You may need financing from a local bank or lender. Check out our trusted financial institutions on pages 47 and 52 to explore your options.

CHOOSE YOUR BUSINESS STRUCTURE

Your business entity impacts taxes, liability, and long-term strategy. The four primary structures are Sole Proprietorship, Partnership, Corporation, and Limited Liability Company (LLC). Carefully consider your choice, as it affects your financial future.

REGISTER YOUR BUSINESS

Ensure you have all legal documents in order before registering your business.

n Register with the Virginia Department of Taxation.

n Obtain a Tax ID Number (TIN) from the IRS.

n Corporate entities and fictitious name registrants should register with the Virginia State Corporation Commission.

WORK WITH LOCAL GOVERNMENT

Once state and federal requirements are complete, register with your local government. Check zoning regulations for your business location and secure the necessary business license.

SECURE BUSINESS INSURANCE

Protect your investment with a policy tailored to your specific needs. Our trusted local insurance providers on page 55 can help you choose the right coverage.

BUILD YOUR SUPPORT NETWORK

Running a business is demanding, but you don’t have to do it alone. From HR consultants to IT specialists, our member directory on page 50 lists experienced professionals who can help you navigate the challenges of business ownership. Start strong, plan wisely, and take advantage of the wealth of resources available to set your business up for success!

City of Buena Vista, Department of Economic Development 2039 Sycamore Ave. Buena Vista, VA 24416 (540) 261- 8616 | www.bvcity.org

City of Lexington, City Manager 539 E. Nelson St. Lexington, VA 24450 (540) 462- 3700 www.lexingtonva.gov

Rockbridge County, Office of Economic Development 150 S. Main St. Lexington, VA 24450 (540) 463-1473 www.rockbridgecountyva.gov

Small Business Development Center (SBDC)

220 University Blvd. Harrisonburg, VA 22807 (540) 568-3227 www.ValleySBDC.org

The Advancement Foundation

245 W 21st Street Buena Vista, VA 24416 (540) 572-4542 www.theadvancementfoundation.org

The Walker Program www.walkerprogram.com

The Chamber of Commerce

Serving Lexington, Buena Vista, and Rockbridge County 18 E. Nelson St., Suite 101 Lexington, VA 24450 (540) 463-5375 www.lexrockchamber.com

Main Street Lexington 101 S. Main St. Lexington, VA 24450 (540) 319-4181 www.mainstreetlexington.org

Main Street Buena Vista

245 W. 21st St. Buena Vista, VA 24416 www.mainstreetbuenavista.com

BUILD YOUR TEAM

Carefully select the right people to help your business thrive. Post job openings on lexrockchamber.com to connect with local talent and expand your team.

BRAND YOURSELF & ADVERTISE

Establish a strong brand identity and build excitement before your launch. A wellcrafted marketing plan is essential to gaining visibility and attracting customers. Need expert help? We’ve got you covered! Contact one of our local advertising professionals on pages 46 and 56.

GROW YOUR BUSINESS

Success comes from continuous growth and adaptation. Connect with your local Economic Development Office for valuable resources. Strengthen your presence by collaborating with established brands, partnering with charitable organizations, or volunteering in the community. See our list of nonprofits and community organizations on pages 49 and 50.

GAIN CREDIBILITY

Join the Chamber of Commerce Serving Lexington, Buena Vista, and Rockbridge County to network with trusted business leaders. Call us at (540) 463-5375 or email info@lexrockchamber.com to get started.

the ordinances, e�cept as otherwise provided, may be transferred. �owever, no transfer shall be validuntil proper notice is given to the Commissioner of the Revenue.

Thebasis for licenseshall be the amount ofgross receipts for the immediate past year. Every person beginning a businessshall estimate the amount ofgross receiptshe will etween the date of beginning business and the end of the currentyear. Such estimates shall be sub�ect toad�ustment at the end of the license year to reflect actual gross receipts. Each placeof businessshall have a separate license. Nolicense shall beissued under the terms of theordinance to cover more than one place of business,and applicants shall be re�uired to take outseparate licensesfor each place of business in which the business, profession, icensed; provided, however, that if any applicant is engaged in two or more businesses, professions, trades or occupations all sub�ect to thesame rate, all measured by the same base, and allcarried on at thesame place of business, hemay obtain one license for all such businesses, professions, trades or occupations, but all information for each, as herein otherwise re�uired shall be givenand shall appear on the forms. Receipts from all sales,or services rendered, or activities conducted within the Countyof Rockbridge; provided, however, that the term“grossreceipts” shall notincludeVirginia sales or use ta�, localsales ta�, nor Federal and Stategasoline ta�. Gross Receipts

Opposite page: Business After Hours at Bank of the James. This page top left: New Chamber Ambassadors. Top right: Ribbon cutting at Thistleberries.

10 REASONS TO JOIN THE CHAMBER

CHAMBER OF COMMERCE SERVING LEXINGTON, BUENA VISTA, AND ROCKBRIDGE COunty

1MEMBERSHIP BRINGS CREDIBILITY to your business. You can increase positive perception among consumers and business owners when you’re identified as a member of the Chamber of Commerce.

2

INCREASE YOUR VISIBILITY in the community. As a member of the Chamber of Commerce, you will be listed in the Chamber Directory, e-newsletter, on social media, and our local radio. You can also grow your business by advertising with the Chamber and sponsoring events. The Chamber will promote your grand opening/ribbon cutting ceremony and assist with public relations efforts.

3CREATE NETWORKING OPPORTUNITIES through Chamber committees. Serving on a committee provides a variety of networking opportunities as well as professional leadership development. You can build your business while promoting topics of keen interest for local businesses and the Rockbridge area at large.

4

GAIN A VOICE in government afffairs. Chambers take on the tough issues and oppose new regulations, taxes, fees, assessments and costs directed at small businesses. It also helps protect the principles of free enterprise and aids businesses in being treated fairly.

5MAKE BUSINESS CONTACTS. The Chamber’s most fundamental mission is to generate more business activity for the community. The Chamber initiates business-to-business commerce, networking opportunities and connections among local professionals.

6GET CHAMBER NEWSLETTERS. Our Chamber Weekly is the go-to place for local businesses and citizens. Our e-newsletters include upcoming events, options to network, educational and advertising opportunities, recognizes new members, highlights weekly specials and exclusive member-only deals, and provide access to 3,000 plus local residents.

7

ACQUIRE CUSTOMER REFERRALS. Every day, our Chamber receives calls from individuals and businesses looking for potential vendors, where Chamber members are always recommended.

8

CHAMBER EVENTS AND PROGRAMS provide members with great opportunities to engage with new people and expand their clientele. Chamber events are innovative and fun ways to help members meet potential customers, clients and vendors s well as generate new business leads.

9PROMOTION AND PUBLICITY. With a Chamber membership, you can reach potential clients through member exclusive advertising and by serving on Chamber committees.

10

ACCESS TO MEMBERS ONLY discounts and services, through the Chamber Benefits Card and discount rates at Chamber events.

ADVERTISER INDEX

MEMBER DIRECTORY

MEMBERS – ALPHABETICAL

ABL Landscape Architecture

Architectural Design & Building, Landscape Design

(540) 464-3736

Adobe (408) 753-5826

Graphic Design

Advanced Drainage Systems, Inc........................................................................................... (540) 261-6131

Manufacturing & Production

AFCEA .......................................................................................................................................... (703) 298-4072

Community Organizations

AirMedCare Network/Carilion Lifeguard (540) 679-6887

Hospitals & Clinics, Insurance, Medical Supply

ALCOVA Mortgage, LLC (540) 464-1901 Mortgage Banking

Alleghany Health and Rehab .................................................................................................. (540) 862-5791 Medical Care

Alvin-Dennis Inc. .......................................................................................................................(540) 463-5383

Clothing/Shoes

Amanda Kidd Insurance (540) 570-1213 Insurance

Amanda’s Cabins at Lazy Acres (540) 463-1636

Air B&B, Cabin & Cottage Rentals, Bed & Breakfasts

AmeriCare Plus .......................................................................................................................... (540) 463-1676

Medical Care, Personal Services

Animal Clinic of Rockbridge (540) 463-2015 Veterinarians

ARC3 Gases (540) 261-4300

Contractors & Construction, Utilities

Art on Magnolia........................................................................................................................... (801) 694-1667

Art Galleries

Asunder Coffee Roasters .......................................................................................................... (202) 460-8112

Food & Grocery, Gifts & Specialty Items

Atlantic Finishes (540) 460-6595

Home Maintenance

Atlantic Union Bank (540) 464-6319

Banks & Credit Unions

Attochron, LLC ............................................................................................................................. (310) 670-1777 Telecommunications

Augusta Health.......................................................................................................................... (540) 932-4976

Hospitals & Clinics, Medical Care

Augusta Health Primary Care (Buena Vista) (540) 261-1315 Medical Care

Augusta Health Primary Care (Lexington) (540) 463-3381 Medical Care

Aurora Technologies LLC ........................................................................................................ (540) 460-0152 Consultants

Austin Electrical Construction, Inc. ......................................................................................(540) 254-1085

Contractors & Construction

Autumn Ridge Cottages (540) 463-3387

Air B&B, Cabin & Cottage Rentals

Baldridge and Associates Attorneys at Law (540) 261-3055 Attorneys, Legal Services

Balloons Over Rockbridge Attractions

Bank of Botetourt ..................................................................................................................... (540) 463-7224

Banks & Credit Unions

Bank of the James ..................................................................................................................... (540) 707-3144

Banks & Credit Unions

BARC Electric Cooperative (540) 997-9124 Utilities, Telecommunications

BAYADA Home Healthcare ........................................................................................................ (540) 784-4119

Betty’s Country Flowers (540) 997-0099 Florists

Theresa Bezold Individual Members

Bezuki Creative Services .......................................................................................................... (571) 278-8725

Marketing

Bigger Chicken Apparel ............................................................................................................ (818) 807-7393 Clothing/Shoes

Bizzee B’s BBQ (540) 461-3523 Caterers

Blue Grass Photography (540) 462-7376 Photographers

Blue Ridge Abbey Bed &

Byers Technical Institute .........................................................................................................(540) 258-1028

Colleges & Universities

CC.H.E.F.S. Catering Company ................................................................................................... (540) 462-7182 Caterers

Cabell Gallery of Virginia Art (540) 461-8488

Art Galleries, Gifts & Specialty Items, Jewelry

Camp Maxwelton/Camp Lachlan (540) 348-1090

Campgrounds & Camps

Campbell Insurance ................................................................................................................. (540) 458-0087

Insurance

Carilion Family Medicine (540) 463-7628 Medical Care

Carilion Rockbridge Community Hospital (540) 458-3500 Hospitals & Clinics

Carter Bank and Trust ............................................................................................................ (540) 464-9654

Banks & Credit Unions

Celtic Tides LLC ........................................................................................................................ (540) 464-6545 Gifts & Specialty Items

Center of Gravity Yoga & Pilates (540) 462-2944

Fitness

Janne & Tom Charland Individual Members

Charles W. Barger & Son Construction ................................................................................(540) 463-2106 Contractors & Construction

Chick-fil-A at North Lee Highway..........................................................................................(304) 545-8455 Restaurants, Caterers

Chiropractic and Primary Spine Care of Lexington (540) 464-5800 Chiropractors

Christ Episcopal Church (540) 461-2626

Churches

Christine and Charles Bentley Individual Members

Church Hill at Timber Ridge (540) 324-8446

Air B&B, Cabin & Cottage Rentals

Circle Bar B Welding (540) 460-4267

Contractors & Construction

Circle C Auction Company ...................................................................................................... (540) 784-9254

Antiques/Estate Sales/Consignments

City National Bank (Buena Vista) .......................................................................................... (540) 261-3010

Banks & Credit Unions, Mortgage Banking

City National Bank (Lexington) (540) 464-9400

Banks & Credit Unions

City of Buena Vista (540) 261-6121

Government

City of Lexington ....................................................................................................................... (540) 462-3700

Government

Clark Electric Inc. 540/460-5602 and 540/784-0537

Contractors & Construction

Clifton Forge School of the Arts (540) 862-7275

Art Galleries, Attractions

Clover Boutique .......................................................................................................................... (443) 744-1612

Clothing/Shoes

Clyde Hill Publishing.................................................................................................................(206) 915-9500

Advertising/Promotions, Entertainment, Press/Publications/Radio

Cobblestone Shoe & Leather Repair (540) 461-8248

Personal Services, Clothing/Shoes, Gifts & Specialty Items

Cocoa Mill Chocolate Co. (540) 464-8400

Gifts & Specialty Items

Collins & Hepler, PLC .................................................................................................................(540) 962-6181

Attorneys

Comfort Inn & Suites ............................................................................................................... (540) 799-2000

Hotels/Motels

Community Foundation for Rockbridge, Bath & Alleghany.......................................... (540) 463-0943

Community Organizations

ConnectionsPlus Healthcare + Hospice (540) 463-1848

Hospitals & Clinics, Community Organizations

Converge Signs (540) 946-0000

Signs & Banners

CornerStone Bank (Buena Vista)........................................................................................... (540) 261-1604

Banks & Credit Unions

CornerStone Bank (Lee Highway) (540) 464-8900

Banks & Credit Unions, Mortgage Banking

CornerStone Bank (Lexington/Headquarters) (540) 463-2222

Edward Jones Investments (Woodford) ............................................................................. (540) 463-1990

Financial & Investment Services

Elegant Events by Leece (434) 381-0608

Consultants, Event Planning

Everbrite LLC (540) 261-2121

Manufacturing & Production

F

Fairfield Volunteer Rescue Squad

Medical Care

(540) 377-2848

Farm Credit ................................................................................................................................ (540) 463-5255

Mortgage Banking, Banks & Credit Unions

Fashion Floors & Cabinets (540) 464-1422

Carpets & Interiors, Home Maintenance, Interior Design

Fatlighter Company (540) 817-5156

Contractors & Construction

Fincastle Baptist Rockbridge Campus ................................................................................. (979) 220-7448

Churches

First Baptist Church .................................................................................................................. (313) 338-6402 Churches

First Media Radio 96.7 3WZ- Big Dawg 100.3 (540) 463-2161

Press/Publications/Radio, Entertainment

fLEX Fitness Studio (540) 570-2383

Fitness

Focus Fitness Club LLC ............................................................................................................ (540) 460-1812

Fitness

Food Connoisseurus ................................................................................................................ (540) 570-6699

Food & Grocery

FormWright Design (512) 705-2262

Architectural Design & Building

Fresh Estates & Country Properties Inc. (540) 997-5219

Real Estate Services

Friends of Natural Bridge State Park ..................................................................................... (540) 291-1326

Community Organizations, Attractions

Friends of Rockbridge Swimming ........................................................................................(540) 464-3663

Fitness

Friends of the Blue Ridge Parkway (540) 772-2992 Forestry

Friends of the Chessie Trail Community Organizations

Furr Insurance Agency ........................................................................................................... (540) 463-4900

Insurance G

Debbie Garrett Individual Members

Garrett Landscapes ................................................................................................................. (540) 784-9647

Lawn Care, Landscape Design

Geenex Solar (980) 237-7926

Utilities

Gentle Acres Animal Haven (703) 357-2463

Pets

Gina’s Trattoria .......................................................................................................................... (540) 461-8644

Restaurants

Glasgow Public Library (540) 258-2509

Community Organizations

Glen Maury Park (540) 261-7321

Campgrounds & Camps, Attractions

Goodwill Industries of the Valleys Inc.................................................................................... (540) 464-1117

Community Organizations, Human Resource Services

Goosehead Insurance Albert Vargas ................................................................................... (540) 300-7098

Insurance

Goshen Public Library (540) 997-0351

Community Organizations

570-1601

& Construction

Great Valley Farm Brewery & Winery (704) 425-2631

Breweries & Cideries, Agriculture, Vineyards

Greater Lexington Newcomers Club (734) 560-4249

Community Organizations Green Forest Surveys LLC ........................................................................................................ (540) 261-1077

Contractors & Construction

H and K Properties Inc. ...........................................................................................................(540)

Host Enterprises LLC ............................................................................................................... (540) 460-2767

Wholesale

House Mountain Inn (540) 464-4004

Event Planning, Hotels/Motels, Event Venue

Huffman Insurance Agencies, Inc (540) 463-7719

Insurance

Pat Hugg

Individual Members

Hull’s Drive-In / Hull’s Angels, Inc.

