Find Your Unique
Your story, beautifully told. Presented by The Good Life Team | Penny Berg and Jason Morrill
? Your property
Table of Contents
? Your partners ? Your advantage
Partnership matters Thank you for the opportunity to present this proposal for your property. Selling your home can be an exciting time, but we appreciate that it can also be both stressful and emotional. Our job is to make it easier for you from start to finish, and we have the experience and expertise to do just that. What we?d like for you to remember is simply this: Together, we will succeed.
At Four Seasons Sotheby?s International Realty, we have everything in place to deliver like no one else. We?ll work with you as a true partner and guide you through each step of your selling journey. This brief presentation will show a comprehensive plan to sell your property, including a thorough market analysis and pricing strategy, a presentation of your property, and the mobilization of our resources and partnerships to reach the right audience of buyers.
Thank you once again for your consideration. We would be honored to represent you.
Sincerely,
TheGoodLifeTeam Penny BergandJason Morrill
01 YOUR PROPERTY
THE STORY
Artfully telling your home?sstory DISTINCTIVE PROPERTY STORYTELLING Showcasing your property is about making an impression that engages prospective buyers. To bring to life the qualities that make your property unique and exceptional, we combine outstanding photography, compelling narrative, and refined digital presentation.
By blending thoughtful content with rich visual storytelling, we ensure your property receives the distinction it deserves ? locally and globally.
THE STORY
Our investment in your success The way your property is presented to the market shapes every impression that follows. We provide a comprehensive media and staging package designed to showcase your home at its absolute best, ensuring it stands apart in the eyes of discerning buyers.
Professional staging consultation to optimize every room for buyer appeal. Virtual staging for vacant or transitional spaces, transforming empty rooms into aspirational lifestyle imagery. Professional HDR photography capturing architectural details, natural light, and the quality of every finish. Cinematic video production that creates an emotional connection with buyers before they ever visit. Aerial drone coverage showcasing your property?s setting, grounds, and surroundings. Immersive 3D Matterport tours that allow buyers anywhere in the world to explore your home room by room.
This complete presentation package is provided at no additional cost to our sellers. We invest in your property?s success because the quality of the presentation directly determines the quality of the result.
PERSONALIZED STRATEGY
The attention your property deserves EXEMPLARY PROPERTY MARKETING At Four Seasons Sotheby?s International Realty, we understand that each property and seller is unique. We develop a tailored strategy informed by deep market expertise and supported by innovative technology.
We execute that strategy through our unmatched global reach, introducing your property to the most qualified buyers worldwide and ensuring it receives the exposure it deserves.
A SPECIAL PROPERTY
Why we love your home too EMBRACING HOMES OF DISTINCTION The homes we represent often share one defining quality: care. Thoughtful design, craftsmanship, and attention to detail create a sense of place that buyers immediately recognize. Our role is to highlight those qualities and present your home in a way that honors its character while revealing its full value in the marketplace.
THE SELLING PROCESS
You?ll like the way we work A PROVEN PATH TO SUCCESS Every successful sale follows a thoughtful and well-managed process. From preparing your home for market and developing a strategic marketing plan to launching your listing, tracking progress, and guiding the transaction to closing, our team manages each stage with care and precision.
This structured approach ensures your property is positioned effectively, marketed strategically, and supported every step of the way.
12 PREPARING YOUR PROPERTY We will work together to get your property ready for listing, ensuring that it shines in its best possible light.
FINALIZING YOUR MARKETING PLAN We?ll provide you with an in-depth plan for unrivaled worldwide exposure.
34 5 LAUNCHING YOUR SALE This is the big day when we announce your listing to the world.
REPORTING YOUR PROGRESS We?ll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback.
CLOSING THE TRANSACTION We?re with you every step of the way, from due diligence to signature of the deed.
SIGNIFICANT SALES
What have we done for sellerslately?
261 N BOLTON RD BOLTON LANDING, NY
$850,000
12 COTTAGE RD TICONDEROGA, NY
$990,000
PROVEN RESULTS Unlock the door to extraordinary real estate success with our latest showcase of significant property sales. In a market where excellence is the standard, our dedicated team has redefined the art of selling homes, transforming each transaction into a tale of distinction. From luxurious estates to hidden gems, we take pride in our ability to curate a portfolio of properties that exemplify distinction across all price points. Discover the unparalleled expertise and innovative strategies that set us apart, ensuring that every home, regardless of its price, receives the attention it deserves.
