Photography courses 2015

Private Institute of Photography

PHOTOGRAPHY COURSES 2015

CONTENT: - BASIC PHOTOGRAPHY COURSE - PROFESSIONAL F3Y COURSE - MODULES - GALLERY - APPLICATION

copyright 2014 the FOTOfactory

VISION & CONCEPT of the FOTOfactory Technical knowledge is a good base but ultimately only a tool used in making a good photograph.

We therefore give special attention to image communication and how to give a visual message more expressiveness. This is a vital aspect of all our photographic courses.

We only work with (guest) teachers who work in their own field and therefore know what they are talking about. Through using their experience, enthusiasm and professional attitude they will try to transfer their knowledge to you.

Specific practical assignments and personal attention bring out the best in oneself. This is achieved by using a highly varied and up-to-date- curriculum. For you as a student this means that you will be given many photographic assignments.

Besides these assignments part of you lessons will include; art history, darkroom techniques, lightroom & photoshop, graphic design, image analysis, camera & lens knowledge, styling and studio.

Workshops, projects, work areas, bookkeeping and portfolio reviews are also essential parts of your training. You can discuss your progress with our tutors. This will make sure that your ultimate step towards photography as a profession is as small as possible.

This is why our students see the FOTOfactory as the best Private Institute of Photography in Holland.

DEVELOP YOURSELF Photography is an extremely diverse medium. Chemical and digital photography currently live side by side with each other and often merge. New technologies, software, visions on photography...

We run courses and workshops for beginners and experienced photographers alike.

Five day workshops and intensive courses lasting several weeks cover areas from studio lighting for beginners to digital capture with camera movements for professionals.

Our courses are presented in a relaxed atmosphere where student involvement is encouraged, feedback is important, and the instructors are always available to answer questions.

Regardless of one’s ambitions, a single good course can make photography that much more fun.

The FOTOfactory uses modern teaching methods. We show you various aspects of photography, related to different photographers. All our courses include supervised photography on location in or near Amsterdam. We will provide you with all the necessary technical and compositional information to help you to become confident with your digital or film camera. All the instructors of our courses are professional photographers as well as good trained teachers.

We believe that learning should be a combination of quality and fun!

The FOTOfactory is located in the centre of Amsterdam on 10 minutes walking distance from Amsterdam Central Station. C

STARTING COURSES 2015 for starting photography students: Basic Photography Course Darkroom Course Digital Imaging Course

5 days 3 days 3 days

The Basic Photography Course ( preparatory process - FASE I) This is the complete course for starting photographers for learning basic photography techniques.

Designed to give you the necessary information and help needed to become confident with your digital or film camera. All aspects of basic photography are covered including technical and compositional know-how and skills. This course is for beginners or photographers who are moving from film to digital.

It aims to demystify your digital camera and the basics Adobe Photoshop by concentrating on practical, real world problems, enabling you to shoot more and worry less. During the course picture taking sessions are included.

The first day you will concentrate on the camera, aiming to give you the confidence that you are getting the most from it. Topics are : Exposure, Iso, depth of field, movement, composition.

Day two and three you will learn the fundamentals of analogue photography. You will will be taught how to develop your own films, create a fotogram and make contactsheets. With these negatives you enter the black & white darkroom and learn the principles of black & white printing. You will learn to make a technically good print which reproduces all the tones in the original scènes. Dodging and burning, coloring blue and sepia, printing on fiber-based paper etc.

During day four and day five, you will work with Photoshop and learn to basics of producing and correct/manipulate images, working with layers, making selections, adjusting colorbalance, retouching etc. Pop-art, panning technique, abstract photography, sequences, you will learn it all.

We will also take you on location and start our project on Street Photography. The last day you finish your portfolio and present it to the other students and teacher(s).

Schedule: Day 1 Day 2 & 3 Day 4 & 5

Camera Knowledge Developing films, Darkroom printing techniques Digital techniques, Photoshop techniques

The Basic Photography Course takes 5 days and is an ideal course to learn more about your camera, composition, Amsterdam and how to improve your own portfolio.