Entertainment

I(540) 463-2621

Ignite Performing Arts Center (540) 463-2467 Fitness

Imler & Imler, CPAs, PLC (540) 458-3847 Accountants

Inn at Brierley Hill ..................................................................................................................... (540) 464-8421 Bed & Breakfasts

Innovative Insurance Group .................................................................................................. (540) 613-8800

Insurance

J. F. Brown Real Estate Services ............................................................................................ (540) 464-1776 Real Estate Services

Jackson House Museum (540) 464-7704 Attractions

James Allen Printing (540) 463-9232

Printing & Typesetting Services, Graphic Design, Office Furniture & Supplies

James River Realty ..................................................................................................................... (540) 463-2117 Real Estate Services

James Wm. Moore Real Estate Co. ........................................................................................ (540) 463-7080

Real Estate Services

JK Renewables (919) 602-5511 Utilities

Journey Outdoors (540) 461-8816 Sporting Goods, Fishing, Gifts & Specialty Items

JPW Construction LLC...............................................................................................................(540) 460-7374 Contractors & Construction, Architectural Design & Building

Jump Mountain Vineyard ........................................................................................................ (540) 348-6730 Vineyards

Junga Chai, LLC (703) 967-8944 Agriculture

K

Kappa Alpha Order (540) 463-1865 Community Organizations

Kelland Psychological Services, LLC (540) 817-4375 Counseling

Kellen Consulting Group LLC ................................................................................................ (540) 460-3800 Consultants

Kendal at Lexington .................................................................................................................. (540) 463-1910 Assisted Living

Kenney’s & More (434) 660-5677 Restaurants

Kjellstrom + Lee, Inc. (540) 885-9980 Contractors & Construction

L

L&B Shenandoah (540) 319-6400 Bed & Breakfasts

Ladles and Linens .................................................................................................................... (540) 255-4246 Home Furnishings, Gifts & Specialty Items

Lambert Cleaning......................................................................................................................(540) 324-9104

Services

Let Them Eat Cake (540) 798-3462

Caterers, Food & Grocery

LewisGale Physicians LLC (540) 464-4900

Hospitals & Clinics

Lex Nail Bar ................................................................................................................................ (540) 958-0913 Beauty

Lex Running Shop, LLC 540-461-8350 Sporting Goods, Fitness, Gifts & Specialty

LexWax Esthetics, LLC ............................................................................................................. (540) 784-8600

Beauty

Lime Kiln Theater Entertainment

Little Beasties Art Studio (434) 975-1776

Art Galleries, Entertainment

Living Water Farm Bookkeeping LLC .................................................................................... (540) 817-5992 Accountants

Locher Real Estate, LLC

Real Estate Services

LoomFlo LLC (304) 563-6674 Consultants

Mike & Jan Lowry Individual Members

LPL Financial (Cathy Shaner Carlock) .................................................................................(540) 463-3362 Financial & Investment Services

M

Kathleen A. MacIsaac, MD, PLLC ............................................................................................ (540) 527-7323 Medical Care

Magic City Ford Lexington (540) 463-3196 Sales, Service & Repair

Magic Mirror Marketing (540) 212-9532

Marketing, Graphic Design

Main Street Buena Vista Community Organizations

Main Street Lexington ............................................................................................................... (540) 319-4181

Community Organizations

Manly Memorial Baptist Church (540) 458-7819 Churches

Mann Legal Group, P. LLC (540) 463-7119

Attorneys, Legal Services

Mariner Media Inc. ....................................................................................................................(540) 264-0021

Marketing, Advertising/Promotions, Press/Publications/Radio

Maury River Family Practice................................................................................................... (540) 258-1700

Medical Care, Hospitals & Clinics

Maury Service Authority (540) 784-8036 Utilities

Mayflower on Main (540) 463-3161

Assisted Living

McDonough Toyota....................................................................................................................(540) 886-6201 Sales, Service & Repair

Susan Virginia Mead and Ben H. Smith

Individual Members

Medicare Teachers (540) 252-3353

Insurance

Melvin Corporation (540) 461-3623 Personal Services

Michael R. Arehart Inc. ............................................................................................................ (540) 460-6678

Contractors & Construction

Modine Manufacturing Company (540) 261-8346

Manufacturing & Production

Mohawk Industries (540) 258-2811

Manufacturing & Production

Craig & Paula Moore

Individual Members

Motel 6 .......................................................................................................................................... (540) 463-7371

Mountain City Masonic Lodge

Mountain Creek Counseling (540) 742-7260

Mountain Gateway Community College (540) 863-2827

R. Patrick Blevins, State Farm Insurance

Insurance

(540) 463-3812

Radio IQ and WVTF Public Radio ......................................................................................... (540) 989-8900

Press/Publications/Radio

Raetz & Hawkins PC CPAs ........................................................................................................ (540) 463-7121

Accountants, Tax Preparation

Randy Hostetter Excavating LLC (540) 463-4714

Contractors & Construction

Razzbourne Farms (540) 784-9595

Agriculture

Mark Reed

Individual Members

Roadmap CoffeeWorks ........................................................................................................... (540) 460-4695 Gifts & Specialty Items, Food & Grocery

Robert C. Hull DDS P.C. (540) 463-3826 Dental Care

Rockbridge Advocate (540) 463-2062 Press/Publications/Radio

Rockbridge Animal Alliance .................................................................................................. (540) 319-9945 Pets, Community Organizations

Rockbridge Appliance Repair................................................................................................. (540) 216-2269 Service & Repair

Rockbridge Architecture (540) 260-4436

Architectural Design & Building

Rockbridge Area Community Services (540) 463-3141

Community Organizations, Counseling, Medical Care

Rockbridge Area Habitat for Humanity............................................................................... (540) 463-3770 Community Organizations

Rockbridge Area Health Center (540) 464-8700 Medical Care, Dental Care

Rockbridge Area Housing Corporation (540) 463-3242 Community Organizations

Rockbridge Area Recreation Organization (RARO) .......................................................... (540) 463-9525 Community Organizations, Fitness

Rockbridge Area Relief Association ................................................................................... (540) 463-6943 Community Organizations

Rockbridge Area Republican Party Community Organizations

Rockbridge Area Transportation System Inc (540) 463-3346 Community Organizations

Rockbridge Area YMCA ...........................................................................................................(540) 464-9622 Community Organizations, Fitness

Rockbridge Asset Management Inc..................................................................................... (540) 463-3742 Financial & Investment Services

Rockbridge Ballet/The Studio (540) 463-3436 Dance, Fitness

Rockbridge Barbell (703) 346-0980 Fitness

Rockbridge Breakfast Club ....................................................................................................(540) 460-3240

Community Organizations

Rockbridge Christian Academy ........................................................................................... (540) 463-5456

Private Schools

Rockbridge Church (540) 339-7985

Churches

Rockbridge Cider Vinegar (540) 463-3756 Agriculture

Rockbridge Cleaning and Landscaping ............................................................................. (540) 319-3486

Cleaning Services, Contractors & Construction, Home Maintenance

Rockbridge Community Health Foundation (540) 458-3596

Community Organizations

Rockbridge Conservation (540) 463-2330

Community Organizations

Rockbridge County .................................................................................................................. (540) 463-4361

Government

Rockbridge County Council of Garden Clubs (540) 461-0074

Community Organizations

Rockbridge County Democratic Committee (540) 817-7085

Community Organizations

Rockbridge County Farm Bureau Insurance .....................................................................(540) 463-3603

Agriculture, Insurance

Rockbridge County Public Schools (540) 463-7386

Public Schools

Rockbridge County Public Schools Foundation

Community Organizations

Rockbridge Farmers Co-op Inc. ............................................................................................. (540) 463-7381

Agriculture

Rockbridge Flooring & More (Rockbridge Flooring Professionals, LLC).................... (540) 464-4616

Carpets & Interiors

Rockbridge

Rockbridge Historical Society (540) 464-1058

Community Organizations

Rockbridge Homes and Barns............................................................................................... (540) 460-5708

Contractors

Secret Garden on Jackson Avenue ....................................................................................... (540) 319-6400 Bed & Breakfasts

Security Management Inc. (540) 464-4832

Real Estate Services, Property Leasing & Management, Storage

Sentara Home Care Services (540) 863-2140 Medical Care

Serendipity Farm ....................................................................................................................... (518) 879-6054 Agriculture

Shaner’s Greenhouses Inc. (540) 463-2823 Lawn Care

Shenandoah Attic and Victorian Parlour (540) 464-8383 Gifts & Specialty Items

Shenandoah Dental Studio ....................................................................................................(540) 464-9953 Dental Care

Shenandoah Manor Bed & Breakfast ......................................................................................(612) 221-1140 Bed & Breakfasts

Shenandoah Valley Partnership (540) 568-3100 Consultants

Shenandoah Valley Regional Airport (540) 234-8304 Travel

Shenandoah Valley Small Business Development Center ............................................. (540) 568-3227 Consultants

Sigma Nu Fraternity, Inc. ........................................................................................................ (540) 463-1869 Community Organizations

Simons, Thurman & Fix, P.C. (540) 463-6016 Attorneys, Legal Services

Sleep Inn & Suites (540) 463-6000 Hotels/Motels

Southern Inn Restaurant ........................................................................................................ (540) 463-3612 Restaurants, Event Venue

Southern Virginia Office Equipment .................................................................................... (540) 458-0123 Office Furniture & Supplies

Southern Virginia University (540) 261-8413 Colleges & Universities

Southlex Cattle Co./Smith Farms (540) 464-3368 Agriculture

Sparrow Aviation Group, LLC. ................................................................................................ (954) 698-4274 Sales

Spencer Home Center (540) 463-7393

Hardware, Carpets & Interiors, Contractors & Construction

Spring Valley Bookkeeping Services LLC (540) 402-4620 Accountants

St. Patrick’s Catholic Church .................................................................................................(540) 463-3533 Churches. Childcare

Steeles Tavern Manor .............................................................................................................. (540) 377-9494

Bed & Breakfasts

Sterling Properties & Management, LLC (540) 462-3770 Real Estate Services

Still House Creek Farm (610) 393-7912 Event Planning, Event Venue

Stonegate Guesthouse............................................................................................................. (208) 399-1887

Bed & Breakfasts

Straws LLC .................................................................................................................................. (801) 390-8099

Restaurants

Subway - Buena Vista (540) 261-1609

Restaurants

Subway - Downtown Lexington (540) 464-3182

Restaurants

Subway - Hunter Hill .................................................................................................................. (540) 463-1177

Restaurants

Sugar Maple Trading Company ................................................................................................ 540-458-0415

Gifts & Specialty Items

Sugar Tree Inn ............................................................................................................................. (540) 377-2197

Bed & Breakfasts

Summit Square Partners (540) 460-2881 Shopping Centers

Sunset Farm (703) 727-1478

Air B&B, Cabin & Cottage Rentals

Super 8 Motel............................................................................................................................. (540) 463-7858 Hotels/Motels

Swedish Lilac Campground (703) 678-9933 Campgrounds & Camps

Sweet Things Ice Cream Shoppe (540) 463-6055 Restaurants

Sweet Treats Bakery ................................................................................................................. (540) 463-3611 Restaurants, Caterers

Swisher & Johnson CPAs PLC .................................................................................................. (540) 463-7131 Accountants. Tax Preparation

TAPS

Traveling Title ............................................................................................................................. (251) 533-4724

Title Services

Trinity United Methodist Church (540) 463-4053 Churches

Tru by Hilton (540) 254-7630

Hotels/Motels

U

United Way of Rockbridge Inc. (540) 463-4482 Community Organizations

Unity 4 Kids, Inc. ....................................................................................................................... (540) 784-2659 Community Organizations

University Cleaners (540) 464-9600 Cleaning Services

University Florist (540) 463-6080 Florists, Gifts & Specialty Items

UTS Systems .............................................................................................................................. (540) 784-0432

Manufacturing & Production

V

Valley Program for Aging Services, Maury River Senior Services................................. (540) 261-7474

Community Organizations

Valley Storage ........................................................................................................................... (540) 463-7278

Storage

Valley Trust Insurance Group (540) 261-3342 Insurance

VelocityCare (540) 462-3950

Hospitals & Clinics, Medical Care

Verdant Acres LLC .....................................................................................................................(540) 480-4710

Agriculture

Vinyl Cuts.................................................................................................................................... (540) 784-3529 Gifts & Specialty Items

Violett Consignment (912) 222-1545

Clothing/Shoes, Jewelry

Virginia Employment Commission (VEC) (540) 332-7750 Government

Virginia Horse Center .............................................................................................................. (540) 464-2952

Equine Supplies & Services, Entertainment, Event Venue

Virginia Institute of Autism .................................................................................................... (540) 366-8320 Community Organizations, Private Schools

Virginia Mechanical Preservation Society (540) 460-2262 (See also North Fork Lumber)

Virginia Military Institute (540) 464-7230 Colleges & Universities

Virginia Mountain Mortgage................................................................................................... (540) 458-3715 Mortgage Banking

Virginia River Guides ................................................................................................................ (208) 399-1888 Fishing, Entertainment

Virginia Safari Park (540) 291-3205 Attractions

Virginia Talent and Opportunity Partnership (540) 568-5568 Colleges & Universities, Human Resource Services

Virginia Technology Services, LLC ....................................................................................... (540) 463-4451

Computer Service/Sales, Telecommunications, Utilities

Virginia United Methodist Homes, Inc (804) 474-8700

Assisted Living, Churches

Vita & Associates Inc. (540) 461-5050

Real Estate Services

VMI Alumni Agencies ................................................................................................................ (540) 464-7221

Colleges & Universities

VMI Foundation ......................................................................................................................... (540) 464-7287

Community Organizations

VMI Keydet Club (540) 464-7328 Community Organizations

& Production

W. Stuart Colby, CFP ..................................................................................................................

MEMBERS BY CATEGORY

ACCOUNTANTS

Imler & Imler, CPAs, PLC

Craig Imler................................................. (540) 458-3847

30 Crossing Ln, Suite 103 Lexington, VA 24450 imlercpas.com craigimler@gmail.com

Living Water Farm Bookkeeping LLC

Terri Robertson .........................................(540) 817-5992 605 Red Mill Rd

Natural Bridge, VA 24578 www.gottrust.org/lwfb-llc livingwaterfarm1.tr@gmail.com

Raetz & Hawkins PC CPAs

Bo Haywood ............................................... (540) 463-7121 128 S Randolph St Lexington, VA 24450 www.raetzandhawkins.com cpa@raetzandhawkins.com

Spring Valley Bookkeeping Services LLC

Nicole Pettigrew ....................................(540) 402-4620 51 Conti Ln Lexington, VA 24450 www.springvalleybookkeeping.com info@svbks.com

Swisher & Johnson CPAs PLC

Terry Swisher ............................................. (540) 463-7131 59 Hunter Hill Rd Lexington, VA 24450 www.swisherimler.com terry@swisherimler.com

ADVERTISING/PROMOTIONS

Clyde Hill Publishing Gregory Shaw (206) 915-9500 Lexington, VA 24450 clydehillpublishing.com greg@clydehillpublishing.com

Mariner Media Inc.

Scott Beattie (540) 264-0021 131 W 21st St Buena Vista, VA 24416 marinermedia.com andy@marinermedia.com

October Grace Media

Cindy Fellows (540) 271-7817 181 Offliter Rd Stuarts Draft, VA 24447 www.octobergracemedia.com octobergracemedia@gmail.com

AGRICULTURE

Great Valley Farm Brewery & Winery

Nathan Bailey ........................................... (704) 425-2631 60 Great Valley Farm Ln Natural Bridge, VA 24578 www.greatvalleyfarmbrewery.com nathan@greatvalleyfarmbrewery.com

Junga Chai, LLC

Swamy Karnam (703) 967-8944 2215 N Lee Hwy Lexington, VA 24450 www.jungachai.com info@jungachai.com

North Fork Lumber

Will Harris (540) 460-2262 250 North Fork Ln Goshen, VA 24439 northforklumber.com northforkinc@sitestar.net

Razzbourne Farms

Emily Heizer Hall .................................... (540) 784-9595 65 McClure Blvd Fairfield , VA 24435 www.razzbournefarms.com razzbournefarms@gmail.com

Rockbridge Cider Vinegar

Joseph Martinez ..................................... (540) 463-3756 3786 Collierstown Rd Lexington, VA 24450 www.rockbridgecidervinegar.com rcvinegar@rockbridge.net

Rockbridge County Farm Bureau Insurance

Jade Knick .................................................(540) 463-3603

2050 N Lee Hwy Lexington, VA 24450

farmbureauadvantage.com jade.knick@vafb.com

Rockbridge Farmers Co-op Inc.

Wilson Whitmore .................................... (540) 463-7381 645 Waddell St Lexington, VA 24450 rockbridgefarmerscoop.com wwhitmore@rfcoop.com

Seasons’ Yield Farm

Daniel Shear.............................................. (703) 415-6673

165 Oakland Cir Raphine, VA 24472 seasonsyieldfarm.com seasonsyieldfarm@gmail.com

Serendipity Farm

Rosanne Facciolo ................................... (518) 879-6054 3983 N Lee Hwy Fairfield, VA 24435 rtfacci@gmail.com

Southlex Cattle Co./Smith Farms

Margaret Ann Smith .............................(540) 464-3368 1364 S Lee Hwy Lexington, VA 24450 www.southlexcattle.com office@southlexcattle.com

Thistleberrys

Jannie Linn ................................................ (540) 903-0416 13 W. Nelson St Lexington, VA 24450 www.thistleberrys.com thistleberrysva@gmail.com

Verdant Acres LLC

Mary Pedersen ........................................(540) 480-4710 34 Beard Rd Raphine, VA 24472 VerdantAcresFarm.com info@verdantacresfarm.com

Waterloo Creek Farm

Bill Russell................................................. (703) 402-0823 1004 Waterloo Dr Lexington, VA 24450-6436 www.waterloocreekfarm.com warussell99@gmail.com

Yonderyear Farm

Amanda Green ........................................(540) 460-3256 1040 Adair Hl Dr Rockbridge Baths, VA 24473 www.yonderyearfarm.com/ amanda@yonderyearfarm.com

AIR B&B, CABIN & COTTAGE RENTALS

Amanda’s Cabins at Lazy Acres

Amanda Baxter (540) 463-1636 140 Lazy Acres Ln Lexington, VA 24450 www.lazyacrescabins.com/ info@lazyacrescabins.com

Autumn Ridge Cottages

Heather Meads (540) 463-3387 95, 115, 126, 190 Autumn Ridge Ln Lexington, VA 24450 www.autumnridgecottages.com info@autumnridgecottages.com

Blue Ridge Hideaway

Martha Burford (804) 514-8839 144 Windy Slope Ln Lexington, VA 24450 www.burfmusing.com marthooo@gmail.com

Church Hill at Timber Ridge

Mike Thompson (540) 324-8446 78 Sam Houston Way Lexington, VA 24450 www.ChurchHillatTimberRidge.com 78samhoustonway@gmail.com

Curated Getaways

Helen Bisset & Lauren Haskell (540) 300-1955 Bookcuratedgetaways.com Info@bookcuratedgetaways.com helen@thecuratedteam.com lauran@thecuratedteam.com

Ecco Adesso Vineyards

Cierra Weatherley (540) 817-0419 340 Ecco Adesso Ln Fairfield, VA 24435 eccoadesso.com info@eccoadesso.com

Heartstone Country Retreat

Antonia Albano (540) 463-2593 1366 Stuartsburg Rd Buena Vista, VA 24416 loveheartstone.com JOY@LOVEHeartstone.com

Old Brownsburg Store, B&B

Bill McGough (540) 460-4833 2719 Brownsburg Tpke Rockbridge Baths, VA 24473 oldbrownsburgstore.com bill@obs-stay.com

Sunset Farm

Kelly Mangione (703) 727-1478 1475 Thornhill Rd Lexington, VA 24450 kesulli1@gmail.com

Whitewood Hall

Donna Welch ............................................(540) 784-7700 4 White St Lexington, VA 24450 donnamwelch@me.com

ANTIQUES/ESTATE SALES/ CONSIGNMENTS

Circle C Auction Company

Cody Manspile (540) 784-9254 1055 Blue Grass Trl Lexington, Virginia 24450 www.circlecauction.com cody@circlecauction.com

The Velvet Case

Vanessa Pogreba................................... (540) 886-7464 17 Courthouse Sq Lexington, VA 24450 TheVelvetcaselex@gmail.com