16 ANCORAGE ROAD BOLTON LANDING, NY
$1,450,000
02 YOUR PARTNERS
YOUR ADVISOR
Penny Berg
With more than 30 years of real estate experience across multiple markets, Penny Berg has built a well-rounded career working with in residential resales, serving as an on-site sales associate for a luxury home community, and managing large multifamily properties.
Penny is dedicated to helping clients open the door to their best life? advising seasoned investors, matching families with their forever dream home and helping Sellers find the best buyer for their home.
Her experience as a seasoned Seller's agent means she is skilled in advising clients on market conditions, precise negiotiations and can expertly market properties with proven strategies, including the power of social media, to maximize exposure and achieve top dollar.
Combining her deep local knowledge with the unmatched reach Associate Real Estate Broker
of the Sotheby?s International Realty brand, Penny makes your
M. 561.377.9097 O. 518.580.8500 penny.berg@fourseasonssir.com
real estate goals her top priority.
YOUR ADVISOR
Jason Morrill
Jason Morrill specializes in the most distinctive real estate the region has to offer. Private lakefront estates on Lake George. Historic homes with enduring character. Equestrian estates and mountain retreats that exist well outside the ordinary. With more than a decade of experience serving discerning buyers and sellers across the Lake George and Saratoga Springs regions, Jason brings the local intelligence, refined market insight, and professional discretion that significant transactions demand. His deep understanding of waterfront estates, equestrian properties, historic designations, and the nuances of this extraordinary market gives you a meaningful advantage whether you are acquiring your next exceptional property or positioning a distinguished one for sale.
As a member of The Good Life Team at Four Seasons Sotheby's International Realty®, Jason connects you to one of the most respected real estate platforms in the world. The global reach, sophisticated network, and marketing capabilities of Sotheby's International Realty, paired with The Good Life Team's deep Licensed Real Estate Salesperson M. 518.391.8214 O. 518.580.8500 jason.morrill@fourseasonssir.com
regional expertise, attention to detail, and market insight, ensure that every property receives the positioning, visibility, and representation it deserves.
THE GOOD LIFE DIFFERENCE
Sotheby'sdeliversthe Global Platform. We deliver the results. THE TEAM ADVANTAGE
HYPERLOCAL MARKET INTELLIGENCE
With more than 30 years of combined experience across residential
Our approach to pricing and positioning goes well beyond standard
resales, luxury communities, and investment properties, The Good Life
comparables. We analyze micro-neighborhood absorption rates,
Team brings a depth of expertise that a single agent simply cannot
seasonal buying patterns, and price trends across Saratoga Springs,
match. You work with two dedicated advisors supported by a
Lake George, the Southern Adirondacks, and surrounding
professional transaction coordinator who manages every detail from
communities. We understand that the buyer for a Lake George
contract to closing. The result is a seamless, fully supported
waterfront estate, a Saratoga horse country property, and a historic
experience at every stage.
home on North Broadway represent three entirely different audiences with distinct motivations and timelines. Our strategy is built around
WE INVEST IN YOUR PROPERTY?S SUCCESS
identifying and reaching the right buyer for your specific property.
Every listing we represent receives a full professional media and staging package at no additional cost: HDR photography, cinematic
PREMIUM DIGITAL PRESENCE
video, aerial drone coverage, 3D Matterport tours, professional staging
We maintain a paid enhanced presence on Homes.com, one of the
consultations, and virtual staging. This represents a significant
fastest-growing real estate platforms in the country, ensuring your
financial commitment made before your property ever reaches the
listing receives priority visibility and placement. Combined with the
market, because we believe the quality of the presentation determines
Sotheby?s International Realty syndication network and our own digital
the quality of the outcome.
marketing investment, your property receives maximum exposure across every platform where qualified buyers are actively searching.
THE GOOD LIFE DIFFERENCE
STRATEGIC NEGOTIATION, PROVEN RESULTS When offers arrive, the quality of your representation determines the outcome. We bring extensive experience navigating multiple offer scenarios, structuring counter offers that protect your position, and managing the complexities of inspection negotiations, appraisal considerations, and contingency resolutions. Our approach is informed, measured, and always focused on achieving the strongest possible result for you. We advocate with precision and professionalism, ensuring that every decision point in the transaction reflects your interests and your goals.
COMMUNITY ROOTS As lifelong residents of Upstate New York, we bring an insider?s understanding of the communities, culture, and market dynamics that define this region. Our established relationships with local lenders, inspectors, attorneys, and contractors ensure that every aspect of your transaction is supported by trusted professionals. This is local knowledge that cannot be replicated.
