2018 Unique Differences Listing Brochure

Experience the Unique Difference

Luxury is an experience, not a price point.

Listing properties of distinction regardless of price.

BRAND HERITAGE Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955.

Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.

Clients entrusting the marketing of cherished assets to Sotheby’s request an equally comprehensive service to handle their real estate. In response to this demand, Sotheby’s formed Sotheby’s International Realty® in 1976. Founded on the high standards that characterized the auction house for more than 200 years, Sotheby’s International Realty was perfectly positioned to redefine expectations in the real estate marketplace.

Since this distinguished beginning, Sotheby’s International Realty has broadened their mission and become one of the leading luxury residential brokerage firms. Our offices today serve a range of distinctive property types, locations and price points.

WHO WE ARE With 20 offices throughout Vermont and New Hampshire and over 250 associates and support staff members... Four Seasons Sotheby’s International Realty delivers global reach at a local level.

At Four Seasons Sotheby’s International Realty, our New Hampshire and Vermont roots run deep. Four Seasons Sotheby’s International Realty is both a homegrown and renowned company having served the communities in our two states for over 64 years. We believe in our communities. From health and human services to the arts and education, we invest in programs and events which enhance the lives of our employees, their families, and our neighbors in the communities in which we work and live.

Many of our agents are second, third and even fourth generation natives. We see New England as more than a place — it’s a way of living, of enjoying life fully. Our own stories began with a love of the places where we live, the places we call home. That love has grown into a passion for the lifestyle here and we enjoy sharing that passion and our in-depth community knowledge with our customers. From helping our clients find the right service providers, or that hidden-gem of a restaurant in town, or the perfect home... we are here to serve as your local expert with a wealth of knowledge.

OUR VISION We help people achieve their dream of homeownership and embrace their aspirations.

OUR MISSION To provide a customer-first experience which anticipates their needs and exceeds their expectations by leveraging our values and brand proposition.

OUR VALUES • Integrity… In everything we do • Respect… For each other, our clients and our customers • Relationships… In our company and in our communities • Commitment… Do what we say and say what we do • Positive Mindset… To achieve great results • Team Work… We value everyone’s contributions

OUR BRAND PROPOSITION Luxury is an experience… We list properties of distinction regardless of price and provide each and every client the same level of service and attention to detail.

REPRESENTING PROPERTIES OF DISTINCTION REGARDLESS OF PRICE Whether your property is valued at $200,000 or $2,000,000, it has a story all its own. It’s written in the details, big and small, which make a house into a home... or a piece of land into a dream. A remembrance of things past... a celebration of things to come. Telling these treasured tales is our specialty. We start by uncovering and bringing to life all of the qualities which make a property exceptional.

By combining outstanding photography and intriguing narrative, our distinctive storytelling showcases a home’s finer details in ways which truly resonate with prospective buyers. We use our considerable experience and resources to artfully unite special places with those who will cherish them.

SHOWCASING EVERY HOME IN THE LIGHT AND DISTINCTION IT DESERVES Our marketing strategy is all about making worldwide impressions and establishing true consumer engagement. It is about leveraging exposure, innovation and international impact to showcase the listings we represent to a broad audience of consumers that value the unique. It is about creating a true global impact that is primed to deliver 1 billion impressions and deep relationships with iconic international brands. It is about providing universal exposure for the homes we represent, centering on invaluable relationships with the world’s most preeminent media powerhouses in both the print and online arenas.

21,000 sales associates 930 offices

69 countries and territories 14,000 annual referrals

A POWERFUL GLOBAL NETWORK When a home is represented by the Sotheby’s International Realty® brand, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies are located in 69 countries worldwide, making Sotheby’s International Realty a truly global real estate brand.

From our interconnected network of affiliates who regularly refer business to each other, to our media partners who help us showcase the world’s finest homes to a global audience of consumers... we capitalize on these resources to generate the ultimate exposure for your home.

