Franchise Business Opportunities
Welcome to GoCruise & Travel, your cruise and holiday Franchise opportunity
GoCruise & Travel Franchise is a cruise and holiday network of individual business owners who can help customers find their dream holiday experience, whilst giving independent and unbiased holiday advice. We work with all the big names in the travel industry and have excellent partnerships with all the leading holiday and cruise companies, enabling us to create the best holiday experience for our customers.
Creating Memories That Last
At GoCruise & Travel we provide on-going support for our Franchise business owners, developing their travel knowledge and expertise across the products we sell, whilst providing them with all the tools and advice required for running their own travel business.
GoCruise & Travel Customer Ethos
The perfect holiday begins with a conversation to craft the next unforgettable adventure, and we ensure the duration of each travel experience is enjoyable and smooth. We endeavour to plan every holiday from start to finish, and to include any personal touches that make a holiday truly memorable!
We are part of Fred. Olsen Travel, one of the UK’s award-winning travel agencies with a proud history in the travel industry since 1988. Our relationships with our key trade partners enable us to deliver fantastic deals and offers for your customers. Every holiday we provide is ABTA and ATOL protected, providing assurance and no hidden charges or fees.
A few words from our Head of Franchise, Colin Martin-Weekes
Thank you for showing interest in joining our GoCruise & Travel Franchise family. It’s my pleasure to lead a supportive and successful Franchise network, that allows you to enjoy what you do, whilst earning a living and building a lifestyle that suits you. Plus, making new friends, extending your customer reach and experiencing all the amazing things the holiday and cruise industry has to offer. It would be an honour to be a part of your business journey, and I look forward to speaking to you very soon!
”
Proudly part of Fred. Olsen Travel
WHY BEING BFA ESTABLISHED MATTERS
Being a committed member of the British Franchise Association (BFA) is something we’re incredibly proud of! It means we’re committed to the highest standards of ethical franchising, always striving for excellence and staying at the forefront of industry best practices. Over the years, our membership has connected us with like-minded professionals, invaluable insights and countless opportunities to grow and support others on their franchising journey. It’s more than just a membership - it’s a commitment to doing franchising the right way!
Credibility & Trust
Being a BFA member gives our business a recognised “kite mark” of ethical practice. It reassures our franchisees and partners that we operate to the highest standards and are a trusted, reliable partner.
Industry Support & Resources
Through our membership, we have access to a wealth of resources, including market reports, expert guidance, tailored training programmes and professional support services - invaluable tools that help us grow and strengthen our business at every stage of the franchise journey.
Networking Opportunities
Membership connects us to exclusive events, workshops and forums where we collaborate with other franchisors, franchisees, advisors and industry leaders. These connections provide fresh insights, inspiration and opportunities for business growth.
Professional Development
The BFA offers training and support that helps us continually enhance our skills, develop our teams, and succeed within the franchise model. It’s a resource that keeps us at the forefront of best practice in franchising.
Promoting Ethical Franchising
Being part of the BFA shows our commitment to ethical, standards-based franchising. It allows us to contribute to the integrity and positive growth of the UK franchise sector.
Membership in the BFA is more than a credential - it’s a mark of trust, professionalism and excellence that empowers our business to thrive ethically, and sustainably in the franchise industry.
Check out the BFA code of Ethics for Franchising!
WHAT ARE WE ALL ABOUT
Our Franchisee model is designed to appeal to individuals who dream of running their own business in the travel industry, providing them with the support, processes, and protection under the GoCruise & Travel umbrella. This empowers the Franchisee to build a customer database and effectively sell cruise and holiday products, whilst benefiting from the strong backing of Fred. Olsen Travel.
Our Business
GoCruise & Travel is a Franchise that is focused on providing a framework for passionate individuals to become business owners, selling a fantastic array of cruises and holidays. We are part of the Fred. Olsen Travel family that have been selling cruises and holidays for over 35 years.
Our Vision
To have positive, determined and like-minded Franchisee members, who put their customers at the heart of everything they do and are focused on building a successful business, with the guidance and leadership from us as the Franchisor. We truly believe that success comes to those who work for it!
Our Mission
Creating a warm and inviting community of remote workers and aspiring travel entrepreneurs interested in building their own Franchise, or travel shop, including a Licensee model.
