Q1 - Q3 2021 FSSIR Noteworthy Stats

Noteworthy Stats | Q1-Q3 2021 Elevated Engagement on FourSeasonsSIR.com

That’s a +21% increase!

447K <

Users On Site

1.6M <

Page Views

1.55 Minutes <

Average Session Duration

613,441

2.60

Sessions

Average Page Views

For the time period of 1/1/21 - 09/30/21. Source: Google Analytics

+23% Increase In New Users Year over Year

ACROSS T H E GLO B E

Website Visitor Locations COU N T RI ES

USA India

414,804 6,186

Japan

3,027

Canada Ireland

2,963 2,131

U N IT ED STAT ES

76,221

VT

Vermont

MA

Massachusetts

NH

New Hampshire

NY

New York

VA

Virginia

72,677 69,815

50,412

22,884

LE A D VOYAGE R

Intelligent lead management.

540,196

671,998

Total Unique Visitors

Total Listings Viewed

2,927

725,188

Number of Prospects Identified

Total Property Searches

3,231

827

Number of Leads Generated

Total Saved Properties

For the time period of 1/1/21 - 09/30/21.

Social Media and Display Campaigns SOCI AL AD CA M PA I G NS Facebook advertising across our regions and various feeder markets.

158,319

0.58%

C LI C KS

CT R

27.5M

14.6M

IMPR ESS I ON S

R E AC H

DIS PL AY A D CA MPA IG NS Display ads promoting our regions, our lifestyle and our properties.

For the time period of 1/1/21 - 09/30/21.

1,406

1.3M

CL I CKS

IMPRESS IO NS

Google SEM Keyword Campaign We launched a footprint wide SEM (paid search ads) campaign on Google targeting high volume keywords to drive traffic to our new website starting in April 2019. Here is a look at how it’s performing so far:

IMPRESS IO N S

902,240

How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

CL I C KS When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.

That’s +10% vs. YAG

80,486

xmple.com

661

L E A DS A lead is a qualified prospect that is starting to exhibit buying behavior.

2x Industry Benchmark!

© xmple.com

CL I C K T H ROUG H RAT E A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.

For the time period of 1/1/21 - 09/30/21.

8.92%

IM PACTFU L

Print Advertising 28 million The number of impressions that our print ads generated

1,170 The total number print advertisments published

Social Media Social media is about connecting people and cultivating relationships. We use our online platforms to promote our brand and actively engage networks of people who are passionate about exceptional properties. We seek to attract those looking for real estate and those influencing markets to increase our websites’ activity to provide more exposure for our clients.

400K Impressions 60K Views

45K Post Engagement 63K Post Reach

3,199 Followers 1,524 Accounts Reached

22,968 Impressions 4,113 Reads

22.1K Impressions 17.56K Total Audience

Adwerx Digital Campaign Our partnership with Adwerx allows us to geographically target people who have demonstrated an interest in property. This powerful tool also enables us to search for consumers who are browsing real estate related sites and shows digital banner ads via retargeting as they surf the web.

4,711

TOTA L PRO PE RT IES PRO MOT E D All new listings priced above $250K+ automatically receive a digital advertising campaign for 1-3 weeks targeting home intenders within a 25 mile radius of the property.

I M PRESSIO NS How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

192,000

Source Adwerx - YTD through 09/30/21.

84.9 million

C L IC KS When someone clicks your ad, like on the blue headline or phone number of an ad, that counts as a click.