Z and K Antiques

Robert Zordani ........................................... (217) 714-5016

105 Houston St Lexington, VA 24450 www.zandkantiques.com heidik@happyheidi.com

ARCHITECTURAL DESIGN & BUILDING

ABL Landscape Architecture

Arthur Bartenstein (540) 464-3736 104 White St Lexington, VA 24450 arthur@ablscape.com

FormWright Design

Aurora McClain ......................................... (512) 705-2262 442 Lime Kiln Rd Lexington, VA 24450 formwrightdesign.com aurora@formwrightdesign.com

JPW Construction LLC

John Welsh ................................................. (540) 460-7374 714 Turkey Hill Rd Lexington, VA 24450 www.facebook.com/JPW-Construction jpwelshconstruction@gmail.com

Rockbridge Architecture

Will Townes.............................................. (540) 260-4436 105 White St Lexington, VA 24450 www.rockbridgearchitecture.com will@rockbridgearchitecture.com

ART GALLERIES

Art on Magnolia J. David Gowdy (801) 694-1667 2067 Magnolia Ave, Ste. A Buena Vista, VA 24416 artonmagnolia.com info@artonmagnolia.com

Cabell Gallery of Virginia Art

Susan Groves (540) 461-8488 5 W Washington St Lexington, VA 24450 cabellgallery.com susan@cabellgallery.com

Clifton Forge School of the Arts

Keely Massie (540) 862-7275 518 Church St Clifton Forge, VA 24422 www.cfsota.org keely@cfsota.org

Earth Fire and Spirit Pottery Art Gallery, LLC

Jessy Poole-Caruthers (405) 788-9919

15 W Washington St Lexington, VA 24450 www.efspottery.com efspottery@icloud.com

Little Beasties Art Studio

Norlene Gowdy (434) 975-1776 2067 Magnolia Ave, Suite A Buena Vista, VA 24416

Nelson Gallery

Dorothy Blackwell (540) 817-1491

27 W. Washington St Lexington, VA 24450 www.nelson-gallery.com dssb24@gmail.com

The Velvet Case

Vanessa Pogreba (540) 886-7464 17 Courthouse Sq Lexington, VA 24450 TheVelvetcaselex@gmail.com

The Workshop at Timber Ridge

Cary Oliva (804) 514-9412 1178 Reid Rd Lexington, VA 24450 theworkshopattimberridge.com info@theworkshopattimberridge.com

ASSISTED LIVING

Heritage Hall Healthcare and Rehab

Randi Scott ................................................. (540) 464-8181 205 Houston St Lexington, VA 24450 www.heritage-hall.org rscott@ahc.cc

Kendal at Lexington

Sara Dudley ................................................ (540) 463-1910 160 Kendal Dr Lexington, VA 24450 www.kalex.kendal.org sedudley@kalex.kendal.org PLATINUM SPONSOR

Mayflower on Main

Jenny Nicely (540) 463-3161 409 S Main St Lexington, VA 24450 americanretirementhomes.org JennyN@americanretirementhomes.net

The Legacy at North Augusta

Susan Nail (540) 885-5454 1410A North Augusta St Staunton, VA 24401 www.thelegacyatnorthaugusta.org

Virginia United Methodist Homes, Inc

Larry Wilkinson ....................................... (804) 474-8700 120 Eastshore Dr, Suite 130 Glen Allen, VA 23060 vaumc.org cwickham@pinnacleliving.org

ATTORNEYS

Baldridge and Associates Attorneys at Law

Steve Baldridge (540) 261-3055 221 West 21st St Buena Vista, VA 24416 BaldridgeLawAssoc.com Steve@BaldridgeLawAssoc.com

Collins & Hepler, PLC

Jeanne Hepler (540) 962-6181 10 S Randolph St Lexington, VA 24450 www.collinshepler.com hepler@collinshepler.com

Mann Legal Group, P. LLC

Laurence Mann (540) 463-7119 15 E Nelson St Lexington, VA 24450 www.mvelaw.com julie@mannlg.com

Sadler Law & Trust

John Sadler (540) 784-5326

18 E. Nelson St, Suite 103 Lexington, VA 24450 www.sadlertrust.com john@sadlertrust.com

A law firm focused solely on estate planning. Helping clients achieve peace of mind through customized lifetime and legacy planning for over 30 years.

Simons, Thurman & Fix, P.C.

Nancy Hanson (540) 463-6016

202 S Randolph St Lexington, VA 24450 rockbridgelaw.com/ nhanson@rockbridge.net

Tarris Law

Jonathan Tarris (540) 319-4111 14 E Nelson St, Suite 202 Lexington, VA 24450 http://www.tarrislaw.com info@tarrislaw.com

ATTRACTIONS

Balloons Over Rockbridge

Dee Miriello P.O.Box 862 Lexington, VA 24450 www.balloonsoverrockbridge.com flyballoons@yahoo.com

Boxerwood Nature Center & Woodland Garden

Karen Stanley (540) 463-2697 963 Ross Rd Lexington, VA 24450 www.boxerwood.org info@boxerwood.org

Clifton Forge School of the Arts

Keely Massie ............................................. (540) 862-7275 518 Church St Clifton Forge, VA 24422 www.cfsota.org keely@cfsota.org

Friends of Natural Bridge State Park

Craig Moore (540) 291-1326

6477 South Lee Hwy Natural Bridge, VA 24450 www.virginiaparks.org/friends-nb fonbsp@gmail.com

Glen Maury Park

Edward Armentrout (540) 261-7321 101 Maury River Dr Buena Vista, VA 24416 bvcity.org golfpro@glenmaurypark.com

Haunting Tales-Lexington’s Ghost Tour

Sherry Cline .............................................. (540) 464-2250 Lexington, VA 24450 www.lexingtonvaghosttour.com clineunits@aol.com

Historic Lexington Foundation

Margaret Samdahl (540) 463-6832 224 McLaughlin St Lexington, VA 24450 www.historiclexington.org hlf@rockbridge.net

Historic Masonic Theatre

Caleb Morrison (540) 862-5655

510 Main St Clifton Forge, VA 24422 historicmasonictheatre.com info@historicmasonictheatre.com

Jackson House Museum

Grace Abele .............................................. (540) 464-7704

8 E Washington St Lexington, VA 24450 www.vmi.edu/museums-and-archives/jacksonhouse-museum stonewalljacksonhouse@vmi.edu

Lexington and the Rockbridge Area Tourism Bureau

Sheryl Wagner (540) 463-3777 106 E Washington St Lexington, VA 24450 lexingtonvirginia.com director@lexingtonvirginia.com

Natural Bridge Historic Hotel and Conference Center Vijitha Gutta (540) 291-2121 15 Appledore Ln Natural Bridge, VA 24578 www.naturalbridgeva.com vgutta@naturalbridgeva.com

Natural Bridge State Park

Jim Jones (540) 291-1326 6477 South Lee Hwy Natural Bridge, VA 24578 www.dcr.virginia.gov/state-parks/natural-bridge james.e.jones@dcr.virginia.gov SILVER SPONSOR

Paxton House Historical Society

Linda Flint.................................................. (540) 570-5696

121 Maury River Dr Buena Vista, VA 24416 bvpaxtonhouse@gmail.com

Rockbridge Highlands Realtors

Anne Herring (540) 464-4700

30 Crossing Ln, Suite 212 Lexington, VA 24450 www.rockbridgerealtors.com ae@rockbridgerealtors.com

Rockbridge Regional Fair & Expo Inc

Bill Russell (540) 460-0061 P.O. Box 758 Lexington, VA 24450 www.rockbridgefairandexpo.org fair@rockbridgefairandexpo.org

Virginia Safari Park

Eric Mogensen (540) 291-3205 229 Safari Ln Natural Bridge, VA 24578 virginiasafaripark.com director@virginiasafaripark.com

BANKS & CREDIT UNIONS

Atlantic Union Bank

Thomas Moore (540) 464-6319 1197 N. Lee Hwy Lexington, VA 24450 www.atlanticunionbank.com/home/home thomas.moore@atlanticunionbank.com

Bank of Botetourt

Tina Simpson (540) 463-7224 65 E Midland Trl Lexington, VA 24450 www.bankofbotetourt.com info@bankofbotetourt.com PLATINUM SPONSOR

Bank of the James Trevania Cottrill ..................................(540) 707-3144

158 S Main St Lexington, VA 24450 WWW.bankofthejames.bank asandridge@bankofthejames.com

Full service community banking from your premiere regional financial institution, standing strong and ready to serve you in Rockbridge County. For 25 years, providing the highest standard of personal service and community support. Personal, commercial, mortgage, and investment services.

Carter Bank and Trust

Stephanie Ballard (540) 464-9654 116 E Midland Trl Lexington, VA 24450 www.carterbank.com stephanie.ballard@cbtcares.com

City National Bank (Buena Vista)

Brittany Downs (540) 261-3010

128 West 21st St Buena Vista, VA 24416 www.bankatcity.com brittany.downs@bankatcity.com

City National Bank (Lexington)

Sara Cline (540) 464-9400 102 Walker St Lexington, VA 24450 www.bankatcity.com sara.cline@bankatcity.com

CornerStone Bank

T. David Grist Headquarters (540) 463-2222 54 S Main St Lexington, VA 24450

Lee Highway Branch.................... (540) 464-8900 719 N Lee Hwy Lexington, VA 24450

Buena Vista Branch (540) 261-1604 2275 Beech Ave Buena Vista, VA 24416 cornerstonebankva.com grists@cornerstonebankva.com

CornerStone CARES about being the ONLY locally owned and managed bank in the area!

INNOVATIVE PARTNER

DuPont Community Credit Union

Michelle White (540) 946-3200 1130 N. Lee Hwy Lexington, VA 24450 www.mydccu.com mwhite@mydccu.com GOLD SPONSOR

Farm Credit

Bobbi Loudermilk .................................. (540) 463-5255

152 Maury River Rd Lexington, VA 24450 farmcreditofvirginias.com bloudermilk@agfirst.com

BEAUTY

Lex Nail Bar

Crystal DeMott (540) 958-0913 31 W Washington St Lexington, VA 24450 www.lexnailbar.com hello@lexnailbar.com

Lex Skin Rejuvenation, PLLC

Alicia Devine (540) 988-2066 126 S Main St Lexington, VA 24450 www.lexskinrejuvenation.com alicia@lexskinrejuvenation.com

LexingTanVA LLC

Chasity Berkstresser (540) 202-8460 637B Waddell St Lexington, VA 24450 lexingtanva@gmail.com

LexWax Esthetics, LLC

Christine Moncure ................................ (540) 784-8600 11 N Randolph St Lexington, VA 24450 www.lexwaxesthetics.com lexwaxesthetics@gmail.com

Salon DC

Deanna Cook........................................... (540) 464-5600 17 S Jefferson St Lexington, VA 24450 deannawcook@yahoo.com

Sara’s Fairy Hair & Hair Feathers LLC

Sara MacCorkle ....................................... (540) 784-6746 20 Lingview Ln Lexington, VA 24450 Sarasfairyhair.square.site Saralyons28@gmail.com

The BV Barber

Jill Chittum..................................................(540) 261-5009 2340 Beech Ave Buena Vista, VA 24416 thebvbarber.com bvbarber2340@gmail.com

BED &

BREAKFASTS

Amanda’s Cabins at Lazy Acres

Amanda Baxter (540) 463-1636 140 Lazy Acres Ln Lexington, VA 24450 www.lazyacrescabins.com info@lazyacrescabins.com

Blue Ridge Abbey Bed & Breakfast

Daniel De Souza (540) 318-3889 2068 Chestnut Ave Buena Vista, VA 24416 www.blueridgeabbey.com daniel@blueridgeabbey.com

Herring Hall Bed & Breakfast

Anne Herring (540) 460-3365 154 Herring Hall Rd Natural Bridge, VA 24578 herringhall.com info@herringhall.com

Inn at Brierley Hill

Heather VanCleare (540) 464-8421 985 Borden Rd Lexington, VA 24450 www.brierleyhill.com innkeeper@brierleyhill.com

Secret Garden on Jackson Avenue

Autumn Barraclough (540) 319-6400 306 Jackson Ave Lexington, VA 24450 secretgardenonjackson.com/contact autumn.barraclough@gmail.com

Shenandoah Manor Bed & Breakfast

Nancy & Johannes Boer (612) 221-1140

325 Union Run Lexington, VA 24450 www.shenandoahmanorbandb.com nancy@shenandoahmanorbandb.com

Steeles Tavern Manor

Sandra Cote (540) 377-9494

8400 N Lee Hwy PO Box 39

Steeles Tavern, VA 24476 steelestavern.com stay@steelestavern.com

Stonegate Guesthouse

Margaret Hutton (208) 399-1887 601 South Main St Lexington, VA 24450 StonegateVirginia.com Hutton@StonegateVirginia.com

Sugar Tree Inn

Brenda Needham (540) 377-2197

145 Lodge Trl Vesuvius, VA 24483 www.sugartreeinn.com innkeeper@sugartreeinn.com

BOOKS & STATIONERY

Downtown Books LLC

Paige Williams ......................................... (540) 460-8184

34 South Main St Lexington, VA 24450 www.downtownbookslexva.com downtownbookslexva@gmail.com

Leaf and Lore

Jen Carpenter ........................................... (435) 760-0491 2077 Magnolia Ave P.O. Box 606 Buena Vista, VA 24416 leafandlore.store@gmail.com

The Interior Castle

Maia Browning........................................(540) 204-5969

6 S Randolph St Lexington, VA 24450 theinteriorcastle.org emaib@aol.com

BREWERIES & CIDERIES

Devils Backbone Outpost Taproom & Kitchen

Dizzle Clark (540) 462-6200

50 Northwind Ln Lexington, VA 24450 dbbrewingcompany.com outpost@dbbrewingcompany.com

SILVER SPONSOR

Great Valley Farm Brewery & Winery

Nathan Bailey (704) 425-2631

60 Great Valley Farm Ln Natural Bridge, VA 24578 www.greatvalleyfarmbrewery.com nathan@greatvalleyfarmbrewery.com

Halcyon Days Cider Company

Larry Krietemeyer (540) 291-1340

4135 South Lee Hwy Natural Bridge, VA 24578 www.halcyondayscider.com larry@halcyondayscider.com

Heliotrope Brewery

Erik Jones (540) 464-1336

128 S Main St Lexington, VA 24450 www.facebook.com/heliotropebrew info@heliotropebrewery.com

Rockbridge Vineyard & Brewery

Shep and Jane Rouse (540) 377-6204

35 Hill View Ln Raphine, VA 24472 www.rockbridgevineyard.com rockbridgewines@gmail.com

CAMPGROUNDS & CAMPS

Camp Maxwelton/Camp Lachlan

Lee & Nancy McLaughlin ...................(540) 348-1090 946 Walkers Creek Rd Rockbridge Baths, VA 24473 www.maxwelton-lachlan.com directors@maxwelton-lachlan.com

Glen Maury Park

Edward Armentrout.................................(540) 261-7321 101 Maury River Dr Buena Vista, VA 24416 bvcity.org golfpro@glenmaurypark.com

Natural Bridge KOA

Ken Conger ................................................ (540) 291-2770 214 Killdeer Ln Natural Bridge, VA 24578 http://naturalbridgekoa.com naturalbridge@koa.com

Swedish Lilac Campground

Valerie Lund ............................................. (703) 678-9933 2741 South River Rd Vesuvius, VA 24483

Swedishlilaccampground.com Swedishlilaccampground@gmail.com

CARPETS & INTERIORS

Fashion Floors & Cabinets

Shyla Palaschak (540) 464-1422

94 E Midland Trl Lexington, VA 24450 www.fashionfloorsandcabinets.com sales@fashionfloorsandcabinets.com

Rockbridge Flooring & More (Rockbridge Flooring Professionals, LLC)

James Higgins (540) 464-4616 788 N. Lee Hwy. Lexington, VA 24450 www.RockbridgeFlooring.com info@rockbridgeflooring.com

Spencer Home Center

Eric Spencer (540) 463-7393 1398 N Lee Hwy Lexington, VA 24450 spencerhomecenter.com/ erics@spencerhomecenter.com GOLD SPONSOR

CATERERS

Bizzee B’s BBQ

Jeff Rankin (540) 461-3523 144 Hillside Dr Buena Vista, VA 24416 bizzeebsbbq@gmail.com

Blue Sky Bakery and Skybar

Karen Jackson (540) 463-6546 125 Nelson St Lexington , Virginia 24450 www.blueskybakeryandskybar.com Blueskylexva@gmail.com

C.H.E.F.S. Catering Company

John Stallard (540) 462-7182 302 Stoneridge Ln Lexington, VA 24450 www.chefslex.com chefslex@gmail.com DIAMOND SPONSOR

Chick-fil-A at North Lee Highway

Stephen Bruner (304) 545-8455

25 Hotel Drive Lexington, VA 24450 cfalexingtonva@gmail.com

Hogback Mtn BBQ

Ruben Showalter .................................... (540) 348-3123

296 Huffman Ln Fairfield, Va 24435 www.hogbackmountainbbq.com info@hogbackmountainbbq.com

Let Them Eat Cake

Melissa Wooding (540) 798-3462

213 Massie St. Lexington, VA 24450 www.letthemeatcakelex.com letthemeatcakellc@yahoo.com

Lex Vegas Bistro

Troy Sheller (540) 251-7104 25 Willow Springs Rd Lexington, VA 24450 www.lexvegasbistro.com info@lexvegasbistro.com

Lexington Catering Company

Mandy Miller (540) 463-3612

37 S. Main St Lexington, VA 24450 www.lexingtoncateringco.com mandy@lexingtoncateringco.com

Pure Eats

Kasey Potter (540) 462-6000 107 N Main St Lexington, VA 24450 www.pure-eats.com kpotter@pure-eats.com

Sweet Treats Bakery

Shane Gonsalves (540) 463-3611 19 W Washington St Lexington, VA 24450 www.sweettreatsbakery.net sweettreatslexington@gmail.com

CHILDCARE

Blue Ridge Outdoor School

Rhianna Schlief (540) 960-0931 123 W Washington St Lexington, VA 24450 www.blueridgeoutdoorschool.com Director@blueridgeoutdoorschool.com

St. Patrick’s Catholic Church

Fr. J. Maxwell Appiagyei (540) 463-3533 219 West Nelson St Lexington, VA 24450 stpatrickslexington.com Office@StPatricksLexington.com

Yellow Brick Road Early Learning Center Inc.