REASONS YOU SHOULD Book with Us
INDEPENDENT & UNBIASED ADVICE
ABTA & ATOL PROTECTION
WELL TRAVELLED SPECIALISTS
MULTI AWARD-WINNING
LEADING PARTNER FOR ALL MAJOR HOLIDAY & CRUISE COMPANIES
YEARS OF TRAVEL EXPERIENCE
NO HIDDEN CHARGES OR FEES
LOOK WHAT WE CAN Book for You
OCEAN & RIVER CRUISES
CITY BREAKS
BEACHES
RAIL HOLIDAYS
ESCORTED TOURS
FLIGHTS WORLDWIDE
LUXURY HOLIDAYS
CAR PARKING & CAR HIRE AND SO MUCH MORE!
Did you know, We are an Award-Winning UK Travel Franchise!
ARE WE RIGHT FOR EACH OTHER?
GoCruise & Travel is rooted in the ethos of quality, and we invest time and attention in nurturing and developing you to be the best you can be. We’ll provide you with the knowledge and opportunities needed to build your own successful business, all while maintaining a focus on quality service.
We’re thrilled to give you the chance to create your own customer database and promote the products you want to sell. Our main focus is on providing quality care and attention to detail, aiming to encourage repeat business from your happy customers.
Enjoy the flexibility to set your own hours based on your personal circumstances and commitments, set goals without imposed targets, and unlock limitless earning potential.
What we look for in a
GoCruise & Travel Franchisee:
Friendly & outgoing personality
Professionalism
Drive and determination to succeed
Good sales skills
Polite telephone manner
Great at building relationships with people
Business acumen
Passionate about travel & cruising
What’s in it for you?
Pride & satisfaction in doing a job well
Great work/life balance - shape your work around your lifestyle
Being part of a fun and exciting industry
Taking part in industry events
Additional incentive and earning potential from our travel and cruise partners
Discounted rates for your own personal holidays and educational experiences
A recognised brand and platform to build yourself a successful business
ENJOY WORKING WHEN
YOU WANT, WHERE YOU WANT.
Expand your horizons and be your own boss with a GoCruise & Travel Franchise with annual income potential up to £110,000*
Based on our top achieving business owner in 2025, income is subject to HMRC taxes*
Uncapped Earning Potential…
At GoCruise & Travel, we have excellent opportunities with our cruise and travel partners for you to earn a good income from the holidays you sell to your customers. Our commission earning potential is uncapped, and our highest earner in 2025 exceeded £110,000 in commission payments. So, the more time and effort you put into your business, the more financial rewards you will gain!
As a GoCruise & Travel Franchisee you can earn up to 70% of the commission paid to us on the holidays and cruises you sell. Currently, commissions paid by cruise and holiday operators range from 8%, right up to 25%. Your income percentage range is between 65% - 70% of the commission paid to us by our partners.
For example booking a holiday or cruise worth £5000
All commission payments are paid to the business owner the month after the customer has travelled.
Support our in-house brand with a 80% split
WHY JOIN OUR FRANCHISE
WE FOUND OUT FROM A INDEPENDENT SURVEY VIA WORKBUZZ...
93% of our Franchisees trust GoCruise & Travel to be the best place to have their business with
83% of our Franchisees feel valued as a Business Owner with GoCruise & Travel
Support from the head office team and other franchisees and the culture feels like a family business. The team is fantastic, we are very lucky, thank you!
The brand is well recognised in the industry, which is good. I have branded my own business with the backing of GoCruise
I think Lisa and Angela are great additional assists to the team. This gives me more support when I come across technical issues and needing help. Colin and his team make great effort to make you feel at ease and part of their team. Help is always available
Franchisees have overall general Satisfaction of 82% with GoCruise & Travel
89% of our Franchisees feel respected as a Business Owner with GoCruise & Travel
I love being part of GoCruise & Travel and feel we are well supported
A supportive and approachable team that offers product training, webinars, support and autonomy. More recently the ‘Share and Grow’ sessions have been motivating and it encourages the more established businesses to share ideas on how they grow and maintain their business
JUST TAKE A LOOK AT WHO WE WORK WITH...
P&O Cruises, an iconic British cruise line, provides diverse itineraries, delivering exceptional service and entertainment. With a commitment to creating unforgettable moments, passengers enjoy luxurious accommodations, world-class dining, and a range of onboard activities.
P&O Cruises offers a quintessential cruising experience, blending tradition with contemporary comfort for those seeking a truly British voyage on the high seas
Silversea Cruises defines ultra-luxury travel on the high seas. With intimate ships, sumptuous suites, and personalised service, Silversea creates a haven of sophistication. Culinary excellence, curated itineraries, and all-inclusive amenities ensure an unrivalled voyage. Explore the world in refined elegance, where every moment aboard is a celebration of indulgence and discovery.
