Found Portfolio

P O R T F O L I O

D

FOU N foundtx.com

T A B L E

O F

CONTENTS 1

INTRO

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WEST 6TH BUSINESS ASSOCIATION

3

PARLOR & YARD

4

TASTER’S TABLE CLUB

5

EAT.DRINK.TEXAS

6

VISIT BROWNWOOD

7

CITY OF SAN SABA

8

OLD MAN SCARY CELLARS

9

SAN SABA COMMUNITY FOUNDATION

10

HARRY’S BOOTS

WHO IS FOUND Found is a full-service marketing agency based in Austin that thrives in the tourism and travel niche. We are storytellers discovering, curating, and amplifying the unique stories of Texas’ cities, towns, and local businesses through comprehensive, individualized marketing campaigns and strategies.

WEST 6TH BUSINESS ASSOCIATION BRANDING || COLLATERAL || GRAPHICS || MULTIMEDIA 2017-2019 The West 6th Business Association was formed by 12 small business owners with the objective of revitalizing the West 6th entertainment district in Austin, Texas. From the branding and marketing perspective, the scope entailed logo and brand development, quarterly event planning and management, graphic design, public relations, as well as the establishment, maintenance and growth of social media strategy. Additionally, our team provided coordination for community relations efforts with the City of Austin entities and community organizations.

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Established brand aesthetic for association

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Significant social media growth and engagement

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Successfully drove revenue through quarterly events and promotion

2

PARLOR & YARD BRANDING || COLLATERAL || GRAPHICS || MULTIMEDIA Assuming second generation space on the popular West 6th Street in Austin, Texas. Parlor & Yard’s throw-back sports concept pays homage to an era when sports were America’s past time and the inclusion of interactive games is a vestige of game nights. Found was engaged beginning with the branding and positioning of the concept and our responsibilities continue with menu updates, ongoing promotional materials, merchandise and multimedia support.

3

TASTER’S TABLE CLUB

BRANDING || COLLATERAL || GRAPHICS || MULTIMEDIA Since 2015 Taster’s Table Club has brought food lovers together into local restaurants for good conversation and better food at our memorable monthly dining experiences. Founders Max Kunik and Matt Wolski loved diving into menus across the city but noticed this love was hitting their wallets hard. So they created a dining collective designed to increase access to Austin’s culinary gems.

Each month members in 4 markets across the nation choose from select restaurants offering exclusive tasting menus for the club that showcase items from their daily menu.

4

EAT.DRINK.TEXAS

BRANDING || COLLATERAL || GRAPHICS || MULTIMEDIA Eat. Drink. Texas. is a multimedia travel platform that features all things Texas. The comprehensive project included initial branding and web design, travel and itinerary coordination, partner and sponsor negotiations, social media establishment and growth strategy, and content production including video, photography and articles.

5

VISIT BROWNWOOD

BRANDING || COLLATERAL || GRAPHICS || MULTIMEDIA 2018-Present The city of Brownwood partnered with Found to support their recentlylaunched tourism and economic development initiatives. Found has worked closely with city leaders to develop a brand aesthetic and to create content that promotes local business owners, growth opportunities in the city, and to generate positive engagement from the community, as well as target audiences through strategic influencer visits, video campaigns, high-quality social media and blog content.

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Significant Annual Increase in Attendance at City Events

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Increased Brand and Event Visibility Through Social Media

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Increase in Positive Public Sentiment

Brownwood Events As part of Found’s support for the city of Brownwood, city events were identified as a high-level priority in an effort to galvanize the community and create opportunities for engagement. Found has developed a visual aesthetic across the board for these events that connect them and elevate their overall impact by creating an ongoing story for the city throughout the year from theatre events to holiday celebrations, and everything in between.

6

CITY OF SAN SABA

BRANDING || COLLATERAL || GRAPHICS || MULTIMEDIA 2015-Present Over the past few years, Found has engaged with the city of San Saba to establish a digital presence and increase awareness of San Saba’s tourism offerings. Found built the Visit San Saba brand from the ground up, starting with the iconic Courthouse logo, branding for annual city events, social media campaigns are driven by blog content, high-quality photography, key city event promotion, targeted public relations outreach, and outcomesdriven video content. The city has experienced a significant impact including: •

Overall Increase in Hotel / Motel Tax Collection

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Overall Increase in Sales Tax Collection

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Record Retail Sales for Multiple Local Businesses

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Feature Episode on The Daytripper

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Cover Story Inclusion in Texas Highways

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Significant Annual Increase in Attendance at City Events

7

OLD MAN SCARY

BRANDING || COLLATERAL || GRAPHICS || MULTIMEDIA 2015-Present Old Man Scary Cellars is a family-owned and operated Texas vineyard. Under our long-standing contract, we have executed brand and web development, graphic design services (including label design), social media management, media relations, and digital advertising.

8

The

COMMUNITY FOUN DATION

of San Saba County

SAN SABA COMMUNITY FOUNDATION

BRANDING || COLLATERAL || GRAPHICS || MULTIMEDIA 2017-Present The Community Foundation of San Saba is a regional non-profit that raises funds to support beautification initiatives in San Saba County. Found partnered with the Foundation to establish its brand identity, inspired by the Regency Bridge, and to develop annual branding and social media campaigns to promote the largest event of the year, The Catkins Ball. Found built a website for the Foundation as well and sends a video team to the Catkins Ball each year, producing a highlight reel from the event as a Thank You to donors and attendees.

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Overall Increase in Catkins Ball Attendees

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Overall Increase in Annual Funds Raised at Catkins Ball

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Increased Brand and Event Visibility Through Social Media and Web Presence

9

HARRY’S BOOTS

BRANDING || COLLATERAL || GRAPHICS || MULTIMEDIA 2017-Present Harry’s Boots is an upscale western wear store located in San Saba, Texas. Over the course of our three-year contract, Found implemented content and digital advertising strategies that drove revenue both in-store and online. Scope included video, photography, catalog and e-catalog design, blog and social content and drove significant impact including: •

Significant increase in on-line sales

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Largest black Friday sales record to date

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An overall increase in combined in-store and online sales

10

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