Misty Camden (540) 463-7344

410 Yellow Brick Rd Lexington, VA 24450 yellowbrickroadelc.weebly.com YBRearlylearningctr@gmail.com

YMCA Early Learning Center

Gwen Whitmore (540) 464-9622

40 Magnolia Sq, Suite 6 Lexington, VA 24450 ymcavbr.org/earlylearningcenter

CHIROPRACTORS

Chiropractic and Primary Spine Care of Lexington Heath Bills (540) 464-5800 30 Crossings Ln, Suite 207 Lexington, VA 24450 www.ChiroPSCLexington.com support@mylexingtonspinedoctor.com

CHURCHES

Christ Episcopal Church

Joanne Peretti........................................... (540) 461-2626 2246 Walnut Ave Buena Vista, VA 24416 joanneperetti@gmail.com

Fincastle Baptist Rockbridge Campus

Eric Evje ....................................................... (979) 220-7448 105 Memorial Ln Lexington, VA 24450 www.fincastlebaptist.org/rockbridge-campus pastoreric@fincastlebaptist.org

First Baptist Church

McKinley Williams ................................. (313) 338-6402 103 North Main St Lexington, VA 24450 www.facebook.com/FirstBaptistLexingtonVA/ firstbaptistchurchlex@gmail.com

Lexington Baptist Church

Michael Saunders ................................... (540) 463-5911 75 Old Farm Rd Lexington, VA 24450 www.lexingtonbaptistchurch.org lbc@lexva.church

Manly Memorial Baptist Church

Skyler Daniel ............................................. (540) 458-7819 202 South Main St Lexington , VA 24450 manlybaptist.com office@manlybaptist.com

Rockbridge Church

Denise Boucher ...................................... (540) 339-7985 600 Waddell St Lexington, VA 24450 www.rockbridgechurch.net rockbridgechurchoffice@gmail.com

St. Patrick’s Catholic Church

Fr. J. Maxwell Appiagyei...................... (540) 463-3533 219 West Nelson St Lexington, VA 24450 stpatrickslexington.com Office@StPatricksLexington.com

The Church of Jesus Christ of Latter-Day Saints

Janathan Haines ..................................... (540) 319-7700 1340 Thornhill Rd Lexington, VA 24450 www.lds.org/?lang=eng

Trinity United Methodist Church

Anita Mays Lucord (540) 463-4053 147 S Main St Lexington, VA 24450 www.trinumc.org trinlex@yahoo.com

Virginia United Methodist Homes, Inc

Larry Wilkinson (804) 474-8700 120 Eastshore Dr, Suite 130 Glen Allen, VA 23060 vaumc.org cwickham@pinnacleliving.org

CLEANING SERVICES

Lambert Cleaning

Joey Lambert (540) 324-9104 2434 W Beverley St Staunton, VA 24401 www.lambertcleaning.com info@lambertcleaning.com

Rockbridge Cleaning and Landscaping

Debbie Jamerson-Lipscomb (540) 319-3486 879 Cold Run Dr Lexington, VA 24450 lexingtonvirginiacleaning.com debbiepemberton@hotmail.com

Town-N-Country Cleaners

Jerry Tolley (540) 463-2261

190 Walker St Lexington, VA 24450 TownNCountryCleaners.com tnccleaners@yahoo.com

University Cleaners

Chad Mayr (540) 464-9600 534 E. Nelson St Lexington, VA 24450 universitycleanersva.com chad@universitycleanersva.com

CLOTHING/SHOES

Alvin-Dennis Inc.

Ginny Carter ............................................. (540) 463-5383 102 W Washington St Lexington, VA 24450 www.alvindennis.com alvindennis@comcast.net

Bigger Chicken Apparel

Justin Smith .................................................(818) 807-7393

23 Lexington Avenue Lexington, Virginia 24450 www.BiggerChickenApparel.com biggerchickenllc@gmail.com

Clover Boutique

Melissa Friedman ..................................... (443) 744-1612

22 W. Nelson St Lexington, VA 24450 www.cloverlexington.com cloverlexingtonva@gmail.com

Cobblestone Shoe & Leather Repair

Greg Moore ................................................ (540) 461-8248

121 S Main St Lexington, VA 24450 www.cobblestoneshoppes.com cobblestoneshoppes@gmail.com

Lexington Shop for Pappagallo Inc.

Susan Crawford ......................................(540) 463-5988

23 N Main St Lexington, VA 24450 lexpappagallo.com lexpappagallo@gmail.com

Violett Consignment

Shelia Glaeser ........................................... (912) 222-1545 16 W Washington St Lexington, VA 24450 violettlexington@gmail.com

Walkabout Outfitter

Megan Martin (540) 461-8899

21 S. Main St Lexington, VA 24450 WalkaboutOutfitter.com info@walkaboutoutfitter.com

COLLEGES & UNIVERSITIES

Byers Technical Institute

Darlie Farley (540) 258-1028 2694 Glasgow Hwy Buena Vista, VA 24416 www.byerstechnicalinstitute.com bti@byerstechnicalinstitute.com

Mountain Gateway – Wilson Workforce Center

John Rainone (540) 261-1211 2045 Forest Ave Buena Vista, VA 24416 mgcc.edu

jrainone@mgcc.edu

SILVER SPONSOR

Mountain Gateway Community College

John Rainone (540) 863-2827

1000 Dabney Dr Clifton Forge, VA 24422 www.mgcc.edu jrainone@mgcc.edu

SILVER SPONSOR

Southern Virginia University (540) 261-8413 1 University Hill Dr Buena Vista, VA 24416 svu.edu

Virginia Military Institute

Judy Mullins (540) 464-7230 319 Letcher Ave Lexington, VA 24450 www.vmi.edu ryanka@vmi.edu

PLATINUM SPONSOR

Virginia Talent and Opportunity Partnership

Mary Sullivan (540) 568-5568

James Madison University Ice House 127 W Bruce St., MSC 3617 Harrisonburg, VA 22807 www.virginiatop.org sullivmx@jmu.edu

VMI Alumni Agencies

Ed Johnson (540) 464-7221

304 Letcher Ave Lexington, VA 24450 www.vmialumni.org

PLATINUM SPONSOR

Washington & Lee University (540) 458-8740 204 W Washington St Lexington, VA 24450 wlu.edu

INNOVATIVE PARTNER

COMMUNITY ORGANIZATIONS

AFCEA

Robert Thompson (703) 298-4072 2 New Cameron Dr Lexington, VA 24450 rockbridge.afceachapters.org r5ts@aol.com

Blue Ridge Area Food Bank

Millie Winstead (540) 248-3663 96 Laurel Hill Rd PO Box 937 Verona, VA 24482 www.brafb.org mwinstead@brafb.org

Blue Ridge CASA for Children

Angela Crawford (540) 213-2272 119 W Frederick St Staunton, VA 24401 www.casa4children.com info@blueridgecasa.org

Brain Injury Connections of the Shenandoah Valley

Anne Fitzgerald (540) 568-8923 755 MLK Jr Way Harrisonburg, VA 22801 www.bicsv.org anne@bicsv.org

Brownsburg Ruritan Club

Barry Chewning (704) 258-6230 Brownsburg, VA www.BrownsburgRuritan.org jconlon522@gmail.com

Buena Vista Arts Council

Marie Shiraki (801) 735-5482 221 W. 21st St Buena Vista, VA 24416 www.bvarts.org bv.artscouncil@gmail.com

Buena Vista Public Library

Elaina Skovira (540) 261-2715 2110 Magnolia Ave Buena Vista, VA 24416 www.rrlib.net eskovira@rrlib.net

Buena Vista Rotary Club

Ann Albin (540) 570-0596 609 East 25th St Buena Vista, VA 24416 www.ismyrotaryclub.org/Club/Club. cfm?ClubID=5750&D=7570 annalbin76@gmail.com

Community Foundation for Rockbridge, Bath & Alleghany

Lori Turner (540) 463-0943

7 East Washington St Lexington, VA 24450 www.cfrba.org lori.turner@cfrba.org

ConnectionsPlus Healthcare + Hospice

Tasha Walsh (540) 463-1848 315 Myers St Lexington, VA 24450 www.connectionsplus.care/ twalsh@connectionsplus.care

Friends of Natural Bridge State Park

Craig Moore (540) 291-1326 6477 South Lee Hwy Natural Bridge, VA 24450 www.virginiaparks.org/friends-nb fonbsp@gmail.com

Friends of the Chessie Trail

Eric Sheffield PO Box 1261 Lexington, VA 24450 www.friendsofthechessietrail.org chessietrail@gmail.com

Glasgow Public Library

Barbara Slough (540) 258-2509 1108 Blue Ridge Rd Glasgow, VA 24555 www.rrlib.net bslough2@rrlib.net

Goodwill Industries of the Valleys Inc.

Zenith Barrett (540) 464-1117

8 Woodcote Ln Lexington, VA 24450 www.goodwillvalleys.com zbarrett@goodwillvalleys.com

Goshen Public Library

Ruth Tolson (540) 997-0351 1124 Virginia Ave Goshen, VA 24439 www.rrlib.net rtolson@rrlib.net

Greater Lexington Newcomers Club

David Connolly (734) 560-4249 24 Sky View Ln Rockbridge Baths, VA 24473 lexvanewcomers.org vp@lexvanewcomers.org

Historic Lexington Foundation

Margaret Samdahl (540) 463-6832 224 McLaughlin St Lexington, VA 24450 www.historiclexington.org hlf@rockbridge.net

Kappa Alpha Order

Larry Wiese (540) 463-1865 115 Liberty Hall Rd Lexington, VA 24450 www.kappaalphaorder.org lswiese@ka-order.org PLATINUM SPONSOR

Lexington and the Rockbridge Area Tourism Bureau

Sheryl Wagner (540) 463-3777 106 E Washington St Lexington, VA 24450 lexingtonvirginia.com director@lexingtonvirginia.com

Lexington Lacrosse

Mindy Laubscher (434) 249-3108 P.O. Box 185 Lexington, VA 24450 lexingtonlacrosse1@gmail.com

Lexington Police Department Foundation

Lori Turner (540) 462-7909

P.O. Box 808 Lexington, VA 24450 lexingtonpolicefoundation.org/ lori.turner@cfrba.org

Lexington Rotary Club

Stewart Fleming (540) 460-2065 P.O. Box 1557 Lexington, VA 24450 jsf244504@yahoo.com

Lexington Sunrise Rotary Club

Woody Sadler (540) 463-9227 P.O. Box 63 Lexington, VA 24450 sunriserotarylexva.org info@sunriserotarylexva.org

Lexington Woman’s Club

Jeanne Alexander (225) 405-2299 P.O. Box 206 Lexington, VA 24450 www.womansclublexva.com/ lexvawomansclub@gmail.com

Lexington-Rockbridge Jaycees

Evan Hanna

P.O. Box 1488 Lexington, VA 24450 lexrockjaycees.org lexrockjaycees@gmail.com

GOLD SPONSOR

Main Street Buena Vista

Jen Carpenter

245 W 21st St Buena Vista, VA 24416 www.mainstreetbuenavista.org contact@mainstreetbuenavista.org

Main Street Lexington

Rebecca Logan (540) 319-4181

P.O. Box 295

101 South Main St Lexington, VA 24450 www.mainstreetlexington.org info@mainstreetlexington.org

Mountain City Masonic Lodge

Jesse Lyons 103 W Nelson St Lexington, VA 24450 www.mountaincitymasoniclodge.org mountaincitymasoniclodge@gmail.com

Omicron Delta Kappa Society and Educational Foundation, Inc.

Jennifer Waller (540) 458-5336 224 McLaughlin St Lexington, VA 24450 odk.org jennifer@odk.org

Project Horizon

Judy Casteele (540) 463-7861 120 Varner Ln Lexington, VA 24450 www.projecthorizon.org ph@rockbridge.net

Rockbridge Animal Alliance

Maurine Houser (540) 319-9945 1892 Turnpike Rd Lexington, VA 24450 www.rockbridgeanimalalliance.org info@rockbridgeanimalalliance.org

Rockbridge Area Community Services

Kim Shaw (540) 463-3141 241 Greenhouse Rd Lexington, VA 24450 www.racsb.org kshaw@racsb.org

Rockbridge Area Habitat for Humanity

Lynne Johnson (540) 463-3770 30 East Preston St Lexington, VA 24450 rockbridgehabitat.org office@rockbridgehabitat.org

Rockbridge Area Housing Corporation

Marylin Alexander (540) 463-3242 13 Thompson Ct Lexington, VA 24450 rahc@rockbridge.net

Rockbridge Area Recreation Organization (RARO)

Chad Coffey (540) 463-9525 300A White St Lexington, VA 24450 www.rarorec.org chadcoffey@rarorec.org

Rockbridge Area Relief Association

Lindsey Perez (540) 463-6943 350 Spotswood Dr Lexington, VA 24450 raralex.org office@raralex.org

Rockbridge Area Republican Party

Doug Smith PO Box 1101 Lexington, VA 24450 rockbridgegop.com cardinalpt@aol.com

Rockbridge Area Transportation System Inc

Michelle Watkins (540) 463-3346

712 N Main St Lexington, VA 24450 www.rockbridgetransportation.org rats@rockbridge.net

Rockbridge Area YMCA

Chad Whitmer (540) 464-9622

70 North Lee Hwy Lexington, VA 24450 ymcavbr.org/locations/rockbridge/rockbridgearea-ymca cwhitmer@ymcavbr.org

Rockbridge Breakfast Club

Gladys Hopkins (540) 460-3240 1223 No. Lee Hwy. #202 Lexington, VA 24450 rockbridgebreakfast.wixsite.com/club rockbridgebreakfastclub@yahoo.com

Rockbridge Community Health Foundation

Hattie Myers (540) 458-3596 1 Health Cir Lexington, VA 24450 rchealthfoundation.org/ rchealthfoundation@gmail.com

Rockbridge Conservation

Jamie Gooden (540) 463-2330

101 S Main St, 2nd Floor Lexington, VA 24450 rockbridgeconservation.org director@rockbridgeconservation.org

Rockbridge County Council of Garden Clubs

Doris Fredrickson (540) 461-0074

131 Spring Meadow Ln Lexington, VA 24450 dfred82@yahoo.com

Rockbridge County Democratic Committee

David Mayersky (540) 817-7085 11 S. Jefferson St Lexington, VA 24450 www.rockbridgedemsva.blogspot.com lex.rockdems@gmail.com

Rockbridge County Public Schools Foundation

Debbie Pruett PO Box 1042 Lexington, VA 24450 rockbridgeschoolsfoundation.org rcpsfgrants@gmail.com

Rockbridge Historical Society Eric Wilson (540) 464-1058 101 E Washington St Lexington, VA 24450 www.rockhist.org RHS@RockbridgeHistory.org

Rockbridge NAACP Sara Cunningham (540) 817-8867 118 S. Randolph St Lexington, VA 24450 rockbridgenaacp.com sarac2525@gmail.com

Rockbridge Recovery Stephanie Richarde (540) 572-2312 119 East 28th St Buena Vista , VA 24416 rrhopehouse.org

Rockbridge Regional Fair & Expo Inc

Bill Russell (540) 460-0061 P.O. Box 758 Lexington, VA 24450 www.rockbridgefairandexpo.org fair@rockbridgefairandexpo.org

Rockbridge Regional Library System

Julie Goyette (540) 463-4324

138 S Main St Lexington, VA 24450 www.rrlib.net/ JGoyette@rrlib.net

Rockbridge SPCA

Tara Rodi (540) 463-5123

10 Animal Pl Lexington, VA 24450 rockbridgespca.net executivedirector@rockbridgespca.net

Samuel’s Supper™

Sherri M. Golladay (540) 280-6982 P.O. Box 132 Fairfield, VA 24435 www.samuelssupper.org info@samuelssupper.org

Sigma Nu Fraternity, Inc.

Nick Murphy (540) 463-1869 9 N Lewis St Lexington, VA 24450 www.sigmanu.org nick.murphy@sigmanu.org

The Salvation Army

Gary Stewart (540) 962-6206

115 S Lexington Ave Covington, VA 24426 salvationarmypotomac.org/covingtonvacorps george.hackbarth@uss.salvationarmy.org

United Way of Rockbridge Inc.

Jennifer Dent (540) 463-4482

218 S Main St, Suite D Lexington, VA 24450 uwrockbridge.org director@uwrockbridge.org

Unity 4 Kids, Inc.

Tammy Reid (540) 784-2659

30 Stone House Ln Lexington, VA 24450 unity4kids.com unity4kidss@gmail.com

Valley Program for Aging Services, Maury River Senior Services Laynee Knicke (540) 261-7474 2137 Magnolia Ave Buena Vista, VA 24416 vpas.info laynee@vpas.info

Virginia Institute of Autism

Meagan Harding (540) 366-8320 40 Park Pl Lexington,VA 24450 viacenters.org info@viacenters.org

VMI Foundation

Meade King (540) 464-9328

Neikirk Hall

304 Letcher Avenue Lexington, VA 24450 www.vmi.edu/foundation give@vmiaa.org

VMI Keydet Club

Andrew Deal (540) 464-7328

304 Letcher Ave Lexington, VA 24450 www.vmi.edu/keydet-club

Young Life Rockbridge County

Josh Holton (703) 282-6661

201 S. Randolph St Lexington, VA 24450 www.RockbridgeC.younglife.org ylrockbridgecounty@gmail.com

COMPUTER SERVICE/SALES

Virginia Technology Services, LLC

Jeff Pufahl (540) 463-4451 30 Crossing Ln, Suite 206 Lexington, VA 24450 www.virginiatechs.com info@virginiatechs.com

CONSULTANTS

Aurora Technologies LLC

Alexander Morrow (540) 460-0152 109 Woodridge Ln Lexington, VA 24450 www.auroratechva.com nero@aurorasec-ops.com

BW Solutions

Bobbie Wagner ....................................... (540) 293-5256 Lexington, VA 24450 bobbielyn1875@gmail.com

Dazzle Partners LLC

David Grizzle (832) 315-8219 Lexington, VA 24450 www.dazzlepartners.com david grizzle@yahoo.com

Disruption Advisors

Whitney Johnson (617) 230-2547 Lexington, VA 24450 thedisruptionadvisors.com whitney@thedisruptionadvisors.com

Elegant Events by Leece

Leece Bachman (434) 381-0608 449 E Nelson St., #523 Lexington, VA 24450 www.leecebachman.com leece@leecebachman.com

Hibernico Consulting LLC

Michael K. “Mike” Lennon (703) 304-6044 3740 Forge Rd Glasgow, Virginia 24555 mike.lennon@hibernico.com

Kellen Consulting Group LLC

Scott Kellen ............................................. (540) 460-3800 150 Aisling Way Vesuvius , VA 24483 www.kellenconsultants.com Skellen@kellenconsultants.com

Lexington Solutions Group

Barton (Boyd) Brown ......................... (540) 460-5068 Lexington, VA 24450 www.lexsg.com boyd.brown@astrion.us

LoomFlo LLC

Cadence Edmonds................................ (304) 563-6674 413 Arpia St Lexington, VA 24450 Loomflova@gmail.com

Samuel J. Collins Consulting, LLC

Sam Collins ................................................. (301) 922-2861 Lexington, VA 24450-1904 scollins606@comcast.net

Shenandoah Valley Partnership

Jay Langston (540) 568-3100 220 University Blvd, Suite 2100 Harrisonburg, VA 22807 www.theshenandoahvalley.com jlangston@theshenandoahvalley.com

Shenandoah Valley Small Business Development Center

Allison Dugan (540) 568-3227

James Madison University MSC 5502 Harrisonburg, VA 22807 www.valleysbdc.org duganaj@jmu.edu

The Advancement Foundation (540) 283-7062

227 S Pollard St Vinton, VA 24179 theadvancementfoundation.org innovation@theadvancementfoundation.org

Transystems

Thomas Marando (540) 442-3750

203 South Main Street Lexington, VA 24450 www.transystems.com info@transystems.com

W. Stuart Colby, CFP

Stuart Colby (914) 330-4104 133 Dogwood Rise Lexington, VA 24450-5843 Captsea946@aol.com

ZenBusiness

Sallie Clark (844) 493-6249 5511 Parkcrest Dr, Suite 103 Austin, TX 78731 www.zenbusiness.com outreach@zenbusiness.com

CONTRACTORS & CONSTRUCTION

ARC3 Gases

Marc Lewis (540) 261-4300 2603 Beech Ave Buena Vista, VA 24416 arc3gases.com marc.lewis@arc3gases.com

Austin Electrical Construction, Inc.

