Found Creative Portfolio

FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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CREATIVE PORTFOLIO PRESENTED BY

FO UND DIGITAL MARKETING CREATIVE PORTFOLIO

FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

BROWNWOOD

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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Feels like Home The city of Brownwood partnered with Found to support their recently-launched tourism and economic development initiatives. Found has worked closely with city leaders to develop a brand aesthetic and to create content that promotes local business owners, growth opportunities in the city, and to generate positive engagement from the community, as well as target audiences through strategic influencer visits, video campaigns, high-quality social media and blog content.

Brownwood Events

As part of Found’s support for the city of Brownwood, city events were identified as a high-level priority in an effort to galvanize the community and create opportunities for engagement. Found has developed a visual aesthetic across the board for these events that connect them and elevate their overall impact by creating an ongoing story for the city throughout the year from theatre events to holiday celebrations, and everything in between.

SERVICES • branding • graphics • multimedia

GOALS • develop brand aesthetic • promote local businesses • generate positive community engagement

RESULTS • significant increase in attendance of city events • increased brand and event visibility through social media • increase in positive public sentiment

FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

PHOTOS FROM THE ROAD

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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SERVICES • • • •

branding collateral graphics multimedia

GOALS • promote economic development • grow local businesses • generate positive community engagement

RESULTS • increased interest in business development • increase in sales tax revenue • increase in land development and sales

GOLDTHWAITE Here, Life is Good!

Found started working with Goldthwaite, Texas in 2019 initially to support economic development efforts through the Goldthwaite EDC. Our initial task was to increase awareness of available land in Goldthwaite and Mills County, and to introduce people to Goldthwaite and a simpler, slower pace of life. What we thought might be a five-year endeavor took off, with property values escalating quickly and land becoming scarce. Sfter developing a logo for the Discover Goldthwaite campaign, shooting a number of promotional videos, and coordinating pay-per-click social media campaigns, our focus has shifted to recruiting new businesses and promoting local events regionally.

FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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EDEN The Crossroads of Texas In 2020, Eden, Texas reached out to Found to develop a tourismfocused brand for the city. We worked with them to develop a logo, as well as seasonal banners for street banners, as well as shooting photos and video for larger events, as well as working on a plan to revitalize web content.

SERVICES • branding • graphics • multimedia

GOALS • develop brand aesthetic • revitalize web content

RESULTS • increased sense of identity • increased brand visibility • increase in positive public sentiment

FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

PHOTOS FROM THE ROAD

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

SAN SABA

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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Pecan Capital of the World Over the past few years, Found has engaged with the city of San Saba to establish a digital presence and increase awareness of San Saba’s tourism offerings. Found built the Visit San Saba brand from the ground up, starting with the iconic Courthouse logo, branding for annual city events, social media campaigns are driven by blog content, high-quality photography, key city event promotion, targeted public relations outreach, and outcomes-driven video content. The city has experienced a significant impact including: • • • • • •

Overall Increase in Hotel / Motel Tax Collection Overall Increase in Sales Tax Collection Record Retail Sales for Multiple Local Businesses Feature Episode on The Daytripper Cover Story Inclusion in Texas Highways Significant Annual Increase in Attendance at City Events

SERVICES • branding • graphics • multimedia

GOALS • develop brand aesthetic • promote local businesses • generate positive community engagement

RESULTS • significant increase in attendance of city events • increased sales tax revenue • increased downtown foot traffic

FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

PHOTOS FROM THE ROAD

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

PECAN HOUSE GRILL

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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Destination Restaurant & Bar Found began working with Pecan House Grill in 2019, designing menus, branding, building and launching their website at pecanhousegrill.com, and shooting before and after photography of the building renovation for the launch of the restaurant in San Saba. We continue to work closely with Pecan Hosue Grill updating menus, designing content for social media and large events, as well as scheduling influencer visits, tastings, and promoting them through social media channels. Pecan House Grill was selected as a Downtown Business of the Year in 2021 by the Texas Downtown Association.

SERVICES • • • • •

branding graphics menu design multimedia website

GOALS • develop brand aesthetic • launch destination restaurant • drive event sales

RESULTS

• named best downtown business by Texas Downtown • steadily increasing sales revenue • regional brand awareness

PECAN HOUSE GRILL S A N

S A B A ,

T E X A S

FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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LOGO

SERVICES COLORS

CMKY 32 33 82 03 RGB 175 154 79 HEX AF9A4F

CMKY 49 40 39 04 RGB 136 138 140 HEX 888A8C

CMKY 78 64 53 44 RGB 51 61 71 HEX 333D47

CMKY 79 65 58 57 RGB 30 36 43 HEX 1E242B

FONTS: Nexa Bold is the font chosen in the logo. Allura is a nice accent font to the Nexa Bold but for graphics with a lot of text I suggest we use quaver as the main font and something like Railway or Gobold to accompany it.

NEXA BOLD

Allura Quaver Serif

LOGO SPACING: You need to give about the equivalent space of the circular logo between other graphic elements

DESIGN: As we all know the Dofflemyer is a very classy place. Every detail in the rooms has been purposefully chosen. It’s a beautiful combination of rustic and moden. We should take the same attention into the design, injecting a classy simplicity with central Texas Rustic Charm

• • • •

branding collateral graphics multimedia

GOALS • establish brand • increase occupany rate • increase brand awareness

RESULTS • statewide recognitions • significant increase in occupancy rate • destination hotel status

Small Town Hospitality, Big City Amenities

DOFFLEMYER HOTEL A Boutique Texas Hill Country Experience The Dofflemyer Hotel opened in 2015 and reached out to Found to help promote the hotel and increase visibility across Texas. While it is only a six-room hotel, the interior design and decor are beautiful and perfectly fit the upscale rustic vibes. We have managed their social media platforms since opening, and have released promotional videos highlighting the hotel’s charm, as well as scheduling visits for Texas travel influencers that landed it a Ten Best new hotels in Texas recognition soon after opening.

FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

PHOTOS FROM THE ROAD

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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SERVICES • • • •

branding collateral graphics multimedia

GOALS • promote Texas travel • grow local businesses • generate positive community engagement

RESULTS • thriving social media platforms • downloadable bucket lists for Texas travelers • dozens of strategic partnerships

EAT.DRINK.TEXAS A Platform for Texas Travel Eat. Drink. Texas. is a multimedia travel platform that features all things Texas. The comprehensive project included initial branding and web design, travel and itinerary coordination, partner and sponsor negotiations, social media establishment and growth strategy, and content production including video, photography and articles.

FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

PHOTOS FROM THE ROAD

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FOUND TEXAS

BRINGING TEXAS STORIES TO LIFE

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