Blue Hill

Bar Harbor Northwest Harbor

Camden

Damariscotta

St. Johnsbury Stowe Brunswick South Burlington Fairlee Hanover

Vergennes Middlebury Randolph

Wolfeboro Meredith

Kennebunk

Lebanon New London

Rutland Ludlow

Portland

Bedford

York Rye

Londonderry Manchester Bondville West Dover

Beverly Farms Concord Carlisle Marblehead Lexington Charlestown Harvard Winchester Boston (4 offices) Brookline Newton Savin Hill Hingham Westborough Cohassat Hopkinton Duxbury Westwood

Great Barrington

Provincetown

Osterville

Orleans Brewster Harwich Port

West Falmouth Newport

Lakeville Kent

Danbury Ridgefield Wilton New Canaan Stamford (4 offices)

Nantucket

Litchfield Washington Depot Newtown Guilford

West Port

Dartmouth

Essex

Mystic

Narragansett Charlestown Watch Hill

Martha’s Vineyard

Madison

Stratford Fairfield South Port Darien Greenwich

CONNECTIONS THAT MATTER New England, known for its four seasons of living, sits atop the nation for quality of living. Whether on the rocky coastline of Maine, down through the sandy beaches of Cape Cod, all the way to the bustling suburbs of Connecticut, up to the White Mountains of New Hampshire, or through the Green Mountains of Vermont to Lake Champlain, our regional network of Sotheby’s International Realty affiliates provides a team of professional brokers who sell more real estate in New England than any other brand.

Whether you’re selling or purchasing your primary residence, a vacation home, or an investment property, we have you covered.

S O T H E B Y S R E A LT Y. C O M

UNRIVALED ONLINE PROPERTY DISTRIBUTION In order to increase exposure for your home and ultimately uncover the right buyer, the Sotheby’s International Realty® brand has partnered with and distributes properties to, the most significant media companies and real estate-focused websites in the world including NYT.com, WSJ.com, AD.com, and Juwai. com among others.

To measure results, the Sotheby’s International Realty® brand provides a property report including view and inquiry statistics for each partnersite to effectively illustrate the activity a property receives online.

This keeps our homeowners informed of marketing efforts every step of the way.

WE GO WHERE THE BUYERS ARE LOOKING ADWERX COLLABORATION We advertise your property where people spend their time online, including Facebook and hundreds of top websites. We use our partnership with Adwerx to geographically target people who have demonstrated an interest in your property. This powerful tool also enables us to search for consumers who are browsing real estate related sites and shows your property ad to them even after they’ve left those sites.

SOCIAL MEDIA The Four Seasons Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Facebook, Twitter, Instagram, Pinterest, Linkedin and YouTube.

Facebook is the top referring source of traffic to sothebysrealty.com.

The Sotheby’s International Realty YouTube channel has more subscribers and video views than any other real estate brand.

TARGETED ADVERTISING Our approach to advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital stragety is aimed at showcasing homes to highly-qualified homebuyers and delivers significant impressions with renowned online publications.

360 DEGREE MARKETING APPROACH With a successful combination of both print and digital advertising techniques, Four Seasons Sotheby’s International Realty is able to generate exposure on a local and global scale.

No matter if you click, tap or read ― our approach to marketing will allow consumers to experience the unique difference.

LIFESTYLE MICROSITES Custom landing pages on our fourseasonssir.com website dedicated to a property type or lifestyle, complete with listing specifics, photography and videos, not only impresses viewers, but allow interested buyers to get the information they want faster and more efficiently.

PROFESSIONAL PHOTOGRAPHY Our marketing revolves around professional photography. We are committed to showcasing your home in the light and distinction it deserves through photography which inspires and captivates.

LIFESTYLE VIDEOS Custom lifestyle videos capture, reflect, promote, and market the wonderful lifestyle in New Hampshire and Vermont. These videos engage, inspire, motivate, and guide consumers to move towards the lifestyles they seek.

3D VIRTUAL EXPERIENCES By utilizing a 3D camera and our media platform, we expertly create immersive 3D virtual experiences from our beautiful listings which can be viewed on a desktop, mobile device, or Virtual Reality headset; anywhere a consumer is connected.

DIGITAL MARKET REPORTS Explore local market conditions, sales trends, and more through our digital market reports. These reports are issued quarterly with a year-end summary in the 4th quarter.

EMAIL MARKETING We engage and follow prospective buyers throughout the sales process with creative and meaningful email marketing campaigns. Effective email marketing builds credibility, boosts sales and strengthens relationships. People can be reached on any device, in anyplace and results are immediate.

PRINT ADVERTISING Our marketing stragety is all about making impressions worldwide. We also know, however, that local marketing is at the very core of our strategy. Our firm is constantly promoted in many publications throughout the regions where both buyers and sellers at all price points benefit.

FOUR SEASONS LIVING MAGAZINE Four Seasons Living magazine is the exclusive publication of Four Seasons Sotheby’s International Realty. Each high-quality edition highlights a region of Vermont and New Hampshire or a particular lifestyle: Luxury, The Lakes of New Hampshire, the Upper Valley, and Southern Vermont. Over 75,000 copies are distributed each year.