It is also possible to join only either the darkroom lessons or the digital lessons: Basic Photography Course: day 1, day 2, day 3, day 4 and day 5 Darkroom course: day 1, day 2 and day 3 Digital Imaging Course: day 1, day 4 and day 5 Costs 2014: Basic Photography Course: Digital Photo Course: Darkroom course: Summercourse (12-16 July 2014): Dates:

€ 850,- (0 % VAT excluded) € 450,- (0 % VAT excluded) € 450,- (0 % VAT excluded) € 850,- (0 % VAT excluded) more information on our website (http://www.thefotofactory.nl/rooster/2015program.htm)

ADVANCED COURSES 2015 Professional Full 3 Year Course - FASE II In September 2014 we will start again a Full 3 Year Professional photography course. The program is designed for students who wish to pursue a career in photography and is English spoken.

Your first year establishes a solid foundation in photographic craft and visual communications. You will be trained in camera/flash basics and usage as well in output techniques (traditional and digital). The second part of the first year will cover studio photography (packshot and portrait), graphic design, photographic development, as well as the art history of photography.

The second year will include also conceptual fashion and advertising photography, documentary, developing your portfolio and artist statement as well as signature development. Through study assignments and presentations by experts in each field, you will gain detailed insight into each area of photographic endeavor.

The third year allows you to focus on the area of photography that interests you most and developing your own professional portfolio, with the continual guidance of our supervisors.

To enter the F3Y course you need to be admitted.

Admission Application interview & portfolio

application form on our website

(http://www.thefotofactory.nl/formulieren/application.php) Schedule First Year: total 32 credits (FASE II-A): Technique I Analogue/presentation History of Photography & Analyses Digital Techniques Studio Techniques Photographic Development I Shape & Collage Summer Assignments I Projects

4 3 4 4 5 3 2 2 5

credits credits credits credits credits credits credits credits credits

A minimum of 35 study points are required to continue into the second year. We will view your content, technique, creativity and presentation. Effort and study attitude are also important competences.

Adjacent to this, it is possible to gain extra study points by, for example; participating in an exposition, a photographic assignment, a publication of your own photographic work, making your own series, organizing a reading or presentation, taking part in a project or being project manager. You can gain a maximum of 8 extra study points in your first year.

Schedule Second Year: total 40 credits (FASE II-B): Technique II Production Techniques Signature Development Conceptual Fashion Photography Advertising Photography Photographic Development II Documentary Photography Graphic Design II Summer Assignments II & III Portfolio

2 4 5 4 4 4 4 1 4 8

credits credits credits credits credits credits credits credits credits credits

After successfully completing all of the modules you will receive 40 study points.

To continue into the third year [FASE III] you need a minimum of 78 study points.

FASE II is successfully completed when you have 80 or more study points. You will then receive a certificate. We will view your content, technique, creativity and presentation. Effort and study attitude are also important competences. After successfully completing FASE II with us you will be able to specialize. You can gain a maximum of 5 extra study points in your second year.

ADVANCED COURSES 2015 Content Technique I

Analogue/presentation History of Photography & Analyses

Digital Studio Techniques

Photographic Development I Graphic Design I Summer Assignments I Projects

Optics of photography, External flash technique, Raw development (Lightroom) and digital printing techniques Pinhole, darkroom processes (developing/print) History of photography, movements and theories, contemporary and historical, visiting exhibitions Advanced Adobe Photoshop workflow Introduction language of light, how to use on still photography and portraits in the studio and on location Creating photographs for magazine publications The pairing of image and text, website design Creative Assignments during the Summer Final assesment over 3 months for the First Year

Technique II

Production Techniques Signature Development Conceptual Fashion Photography

Advertising Photography

Interior spacess, architecture, industrial installations and people with a large format camera Big production lighting projects and workflow Creating your own visual language & artist statement Develop an individual style by judging editorial and fashion techniques Advertising and illustrative assignments (food/non-food)

Photographic Development II

Documentary Photography Graphic Design II Summer Assignments II & III Portfolio

Editorial publications, including magazines, brochures and annual reports Learn to effectively caption and edit images Creating a digital porfolio Creative Assignments during the Summer Finalize their portfolios (print, web, multimedia) and exploring issues related to self-promotion

Schedule Third Year: P.D.P (FASE III) After successfully completing FASE II with us you will be able to specialise. You will do this in your third and last year [FASE III]. You will have to write your own personal development plan [P. D. P.] after which our extensive team of teachers will plan your individual development course. Sometimes you will be given lessons in class, other times there will be one-on-one lessons. The meeting times will be roughly once a month giving you time to work on your portfolio. FASE III can be successfully completed by, via your portfolio and work attitude, showing that you are ready for the job experience.

