2022 Unique Differences - Vermont & New Hampshire

2022

Unique Differences Nothing compares.

Our Story Only one real estate company has it all. At Four Seasons Sotheby’s International Realty, we offer a number of unique advantages that are ours alone. While some real estate firms provide premium services and others a strong sense of the local market, we offer our clients the best of both worlds. Our advisors’ knowledge of our communities, coupled with the global resources of the Sotheby’s International Realty brand, provide our clients with exceptional results at every price point.

Welcome to the Northeast No place is quite like the Northeastern United States. Our mountain views are as enchanting as they come, and the water couldn’t be more beautiful.

There are plenty of natural wonders to enjoy, from the Adirondacks to the stunning Lakes Region of New Hampshire. As the market leaders, Four Seasons Sotheby’s International Realty will guide real estate intenders to their perfect piece of property, whether it be in New York, New Hampshire, or Vermont. Whether you crave the bustle of a capital city like Albany, New York, the walkability of a quaint college town like Hanover, New Hampshire, or the waterfront views of Lake Champlain, we’re honored to welcome you for a week or forever.

Truly Global, Passionately Local The Sotheby’s International Realty brand has offices in the most significant markets worldwide. These offices generate sales traffic for one another, from area to area, from office to office, from broker to broker. Our global referral network is further enriched by the personal networks of our professionals. Sellers benefit from exceptional opportunities to find buyers through the extensive Sotheby’s International Realty network and the Sotheby’s auction clientele. Connections matter.

Our proprietary network of residential real estate brokerage companies is located in more than 70 countries and territories worldwide, making Sotheby’s International Realty a truly global brand.

Our Brand, Your Advantage The Sotheby’s International Realty brand is built on the centurieslong prestige of the world’s preeminent auction house. Our legacy of quality, service, and expertise is equally unparalleled.

In addition to our branded websites, this unique network allows your property to be marketed at high-profile events, in signature publications, digital newsletters, and throughout our worldwide affiliations. Our unmatched reputation gives our listings the bestin-class exposure they deserve, and it assures buyers they are working with experts they can trust no matter where they are in the world.

Artfully Telling Your Home’s Story Showcasing your property is about making a statement and making an impression that engages a prospective buyer. To bring to life the qualities that make your property unique and exceptional, we combine outstanding photography, content that relays highlights, and narrative, making the house a home.

We know how to meld fine details in engaging content and rich illustrations of the luxury lifestyle. We give your property the distinction it deserves.

Showcasing Your Home Where Buyers Are Looking Our marketing strategy reflects a consumer-centric approach.

We target potential buyers and sellers at all stages of their lives and real estate journeys. Our marketing materials expertly showcase a property’s highlights. Our use of varied platforms and opportunities promotes your listing to where highly-qualified buyers are looking: search engines, focused websites, direct mail campaigns, email, social media, single-property websites, optimized searches, and more.

John Traveler

To: Victoria Kirkwood

Prestigious Hermitage Club

Ski on Ski off home at the Prestigious Hermitage Club Incomparable view and location. Carefully curated construction and attention to detail in this 5,000+ square foot home with Incredible chefs kitchen boasting the finest of appliances.

Wilmington, Vermont | $5,250,000

sothebysrealty.com Every Four Seasons Sotheby’s International Realty listing makes its global debut at SothebysRealty.com, providing our properties exposure to buyers in virtually every market in the United States and around the world.

The art of good marketing requires accentuating each property’s unique character. It also involves emphasizing locations, lifestyles, and social perspectives. Language translation and listings displayed in over 50 currencies cater to an ever-increasing global marketplace of affluent consumers seeking an engaging experience.

Our multi-focused appeal aims to drive prospective buyers to sothebysrealty.com and keep them engaged throughout their site visit. Because of this marketing, visitors browse three times longer on SothebysRealty.com than any other real estate site.

Orford 46 MILLION VISITS ANNUALLY

178 MILLION PAGE VIEWS ANNUALLY

67% ARE MOBILE VISITORS

57 MILLION PROPERTIES VIEWED

New Hampshire

d, New Hampshire

$1,850,000

MEXICO

sothebysrealty.com

fourseasonssir.com

ARCHITECTURAL DIGEST

Your Property’s Journey The exposure and worldwide reach of our listings set us apart.

We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby’s International Realty. In addition to your home being showcased on sothebysrealty.com, it will also be marketed on more than 100 local Sotheby’s International Realty® websites.

fourseasonssir.com The source for all things real estate.

The art of good marketing is based on highlighting each property’s uniqueness. Our website encourages visitors to immerse themselves in our properties. We utilize high-resolution photography, highdefinition video, and appropriate sound accompaniment to accentuate local and regional content. Through FourSeasonsSIR. com, we create an inviting experience that encourages consumers to connect.