SIGNIFICANT SALES

$4,600,000 SHELBURNE, VT

$341,000 NEWPORT, NH

$2,400,000 WINDHAM, NH

$500,000 MOULTONBOROUGH, NH

$425,000 WATERFORD, VT

$875,000 SUNAPEE, NH

$260,000 PITTSFORD, VT

$2,030,000 BEDFORD, NH

$1,820,000 NORWICH, VT

From a striking waterfront escape in Alton, New Hampshire, to a stunning ski home in Stowe, Vermont, these Significant Sales showcase homes from throughout Vermont and New Hampshire.

$380,000 LEBANON, NH

$2,400,000 STRATTON, VT

$2,250,000 ALTON, NH

$740,000 LONDONDERRY, VT

$2,525,000 STOWE, VT

$775,000 BURLINGTON, VT

$2,500,000 WESTON, VT

$4,350,000 SUNAPEE, NH

$580,000 UNDERHILL, VT

WORK WITH THE MARKET LEADER. INNOVATIVE MARKETING. PROVEN RESULTS.

$877 MILLION

#1 In Luxury Sales Vermont and New Hampshire

OVER

200 FSSIR Agents In Vermont And New Hampshire 2

RANKED

#1

2017 Most Trusted Brand Lifestory Reseach Survey 4

4K+ Annual Listings 2

In Dollar Volume Sold In 2017

2

1

49 MILLION Total Property Detail Views 2017 on sothebysrealty.com 3

20 Number of FSSIR Offices In Vermont and New Hampshire

2

HIGHEST AVERAGE SALE PRICE Average List Price Sold ― Highest of Top 10 Brokerage Firms in Vermont and New Hampshire 1

SOURCE: 1. TrendGraphix utilizing NNEREN data: 01/01/17 to 12/31/2017 - all counties in Vermont and New Hampshire combined. 2. Four Seasons Sotheby’s International Realty Reporting 3. Sotheby’s International Realty Sothebysrealty.com statistics Full Year 2017 4. Lifestory Research Survey of most trusted residential real estate brands

THE FSSIR ADVANTAGE

1

2

OUR PEOPLE

OUR SERVICE

With over 200 real estate professionals and our long history in the markets we serve, Four Seasons Sotheby’s International Realty has the local expertise and knowledge to serve your real estate needs.

We take great pride and joy in offering outstanding service from beginning to end and in establishing long-lasting relationships with our valued clients.

OUR BRAND

3

OUR NETWORK

Sotheby’s International Realty is a rare and unique brand which instantly evokes quality, service, and an appreciation of what is truly important in life.

Our network is the only true, worldwide real estate network with thousands of office-tooffice referrals every year.

5

4 6

OUR MARKETING

OUR REACH

It is simply unparalleled. Others try to duplicate what we accomplish, but we lead the way. We provide not just the most but truly the best exposure for our listings.

With an outstanding brand, a robust marketing plan, and a strong network comes tremendous access to potential buyers.

7

8

OUR RECORD

OUR CLIENT’S EXPERIENCE

FSSIR has developed an impressive track record demonstrated by being number one in both Vermont and New Hampshire for luxury sales.

With attention to detail, excellent communication, world-class marketing, and leading access to potential buyers, our clients experience a seamless client experience.

THE PLACE WE CALL HOME Living in New England offers many rewards for those who enjoy the seasonal changes and natural beauty we have all come to cherish. For more than a century, both primary and secondary home owners alike have chosen this area as their ideal four-season destination.

It would be our pleasure to serve as your concierge to this special part of the world!

Champlain Valley Middlebury: 802.388.1000 Vergennes: 802.877.3232 South Burlington: 802.864.0541 Central Vermont Rutland: 802.774.7007 Stowe: 802.253.7267 Randolph: 802.565.8136 Northeast Kingdom St. Johnsbury: 802.751.7582

Southern Vermont Mount Snow: 802.464.1200 Stratton: 802.297.1100 Manchester: 802.362.4551 Okemo: 802.228.4537 Bromley: 802.824.3113 Upper Valley Fairlee: 802.333.4701 Hanover: 603.643.6070 603.643.6400 West Lebanon: 603.298.5155

Lake Sunapee Region New London: 603.526.4050 Lake Winnipesaukee Region Meredith: 603.677.7012 Wolfeboro: 603.941.1000 Southern New Hampshire Bedford: 603.413.7600

FourSeasonsSIR.com Each Office is Independently Owned and Operated.