HOMES.COM PERFORMANCE DATA
Our Digital Investment, Your Results. 1,591,524 Total views
58,4 78 appearances Top of Search Results
160 EAST AVE $815K | Sold 4 days
53x Member Advantage
60 5 Profile Page Views
24 7 Favorites 6x Member Advantage
6 PINEWOOD AVE
60x Member Advantage
19,382 Detail Page Views
$805K | Sold 6 days
10 4 Shares 6x Member Advantage
7x Member Advantage
121,4 70 Views Across Web
Feat ured Across: Facebook, Instagram, Meta, CNN, MSN, Fox Business, Fox News, DailyMail.com, ESPN, Apple News, New York Post, and more.
37 SWIFT ROAD $725K | Sold 3 days
CLIENT TESTIMONIALS
John H.
The reviews speak for themselves
Having recently completed the sale of our home of 25 years, I can say Penny and Jason were hands down the best part of the entire process, which at times was stressful and emotional. Penny and Jason had every detail covered, and it made everything SO much easier! We highly recommend speaking with them if you?re contemplating the current real estate market? they?re the BEST!
Scan the code to read more! PatriciaS. Jason Morill was my.real estate agent for buying and selling . He is professional, patient, knowledgable, welling to walk an individual thorough every step of the buying or selling process. I have recommended him to other people looking for an agent.
Working with Jason and Penny from The Good Life Team wasan absolute pleasure from start to finish. Their expertise and dedication in selling our Lakehouse were beyond impressive. Penny'sattention to detail and comprehensive knowledge of the real estate market were invaluable. She went above and beyond to ensure our property wasshowcased in the best light possible. Jason'sexceptional communication skillsand professionalism made the entire selling processsmooth and stress-free. Their teamwork wasseamless, and their commitment to securing the best deal for uswasevident throughout. From strategic marketing approachesto skillful negotiations, Jason and Penny demonstrated unparalleled expertise, resulting in aquick and successful sale. Their personalized approach, genuine care, and unwavering support truly set them apart. We couldn't be more grateful for their hard work and dedication. Without a doubt, we highly recommend Jason and Penny to anyone seeking top-notch real estate professionalswho deliver outstanding results. Robert F.
A POWERFUL HERITAGE
Sotheby?s ismore than just our name WE HARNESS THE GLOBAL POWER For more than two centuries, Sotheby?s has represented the world?s most valuable possessions. Sotheby?s International Realty builds upon that heritage, bringing the same standard of excellence, discretion, and global reach to the representation of exceptional properties.
We harness the global power of the Sotheby?s name and its proprietary network to create unique opportunities and connect your property to qualified buyers around the world.
SOTHEBY?S CONCIERGE AUCTIONS
An alternative approach LUXURY REAL ESTATE AUCTIONS Sotheby?s long-standing auction heritage extends beyond fine art to exceptional properties, offering access to a global audience of qualified buyers. In the appropriate circumstances, this approach can generate competitive momentum and defined timelines designed to achieve a strong result.
BACKED BY THE BEST
Your trust inspiresour performance
$182 86
billion
GLOBAL SALES VOLUME IN 20 25, USD
countries & territories
26,0 0 0 Sales associates 1,10 0 Offices worldwide 4 2 Million Visits to sothebysrealty.com #1 Most profiled real estate brand in the news 1.38 Million Engaged social media followers Over 4 6 Million Videos played in 2025 Nearly $ 7 Billion In Global Referrals
A SPECIAL PLACE
Rooted here. Connected everywhere. A PLACE TO CALL HOME The Northeastern United States offers exceptional diversity, from urban centers to waterfront and mountain communities. Across New York, New Hampshire, and Vermont, our advisors provide deep local expertise supported by the global strength of Sotheby?s International Realty.
LOCAL RESULTS
$1.72 Our numbers work for you WORK WITH THE MARKET LEADER Our regional performance reflects consistent
billion
TOTAL SALES VOLUME IN 20 25, USD
Over 270 Sales associates 23 Offices
execution, strategic positioning, and a deep understanding of local market dynamics. We combine local expertise with international exposure
Over 2K Transactions
to achieve meaningful results for our clients.