Catie Austin-Brown (540) 254-1085 17566 Main St Buchanan, VA 24066 www.AustinElectricalConstruction.com austinel@verizon.net

Charles W. Barger & Son Construction

Charles Barger (540) 463-2106 10 Borden School Ln Lexington, VA 24450 www.cwbargerandson.com cbarger@cwbarger.com

Circle Bar B Welding

Zack Babauta (540) 460-4267 1341 Spring Valley Rd Lexington, VA 24450 www.circlebarbllc.com zack@circlebarbllc.com

Clark Electric Inc.

Dusty Maxwell (540) 460-5602 & (540) 784-0537 2159 Spring Valley Rd Lexington, VA 24450 eclark.electric@gmail.com

Commonwealth Environmental Associates Inc

John McCoy............................................... (540) 462-6077 648 Waddell St Lexington, VA 24450 commonwealthenvironmental.com jmccoy@commonwealthenvironmental.com

Fatlighter Company

Gary Barker (540) 817-5156

175 Crosscountry Ln Natural Bridge, VA 24578 fatlighterco.com gmbarker78@yahoo.com

GRB Services LLC

George Bezold (540) 570-1601

47 Turkey Hill Rd Lexington, VA 24450 grbservicesllc@gmail.com

Green Forest Surveys LLC

Chris Pappas (540) 261-1077

5546 N Lee Hwy Fairfield, VA 24435 www.greenforestsurveys.com cpappas@greenforestsurveys.com

Holland’s General Contractors, Inc.

Vickie Eppard (540) 261-7404 80 Forge Rd Lexington, VA 24450 vickie@hollandsgc.com

JPW Construction LLC

John Welsh ................................................. (540) 460-7374 714 Turkey Hill Rd Lexington, VA 24450 www.facebook.com/JPW-Construction jpwelshconstruction@gmail.com

Kjellstrom + Lee, Inc.

Fulton Sensabaugh ..............................(540) 885-9980

4 East Washington St Lexington, VA 24450 www.kjellstromandlee.com fsensabaugh@kjellstromandlee.com

Lexington Contracting, LLC

Mason Ludgate ........................................ (540) 319-3330 2175 Magnolia Ave, Suite 104 Buena Vista, VA 24416 www.lexingtoncontractingva.com mason.ludgate@lexingtoncontractingva.com

Michael R. Arehart Inc.

Michael Arehart...................................... (540) 460-6678 5966 Lee Jackson Hwy Raphine, VA 24472 arehartoffice@gmail.com

MP2 Contractors, LLC

Phil Swisher ................................................ (540) 319-6119 3459 A North Lee Hwy Lexington, VA 24450 www.mp2contractors.com mp2contractors@gmail.com

North Fork Lumber

Will Harris .................................................. (540) 460-2262 250 North Fork Ln Goshen, VA 24439 northforklumber.com northforkinc@sitestar.net

Phoenix Construction Company LLC

Melissa Hennis ......................................... (540) 464-1133 328 W Midland Trl Lexington, VA 24450 www.phoenixconstructioncompanyllc.com melissa.c.hennis@gmail.com

Precision Tile and Paint

Andy Simon ............................................... (540) 460-6871 7 Jordan St Lexington, VA 24450 andrewgsimon@gmail.com

Randy Hostetter Excavating LLC

Randy Hostetter (540) 463-4714

289 Greenhouse Rd Lexington, VA 24450 www.randyhostetterexcavating.com rhexcavating@embarqmail.com

Rockbridge Cleaning and Landscaping

Debbie Jamerson-Lipscomb (540) 319-3486 879 Cold Run Dr Lexington, VA 24450 lexingtonvirginiacleaning.com debbiepemberton@hotmail.com

Rockbridge Homes and Barns

Kim Hickman (540) 460-5708

70 Old Buena Vista Rd Lexington, VA 24450 www.rockbridgehb.com kim@rockbridgehb.com

Spencer Home Center

Eric Spencer (540) 463-7393 1398 N Lee Hwy Lexington, VA 24450 spencerhomecenter.com erics@spencerhomecenter.com

GOLD SPONSOR

Welsh Construction Inc.

Matt Humphries (540) 464-1008 15 N Randolph St Lexington, VA 24450 www.welshconstruction.com matt@welshconstruction.com

COUNSELING

Kelland Psychological Services, LLC

Chad Kelland.............................................. (540) 817-4375

30 Crossing Ln, Suite 201 Lexington, VA 24450 drchadkelland.com chad@drchadkelland.com

Rockbridge Area Community Services

Kim Shaw..................................................... (540) 463-3141 241 Greenhouse Rd Lexington, VA 24450 racsb.org kshaw@racsb.org

Well+Being Counseling LLC

Sarah Hagenbuch ..................................... (540) 212-4111 129 S. Randolph St Lexington, VA 24450 www.wellbeing-counseling.com Sarah@wellbeing-counseling.com

COUNTRY CLUBS

Lexington Golf & Country Club

Elena Correa (540) 463-4141 141 Country Club Rd Lexington, VA 24450 www.lexingtongolfandcountryclub.com info@lexingtongolfandcountryclub.com

DANCE

Halestone Dance Studio

Lorelei Pisha (540) 463-7444

722 S Main St, Suite B Lexington, VA 24450 www.halestone.com director@halestone.com

Rockbridge Ballet/The Studio

Jessica Martin (540) 463-3436

The Rockbridge Ballet/The Studio P.O. Box 150 Lexington, VA 24450 www.rockbridgeballet.org rockbridgeballet@gmail.com

DENTAL CARE

Dental Health Associates (540) 463-2134

112 Houston St, Suite A Lexington, VA 22450 www.mydentalhealthassociates.com infolexington@mydha.net

Lexington Smiles, PLLC

Erin Cassilly (540) 458-0410 123 S. Randolph St Lexington, VA 24450 lexingtonvasmiles.com drcassilly@lexingtonvasmiles.com

Mountain View Family Dentistry (540) 464-8700 2131 Magnolia Ave Buena Vista, VA 24416 www.rockahc.org/dental

Robert C. Hull DDS P.C.

Robert Hull ................................................ (540) 463-3826 650 N Lee Hwy, Suite 1 Lexington, VA 24450 www.hulldentistry.com drhull@hulldentistry.com

Rockbridge Area Health Center

Suzanne Sheridan ................................. (540) 464-8700 25 Northridge Ln Lexington, VA 24450 http://www.rockahc.org ssheridan@rockahc.org

Shenandoah Dental Studio

Omar Parades..........................................(540) 464-9953

30 Crossing Ln, Suite 110 Lexington, VA 24450 www.shenandoahdentalstudio.com appointments@shenandoahdentalstudio.com

Woodard Family Dental

Steven Woodard (540) 377-1223 113 Commerce Park Dr Raphine, VA 24472 www.woodarddental.com steven@woodarddental.com

DRUG & VARIETY STORES

Lexington Prescription Center

Jeffrey Goldstein (540) 784-8375 800 S Main St Lexington, VA 24450 www.lexingtonrx.com jgoldstein@lexingtonrx.com

ENTERTAINMENT

Clyde Hill Publishing

Gregory Shaw (206) 915-9500 Lexington, VA 24450 clydehillpublishing.com greg@clydehillpublishing.com

Datz Us Adventure & Music

William Datz .............................................(540) 463-9339 Lexington, VA 24450 www.datzburr.com datzburr@gmail.com

First Media Radio 96.7 3WZ- Big Dawg 100.3

Mark Potter ................................................. (540) 463-2161 392 E Midland Trl Lexington, VA 24450 3wzfm.com 9673wz@gmail.com GOLD SPONSOR

Haunting Tales-Lexington’s Ghost Tour

Sherry Cline (540) 464-2250 Lexington, VA 24450 www.lexingtonvaghosttour.com clineunits@aol.com

Historic Masonic Theatre

Caleb Morrison ....................................... (540) 862-5655 510 Main St Clifton Forge, VA 24422 historicmasonictheatre.com info@historicmasonictheatre.com

Hull’s Drive-In / Hull’s Angels, Inc.

Rhianna Schlief (540) 463-2621 2367 N Lee Hwy Lexington, VA 24450 www.hullsdrivein.com hullsangels@hullsdrivein.com

Lexington Cigars & Lounge (DBA for Virginia Wealth Ventures, Inc.)

Alexander Thymmons (800) 591-4814 158 S. Main St Lexington, VA 24450 www.LexingtonCigars.com and www. VirginiaWealth.com Thymmons.A@VirginiaWealth.com

Lime Kiln Theater

Spencer McElroy 607 Borden Rd Lexington, VA 24450 www.limekilntheater.org office@limekilntheater.org

Little Beasties Art Studio

Norlene Gowdy (434) 975-1776 2067 Magnolia Ave, Suite A Buena Vista, VA 24416 norlene.gowdy@gmail.com

New Views Theatre

William R. Duell (832) 816-7600 www.newviewstheatre.org/ info@newviewstheatre.org

Rockbridge Music

Diana Schofield ......................................(540) 463-5455

205 N Main St Lexington, VA 24450 www.rockbridgemusic.com rockbridgemusic@gmail.com

Rockbridge Radio

Val Davis ...................................................... (802) 535-7937 PO Box 647 Lexington, VA 24450 www.rockbridgeradio.com val@rockbridgeradio.com

The Magic of Brian Bence

Brian Bence ..............................................(540) 294-2900 1508 Battlefield Rd Grottoes, VA 24441 www.brianbmagic.com bgbmagic@gmail.com

Virginia Horse Center

Stephen Shank ....................................... (540) 464-2952 487 Maury River Rd Lexington, VA 24450 vahorsecenter.org sshank@horsecenter.org

Virginia River Guides

Derek Hutton ............................................. (208) 399-1888 601 S Main St Lexington, VA 24450 VirginiaRiverGuides.com trips@VirginiaRiverGuides.com

EQUINE SUPPLIES & SERVICES

Halo Horses LLC

Jacqueline Navarrete Townsend (480) 748-1669 1650 Turkey Hill Rd Rockbridge Baths, VA 24473 www.halohorses.com jackie@halohorses.com

Virginia Horse Center

Stephen Shank (540) 464-2952 487 Maury River Rd Lexington, VA 24450 vahorsecenter.org sshank@horsecenter.org

EVENT PLANNING

Brooke Shehan Events

Brooke Shehan 415 Wills Rd Lexington, VA 24450 www.brookeshehan.com brooke@brookeshehan.com

Elegant Events by Leece Leece Bachman ...................................... (434) 381-0608 449 E Nelson St., #523 Lexington, VA 24450 www.leecebachman.com leece@leecebachman.com

EVENT

VENUES

Ecco Adesso Vineyards

Cierra Weatherly (540) 817-0419 340 Ecco Adesso Ln Fairfield, VA 24435 www.eccoadesso.com info@eccoadesso.com

House Mountain Inn

Jamie Grue (540) 464-4004 455 Lonesome Dove Trl Lexington, VA 24450 www.housemountaininn.com innkeeper@housemountaininn.com

New Field Farm at Timber Ridge

Autumn Barraclough (540) 319-6400 1364 Forest Grove Rd Lexington, VA 24450 Newfieldfarmtr.com events@newfieldfarmtr.com

Southern Inn

Mandy Miller (540) 463-3612 37 S. Main St Lexington, VA 24450 southerninn.com mandy@southerninn.com

Rockbridge Rental Company LLC

Austin Ramsey (540) 339-6931 2088 Jacktown Rd Lexington, VA 24450 rockbridgerentalcompany@gmail.com

Still House Creek Farm

Catherine Daniel (610) 339-6931 227 Still House Dr Lexington, Va 24450 cldaniel@bizbatt.com

The Georges

John Gomes (540) 463-2500 11 N Main St Lexington, VA 24450 thegeorges.com reservations@thegeorges.com

The Georges at the Livery

John Gomes (540) 463-2500

35 N. Main St Lexington, Va 24450 Thegeorges.com reservations@thegeorges.com

Virginia Horse Center

Stephen Shank (540) 464-2952 487 Maury River Rd Lexington, VA 24450 vahorsecenter.org sshank@horsecenter.org

FINANCIAL & INVESTMENT SERVICES

Edward Jones - Financial Advisor: Dan Vance Dan Vance ..................................................(540) 463-1999 22 W Washington St Lexington, VA 24450 www.edwardjones.com/us-en/financialadvisor/dan-vance?y source=1 NjQwOTQ5LTQ4My1sb2NhdGlvbi53ZWJzaXRl dan.vance@edwardjones.com

Edward Jones Investments (Dickman) Daniel Dickman (540) 572-4269 221 West 21st St Buena Vista, VA 24416 www.edwardjones.com daniel.dickman@edwardjones.com

Edward Jones – George S. Daugharty George S. Daugharty Jr (540) 463-2124 1545 N Lee Hwy, Suite 1 Lexington, VA 24450 Edwardjones.com/us-en/finaincial-advisor/ goerge-daugharty George.Daugharty@EdwardJones.com

Edward Jones Investments (Harris) Christy Harris (540) 463-2124 1545 N Lee Hwy, Suite 1 Lexington , VA 24450 www.edwardjones.com Christy.Harris@Edwardjones.com

Edward Jones Investments (Woodford) Matt Woodford (540) 463-1990 103 E Washington St Lexington, VA 24450 www.edwardjones.com/index.html matt.woodford@edwardjones.com

Hipps Financial Partners, LLC John Hipps (540) 421-8083 105 Keswick Cir Dayton, VA 22821 hippsfinancial.com JohnHipps@HippsFinancial.com

LPL Financial (Cathy Shaner Carlock) Cathy Shaner Carlock (540) 463-3362 87 Falcon Ln Lexington, VA 24450 www.lpl.com ccarlock@lpl.com

Rockbridge Asset Management Inc. B.C. Grigsby (540) 463-3742 Lexington, VA 24450 bcg.rockbridge@btinternet.com

Wells Fargo Advisors LLC (Shomo)

Randy Shomo (540) 463-2736 101 S Main St Lexington, VA 24450 www.wellsfargoadvisors.com/?cid=GC15000555 49&excid=GC1500055549 randy.shomo@wellsfargo.com

FISHING

Journey Outdoors

Christina Volpe (540) 461-8816 172 W Midland Trl Lexington, VA 24450 www.journeyoutlex.com christina@journeyoutlex.com

Virginia River Guides

Derek Hutton (208) 399-1888 601 S Main St Lexington, VA 24450 VirginiaRiverGuides.com trips@VirginiaRiverGuides.com

FITNESS

Center of Gravity Yoga & Pilates

Wendy Orrison ........................................ (540) 462-2944 124 S Main St Lexington, VA 24450 www.lexingtoncenterofgravity.com studio@lexingtoncenterofgravity.com

fLEX Fitness Studio

Wendy Orrison ........................................ (540) 570-2383 314 S. Main St Lexington, VA 24450 flexlexva.com flexlexva@gmail.com

Focus Fitness Club LLC

Sarah Henson ............................................ (540) 460-1812

7 W. McDowell St Lexington, VA 24450 focusfitnesslab.com focusfitness@myyahoo.com

Friends of Rockbridge Swimming

Leslie Ayers ..............................................(540) 464-3663 194 Wallace St Lexington, VA 24450 www.rockbridgeswims.org info@rockbridgeswims.org

Ignite Performing Arts Center

Jeremy Hipes ........................................... (540) 463-2467 752 North Lee Hwy Lexington, VA 24450 www.ipaclex.com ipaclexington23@gmail.com

Lex Running Shop, LLC

Jess Reid ....................................................... 540-461-8350 41 S. Main St Lexington, VA 24450 www.lexrunningshop.com jess@lexrunningshop.com

Lexington Lacrosse

Mindy Laubscher.................................... (434) 249-3108 P.O. Box 185 Lexington, VA 24450 lexingtonlacrosse1@gmail.com

Rockbridge Area Recreation Organization (RARO)

Chad Coffey .............................................. (540) 463-9525 300A White St Lexington, VA 24450 www.rarorec.org chadcoffey@rarorec.org

Rockbridge Area YMCA

Chad Whitmer .........................................(540) 464-9622 70 North Lee Hwy Lexington, VA 24450 ymcavbr.org/locations/rockbridge/rockbridgearea-ymca/ cwhitmer@ymcavbr.org

Rockbridge Ballet/The Studio

Jessica Martin (540) 463-3436

The Rockbridge Ballet/The Studio P.O. Box 150 Lexington, VA 24450 www.rockbridgeballet.org rockbridgeballet@gmail.com