The most wonderful way to sail the world is aboard a smaller ship. Fred. Olsen guests love the feeling of being on an elegant ship, close to the sea. They appreciate that these smaller ships can take them to more interesting places – to the furthest reaches of Norway’s lesserknown fjords, through narrow waterways and canals and to the very heart of some of the world’s most beautiful cities.
Fred. Olsen Cruise Lines channel all of their 175 years of experience sailing and discovering the world into making every single day special for their guests.
Azamara Cruises defines immersion travel with boutique-style luxury. Renowned for smaller ships and longer stays in ports, Azamara offers curated itineraries to exotic destinations. With unique shore excursions, and a focus on destination exploration, each voyage becomes an intimate and enriching experience, redefining luxury cruising.
Regent Seven Seas Cruises epitomises all-inclusive luxury voyages, providing discerning travellers with unparalleled experiences. Their fleet of opulent ships boasts spacious suites and gourmet dining. With enriching itineraries to exotic destinations, Regent delivers a refined cruise experience where every detail.
Travel offers meticulously planned itineraries, luxurious accommodations, and immersive experiences. From European river cruises to global escorted tours, they ensure a seamless and enriching travel experience.
With a commitment to quality and attention to detail, Riviera Travel stands as a trusted choice for those seeking enriching and memorable travel adventures.
Renowned for exceptional service, diverse dining, and cutting-edge amenities, Celebrity Cruises caters to global travellers seeking a sophisticated vacation experience. With captivating itineraries spanning diverse destinations, passengers enjoy curated adventures while indulging in upscale accommodations.
in refined voyages for discerning travellers. A fleet of intimate and luxurious ships embodies sophistication, offering exquisite cuisine and personalised service. Sail to captivating destinations with an emphasis on experiences, whether exploring historic ports or foodie delights.
For over 180 years Cunard have set the bar, and then raised it. As the pioneers of the world cruise with a choice of Grand and World Voyages that visit Asia, Australasia, Africa, Europe, and the Americas, and overnight calls in cities that truly come to life after dark.
Their rich history and unrivalled seafaring knowledge means that Cunard has grown into a truly iconic brand. A brand that constantly refines the definitive experience of ocean travel.
Riviera
Oceania Cruises defines elegance
Uniworld Boutique River Cruises collection sets the standard for luxurious river cruising. Renowned for its opulent ships, personalised service, and all-inclusive experiences, Uniworld crafts journeys that blend comfort and cultural exploration. With a commitment to detail and elegance, each cruise offers a unique, immersible voyage along the world’s most enchanting rivers.
Ambassador Cruise Line, a British cruise company, specialises in providing a premium cruise experience for the over-50s. With a focus on comfort, enrichment, and personalised service, Ambassador offers a range of itineraries to diverse destinations, ensuring a refined and relaxed voyage for mature travellers seeking an elevated cruising experience.
Royal Caribbean International is a global leader in innovative cruising. With a fleet of ground breaking ships, it delivers adventure, entertainment, and relaxation. From thrilling on board activities to diverse itineraries, Royal Caribbean ensures a dynamic and family-friendly cruise experience, making every voyage a journey of discovery and excitement on the open seas.
TUI, a global travel group, redefines holiday experiences with a focus on seamless journeys. Offering a diverse range of destinations and accommodations, TUI ensures travellers enjoy unforgettable vacations. With a commitment to quality service, TUI continues to be a trusted provider, making travel dreams come true for millions worldwide.
Princess Cruises offer an enchanting voyage, blending luxury and adventure on the high seas. With a fleet of modern ships, the cruise line crafts unforgettable experiences, from breathtaking ocean views to world-class entertainment and gourmet dining. Immerse yourself in captivating destinations, enjoying personalised service and a host of on board activities.
EasyJet Holidays offers a variety of packages for every type of traveler, from sunny beaches and lively cities to relaxing escapes. Packages usually include flights, hotels, and optional extras, making it easy to plan your trip in one go. With flexible booking and great prices, EasyJet Holidays helps you enjoy a stress-free, memorable vacation.
Titan Travel, a leading UK tour operator, specialises in curated holidays and escorted tours. With a commitment to exceptional service, they offer a range of itineraries to diverse destinations. Titan’s enriching experiences, premium accommodations, and attention to detail ensure memorable and seamless travel, providing discerning travellers with unforgettable journeys.
Jet2holidays, a leading UK tour operator, specialises in package holidays with a focus on convenience and value. With an extensive range of destinations, family-friendly accommodations, and flights from regional airports, Jet2holidays offers a hassle-free and affordable travel experience. Their commitment to customer satisfaction makes them a popular choice for holidaymakers.