* Source Trendgraphics: Total Sales Dollar Volume - 2025
#1 In luxury Sales Highest Average Sales Price In our region
03 YOUR ADVANTAGE
GLOBAL CONNECTIONS
Our world isyours
EXEMPLARY PROPERTY MARKETING As part of the Sotheby?s International Realty network, your property is introduced to a truly global audience. Our advisors collaborate across borders to connect properties with qualified buyers in key markets worldwide.
EXCLUSIVE EXPOSURE
Privacy isa luxury we can afford EXCLUSIVE LISTINGS, IMPECCABLE SERVICE Our incredible network of Sotheby's agents plus private company lists and forums allow us the option to keep your property out of the public eye and right into the inboxes of Advisors who have may the perfect buyer just waiting to sign on the dotted line. Our access to the global network of other Sotheby's International Realty advisors allows us to target specific markets and connect directly with agents who are most likely to have buyers interested in your property.
POWERFUL CONNECTIONS
The strongest connection to buyers Recent research proves it .* Sotheby?s International Realty was found to be the ?most loved and trusted brokerage.?
We scored high in awareness and recognition. And we scored highest for the number of consumers who would consider partnering with us. That means our marketing really connects with people looking for a home. Which
Sotheby?s International Realty
TRUSTED BY BUYERS WORLDWIDE
for sellers means an even higher chance of being discovered by buyers. Brand Considerat ion:
Brand Awareness:
Top Half Per Company
Bottom Half Per Company
* Sotheby's International Realty Brand Audit - June 2025 - Firefish
CELEBRATING FIFTY YEARS
Fifty Years A foundation you can trust A LEGACY OF TRUST AND RESULTS For 50 years, Sotheby?s International Realty has set the standard for exceptional representation. Rooted in the heritage of the world?s most respected auction house, our brand is built on discretion, expertise, and global reach. Every listing we represent is backed by five decades of proven performance and a network unmatched in reputation.
forward
ONLINE EXPERTISE
Bringing your property to the world SOTHEBYSREALTY.COM The Sotheby?s International Realty® website makes your listing easy to find online. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.
42M+
24%
36%
sothebysrealty.com visits in 2025
Organic Search Traffic
Visitors from outside the U.S.
16 Languages
46M Videos played in 2025
ONLINE EXPERTISE
An immersive experience FOURSEASONSSIR.COM The art of effective marketing begins with highlighting what makes each property unique. FourSeasonsSIR.com invites visitors to immerse themselves through high-resolution photography, high-definition video, and thoughtfully curated local content. Designed to reflect the character of our region and the distinction of our listings, our platform creates an engaging digital experience that encourages meaningful connection.
477K
1.6M
3.10
1.13
Users on site in 2025
Page Views Annually
Average pages viewed per session
16
Average session Duration
Languages
PROPERTY SYNDICATION
Strategic media placement MAXIMIZED EXPOSURE The exposure and worldwide reach of our listings are essential to what sets us apart. Once showcased on sothebysrealty.com, your property is syndicated across more than 30 leading international real estate, financial, and lifestyle platforms, as well as over 100 Sotheby?s International Realty® websites worldwide. Through this expansive global network, we ensure your property reaches qualified audiences across markets and categories.
SOCIAL MEDIA
Extending your reach YOUR HOME?S SOCIAL NETWORK The Four Seasons Sotheby?s International Realty brand is built upon the centuries-long prestige of the world?s preeminent auction house. Through branded websites, high-profile events, signature publications, digital newsletters, and strategic social engagement, your property is introduced to influential audiences worldwide. Our unmatched reputation ensures exposure that reflects both the value of your property and the strength of the network behind it.
10,900,000
41.5K
VIEWERS
VIEWS
333K
158K
ACCOUNTS REACHED
IMPRESSIONS
THE MARKETING TEAM
Strategic minds. Expert marketing. ELEVATING YOUR HOME Our in-house marketing team is dedicated to maximizing your property?s visibility and attracting discerning buyers. Through a disciplined, data-driven approach and proven strategies, we ensure your listing receives the attention it deserves in today?s competitive market. From initial positioning to ongoing promotion, our experienced professionals guide every step with precision and care.
PRESS EXPOSURE
A reputation you can rely on PARTNERSHIPS THAT MATTER Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property. We are the most profiled luxury real estate brand in the news.
YOUR ADVANTAGE
Tailored selling strategies MORE THAN ONE PATH TO MARKET Every property and every seller?s goals are unique. We carefully evaluate the characteristics of your home, current market conditions, and your priorities to determine the most effective strategy. Whether through a discreet private offering, a traditional market launch, or a competitive auction approach, we tailor the path to maximize exposure, timing, and results.
