2020 Unique Differences Listing Brochure

Truly Global, Passionately Local

We believe every property deserves the exceptional.

Only one real estate company has it all. At Four Seasons Sotheby’s International Realty we offer a number of unique advantages that are ours alone. While some real estate firms offer premium services and others a strong sense of the local market, we offer our clients the best of both worlds. Our advisors’ knowledge of our communities coupled with the global resources of the Sotheby’s International Realty brand provide our clients with exceptional results at every price point.

Our Legacy, Your Home Building on the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched. Our alliance with Sotheby’s is our unique difference. Our exceptional listings are exclusively featured in Sotheby’s auction house marketing programs showcased in signature publications, digital newsletters, and on Sothebys.com.

OUR GLOBAL NETWORK

1,700 Brokerages | 72 Countries | 6 Continents

Your Home, Everywhere Our international network enhances the exposure of your listing well beyond the local market. A home represented by Four Seasons Sotheby’s International Realty is presented to a highly qualified global clientele through exclusive channels and relationships within the Sotheby’s International Realty network.

Our proprietary network of residential brokerage companies includes offices in more than 70 countries and territories worldwide, making Sotheby’s International Realty a truly global real estate brand.

Exceptional Presentation For Every Home Our marketing strategy is about establishing true consumer engagement. We start by bringing to life all of the qualities which make a property exceptional. By combining outstanding photography and intriguing narrative, our distinctive storytelling showcases a home’s finer details in ways which truly resonate with prospective buyers. High-quality, richly illustrated, and engaging content―our marketing is unparalleled.

Art Thompson

To: Victoria Kirkwood

Oasis of privacy.

Extraordinary Property of the Day: This stunning Lake Sunapee masterpiece was built new in 2014. Three years in the design and build phase with every detail meticulously curated...

506 North Hill Road, Stowe, VT 05672

Casual luxury beyond the imagination.

This home epitomizes the rustic modern country experience. Ever-unfolding, exquisite, & artful. Stone walls, hardscapes, ledge outcroppings, curated plantings, woodland paths, streams, & deep interconnected ponds. Interiors of fir and cedar, stone, glass, & steel.

Visual indulgence, aural signal, & tactile feedback pleasures at every turn.

$10,950,000

Showcasing Your Home Where Buyers Are Looking Our marketing plans are driven by a consumer-centric approach which target potential homebuyers and sellers at all stages of the real estate journey. Our marketing platform will showcase your property through email marketing, social media targeting, single property websites, direct mail and optimized Google search results.

Casual luxury beyond the imagination.

This home epitomi zes the rustic modern country experie nce. Ever-un folding, exquisit e, & artful. Stone walls, hardsca pes, ledge outcrop pings, curated plantings, woodlan d paths, streams , & deep intercon nected ponds. Interiors of fir and cedar, stone, glass, & steel.

Visual indulge nce, aural signal, & tactile feedbac k pleasures at every turn.

Stowe, Vermont | $10,9 50,00

0

Oasis Of Provacy This home epitomi zes the rustic modern country experie nce. Ever-un folding, exquisit e, & artful. Stone walls, hardsca pes, ledge outcrop pings, curated plantings, woodlan d paths, streams , & deep intercon nected ponds. Interiors of fir and cedar, stone, glass, & steel.

Visual indulge nce, aural signal, & tactile feedbac k pleasures at every turn.

Global Property Marketing The art of marketing a property is based on emphasizing each home’s unique character. A content rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.

Every Four Seasons Sotheby’s International Realty listing makes its global debut at SothebysRealty.com, which provides our properties exposure to buyers in virtually every market in the United States and around the world. Visitors browse three times longer on sothebysrealty.com than any other real estate site due to quality content and presentation.

SothebysRealty.com 30 million

VISITS ANNUALLY

117 million

PAGE VIEWS ANNUALLY

66 percent

VISITS FROM OUTSIDE THE US

56 currencys

FOR WORLDWIDE TRANSACTIONS

18 languages FOR GLOBAL REACH

S O T H E B Y S R E A LT Y. C O M

The Journey Your Home Will Make The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites.

Additionally, once a home is featured on SothebysRealty.com, it is exclusively distributed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured by a variety of analytics and reporting tools, which enable our sales associates and clients to define a marketing campaigns impact.

The Source For All Things Real Estate Our website enables visitors to immerse themselves in our properties through high definition video, high-resolution photography, and both local and regional content. Through FourSeasonsSIR.com, we create an immersive experience that invites consumers to connect. Our website offers an exceptional user experience... plus all of the features that buyers want.

