Noteworthy Stats - First Half 2022

Noteworthy Stats | First Half 2022 Elevated Engagement on FourSeasonsSIR.com

That’s a +41.15% vs. YAG!

418K <

Users On Site

1.1M <

Page Views

1.22 Minutes <

Average Session Duration

506K

2.21

Sessions

Average Page Views

For the time period of 1/1/22 - 6/30/22. Source: Google Analytics

+41.7% Increase In New Users Year over Year

ACROSS T H E GLO B E

Website Visitor Locations COU N T RI ES

USA India

393,186 6,038

Ireland

3,094

U N IT ED STAT ES

129,193

VA

Virginia

NY

New York

56,608

VT

Vermont

41,227

Sweden

1,629

NH

New Hampshire

Canada

1,542

MA

Massachusetts

34,143

26,409

LE A D VOYAGE R

Intelligent lead management.

301,164

365,176

Total Unique Visitors

Total Listings Viewed

976

815,472

Number of Prospects Identified

Total Property Searches

1,722

473

Number of Leads Generated

Total Saved Properties

For the time period of 1/1/22 - 6/30/22

Social Media and Display Campaigns SOCI AL AD CA M PA I G NS Facebook advertising across our regions and various feeder markets.

Four Seasons Sotheby’s International Realty

47,605

0.73%

C LI C KS

CT R

6.5M

4.5M

IMPR ESS I ON S

R E AC H

Experience the magic that is Summer in the Okemo Valley. It’s time to make your move and our local experts are here to help.

FOURSEASONSSIR.COM

Whether you’re moving on or moving forward...

Learn More

Nothing compares.

DIS PL AY A D CA MPA IG NS Display ads promoting our regions, our lifestyle and our properties.

For the time period of 1/1/22 - 6/30/22

2,993

2.5M

CL I CKS

IMPRESS IO NS

Google SEM Keyword Campaign We launched a footprint wide SEM (paid search ads) campaign on Google targeting high volume keywords to drive traffic to our new website starting in April 2019. Here is a look at how it’s performing so far:

IMPRESS IO N S

879,173

How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

CL I C KS When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.

93,173

xmple.com

1,431

L E A DS A lead is a qualified prospect that is starting to exhibit buying behavior.

2x Industry Benchmark!

© xmple.com

CL I C K T H ROUG H RAT E A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.

For the time period of 1/1/22 - 6/30/22

10.59%

IMPACTF U L

Print Advertising 1M+ The number of impressions that our print ads generated

500+

Service that’s as elevated as your standards.

NOTHING COMPARES.

The total number print advertisments published

580 MOUNTAIN ROAD | STOWE | FOURSEASONSSIR.COM | 802.253.7267 Each Office is Independently Owned and Operated.

Social Media Social media is about connecting people and cultivating relationships. We use our online platforms to promote our brand and actively engage networks of people who are passionate about exceptional properties. We seek to attract those looking for real estate and those influencing markets to increase our websites’ activity to provide more exposure for our clients.

543 Watch Time Minutes 19.7K Views

3.5K Page Likes 867K Page Reach

3.2K Followers 13K Accounts Reached

7,937 Impressions 933 Reads

13.8K Impressions 10K Total Audience

Adwerx Digital Campaign Our partnership with Adwerx allows us to geographically target people who have demonstrated an interest in property. This powerful tool also enables us to search for consumers who are browsing real estate related sites and shows digital banner ads via retargeting as they surf the web.

558

TOTA L PRO PE RT IES PRO MOT E D All new listings priced above $250K+ automatically receive a digital advertising campaign for 1-3 weeks targeting home intenders within a 25 mile radius of the property.

I M PRESSIO NS How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

22.4K

Source Adwerx - 1/1/22 - 6/30/22

9.1 million

C L IC KS When someone clicks your ad, like on the blue headline or phone number of an ad, that counts as a click.