567 THOUSAND TOTAL VISITS

1.99 MILLION PAGE VIEWS ANNUALLY

768 THOUSAND USER SESSIONS

2.55 AVERAGE PAGES VIEWED PER VISIT

163 COUNTRIES VISITING

Your Home’s Social Network The Sotheby’s International Realty brand is built on the centuries-long prestige of the world’s preeminent auction house. Our legacy of quality, service, and expertise is equally unparalleled. In addition to our branded websites, this unique network allows your property to be marketed at high-profile events, in signature publications, digital newsletters, and throughout our worldwide affiliations. Our unmatched reputation gives our listings the best-in-class exposure they deserve, and it assures buyers they are working with experts they can trust no matter where they are in the world.

Luxury propert Hampshire and

ies of all price points in Vermont, New d New York.

4m

POST REACH

12,042 FOLLOWERS

24k VIEWS

310k

IMPRESSIONS

Digital Innovation At Four Seasons Sotheby’s International Realty, we have embraced technology to maximize the exposure for your home. Our listing automation systems efficiently help promote your home. Our timesaving technologies provide a secure, safe means of documenting your entire real estate process. We offer a safe, secure, and efficient experience from start to finish.

Listing Reports

Timesaving Technology

Stay informed about the marketing and activity of your property. We provide all our sellers up to date reports including online and print marketing efforts, and (where available) metrics of online views and viewer locations.

DotLoop is an online document management and signature program that allows you to review, approve and e-sign documents online keeping you up-todate during the entire process.

Email Campaigns

Adwerx Our partnership with Adwerx allows us to geographically target people who have demonstrated an interest in your property. This powerful tool also enables us to search for consumers who are browsing real estate related sites and shows your digital banner ad to them via retargeting as they surf the web.

We engage and follow prospective buyers throughout the sales process with email marketing. Effective email marketing builds credibility, boosts sales and strengthens relationships. Consumers can be connected on any device, at any time and place.

Single Property Websites A uniquely powerful element of our marketing platform is our single property websites ― these exclusive microsites showcase your property’s complete list of features and amenities alongside stunning photography.

John Thomas (321) 456-7890

Only one real estate brand gives you that feeling.

The feeling that you’ve aligned with the world’s best.

Our Advantages The People

The Service

With over 300 real estate professionals and our long history in the markets we serve, Four Seasons Sotheby’s International Realty has the local expertise and knowledge to suit your real estate needs.

We take great pride and joy in offering outstanding service from beginning to end and in establishing long-lasting relationships with our valued clients.

The Brand

The Network

Sotheby’s International Realty is a rare and unique brand which instantly evokes quality, service, and an appreciation of what is truly important in life.

Our network is the only true, worldwide real estate network with thousands of office-to-office referrals every year.

The Marketing

The Reach

It is simply unparalleled. Others try to duplicate what we accomplish, but we lead the way. We provide not just the most but truly the best exposure for our listings.

With an outstanding brand, a robust marketing plan, and a strong network comes tremendous access to potential buyers.

The Track Record

The Experience

Our firm has developed an impressive track record demonstrated by being number one in Vermont, New Hampshire, and New York for luxury sales.

With compelling attention to detail, excellent communication, world-class marketing, and leading access to potential buyers, our clients enjoy a seamless experience.

Our Promise As the leader in premium real estate throughout New Hampshire, Vermont, and New York, Four Seasons Sotheby’s International Realty is committed to providing innovative and intuitive technology to deliver a personalized, client-driven experience locally and worldwide.

Our 400 agents and support staff members are focused on one thing; providing our clients and customers with the finest real estate experience they deserve. We will work closely with our clients and customers at every step of their journey. Only one network delivers the highest standard of service. Experience the Unique Difference.

New York

New Hampshire

Vermont

Hudson Valley Kingston: 845.331.3100 Rhinebeck: 845.876.5100 Tivoli: 845.757.5000 Catskill: 518.943.7533 Hudson: 518.822.0800

Lake Sunapee Region New London: 603.526.4050

Champlain Valley South Burlington: 802.864.0541

Lakes Region of New Hampshire Meredith: 603.677.7012

Central Vermont Rutland: 802.774.7007 Killington: 802.746.4203 Stowe: 802.253.7267

Upstate New York Saratoga Springs: 518.580.8500 Bolton Landing: 518.644.9500 Lake Placid: 518.523.2550

Southern New Hampshire Bedford: 603.413.7600 Peterborough: 603.924.3321 Upper Valley Hanover: 603.643.6070

Central New York Syracuse: 315.685.8100 Thousand Islands Region: 315.685.8100

Northeast Kingdom St. Johnsbury: 802.751.7582 Southern Vermont Mount Snow: 802.464.1200 Stratton: 802.297.1100 Manchester: 802.362.4551 Okemo: 802.228.4537 Upper Valley Fairlee: 802.333.4701

Finger Lakes Region: 315.685.8100 Western New York Buffalo: 716.320.1414 Rochester: 585.394.7111

FourSeasonsSIR.com