Norwegian Cruise Line sets the stage for a freestyle cruising adventure, redefining the sea travel experience. With a diverse fleet, it delivers innovation, entertainment, and flexibility. Passengers revel in a plethora of dining options, vibrant entertainment, and dynamic shore excursions. NCL’s commitment to freedom and choice ensures each guest crafts their ideal vacation, making every voyage an unforgettable escape on the high seas.
MSC’s fleet features cutting-edge design and amenities, seamlessly blends sophistication with family-friendly comfort. Immerse yourself in diverse cultures, relish gourmet cuisine, and enjoy entertainment tailored for all ages. Committed to environmental stewardship, MSC ensures a sustainable and stylish cruise experience. Embark on a journey that breathes relaxation, making each MSC cruise an unparalleled maritime escape.
Holland America Line, offers premium cruising experiences. With a fleet of classic ships, it combines sophisticated ambiance, gourmet dining, and enriching activities. Known for cultural exploration, Holland America ensures a refined and relaxed voyage, providing travellers with a distinctive blend of comfort and adventure on the seas.
STAR CLIPPERS
Hurtigruten, a pioneer in exploration cruising, offers authentic adventures to the polar regions and beyond. Known for its expedition-style voyages, eco-friendly approach, and cultural experiences, Hurtigruten combines comfort with exploration. Sail with this Norwegian heritage cruise line to discover the world’s most captivating landscapes and wildlife in a sustainable and unforgettable manner.
Star Clippers offers luxury sailing experiences on majestic tall ships, blending traditional romance with modern comfort. Catering to global markets, they provide unique itineraries, combining adventure with the charm of the open sea. Passengers enjoy opulent accommodations and attentive service while exploring exotic destinations or relaxing on board.
Seabourn Cruise Line epitomises ultra-luxury cruising, boasting intimate ships with all-suite accommodations. Renowned for personalised service, gourmet dining, and curated itineraries to exotic locales, Seabourn offers a refined travel experience. With an emphasis on indulgence and exploration, each voyage ensures a blend of comfort and adventure on the high seas.
Scenic Cruises offers all-inclusive expeditions, featuring luxurious accommodations and immersive excursions, promising travellers exceptional and unforgettable journeys on the water. Meanwhile, Emerald Cruises delivers upscale river voyages with contemporary comforts and attentive service.
Fred. Holidays curates unforgettable travel experiences, specialising in ocean and river cruises, bespoke landbased trips, and rail holidays. Committed to tailoring each journey to your preferences and budget, they aspire to be your trusted companion in discovering the world’s wonders, one exceptional holiday at a time.
DON’T JUST TAKE OUR WORD FOR IT!
I’d run my own business for years and always wanted to move into travel, though I didn’t think I stood a chance. Many franchises seemed similaruntil I started onboarding with Colin and GoCruise & Travel. I was nervous about the move, but Colin builds confidence without ever being pushy. That friendly yet professional “Fred. Olsen DNA” stood out immediately. The team supported my transition and tailored a training plan to my needs, making me feel like an individual, not just another franchisee.
Nigel Gorski
GoCruise & Travel feels like a full-blown family! The support and encouragement I receive is second to none. I especially love the gatherings we have throughout the year when we get to have a little dance and a glass of Prosecco.. or two!
”
Maxine Smile
The marketing team have been the driving force behind the success of my group departures. Throughout the year I organise many cruises and holidays for local groups in my area, and marketing make fantastic flyers for me, which has contributed to my groups overall popularity and success.
Martin Hay
I love that Colin sends us a weekly ‘Support Team Contacts’ email so we always know who we can contact, where they will be and how we can reach them! I also think having the out of hours line for weekends is great for anything that crops up unexpectedly.
Sam Tumilty
I can honestly say, even though I work alone, I have never felt that I am on my own! We talk all of the time on Teams, having general chit-chat about our day as well as helping each other out with quotes and advice - there is always someone there to talk to. I also love our monthly conference calls where we get a business updates as well as the occasional quiz!
Jane Bowen
The Business Development Team has really helped us look deep into our figures to see where we can improve and grow our business. We are currently working together to secure some funding for our Cruise & Holiday Show coming up! We are looking at over 15 operators to join us.
Tony, Joan & Sam Blakey
GoCruise & Travel ticks all the boxes - ABTA bonding, flexibility to work any hours I want, to run my own business the way I want and a dedicated support team should I need any help.
Jane Chadwick
Being part of the well established brand like Fred. Olsen Travel and being ABTA & ATOL bonded is such a fab selling point for us to use. My customers trust the brand (and me) and love knowing they are financially protected.
”
Helen Smith
With our success since joining the Franchise, we have been able to open up our own ‘GoCruise & Travel’ shop and have become multi award-winning travel agents along the way!
