FSSIR Noteworthy Stats - First Half 2021

Noteworthy Stats | First Half 2021 Elevated Engagement on FourSeasonsSIR.com That’s a +44% increase!

295K <

Users On Site

1.06M <

Page Views

1.55 Minutes <

Average Session Duration

294K <

New Users

408,110

2.6K

Sessions

Average Page Views

For the time period of 1/1/21 - 06/30/21 - Source Google Analytics.

+47% Increase In New Users Year over Year

ACROSS T H E G LOB E

Website Visitor Locations COUN TR I ES

USA

278,015

India

3,278

Canada

China

1,885

1,142

Finland

1,415

UNI TE D STATES

52,447

VT

Vermont

MA

Massachusetts

NH

New Hampshire

NY

New York

CT

Connecticut

51,247 47,142

35,579 16,552

LEA D VOYAG ER

Intelligent lead management.

356,391

450,598

Total Unique Visitors

Total Listings Viewed

2,184

498,920

Number of Prospects Identified

Total Property Searches

10,150

638

Number of Leads Generated

Total Saved Properties

For the time period of 1/1/21 - 06/30/21.

Google SEM Keyword Campaign We launched a footprint wide SEM (paid search ads) campaign on Google targeting high volume keywords to drive traffic to our new website starting in April 2019. Here is a look at how it’s performing so far:

IMPRESS IO N S

705,573

How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

CL I C KS When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.

53.7 thousand

xmple.com

210

L E A DS A lead is a qualified prospect that is starting to exhibit buying behavior.

That’s 2X industry benchmark!

© xmple.com

CL I C K T H ROUG H RAT E A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.

For the time period of 1/1/21 - 06/30/21.

7.61%

IMPACTF U L

Print Advertising 19 million The number of impressions that our print ads generated

780 The total number print advertisments published

Social Media Social media is about connecting people and cultivating relationships. We use our online platforms to promote our brand and actively engage networks of people who are passionate about exceptional properties. We seek to attract those looking for real estate and those influencing markets to increase our websites’ activity to provide more exposure for our clients.

248K Impressions 41,069 Views

135.5K Post Engagement 1.9M Post Reach

3,189 Followers 12,320 Impressions

18,375 Impressions 3,078 Reads

28.35K Impressions 21.4K Total Audience

Adwerx Digital Campaign Our partnership with Adwerx allows us to geographically target people who have demonstrated an interest in property. This powerful tool also enables us to search for consumers who are browsing real estate related sites and shows digital banner ads via retargeting as they surf the web.

4,371

TOTA L PRO PE RT IES PRO MOT E D All new listings priced above $250K+ automatically receive a digital advertising campaign for 1-3 weeks targeting home intenders within a 25 mile radius of the property.

I M PRESSIO NS How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

179,000

Source Adwerx - YTD through 06/30/21.

79.7 million

C L IC KS When someone clicks your ad, like on the blue headline or phone number of an ad, that counts as a click.