1 Private Listing
2 3 When distinguished listings need discretion
Marketed Listing
Auction Listing A faster way to the highest bidder
When your property needs prime time exposure
MARKET INTELLIGENCE
Informed by Global Insight, Guided by Local Expertise MARKET INTELLIGENCE THAT DRIVES RESULTS Our pricing and positioning recommendations are informed by the most comprehensive market intelligence available in luxury real estate. The annual Sotheby?s Luxury Outlook Report provides a global perspective on buyer sentiment, capital flows, and pricing dynamics across premier markets worldwide. The Concierge Auctions Luxury Homes Index analyzes the top transactions across 56 major U.S. markets with 10-year trend data, offering insight into pricing trajectories and competitive positioning within the luxury segment.
We layer this global intelligence with our own hyperlocal analysis: micro-market absorption rates, seasonal buyer behavior specific to Saratoga Springs, Lake George, and the Southern Adirondacks, price trends by neighborhood, and historical performance data on comparable properties under different pricing strategies. The result is a recommendation grounded in both broad market context and precise local conditions, giving you the confidence that your property is positioned for the strongest possible outcome.
MEASURED PERFORMANCE
See the results asthey unfold LISTING REPORTS Stay updated with regular reports on online and print marketing, including views and viewer locations.
DIGITAL MARKETING Our Adwerx partnership showcases stunning photography to target potential buyers through digital ads.
TIMESAVING TECHNOLOGY DotLoop keeps you updated by allowing online document review, approval, and e-signing.
EMAIL CAMPAIGNS We enhance credibility, drive sales, and connect through email marketing.
PROPERTY PERFORMANCE
List Trac ListTrac provides online activity reporting for real estate brokers and agents offering unbiased, actionable marketing intelligence in one place to help guide listing campaigns. Brokers, agents, and MLS executives can keep a pulse on the performance of their listings with metrics including listing views, leads, shares, and favorites captured from major portals, broker sites, and MLS systems while keeping sellers informed with a weekly report showing how their listing is performing online.
PROPERTY PERFORMANCE
Adwerx Four Seasons Sotheby?s International Realty offers agents a free week of an Adwerx ?Just Listed?campaign to all new residential listings $250k-$600k and three weeks to all residential listings over $600k targeting a 25-mile radius from the property address.
We then have the option to extend the campaign and target other zip codes, depending on your home's needs and demographics in order to match you with the perfect buyer.
Your Property Address Town, NY
Penny Berg (518) 744-6693
ELEVATE YOUR HOME SALE
Services asspecial as your home
Personalized lending expertise for Vermont and New Hampshire
Insurance solutions for every stage of homeownership
Flexible financing for pre-listing improvements
Personalized lending expertise for New York
Protection for major home systems and appliances
Concierge support for moving and home services
TRUSTED PARTNERS AT EVERY STEP Four Seasons Sotheby?s International Realty connects our clients with a curated network of trusted partners who support every stage of the transaction? from pre-listing improvements to financing, insurance, and home services.
Our advisors guide you to the right experts at the right time, ensuring a seamless and well-supported selling experience.
YOUR PERSONALIZED SERVICE
Curated Vendor List The Good Life Team at Four Seasons Sotheby?s International Realty offers a level of service and expertise you won?t find with just any real estate agency. We take pride in delivering the white-glove experience our clients deserve and expect? no matter the price point.
To make the process even easier, we?ve curated a list of trusted vendors to eliminate the guesswork in finding reliable services. From inspectors and well treatment specialists to fence installers, contractors, and handypeople, we can connect you with professionals who will help streamline every step of your real estate journey.
PRICING STRATEGY
The right price getsthe best result THE ART OF PRICING Strategic pricing at the outset generates momentum and positions your property competitively. Through careful analysis of market conditions, comparable sales, and buyer demand, we determine a price designed to achieve the strongest possible outcome.
THE UNIQUE DIFFERENCE
Our commitment EXCELLENCE IN REPRESENTATION As a leader in premium real estate throughout New Hampshire, Vermont, and New York, Four Seasons Sotheby?s International Realty is committed to delivering an innovative, client-driven experience both locally and worldwide. Our advisors and support team are united by one purpose: providing each client with the highest standard of service and strategic representation. Backed by unmatched global reach and decades of expertise, we guide every transaction with integrity, precision, and discretion.
We unlock the door to your best life.