Customized Property Search

Discover Your In-Depth Regional and Home Value Lifestyle Content

FourSeasonsSIR.com 336,000

UNIQUE VISITORS

500,000 TOTAL VISITS

1.57 million PAGE VIEWS

163

COUNTRIES VISITING

3.04

AVG. PAGES VIEWED PER VISIT

Currency Exchange

Language Conversion

Real Time Market Reports

Your Home’s Social Network Social media is about connecting with people and cultivating relationships. We use online platforms to promote the brand to the community of real estate intenders and influencers around the globe. We actively engage with online networks of people who are passionate about fine living and help transform them from being curious browsers to home buyers while driving consumers to FourSeasonsSIR.com.

39k

REACH

2965

FOLLOWERS

11k

VIEWS

63k

IMPRESSIONS

Driving Engagement Across the Globe We partner with leading media powerhouses to deliver content to discerning audiences worldwide.

Our partners’ cutting-edge innovation, strategic positioning, and international impact enable the Sotheby’s International Realty brand to successfully connect with global consumers. We leverage our relationships to articulate the Sotheby’s International Realty brand strategy, a differentiator competitors cannot replicate.

The definitive home for business intelligence on the web providing the global business community with trusted news, analysis, data and tools reaching the world’s most influential budget-holders, opinionformers and purchase decision makers.

Our partnership allows our brand to reach the international business elite across newspapers, websites, magazines, social media and video through unique and exclusive positioning of the properties represented by our network.

Our partnership with The New York Times blends exclusivity and trailblazing technology to reach a worldwide audience of over 118 million unique users per month on it’s website, nytimes.com.

The Sotheby’s International Realty Apple TV app offers powerful visuals showcasing over 50,000 properties represented by the brand globally.

Our partnership extends to additional lifestyle, travel, fashion and design authorities including House Beautiful, Veranda, Town & Country and Harper’s Bazaar. Taken together, the five luxury titles serve as the ultimate destination for the affluent.

Nikkei has engaged in an exclusive alliance with our brand. We are the first real estate brand to present property listings outside of Japan to Nikkei readers, giving Japanese consumers access to residential real estate offerings in over 70 countries and terrorities.

A premium British brand, The Times is the UK’s highest ranked daily publication for reaching the nation’s business elite and high net worth individuals.

Through its print and digital editions including architecturaldigest.com, Architectural Digest (AD) provides an exclusive view into the world’s most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives.

Our in-flight video ad content reaches a captive affluent international audience, running in front of 30% of all movies and 20% of short featured content generating over 8.5 million views per month.

Our partnership provides vast coverage before a property investment focused audience, including runof-site digital display banners, a year-long presence on the Luxury | Property & Architecture Page, extensive video distribution and socia media promotion.

With over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu — China’s largest search engine — our partnership ensures broad visibility to Chinese buyers searching for homes worldwide.

The world’s first marketplace to offer high-end items spanning multiple product catagories from dealers globally. JamesEdition reaches over 600,000 potential buyers from 200 countries monthly, and features all brand listings over $600,000 USD.

Connecting affluent buyers around the world with prestige properties. The multilingual platform reaches an audience comprising 70% international readers and 30% domestic.

Digital Innovation At Four Seasons Sotheby’s International Realty, we provide the technology to maximize the exposure for your home. Our listing automation systems efficiently promotes your home. Our timesaving technologies provide a secure, safe means of documenting your entire real estate process. We provide a safe, secure and efficient experience from start to finish.

Listing Reports Stay informed about the marketing and activity of your property. We provide all our sellers up to date reports including online and print marketing efforts, and (where available) metrics of online views and viewer locations.

Lead Voyager Lead Voyager provides our associates a profile of each potential buyer which helps us tailor a marketing campaign specific to each buyer’s individual needs allowing us to convert lookers into buyers.

Adwerx Our partnership with Adwerx allows us to geographically target people who have demonstrated an interest in your property. This powerful tool also enables us to search for consumers who are browsing real estate related sites and shows your digital banner ad to them via retargeting as they surf the web.

John Thomas (321) 456-7890

Timesaving Technology DotLoop is an online document management and signature program that allows you to review, approve and e-sign documents online keeping you up-to-date during the entire process.

Email Campaigns We engage and follow prospective buyers throughout the sales process with email marketing. Effective email marketing builds credibility, boosts sales and strengthens relationships. Consumers can be connected on any device, at any time and place.

Single Property Websites A uniquely powerful element of our marketing platform are our single property websites― these exclusive microsites showcase your property’s complete list of features and amenities alongside stunning photography.

Our proprietary network of residential real estate brokerage companies is located in more than 70 countries and territories worldwide, making Sotheby’s International Realty a truly global brand.

Truly Global, Passionately Local The Sotheby’s International Realty brand has offices in the most significant markets in the world. These markets act as catalysts in generating sales traffic for one another. Additionally, our broker-to-broker referral network augments the deep personal networks of our sales associates. Sellers benefit from the added opportunities to find buyers through the referral network as well as through Sotheby’s auction clientele.

