THE POWER OF LIMITS

In his task was I had to identify a site in the city and design micro-structure that acts as a point of sale for a product: so, that could be a pop-up shop, a stall or some kind of vending facility. It’s size could not exceed 1m x 1m x 2m.

had to design for a vendor, who wanted it to be elevated or lifted up off the ground on some kind of supports (e.g. steel frame legs) as the vendor thought this would help the small outlet have a bigger presence; it could have elements that fold or open out of the volume, as long as they could easily fold back in for transports and storage. Finally, importantly, the entrepreneur/owner was looking to collaborate with me for ideas for what they could sell.

The site that I chose is in front of The Balmoral Hotel, next to the Apple Store, at the beggining of Princes Street and next to St. James Quarter. The brand that chose is called Davines which formulations favor the use of ingredients of natural origin, are generated with renewable electric energy and packaged minimizing the environmental impact.

Logo

My final design is a light, easy to carry stall composed of two parts: the main structure, which is made out of white wood and it’s foldable (it is 2m long when open and 1m long when closed); and the base, made out of a piece of black steel which is empty in the inside (which makes it become a light piece to carry). The base adds weight to make the stall stable enough even on windy days.

The design is a 90% wooden structure, compromises with the nature and it’s sustainable. Its transport does not require any kind of vehicle which ejec CO2 emissions.