Sharon & Jim Allen ”
HOME WORKING BUSINESS OPPORTUNITIES
WHAT DOES THIS OPPORTUNITY COST YOU?
Our joining fee is £495+VAT for everyone, irrespective of your level of travel experience. In the first year of operating your business, there is even an opportunity to recoup this fee if you achieve a gross turnover of £100,000 or more.
We understand the thrill and excitement of embarking on the journey of a new business, but it can be daunting, especially if you are new to the industry or have been away from the industry for a long time. That's why we provide a range of training options tailored to suit you, we have an option for everyone.
There are three Academy Training Programme options to choose from, and we encourage you to pick the one that best suits you, and the experience you have. The training cost is in addition to the above joining fee.
YOUR TRAINING ACADEMY OPTIONS
NEW TO TRAVEL
£5,995+VAT
Payment
RETURNING TO TRAVEL
£1,995+VAT
EXPERIENCE IN TRAVEL
£295+VAT
As well as the above start up costs, there is a monthly management fee of £130+VAT which covers the following:
Never worked in the travel industry before but have a passion for sales and travel? This Academy will get you up and running with everything you need to know and more.
Looking to make a comeback to travel, or already running your own travel business? This training is designed to help you maximise your expertise.
Currently working in the industry and know your stuff, this training will just help you with the basics and understanding of the operations of our franchise and the software we use.
Licence to trade
System licences
Full Online or In Person Training Academy (3+ weeks)
3 months complimentary management fees
Personalised website
Assigned mentor for 6 months
“Shop in a Box” kit to use at events
Full stationery pack
Printed & Digital Quarterly Marketing Magazine
Partial Online or In Person Training Academy (1+ week)
Personalised website
Full stationery pack
Digital Quarterly Marketing Magazine
Partial Online Training Academy (2+ days)
Personalised website
Partial stationery pack
Digital Quarterly Marketing Magazine
Access to our commercial agreements with all trade partners
Head office support & development
Booking administration Marketing support Finance team Business development
TRAVEL AGENCY BUSINESS OPPORTUNITY
WHY START YOUR OWN TRAVEL AGENCY WITH US...
Ready to turn your passion for travel into a thriving business? With GoCruise & Travel, you can make it happen! We’ll help you every step of the way - from finding the perfect location to designing and fitting your shop with all the equipment needed. Plus, you’ll receive full training to become a Holiday & Cruise Specialist, delivering exceptional service and building a loyal customer base.
We work with all the big names in the travel industry, so you’ll have access to top deals and products. Along with our marketing support and ongoing expertise, you’ll grow your business while offering bespoke, memorable holiday experiences that are fully ABTA & ATOL protected.
No sales targets mean you set your own goals and enjoy flexible hours, all while unlocking limitless earning potential. If you’re ready to combine your love for travel with the excitement of owning your own business, we’re here to help you make it a reality - so let’s get started!
Shop Location & Full Shop Design
3 Month Rent Payment Contribution
3 Month Monthly Fees Contribution
Full Branding & Marketing for Retail Unit
Furniture & Technology
3 Week Training Academy - New To Travel & Retailing
Joining Fee Included
Shop Lease in Franchisee Name
Sales Support & Administration on Bookings
Full Marketing Starter Pack
Local Marketing Activity Support & Grand Opening Planning
Ongoing Marketing & Business Development Support
CHECK
GoCruise & Travel has had an exciting run recently, from industry recognition to major franchise achievements. With award-winning talent emerging across the network, and record sales from both new and established franchisees, the brand continues to go from strength to strength. Top achievers have even been celebrated with exclusive experiences aboard leading cruise lines.
Curious to see what’s been happening behind the scenes and what’s coming next?
YOUR NEXT STEPS
Taking the next steps to a rewarding business with us could not be simpler...
Arrange a discussion with one of our Franchise Support Team. We can talk you through your business options and answer any initial questions you may have.
Meet with the Head of Franchise for a more in depth discussion, and to ask any further questions you may have.
Assuming both parties wish to go ahead, sign our Franchise contract, complete the start up forms, pay your joining fee and select your required Academy Training Programme.
Meet with our Business Development Manager to arrange your Academy Training Programme, and mentor if applicable to the training package you decide upon.
Attend your Academy Training Programme which includes training on product, sales, marketing, ecommerce and administration. You will also be given your ‘Starter Pack and Franchise Manual’ and once complete, you can begin selling holidays and cruises to your customers - it is that simple!
Franchise Business Opportunities
Embark on an exciting entrepreneurial journey with GoCruise & Travel, joining our Franchise family dedicated to crafting dream holidays.