Rockbridge Barbell

Red Dowdell (703) 346-0980

116 N Main St Lexington, VA 24450 rockbridgebarbell.com rockbridgebarbell@gmail.com

RTB Athletics LLC

Joshua Palmer (385) 219-6379 18 High Meadow Dr Lexington, VA 24450 rtbathletics.com asuperiorgym.rtb@gmail.com

FLORISTS

Betty’s Country Flowers

Betty Rowe................................................ (540) 997-0099 10 Great North Mountain Dr Goshen, VA 24439 www.bettyscountryflowers.net bettyscountryflowers@gmail.com

The Jefferson Florist and Garden

Jay Lewis .....................................................(540) 463-9841 603 North Lee Hwy Lexington, VA 24450 www.thejeffersonfloristandgarden.com sales@thejeffersonfloristandgarden.com

University Florist

Sybil Adams ............................................ (540) 463-6080

165 S Main St Lexington, VA 24450 www.universityfloristlexva.com universityfloristlexva@gmail.com

Yonderyear Farm

Amanda Green ........................................(540) 460-3256 1040 Adair Hl Dr Rockbridge Baths, VA 24473 www.yonderyearfarm.com amanda@yonderyearfarm.com

FOOD & GROCERY

Asunder Coffee Roasters

Stephanie McCoy (202) 460-8112 2037 Magnolia Ave Buena Vista, VA 24416 asundercoffee.com stephanie@asundercoffee.com

Food Connoisseurus

Tim / Stacey Wells (540) 570-6699 26 Hearthstone Farm Ln Fairfield, VA 24435 wellsoffice101@gmail.com

Let Them Eat Cake

Melissa Wooding (540) 798-3462

213 Massie St. Lexington, VA 24450 www.letthemeatcakelex.com letthemeatcakellc@yahoo.com

Lex Vegas Bistro

Troy Sheller (540) 251-7104 Lexington, VA 24450 www.lexvegasbistro.com info@lexvegasbistro.com

Lexington Mercantile

Heather Davis (540) 319-4180

113 West Nelson St Lexington, VA 24450 www.lexingtonmercantile.com Contact@LexingtonMercantile.com

Pronto Caffe and Gelateria

Meridith Benincasa (540) 464-1472 26 S Main St Lexington, VA 24450 www.prontogelateria.com francesco@prontogelateria.com

Purveyors On Main

Kali McLeod (540) 464-9463 29 S Main St Lexington, VA 24450 www.purveyorsonmain.com washstreet@rockbridge.net

Roadmap CoffeeWorks

Jack Scholl (540) 460-4695 2345 N Lee Hwy Lexington, VA 24450 roadmapcoffeeworks.com jack@roadmapcoffeeworks.com

Seasons’ Yield Farm

Daniel Shear (703) 415-6673 165 Oakland Cir Raphine, VA 24472 seasonsyieldfarm.com seasonsyieldfarm@gmail.com

FORESTRY

Friends of the Blue Ridge Parkway

Mark Hogsed.............................................(540) 772-2992 541 Luck Ave SW, #317 Roanoke, VA 24016 friendsbrp.org staff@friendsbrp.org

Honorable Tree Service LLC

Emma Gould ............................................. (540) 324-8860 3499 N Lee Hwy Fairfield, VA 24435 www.honorabletreeservice.com office@honorabletreeservice.com

FUNERAL & CREMATION SERVICES

Harrison Funeral Home & Crematory

Michael Lotts (540) 463-2912 714 S Main St Lexington, VA 24450 www.legacy.com/funeral-homes/virginia/ lexington/harrison-funeral-home/fh-11324 office@HarrisonFH1867.com

GIFTS & SPECIALTY ITEMS

Asunder Coffee Roasters

Stephanie McCoy (202) 460-8112 2037 Magnolia Ave Buena Vista, VA 24416 asundercoffee.com stephanie@asundercoffee.com

Cabell Gallery of Virginia Art

Susan Groves (540) 461-8488 5 W Washington St Lexington, VA 24450 cabellgallery.com susan@cabellgallery.com

Celtic Tides LLC

John and Mary Jo Morman (540) 464-6545 23 S Jefferson St Lexington, VA 24450 celtictides.com celtictides@rockbridge.net

Cobblestone Shoe & Leather Repair

Greg Moore (540) 461-8248

121 S Main St Lexington, VA 24450 www.cobblestoneshoppes.com cobblestoneshoppes@gmail.com

Cocoa Mill Chocolate Co.

Mike Mayo (540) 464-8400

786 N Lee Hwy Lexington, VA 24450 cocoamill.com lexington@cocoamill.com

Curated Interiors

Helen Bisset& Lauren Haskell (540) 452-9083 designedbycurated.com info@designedbycurated.com helen@thecuratedteam.com laurne@thecuratedteam.com

Earth Fire and Spirit Pottery Art Gallery, LLC

Jessy Poole-Caruthers (405) 788-9919 15 W Washington St Lexington, VA 24450 www.efspottery.com efspottery@icloud.com

Journey Outdoors

Christina Volpe (540) 461-8816

172 W Midland Trl Lexington, VA 24450 www.journeyoutlex.com christina@journeyoutlex.com

Ladles and Linens

Sarah Nicholas (540) 255-4246

13 S Main St Lexington , VA 24450 ladlesandlinens.com contact@ladlesandlinens.com

Leaf and Lore

Jen Carpenter (435) 760-0491 2077 Magnolia Ave P.O. Box 606 Buena Vista, VA 24416 leafandlore.store@gmail.com

Lex Running Shop, LLC

Jess Reid 540-461-8350 41 S. Main St Lexington, VA 24450 www.lexrunningshop.com jess@lexrunningshop.com

Lexington Mercantile

Heather Davis (540) 319-4180 113 West Nelson St Lexington, VA 24450 www.lexingtonmercantile.com Contact@LexingtonMercantile.com

Nelson Gallery

Dorothy Blackwell (540) 817-1491 27 W. Washington St Lexington, VA 24450 www.nelson-gallery.com dssb24@gmail.com

Pronto Caffe and Gelateria

Meridith Benincasa (540) 464-1472

26 S Main St Lexington, VA 24450 www.prontogelateria.com francesco@prontogelateria.com

Purveyors On Main

Kali McLeod (540) 464-9463

29 S Main St Lexington, VA 24450 www.purveyorsonmain.com washstreet@rockbridge.net

Roadmap CoffeeWorks

Jack Scholl (540) 460-4695 2345 N Lee Hwy Lexington, VA 24450 roadmapcoffeeworks.com jack@roadmapcoffeeworks.com

Rockbridge Music

Diana Schofield (540) 463-5455

205 N Main St Lexington, VA 24450 www.rockbridgemusic.com rockbridgemusic@gmail.com

Shenandoah Attic and Victorian Parlour

Debbie Darlington (540) 464-8383 17 S Main St Lexington, VA 24450 shenandoahattic.com missdebbie0328@gmail.com

Sugar Maple Trading Company

Cindy Hughes 540-458-0415 16 N Main St Lexington, VA 24450 www.sugarmapletradingcompany.com hello@sugarmapletradingcompany.com

The Interior Castle

Maia Brownnig (540) 204-5969 6 S Randolph St Lexington, VA 24450 theinteriorcastle.org emaib@aol.com

The Velvet Case

Vanessa Pogreba (540) 886-7464 17 Courthouse Sq Lexington, VA 24450 TheVelvetcaselex@gmail.com

Thistleberrys

Jannie Linn (540) 903-0416 13 W. Nelson St. Lexington, VA 24450 www.thistleberrys.com thistleberrysva@gmail.com

University Florist

Sybil Adams (540) 463-6080 165 S Main St Lexington, VA 24450 www.universityfloristlexva.com universityfloristlexva@gmail.com

Vinyl Cuts

Ruthie Lawhorne (540) 784-3529 2159 Magnolia Ave Buena Vista, VA 24416 www.facebook.com/vinylcutsbv vinylcutsbv@gmail.com

White Horse Western Co

Katelyn Kornegay (540) 460-6304 90 River Jack Way Lexington, VA 24450 whitehorsewesternco.com whitehorsewesternco@gmail.com

Woodlore LLC

Michael Lohr (540) 460-9469 249 Sterrett Rd Fairfield, VA 24435 www.woodlorecreations.com Shawn@WoodloreCreations.com

GOLF

Lexington Golf & Country Club

Elena Correa (540) 463-4141 141 Country Club Rd Lexington, VA 24450

www.lexingtongolfandcountryclub.com info@lexingtongolfandcountryclub.com

GOVERNMENT

City of Buena Vista

Jason Tyree (540) 261-6121 2039 Sycamore Ave Buena Vista, VA 24416 www.bvcity.org jtyree@bvcity.org

City of Lexington

Tom Carroll (540) 462-3700 300 E Washington St Lexington, VA 24450 www.lexingtonva.gov tcarroll@lexingtonva.gov

Rockbridge County

Spencer Suter (540) 463-4361 150 S Main St Lexington, VA 24450 www.co.rockbridge.va.us ssuter@rockbridgecountyva.gov

Town of Glasgow

Thomas Smals (540) 258-2246 1100 Blue Ridge Rd Glasgow, VA 24555 www.glasgowvirginia.org ghayfield@glasgowvirginia.org

Town of Goshen

Sheila Sampson (540) 997-5545 128 Main St Goshen, VA 24439 Eww.goshenvirginia.com townofgoshen va@yahoo.com

Virginia Employment Commission (VEC)

Christopher Hurley (540) 332-7750 1076 Jefferson Hwy Staunton, VA 24401 www.vec.virginia.gov fishersville@vec.virginia.gov

GRAPHIC DESIGN

Adobe

Ellen Sartin ................................................(408) 753-5826 345 Park Ave

San Jose, CA 95110-2704 www.adobe.com/acrobat/business/resources/ memorandum-of-understanding.html cit46532@adobe.com

Borzelleca, Marc

Marc Borzelleca ...................................... (540) 414-4739 PO Box 82 Staunton, VA 24402

COV Designs

John Morris (540) 958-1249 401 Douglas St Clifton Forge, VA 24422 covdesigns.com john@covdesigns.com

James Allen Printing

Chelsea Kirby (540) 463-9232

145 E Midland Trl Lexington, VA 24450 www.jamesallenprinting.com chad.allen@jamesallenprinting.com

Magic Mirror Marketing

Emilie Davis (540) 212-9532

14 E Nelson St, Suite 102C Lexington, VA 24450 magicmirrormarketing.com emilie@reflectyourmagic.com

HARDWARE

Spencer Home Center

Eric Spencer (540) 463-7393 1398 N Lee Hwy Lexington, VA 24450 spencerhomecenter.com erics@spencerhomecenter.com GOLD SPONSOR

HOME FURNISHINGS

Curated Interiors

Helen Bisset & Lauren Haskell (540) 452-9083 designedbycurated.com info@designedbycurated.com helen@thecuratedteam.com lauren@thecuratedteam.com

Ladles and Linens

Sarah Nicholas (540) 255-4246 13 S Main St Lexington , VA 24450 ladlesandlinens.com contact@ladlesandlinens.com

Woodlore LLC

Michael Lohr (540) 460-9469 249 Sterrett Rd Fairfield, VA 24435 www.woodlorecreations.com/ Shawn@WoodloreCreations.com

HOME MAINTENANCE

Atlantic Finishes

Brandon Painter .....................................(540) 460-6595 1760 Blue Ridge Rd Glasgow, VA 24555 www.atlanticfinishes.com brandon@atlanticfinishes.com

Commonwealth Environmental Associates Inc

John McCoy............................................... (540) 462-6077 648 Waddell St Lexington, VA 24450 commonwealthenvironmental.com jmccoy@commonwealthenvironmental.com

Dodson Pest Control Co.

Nathan Chaffin ........................................ (540) 463-9675 2468 N Lee Hwy Lexington, VA 24450 www.dodsonbros.com manager038@dodsonbros.com

Fashion Floors & Cabinets

Shyla Palaschak ...................................... (540) 464-1422 94 E Midland Trl Lexington, VA 24450 www.fashionfloorsandcabinets.com sales@fashionfloorsandcabinets.com

Lexington Chimney Services

Brian Canatsey .........................................(540) 461-8737 10 Wild Turkey Rd Lexington, VA 24450 www.lexingtonchimney.com brian@lexingtonchimney.com

Precision Tile and Paint

Andy Simon ............................................... (540) 460-6871 7 Jordan St Lexington, VA 24450 andrewgsimon@gmail.com

Rockbridge Cleaning and Landscaping

Debbie Jamerson-Lipscomb (540) 319-3486 879 Cold Run Dr Lexington, VA 24450 lexingtonvirginiacleaning.com debbiepemberton@hotmail.com

Water Works Water Treatment Inc

Mark Ceuls (540) 433-5669 1760 Dealton Ave Harrisonburg, VA 22801 www.waterworkswater.com mark@waterworkswater.com

Welsh Construction Inc.

Matt Humphries (540) 464-1008 15 N Randolph St Lexington, VA 24450 www.welshconstruction.com matt@welshconstruction.com

HOSPITALS & CLINICS

Augusta Health Krystal Moyers ........................................ (540) 932-4976 P.O. Box 1000 Fishersville, VA 22939-1000 KMoyers@augustahealth.com SILVER SPONSOR

Carilion Rockbridge Community Hospital

Greg Madsen........................................... (540) 458-3500 1 Health Cr Lexington, VA 24450 www.carilionclinic.org gtmadsen@carilionclinic.org INNOVATIVE PARTNER

ConnectionsPlus Healthcare + Hospice Tasha Walsh .............................................. (540) 463-1848 315 Myers St Lexington, VA 24450 www.connectionsplus.care/ twalsh@connectionsplus.care

LewisGale Physicians LLC (540) 464-4900 539 E Nelson St Lexington, VA 24450 LGPhysicians.com tracy.franson@hcahealthcare.com

Maury River Family Practice

Jane Sailer .................................................. (540) 258-1700 730 McCulloch St Glasgow, VA 24555 www.mauryriverfamilypractice.com

VelocityCare

Allison Brelyn-Porter ........................... (540) 462-3950 110 Houston St Lexington, VA 24450 velocitycarebycarilion.com/

HOTELS/MOTELS

Budget Inn Natural Bridge (540) 291-2896

4331 S Lee Hwy Natural Bridge, VA 24578 www.naturalbridgevahotels.com/Home.html umesh24578@yahoo.com

Comfort Inn & Suites (540) 799-2000 584 Oakland Cir Raphine, VA 24472 www.choicehotels.com

Country Inn & Suites (540) 464-9000 875 N Lee Hwy Lexington, VA 24450 www.countryinns.com umesh24578@yahoo.com

Econo Lodge (540) 463-2739

820 S Main St Lexington, VA 24450 www.choicehotels.com/econo-lodge umesh24578@yahoo.com

Hampton Inn Lexington - Historic District

Megan McDaniel (540) 600-3410

401 E Nelson St Lexington, VA 24450 HamptonColAlto.com lxtsw hampton@hilton.com

House Mountain Inn

Jamie Grue (540) 464-4004

455 Lonesome Dove Trl Lexington, VA 24450 www.housemountaininn.com innkeeper@housemountaininn.com

Lexington Virginia Hotels Inc.

Joel Roy (540) 464-9000 PO Box 1105 Lexington, VA 24450 umesh24578@yahoo.com

Motel 6 (540) 463-7371

65 Econo Ln Lexington, VA 24450 www.motel6.com/#/home economyinnva@gmail.com

Natural Bridge Historic Hotel and Conference Center

Vijitha Gutta (540) 291-2121 15 Appledore Ln Natural Bridge, VA 24578 www.naturalbridgeva.com vgutta@naturalbridgeva.com

Sleep Inn & Suites (540) 463-6000 95 Maury River Rd Lexington, VA 24450 www.choicehotels.com/sleep-inn gm.va377@choicehotels.com

Super 8 Motel (540) 463-7858

1139 N Lee Hwy Lexington, VA 24450 www.super8.com umesh24578@yahoo.com

The Georges

John Gomes (540) 463-2500 11 N Main St Lexington, VA 24450 thegeorges.com reservations@thegeorges.com

The Georges at The Livery John Gomes (540) 463-2500 35 N Main Street Lexington, VA 24450 thegeorges.com reservations@thegeorges.com

Tru by Hilton (540) 254-7630 22 Hotel Dr Lexington, VA 24450 www.hilton.com

HUMAN RESOURCE SERVICES

Goodwill Industries of the Valleys Inc.