Caring For Our Community We are committed to serving our local area with passion and hard work. At Four Seasons Sotheby’s International Realty, we support our local communities, interact with local non-profits and are part of the social fabric of the towns we live in and love. We contribute time and financial support to many local organizations. It is a privilege to serve these causes and to deepen our relationships within the community.

Over the years we have been proud to support the following local organizations: ― Wonderfeet Kids Museum The Family Place Vital Communities Neighbors Unite Stowe Middle School Vermont Mountain Bike Assoc Tomten Farm & Sanctuary H.O.P.E Clara Martin Center John W. Graham Emergency Shelter Greater Randolph Senior Center United Way of Chittenden County Lake Sunapee Region VNA Little Sunapee Protective Assoc.

NEHSA New London Hospital NLOC Project Sunapee Wilmot Volunteer Fire Department Vermont Food Bank Dismas of Vermont Upper Valley Humane Society Fairlee Food Pantry Black River Good Neighbor Services Wish List NH New London Firefighters Kearsarge Regional Middle School Upper Valley Humane Society

Lake Rescue Springfield Hospital Deerfield Valley Community Cares Lake Rescue Elkins Fish & Game Club The Fells Garden at Tracy Library Spectrum Youth & Family Lake Sunapee Regional Chamber of Commerce Ausbon Sargent Land Preservation Boys & Girls Club of Central NH Center for the Arts Londonderry Rescue Squad Deerfield Valley Resuce 1 Lt. Mark Dooley Memorial Fund End 68 Hours of Hunger St. Johnsbury Meals on Wheels White River Craft Center NH Food Bank Vermont Lions Charities (Hungry Lion Bike Tour) Center for the Arts Chapin Senior Center Warner Area Community Action Program Kearsarge Chorale Lucy Mackenzie Humane Society Hanover Conservancy Opera North Manchester Lions Club

Rutland Free Library Randolph Rotary Lakes Region Community Developers Lakes Region Builders and Remodelers Assoc.

Lakes Region Community Developers New Hampshire Humane Society Wantastiquet Rotary Deerfield Valley Resuce Northshire Rescue Squad Meredith Chamber of Commerce Lakes Region Chamber of Commerce Lakes Region Tourism Association Greater Lakes Region Children’s Auction Animal Rescue League of NH The Collective Steps to End Domestic Violence Habitat for Humanity of Addison County Vergennes Community Food Shelf Make-A-Wish Foundation of Vermont Neighborhood Connection Winhall/Stratton Community Food Shelf Greater Lakes Region Children’s Auction Kearsarge Community Band LSPA Northern Stage The Montshire Museum of Science

Work With The Market Leader Innovative Marketing. Proven Results.

#1 OV E R

200

#1

RANKED

OV E R

2000

In Luxury Sales In Vermont and New Hampshire 1

Agents In Vermont and New Hampshire 2

2019 Most Trusted Brand

Lifestory Research Survey 4

Listings Represented 2 In 2019

928

million

117

million

In Dollar Volume Sold In 2019 2

Total Property Detail Views on SothebysRealty.com 3

17

Number of Offices in Vermont and New Hampshire 2

HIGHEST AVERAGE

Average List Price Sold ―

PRICE

Highest of Top 10 Brokerage Firms In Vermont and New Hampshire 1

SALES

Source: 1. TrendGraphix utilizing NNEREN data: 01/01/19 to 12/31/19 - all counties in Vermont and New Hampshire combined 2. Four Seasons Sotheby’s International Realty Reporting 3. Sotheby’s International Realty SothebysRealty.com statistics - Full Year 2019 4. Lifestory Research Survey - Copyright ©2019, Lifestory Corporation

Our Promise As a leader in premium real estate, Four Seasons Sotheby’s International Realty deploys intuitive technology to deliver a truly personalized, client-driven experience. With 17 offices in Vermont and New Hampshire and over 250 associates and support staff members―combined with a network of Sotheby’s International Realty professionals in more than 70 countries and territories worldwide― we’re local everywhere, allowing us to walk our clients through every stage of their journey. The only network that delivers the highest standard of service. Experience the unique difference.

Champlain Valley

Southern Vermont

Lake Sunapee Region

Middlebury: 802.388.1000 South Burlington: 802.864.0541

Bromley: 802.824.3113 Manchester: 802.362.4551 Mount Snow: 802.464.1200 Okemo: 802.228.4537 Stratton: 802.297.1100

New London: 603.526.4050

Central Vermont Randolph: 802.565.8136 Rutland: 802.774.7007 Stowe: 802.253.7267

Northeast Kingdom St. Johnsbury: 802.751.7582

Upper Valley Fairlee: 802.333.4701 Hanover: 603.643.6070

FourSeasonsSIR.com

Lakes Region of New Hampshire Meredith: 603.677.7012

Monadnock Region Peterborough: 603.924.3321

Southern New Hampshire Bedford: 603.413.7600