Zenith Barrett (540) 464-1117 8 Woodcote Ln Lexington, VA 24450 www.goodwillvalleys.com zbarrett@goodwillvalleys.com

PeopleLink Staffing Solutions

Karen Conner (540) 261-2816 2293 Magnolia Ave Buena Vista, VA 24416 www.peoplelinkstaffing.com druley@peoplelinkstaffing.com

The Arc of Rockbridge Sharon White (540) 570-5408

P.O.Box 657 Lexington, VA 24450 2sharonwhite@gmail.com

Virginia Talent and Opportunity Partnership

Mary Sullivan ...........................................(540) 568-5568

James Madison University Ice House 127 W Bruce St., MSC 3617 Harrisonburg, VA 22807 www.virginiatop.org sullivmx@jmu.edu

INDIVIDUAL MEMBERS

Christine and Charles Bentley bustleburg@gmail.com

Theresa Bezold rrbezold@aol.com

Dennis Bussey jamesriverhikers.com dennisbussey@me.com

Janne & Tom Charland thomascharland@rocketmail.com

R. David Cox rdavidcox@earthlink.net

Debbie Garrett debbie.garrett@gmail.com

Dave Hawkins hawkinsdaveb@gmail.com

Jim & Deb Halasz halaszjm@aol.com

Patrick & Phyllis Hugg pathugg@gmail.com

Mike & Jan Lowry gemikelowry@yahoo.com

Susan Virginia Mead and Ben H. Smith susanvirginiamead@gmail.com

Craig & Paula Moore cmhokie@gmail.com

Richard & Carol Phillips rick@phillipslifestyles.com

Mark Reed mrmarkhreed@gmail.com

Frances Ruley Angelz4maw@gmail.com

Dr. Chris Saylor drchrissaylor.com info@drchrissaylor.com

Patte Wood rockwriter99@rockbridge.net

INSURANCE

AirMedCare Network/Carilion Lifeguard Joy Skovira ................................................ (540) 679-6887 3 Health Cir Lexington, VA 24450 www.amcnrep.com/msm/joy-skovira joy.skovira@gmr.net

Amanda Kidd Insurance

Susie Knick ................................................. (540) 570-1213 2340 Beech Ave B Buena Vista, VA 24416 www.amandakidd.com amanda@amandakidd.com

Bruce Gardner Insurance Agency

Bruce Gardner (540) 463-6702

729 N Lee Hwy Lexington, VA 24450 Info@BruceGardnerInsurance.com

Campbell Insurance

Bryan Emrey............................................. (540) 458-0087 115 S Main St Lexington, VA 24450 www.CampbellIns.com bemrey@campbellins.com

Furr Insurance Agency

Glenn Furr (540) 463-4900 166 Walker St Lexington, VA 24450 www.furrinsuranceagency.com furrinsuranceagency@yahoo.com

Goosehead Insurance Albert Vargas

Albert Vargas (540) 300-7098 7 E Washington St, Suite A5 Lexington, VA 24450 agents.gooseheadinsurance.com/albert-vargas vargas.agency@gmail.com

Huffman Insurance Agencies, Inc

Ward Huffman (540) 463-7719 209 S Main St Lexington, VA 24450 www.huffmaninsuranceagencies.com Ward@huffmaninsuranceagencies.com

SILVER SPONSOR

Innovative Insurance Group

Barbara Davis (540) 613-8800 2670 Electric Rd Roanoke, VA 24018 www.thinkinnovative.net ginger@thinkinnovative.net

Medicare Teachers

Nicki Ulrich (540) 252-3353 219 Alum Springs Rd Lexington, VA 24450 medicare-teachers.com nicki@medicare-teachers.com

Mutual Assurance

Mark Crutcher (540) 767-5270 223 S Main St Lexington, VA 24450 www.mutual-assurance.com mcrutcher@mutual-assurance.com

R. Patrick Blevins, State Farm Insurance

Patrick Blevins (540) 463-3812 898 N Lee Hwy Lexington, VA 24450 patrickblevins.com patrick@patrickblevins.com

SILVER SPONSOR

Rockbridge County Farm Bureau Insurance

Jade Knick .................................................(540) 463-3603

2050 N Lee Hwy Lexington, VA 24450 farmbureauadvantage.com jade.knick@vafb.com

Valley Trust Insurance Group

Jon Swinson .............................................. (540) 261-3342

60 E Midland Trl, Suite 104 Lexington, VA 24450 www.valleytrustinsurance.com jon@valleytrustinsurance.com

INTERIOR DESIGN

Curated Interiors

Helen Bisset & Lauren Haskell (540) 452-9083 designedbycurated.com info@designedbycurated.com helen@thecuratedteam.com lauren@thecuratedteam.com

Fashion Floors & Cabinets

Shyla Palaschak (540) 464-1422

94 E Midland Trl Lexington, VA 24450 www.fashionfloorsandcabinets.com sales@fashionfloorsandcabinets.com

Precision Tile and Paint

Andy Simon (540) 460-6871 7 Jordan St Lexington, VA 24450 andrewgsimon@gmail.com

Roundtable Interiors

Cary Edgar ..................................................(919) 673-0326 205 Johnstone St Lexington, VA 24450 www.roundtableinteriors.com cary@roundtableinteriors.com

JEWELRY

Cabell Gallery of Virginia Art

Susan Groves (540) 461-8488

5 W Washington St Lexington, VA 24450 cabellgallery.com susan@cabellgallery.com

Earth Fire and Spirit Pottery Art Gallery, LLC

Jessy Poole-Caruthers (405) 788-9919 15 W Washington St Lexington, VA 24450 www.efspottery.com efspottery@icloud.com

Hamric & Sheridan Jewelers

Robby Jones (540) 463-2022 11 W Nelson St Lexington, VA 24450 www.facebook.com/hamricsheridanjewelers hamsher@gmx.com GOLD SPONSOR

Lexington Shop for Pappagallo Inc.

Susan Crawford ......................................(540) 463-5988 23 N Main St Lexington, VA 24450 lexpappagallo.com lexpappagallo@gmail.com

The Velvet Case

Vanessa Pogreba................................... (540) 886-7464 17 Courthouse Sq Lexington, VA 24450 TheVelvetcaselex@gmail.com

Violett Consignment

Shelia Glaeser (912) 222-1545

16 W Washington St Lexington, VA 24450 violettlexington@gmail.com

LANDSCAPE DESIGN

ABL Landscape Architecture

Arthur Bartenstein (540) 464-3736 104 White St Lexington, VA 24450 arthur@ablscape.com

Garrett Landscapes

Walter Garrett .......................................... (540) 784-9647 Lexington, VA 24450 www.garrettlandscapes.com garrettlandscapes@gmail.com

Waynesboro Landscape & Garden Center

Laura Hotinger (540) 942-4646 2032 W Main St Waynesboro, VA 22980 www.waynesborogardens.com laurawlgc@gmail.com

LAWN CARE

Garrett Landscapes

Walter Garrett .......................................... (540) 784-9647 Lexington, VA 24450 www.garrettlandscapes.com garrettlandscapes@gmail.com

Mountain Top Mowing & More

Cindy Bither (540) 817-3811 113 Stuart Rd Fairfield, VA 24435 www.facebook.com/mountaintopmowingllc mtntopmowing@gmail.com

Nelson Street Service Center

Melanie or Mike Camden (540) 464-5253 424 E Nelson St Lexington, VA 24450 NSSC@embarqmail.com

Shaner’s Greenhouses Inc.

Mitchell Shaner (540) 463-2823 600 Greenhouse Rd Lexington, VA 24450 shanersgreenhouses@centurylink.net

LEGAL SERVICES

Baldridge and Associates Attorneys at Law

Steve Baldridge ....................................... (540) 261-3055 221 West 21st St Buena Vista, VA 24416 BaldridgeLawAssoc.com Steve@BaldridgeLawAssoc.com

Blue Ridge CASA for Children

Angela Crawford ..................................... (540) 213-2272 119 W Frederick St Staunton, VA 24401 www.casa4children.com info@blueridgecasa.org

Collins & Hepler, PLC

Jeanne Hepler............................................ (540) 962-6181 10 S Randolph St Lexington, VA 24450 www.collinshepler.com hepler@collinshepler.com

Mann Legal Group, P. LLC

Laurence Mann ........................................ (540) 463-7119 15 E Nelson St Lexington, VA 24450 www.mvelaw.com julie@mannlg.com

Simons, Thurman & Fix, P.C.

Nancy Hanson..........................................(540) 463-6016 202 S Randolph St Lexington, VA 24450 rockbridgelaw.com nhanson@rockbridge.net

Sadler Law & Trust

John Sadler ............................................... (540) 784-5326 18 E. Nelson St, Suite 103 Lexington, VA 24450 www.sadlertrust.com john@sadlertrust.com

Tarris Law

Jonathan Tarris............................................ (540) 319-4111 14 E Nelson St, Suite 202 Lexington, VA 24450 http://www.tarrislaw.com info@tarrislaw.com

MANUFACTURING & PRODUCTION

Advanced Drainage Systems, Inc.

Don Ferguson (540) 261-6131

510 Factory St Buena Vista, VA 24416 www.adspipe.com William.Ferguson@ads-pipe.com

PLATINUM SPONSOR

Des Champs Technologies

Connie Loughhead ................................ (540) 228-1967 2 Nikki Ln

Natural Bridge Station, VA 24579 https://waterless-trap.com info@deschampstechnologies.com

Everbrite LLC

Scott Branch ............................................... (540) 261-2121 627 E 30th St Buena Vista, VA 24416 www.everbrite.com sbranch@everbrite.com

Heritage Millwork & Cabinetry

Amy Moore .................................................. (315) 222-8140 40 Woodwork Trl Fairfield, VA 24435 www.hmwcabinetry.com hmwcabinetry@gmail.com

Modine Manufacturing Company

Matthew Niebur....................................... (540) 261-8346 1221 Magnolia Ave Buena Vista, VA 24416 www.modine.com matthew.a.niebur@modine.com

Mohawk Industries

Todd Shail .................................................... (540) 258-2811

404 Anderson St Glasgow, VA 24555 www.mohawkind.com todd shail@mohawkind.com

Sayre Enterprises

Rebecca Austin ........................................(540) 261-3374 324 E 32nd St Buena Vista, VA 24416 www.sayreinc.com raustin@sayreinc.com

UTS Systems

Michael Stolarz ....................................... (540) 784-0432 6051 N Lee Hwy Fairfield, VA 24435 www.uts-systems.com mike.stolarz@uts-systems.com

Volac Inc

Linda Grady ............................................... (540) 261-2468 2329 Old Buena Vista Rd Buena Vista, VA 24416 www.micronbio-systems.com sales usa@volac.com

XFactor Solutions Global (XFS Global)

Jacob Furbee.............................................. (910) 508-4216 70 Douglas Way Natural Bridge Station, VA 24579 www.xfactorsg.com jacob.furbee@xfactorsg.com

MARKETING

Bezuki Creative Services

Tanya Besmehn (571) 278-8725 20 Steeplechase Dr Lexington, VA 24450 Bezuki.com tanya@bezuki.com

Magic Mirror Marketing

Emilie Davis (540) 212-9532

14 E Nelson St, Suite 102C Lexington, VA 24450 magicmirrormarketing.com emilie@reflectyourmagic.com

Mariner Media Inc.

Scott Beattie (540) 264-0021 131 W 21st St Buena Vista, VA 24416 marinermedia.com andy@marinermedia.com

MEDICAL CARE

Alleghany Health and Rehab

Sandie Donald.......................................... (540) 862-5791 1725 Main St Clifton Forge, VA 24422 www.alleghanyrehab.com aparks@alleghanyrehab.com

AmeriCare Plus

Janelle Caldwell ...................................... (540) 463-1676 155 S Main St Lexington, VA 24450 www.americarepluspc.com jcaldwell@americareplus.net

Augusta Health Krystal Moyers ........................................ (540) 932-4976 P.O. Box 1000 Fishersville, VA 22939-1000 KMoyers@augustahealth.com

Augusta Health Primary Care (Buena Vista) Susie Knick (540) 261-1315 2054 Sycamore Ave Buena Vista, VA 24416 www.augustahealth.com SK1550120@augustahealth.com

Augusta Health Primary Care (Lexington)

Becky Catlett (540) 463-3381 55 Comfort Way, Suite 1 Lexington, VA 24450 www.augustahealth.com/amg/internal-medicine bcatlett@augustahealth.com

BAYADA Home Healthcare

Danielle Mohler (540) 784-4119

203 N Main St, Suite 300 Lexington , VA 24450 www.Bayada.com dmohler@bayada.com

Carilion Family Medicine

Luwanna Coleman (540) 463-7628 108 Houston St, Suite C Lexington, VA 24450 www.carilionclinic.org/providers/erika-s-kelly-do Lcoleman@carilionclinic.com

Fairfield Volunteer Rescue Squad

Scott Grant (540) 377-2848 5885 N Lee Hwy Fairfield, VA 24435 fairfieldrescue.com sgrant@fairfieldrescue.com

Kathleen A. MacIsaac, MD, PLLC Kathleen MacIsaac (540) 527-7323 129 South Randolph St., Unit 6 Lexington, VA 24450 www.katemachealing.com kmac1412@aol.com

Maury River Family Practice

Jane Sailer (540) 258-1700 730 McCulloch St Glasgow, VA 24555 www.mauryriverfamilypractice.com

Rockbridge Area Community Services

Kim Shaw (540) 463-3141

241 Greenhouse Rd Lexington, VA 24450 www.racsb.org kshaw@racsb.org

Rockbridge Area Health Center

Suzanne Sheridan (540) 464-8700 25 Northridge Ln Lexington, VA 24450 http://www.rockahc.org ssheridan@rockahc.org

Sentara Home Care Services

Grace Little (540) 863-2140

229 N Monroe Ave Covington, VA 24426 www.sentara.com/homecare

VelocityCare

Allison Brelyn-Porter (540) 462-3950 110 Houston St Lexington, VA 24450 http://velocitycarebycarilion.com/

MEDICAL SUPPLY

AirMedCare Network/Carilion Lifeguard

Joy Skovira (540) 679-6887 3 Health Cir Lexington, VA 24450 www.amcnrep.com/msm/joy-skovira joy.skovira@gmr.net

Lexington Prescription Center

Jeffrey Goldstein (540) 784-8375

800 S Main St Lexington, VA 24450 www.lexingtonrx.com jgoldstein@lexingtonrx.com

MORTGAGE BANKING

ALCOVA Mortgage, LLC

Sarah Dudley .............................................(540) 464-1901

221 S Main St Lexington, VA 24450 www.alcova.com/sdudley sdudley@alcovamortgage.com

City National Bank (Buena Vista)

Brittany Downs (540) 261-3010 128 West 21st St Buena Vista, VA 24416 www.bankatcity.com brittany.downs@bankatcity.com

CornerStone Bank (Lee Highway)

Leslie Cooper (540) 464-8900 719 N Lee Hwy Lexington, VA 24450 cornerstonebankva.com leslie.cooper@csbva.com INNOVATIVE PARTNER

CornerStone Bank (Lexington/Headquarters)

Steve Grist (540) 463-2222 54 S Main St Lexington, VA 24450 cornerstonebankva.com grists@cornerstonebankva.com INNOVATIVE PARTNER

DuPont Community Credit Union

Michelle White (540) 946-3200 1130 N. Lee Hwy Lexington, VA 24450 www.mydccu.com mwhite@mydccu.com

GOLD SPONSOR

Farm Credit

Bobbi Loudermilk (540) 463-5255

152 Maury River Rd Lexington, VA 24450 farmcreditofvirginias.com bloudermilk@agfirst.com

Virginia Mountain Mortgage

Sharon Cooper (540) 458-3715

65 E Midland Trl Lexington, VA 24450 vamtnmortgage.com scooper@vamtnmortgage.com

OFFICE FURNITURE & SUPPLIES

James Allen Printing

Chelsea Kirby .......................................... (540) 463-9232 145 E Midland Trl Lexington, VA 24450 www.jamesallenprinting.com chelsea@jamesallenprinting.com

Southern Virginia Office Equipment

Brian Bence ............................................... (540) 458-0123 18 E Nelson St, Suite 205 Lexington, VA 24450 www.svoe.net svoe@svoe.net

OPTICAL SERVICES

Blue Ridge Eye Associates of Rockbridge County

Lindsay Petrie (540) 463-9350 30 Crossing Ln, Suite 107 Lexington, VA 24450 www.seerockbridge.com office@seerockbridge.com

Personalized eyecare in a friendly, professional environment. Routine and medical eye exams. Same-day emergency care available. Call to schedule today!

PERSONAL SERVICES

AmeriCare Plus

Janelle Caldwell ...................................... (540) 463-1676 155 S Main St Lexington, VA 24450 www.americarepluspc.com jcaldwell@americareplus.net

Cobblestone Shoe & Leather Repair

Greg Moore ................................................ (540) 461-8248 121 S Main St Lexington, VA 24450 www.cobblestoneshoppes.com cobblestoneshoppes@gmail.com

Curated Interiors

Helen Bisset & Lauren Haskell....... (540) 452-9083 designedbycurated.com info@designedbycurated.com helen@thecuratedteam.com lauren@thecuratedteam.com

Melvin Corporation

Jason Melvin.............................................. (540) 461-3623 104 S Jefferson St Lexington, VA 24450 www.mymicrofridge.com jasonm@melvincorp.com

Mountain Creek Counseling

Susan Bedell (540) 742-7260 P.O. Box 338 Lexington, VA 24450 www.mountaincreekcounseling.com sbedell@mountaincreekcounseling.com

YBeU Life Coaching for Women

Freda Scheuer (571) 335-5212 Lexington, VA 24450 www.ybeulifecoaching.com. Freda@ybeulifecoaching.com

PETS

Rockbridge Animal Alliance

Maurine Houser (540) 319-9945 1892 Turnpike Rd Lexington, VA 24450 www.rockbridgeanimalalliance.org info@rockbridgeanimalalliance.org

Rockbridge SPCA

Tara Rodi (540) 463-5123 10 Animal Pl Lexington, VA 24450 rockbridgespca.net executivedirector@rockbridgespca.net

PHOTOGRAPHERS

Blue Grass Photography

Randi Scott (540) 462-7376 166 Tinkerville Rd Glasgow, VA 24555 bluegrassphotography98.mypixieset.com rnscott15@gmail.com

Brandi Wimer Photography

Brandi Wimer (540) 460-3487 5570 N Lee Hwy Fairfield, VA 24435 www.brandiwimerphotos.com brandiwimerphotography@gmail.com

October Grace Media

Cindy Fellows (540) 271-7817 181 Offliter Rd Stuarts Draft, VA 24447 www.octobergracemedia.com octobergracemedia@gmail.com

The Workshop at Timber Ridge

Cary Oliva (804) 514-9412 1178 Reid Rd Lexington, VA 24450 theworkshopattimberridge.com info@theworkshopattimberridge.com

PRESS/PUBLICATIONS/RADIO

Clyde Hill Publishing

Gregory Shaw........................................... (206) 915-9500 Lexington, VA 24450 clydehillpublishing.com/ greg@clydehillpublishing.com

First Media Radio 96.7 3WZ- Big Dawg 100.3

Mark Potter (540) 463-2161

392 E Midland Trl Lexington, VA 24450 3wzfm.com 9673wz@gmail.com GOLD SPONSOR

Mariner Media Inc.

Scott Beattie .............................................. (540) 264-0021 131 W 21st St Buena Vista, VA 24416 marinermedia.com andy@marinermedia.com

Radio IQ and WVTF Public Radio

Roger Duvall (540) 989-8900

3520 Kingsbury Ln Roanoke, VA 24014 wvtf.org rdduvall@vt.edu

Rockbridge Advocate

Doug Harwood (540) 463-2062 7 E Washington St Lexington, VA 24450 www.rockbridgeadvocate.com rbadvocate@embarqmail.com

The Cadet Foundation

Robert Morris (757) 869-6770 214 Terrebonne Rd Yorktown, VA 23692-4868 www.cadetnewspaper.org BobM@caihq.com

The News-Gazette

Matt Paxton (540) 463-3113 20 W Nelson St Lexington, VA 24450 thenews-gazette.com publisher@thenews-gazette.com

WMRA-WEMC Radio Network

Matt Bingay (540) 568-6221 983 Reservoir St Harrisonburg, VA 22801 wmra.org wmra@jmu.edu

PRINTING & TYPESETTING SERVICES

James Allen Printing

Chelsea Kirby .......................................... (540) 463-9232 145 E Midland Trl Lexington, VA 24450 www.jamesallenprinting.com chelsea@jamesallenprinting.com

PRIVATE SCHOOLS

Blue Ridge Outdoor School

Rhianna Schlief (540) 960-0931 123 W Washington St Lexington, VA 24450 www.blueridgeoutdoorschool.com Director@blueridgeoutdoorschool.com

Rockbridge Christian Academy

Hunter Phillips (540) 463-5456 21 Snowy Egret Ln Lexington, VA 24450 www.rockbridgechristianacademy.org lex4sqgospel@hotmail.com

Virginia Institute of Autism

Meagan Harding (540) 366-8320 40 Park Pl Lexington, VA 24450 viacenters.org info@viacenters.org

The Workshop at Timber Ridge

Cary Oliva (804) 514-9412 1178 Reid Rd Lexington, VA 24450 theworkshopattimberridge.com info@theworkshopattimberridge.com

Yellow Brick Road Early Learning Center Inc.

Misty Camden (540) 463-7344 410 Yellow Brick Rd Lexington, VA 24450 yellowbrickroadelc.weebly.com YBRearlylearningctr@gmail.com

PROPERTY LEASING & MANAGEMENT

H and K Properties Inc.

Heather Hamilton (540) 464-3922

163 S Main St Lexington, VA 24450 handkproperties.com info@handkproperties.com

Harding & Associates Inc.

Virginia Chenault (804) 282-1590 5006 Monument Ave Richmond, VA 23230 www.harding-inc.com virginia.chenault@harding-inc.com

Security Management Inc.

Michael Stearns (540) 464-4832 195 Walker St Lexington, VA 24450 stearns michael@yahoo.com

PUBLIC SCHOOLS

Buena Vista Public Schools

Gennifer Miller .......................................... (540) 261-2129 2329 Chestnut Ave, Suite A Buena Vista, VA 24416 www.bvcps.net/ gennifer.miller@bvcps.net

Lexington City Schools

Rebecca Walters..................................... (540) 463-7146

300 Diamond St Lexington, VA 24450 lexedu.org rwalters@lexedu.org

Rockbridge County Public Schools

Phillip Thompson .................................. (540) 463-7386 2893 Collierstown Rd Lexington, VA 24450 rockbridge.k12.va.us phillip thompson@rockbridge.k12.va.us

REAL ESTATE SERVICES

Fresh Estates & Country Properties Inc.

Larry Fresh (540) 997-5219 12187 Sam Snead Hwy Warm Springs, VA 24484 freshestates.com fresh@cfw.com

H and K Properties Inc.

Heather Hamilton (540) 464-3922 163 S Main St Lexington, VA 24450 handkproperties.com info@handkproperties.com

Harding & Associates Inc.

Virginia Chenault (804) 282-1590 5006 Monument Ave Richmond, VA 23230 www.harding-inc.com virginia.chenault@harding-inc.com

Harmony Home Team/eXp Realty

Kimberly Hostetter (540) 460-9182 637A Waddell St Lexington, VA 24450 www.bringingharmonyhome.com

J. F. Brown Real Estate Services

Jim Brown .................................. (540) 464-1776

6 E Washington St Lexington, VA 24450 jfbrownrealestate.com jim@jfbrownrealestate.com

An intentionally small and independent firm, dedicated to the ideals of high quality brokerage with exceptional personal service!

James River Realty

Janie Harris .......................................... (540) 463-2117

214 S Main St Lexington, VA 24450 www.jamesriverrealtyva.com jamesriverrealtor@gmail.com

A locally owned and operated independent real estate firm with experienced brokers and associates who truly listen to clients and tailor the home buying or selling experience to not only meet but exceed expectations. Our agents know this regional market!

James Wm. Moore Real Estate Co.

Will Moore (540) 463-7080

28 S Main St Lexington, VA 24450 www.jwmre.com info@jwmre.com

Lexington Real Estate Connection

Leslie Giles (540) 463-7629

31 S Main St Lexington, VA 24450 lexvarealestate.com lesliegiles2014@gmail.com

Locher Real Estate, LLC

Wynn Locher 18 E Nelson St. Lexington, VA 24450 eastnelsonllc@gmail.com SILVER SPONSOR

Old Dominion Realty

Toria Brown .............................................. (540) 943-0085 19 Myers Corner Dr, Suite 101 Staunton, VA 24401 www.odrva.com mail@odrva.com

Rockbridge Highlands Realtors

Anne Herring............................................ (540) 464-4700 30 Crossing Ln, Suite 212 Lexington, VA 24450 www.rockbridgerealtors.com ae@rockbridgerealtors.com

Security Management Inc.

Michael Stearns (540) 464-4832

195 Walker St Lexington, VA 24450 stearns michael@yahoo.com

Sterling Properties & Management, LLC

David Stull ................................................. (540) 462-3770

21 W Nelson St Lexington, VA 24450

Sterlingpropertiesandmanagement.com sterlingpropertieswestnelson@gmail.com

Vita & Associates Inc.

Joseph Vita (540) 461-5050

33 Appalachian Rise Lexington, VA 24450 www.joevita.com joe@joevita.com

Wheeler & Associates Realty

Michelle Wheeler (540) 261-8667

106 W 21st St Buena Vista, VA 24416 www.wheelerandassociatesrealty.com wheelersells@hotmail.com

RECYCLING

EarthMagic Recycling LLC

Katherine Wirtanen (540) 448-1169

245 W 21st St Buena Vista , VA 24416 www.earthmagicrecycling.com earthmagicrecycling@yahoo.com

RESORTS

Natural Bridge Historic Hotel and Conference Center

Vijitha Gutta (540) 291-2121

15 Appledore Ln Natural Bridge, VA 24578 www.naturalbridgeva.com vgutta@naturalbridgeva.com

RESTAURANTS

Blue Sky Bakery and Skybar

Karen Jackson ........................................ (540) 463-6546

125 Nelson St Lexington , Virginia 24450 www.blueskybakeryandskybar.com Blueskylexva@gmail.com

Brew Ridge Taps

Autumn McFaddin ................................... (540) 461-8012 11 E Nelson St Lexington, VA 24450 www.brewridgetaps.com brewridgetaps@gmail.com

Chick-fil-A at North Lee Highway

Stephen Bruner ......................................(540) 446-2999 25 Hotel Dr Lexington, VA 24450 cfalexingtonva@gmail.com

Cupcake Heaven

Laura Mulitalo ........................................ (540) 464-4400 20 W Washington St Lexington, VA 24450 www.cupcakeheavenandcafe.com mulitalocupcakes@gmail.com

Devils Backbone Outpost Taproom & Kitchen

Dizzle Clark ............................................... (540) 462-6200

50 Northwind Ln Lexington, VA 24450 dbbrewingcompany.com outpost@dbbrewingcompany.com SILVER SPONSOR

Domino’s

Thomas Durfee (540) 463-7375

23 S Jefferson St Lexington, VA 24450 Dominos.com dominos4246@gmail.com

Gina’s Trattoria

Gina Ramos (540) 461-8644

98 E Midland Trl Lexington, VA 24450 www.ginastrattoria.com ginastrattoria@gmail.com

Haywood’s (540) 463-2508 2 N Main St Lexington, VA 24450 thegeorges.com/haywoods/ info@thegeorges.com

Heliotrope Brewery

Erik Jones (540) 464-1336 128 S Main St Lexington, VA 24450 www.facebook.com/heliotropebrew info@heliotropebrewery.com

Holy Cow! Ice Cream

Elizabeth Kohl (540) 817-9153 103 Glen Maury Park Rd Buena Vista, VA 24416 www.facebook.com/holycowVA/ holycowicecream.bv@gmail.com

Kenney’s & More

Faiz Malik (434) 660-5677 1518 Magnolia Ave Buena Vista, VA 24416 faiz malik66@yahoo.com

Napa Thai Cuisine

Suparat Prapong (571) 271-5485 24 N Main St Lexington, VA 24450 www.napathai.com napathaicuisine@gmail.com

Pronto Caffe and Gelateria

Meridith Benincasa (540) 464-1472 26 S Main St Lexington, VA 24450 www.prontogelateria.com francesco@prontogelateria.com

Pure Eats

Kasey Potter (540) 462-6000 107 N Main St Lexington, VA 24450 www.pure-eats.com kpotter@pure-eats.com

Salerno’s Wood Fired Pizza & Taphouse

Jason Harris (540) 463-5757 115 S Jefferson St Lexington, VA 24450 salernova.com salernova@gmail.com

Seasons’ Yield Farm

Daniel Shear (703) 415-6673 116 N Main St Lexington, VA 24450 seasonsyieldfarm.com seasonsyieldfarm@gmail.com

Southern Inn Restaurant

Mandy Miller (540) 463-3612 37 S Main St Lexington, VA 24450 www.southerninn.com mandy@southerninn.com

Straws LLC

Greg Johnson (801) 390-8099

2047 Magnolia Ave Buena Vista, VA 24416 yourmomlikesstraws.com strawsbv@gmail.com

Subway - Buena Vista

Jason Harris (540) 261-1609

2522 Beech Ave Buena Vista, VA 24416 www.subway.com/en-us sirrah.llc@hotmail.com

Subway - Downtown Lexington

Jason Harris (540) 464-3182 122 S Main St Lexington, VA 24450 www.subway.com/en-us sirrah.llc@hotmail.com

Subway - Hunter Hill

Jason Harris (540) 463-1177 889 N Lee Hwy Lexington, VA 24450 www.subway.com/en-us sirrah.llc@hotmail.com

Sweet Things Ice Cream Shoppe

Chris Williams (540) 463-6055

100 W Washington St Lexington, VA 24450 www.sweetthingsicecream.com chrisweeyams@aol.com

Sweet Treats Bakery

Shane Gonsalves (540) 463-3611

19 W Washington St Lexington, VA 24450 www.sweettreatsbakery.net sweettreatslexington@gmail.com

TAPS

John Gomes (540) 463-2504 11 N Main St Lexington, VA 24450 thegeorges.com/taps

The Palms

Jeff Ramsey (540) 463-7911 104 Heather Ln Staunton, VA 24401 www.thepalmslexington.com 92proofinc@gmail.com

Wildberry Market 9 East Washington Street Lexington, VA 24450 wildberrymarketlex@gmail.com

SALES

Hevener’s Cars & Trucks

Dick Hevener (540) 261-3350 785 Longhollow Rd Buena Vista, VA 24416 www.hevenerscars.com hevenerscarsandtrucks@gmail.com

Magic City Ford Lexington

Penny Burch (540) 463-3196 51 Northridge Ln Lexington, VA 24450 www.magiccityford.com penny@magiccitymotorcorp.com

McDonough Toyota

Steve McDonough (540) 886-6201 918 Richmond Ave Staunton, VA 24401 www.mcdonoughtoyota.com/ steve@mcdtoyota.com SILVER SPONSOR

Sparrow Aviation Group, LLC

Jessica Kalisch (954) 698-4274

248 Gilmore Ln Lexington, VA 24450 www.sparrow-aviation.com jessica@sparrow-aviation.com

SERVICE & REPAIR

Magic City Ford Lexington

Penny Burch .............................................. (540) 463-3196 51 Northridge Ln Lexington, VA 24450 www.magiccityford.com penny@magiccitymotorcorp.com

McDonough Toyota

Steve McDonough.................................. (540) 886-6201 918 Richmond Ave Staunton, VA 24401 www.mcdonoughtoyota.com/ steve@mcdtoyota.com SILVER SPONSOR

Nelson Street Service Center

Melanie or Mike Camden .................. (540) 464-5253 424 E Nelson St Lexington, VA 24450 NSSC@embarqmail.com

Rockbridge Appliance Repair

Michael Marshall .................................... (540) 216-2269 104 Tucker St Lexington, VA 24450 rockbridgeappliancerepair.com service@rockbridgeappliancerepair.com

Sparrow Aviation Group, LLC

Jessica Kalisch.........................................(954) 698-4274 248 Gilmore Ln Lexington, VA 24450 www.sparrow-aviation.com jessica@sparrow-aviation.com

Timber Ridge Auto Center

Marty Strecker ......................................... (540) 464-1997 1619 Valley Pike Lexington, VA 24450 www.timberridgeauto.com info@timberridgeauto.com

SHOPPING CENTERS

Summit Square Partners

Susan Amonette (540) 460-2881 Summit Square Business Center Walker St Lexington, VA 24450 susanamonette@gmail.com

SIGNS & BANNERS

Converge Signs

Lanae Quick............................................. (540) 946-0000 901 S Delphine Ave, Suite 101 Waynesboro, VA 22980 www.virginiasigncompany.com lanae@cnvrg.us

SPORTING GOODS

Journey Outdoors

Christina Volpe (540) 461-8816 172 W Midland Trl Lexington, VA 24450 www.journeyoutlex.com christina@journeyoutlex.com

Lex Running Shop, LLC

Jess Reid (540) 461-8350 41 S. Main St Lexington, VA 24450 www.lexrunningshop.com jess@lexrunningshop.com

Lexington Lacrosse

Mindy Laubscher (434) 249-3108

P.O. Box 185 Lexington, VA 24450 lexingtonlacrosse1@gmail.com

Walkabout Outfitter

Megan Martin ...........................................(540) 461-8899

21 S. Main St Lexington, VA 24450 WalkaboutOutfitter.com info@walkaboutoutfitter.com

STORAGE

Security Management Inc.

Michael Stearns (540) 464-4832 195 Walker St Lexington, VA 24450 stearns michael@yahoo.com

Valley Storage

Bethany Coffey (540) 463-7278 2376 N Lee Hwy Lexington, VA 24450 valleystorageco.com lexington@valleystorageco.com

TAX PREPARATION

Raetz & Hawkins PC CPAs

Bo Haywood ............................................... (540) 463-7121

128 S Randolph St Lexington, VA 24450 www.raetzandhawkins.com cpa@raetzandhawkins.com

Swisher & Johnson CPAs PLC

Terry Swisher ............................................. (540) 463-7131

59 Hunter Hill Rd Lexington, VA 24450 www.swisherimler.com terry@swisherimler.com

TELECOMMUNICATIONS

Attochron, LLC

Tom Chaffee (310) 670-1777 P.O. Box 1036 Lexington, VA 24450 attochron.com tc@attochron.com

Brightspeed Business

Vicki Vlach (833) 369-1900 1120 S Tryon St, Suite 700 Charlotte, NC 28203 www.brightspeed.com/business events@brightspeed.com

Virginia Technology Services, LLC

Jeff Pufahl (540) 463-4451 30 Crossing Ln, Suite 206 Lexington, VA 24450 http://www.virginiatechs.com info@virginiatechs.com

TITLE SERVICES

Traveling Title

Peder Weierholt (251) 533-4724 2271 Sycamore Ave, Suite B Buena Vista, VA 24416 travelingtitle.com peder@travelingtitle.com

TRAVEL

Cruise Planners of Fairfield

Jennifer Showalter ................................(540) 348-3062

296 Huffman Ln Fairfield, VA 24435 www.cruiseanchor.com jennifer.showalter@cruiseplanners.com

Shenandoah Valley Regional Airport

Lisa Botkin (540) 234-8304

77 Aviation Cir Weyers Cave, VA 24486 www.FlySHD.com info@flyshd.com

SILVER SPONSOR

UTILITIES

ARC3 Gases

Marc Lewis (540) 261-4300 2603 Beech Ave Buena Vista, VA 24416 arc3gases.com marc.lewis@arc3gases.com

BARC Electric Cooperative Bill Buchanan (540) 997-9124 84 High St Millboro, VA 24460 barcelectric.com/ BBuchanan@barcelectric.com

Geenex Solar Cassidy Book (980) 237-7926 1000 North Carolina Music Factory Blvd, Ste C3 Charlotte, NC 28206 www.geenexsolar.com info@geenexsolar.com

Host Enterprises LLC Torben Pedersen (540) 460-2767 821 Falling Spring Rd Glasgow, VA 24555 www.zenaminusa.net zenamin.usa@gmail.com

JK Renewables Christopher Doerfler (919) 602-5511 PO Box 1512 Lexington, VA 24450 www.jkrenewables.com/ chris.doer@gmail.com

Maury Service Authority Jordan Combs (540) 784-8036 130 Osage Ln Lexington, VA 24450 j.combs@msaplant.org

Virginia Technology Services LLC Jeff Pufahl (540) 463-4451 30 Crossing Ln, Suite 206 Lexington, VA 24450 www.virginiatechs.com info@virginiatechs.com

Water Works Water Treatment Inc Mark Ceuls (540) 433-5669 1760 Dealton Ave Harrisonburg, VA 22801 www.waterworkswater.com mark@waterworkswater.com

VETERINARIANS

Animal Clinic of Rockbridge

Michelle Schenley.................................. (540) 463-2015 1541 N Lee Hwy Lexington, VA 24450 www.animalclinicofrockbridge.com animalclinicofrockbridge@yahoo.com

Lexington Animal Hospital

Meghan Ryan............................................ (540) 463-2715 28 Bones Pl Lexington, VA 24450 www.lexingtonanimalhospital.vet meghanryanvmd@gmail.com

VINEYARDS

Ecco Adesso Vineyards

Cierra Weatherly (540) 817-0419

340 Ecco Adesso Ln Fairfield, VA 24435 www.eccoadesso.com info@eccoadesso.com

Great Valley Farm Brewery & Winery

Nathan Bailey (704) 425-2631

60 Great Valley Farm Ln Natural Bridge, VA 24578 www.greatvalleyfarmbrewery.com nathan@greatvalleyfarmbrewery.com

Jump Mountain Vineyard

Mary Hughes (540) 348-6730 1493 Walkers Creek Rd Rockbridge Baths, VA 24473 www.jumpwines.com jumpmountainvineyard@gmail.com

Lexington Valley Vineyard

Ryan Hale (540) 462-2974

80 Norton Way Rockbridge Baths, VA 24473 www.lexingtonvalleyvineyard.com info@lexingtonvalleyvineyard.com

Rockbridge Vineyard & Brewery

Shep and Jane Rouse (540) 377-6204 35 Hill View Ln Raphine, VA 24472 www.rockbridgevineyard.com rockbridgewines@gmail.com

WHOLESALE

Host Enterprises LLC Torben Pedersen .................................... (540) 460-2767

821 Falling Spring Rd Glasgow, VA 24555 www.zenaminusa.net zenamin.usa@gmail.com