We will view your content, technique, creativity and presentation. Effort and study attitude are also important competences. At least 3 teachers from the FOTOfactory take part in this assessment. You will then receive a diploma.

Construction [ P.D.P.] The P.D.P. is a particularly individual affair and there are no neutral criteria that are required when making a P.D.P. The criteria must never be anything that can be associated with lessons given earlier as clarification or explanation.

A few motives: Who are you and what have you done so far? What is your target group?

What are your photographic themes? What is your medium?

Where does you interest lie? Where does your target group meet your medium?

ADVANCED COURSES 2015 for advanced photography students it is possible to participate in onlly one of the modules: Digital -Lightroom Digital - Photoshop CS advanced Photographic Development I Photographic Development II Conceptual Fashion Photography Documentary Photography Signature Development Studio Lighting (part I) Advertising - small productions (part II) Advertising - big productions (part III) Professional Full 3 Year Course

Dates:

3 days 4 days 5 days 5 days 6 days 5 days 6 days 9 days 6 days 9 days 40 days in the 1e and 2e year 12 days in the 3e year more information on our website www.thefotofactory.nl/rooster/2014program.htm

To enter one of the modules you need to be admitted.

Admission Application interview & portfolio

application form on our website

(http://www.thefotofactory.nl/formulieren/application.php)

APPLY COURSES 2015 Applicants are strongly encouraged to submit an online application.

Applications are only reviewed by once all required materials are received.

- Online Application Form* - Resume or Curriculum Vitae - Upload your Portfolio** by http://www.wetransfer.com to info@thefotofactory.nl. * Online Application form: http://www.thefotofactory.nl/formulieren/application.php Our School no longer produces printed applications. If there is a compelling reason why you cannot apply via the online system linked above, please email info@thefotofactory.nl. ** Freshman applicants must submit a portfolio of 15 to 20 pieces, in the student’s area of interest.

Portfolios can include drawings, paintings, photographs, digital media, design, three-dimensional work, Web design, animation, video, and other digital media.

AMSTERDAM COURSES 2015 Equipment The FOTOfactory’s has a fully equipped black & white darkroom in the centre of Amsterdam.

It’s possible to print 35mm to 4x5” film (color and black&white).

It’s also possible to use during the course a digital or film slr from us. We have Nikon SLR cameras (digital and film) with all kinds of lenses.

Our digital suite consists of Apple I-macs. You can produce archival inkjet prints up to A3 size using Epson Stylus Photo R1800 which are connected to one dedicated workstation.

For general scanning we have one workstation with an Epson A4 scanner, able to scan prints up to A4 and 35mm to 4x5” film.

Available software includes: Photoshop, In Design CS, Adobe Lightroom, Illustrator.

Our studio consists of 16 Monoblocs (1600 W) and 9 Monoblocs (400 W), 25 light stands, 6 boom stands, light meters, softboxes, umbrellas, reflectors, barndoors, snoots, backgrounds etc.

Our gallery is about 150m2 and avaliable for exhibitions.

The FOTOfactory is located at the Keizersgracht, in the centre of Amsterdam on 10 minutes walking distance from Amsterdam Central Station.

LOCATION COURSES 2015 Neighbourhood We are located in the heart of the Jordaan.

The Jordaan is a district of the city of Amsterdam in the Netherlands. The area is bordered by the Lijnbaansgracht canal to the west, the Prinsengracht to the east, the Brouwersgracht to the north and the Leidsegracht to the south. The former canal Rozengracht (now filled in) is the main traffic artery through the neighbourhood.

Originally a working-class neighbourhood, the Jordaan has become one of the most expensive, upscale locations in the Netherlands. It is home to many art galleries, particularly for modern art, and is also dotted with speciality shops and restaurants. Markets are held regularly at Noordermarkt, the Westerstraat (the Lapjesmarkt textile market) and Lindengracht.

Rembrandt spent the last years of his life in the Jordaan, on the Rozengracht canal. He was buried in the Westerkerk church, at the corner of Rozengracht and Prinsengracht, just beyond the Jordaan. The Anne Frank House, where Anne Frank went into hiding during World War II, is located on the edge of the Jordaan, on the Prinsengracht canal.

AMSTERDAM COURSES 2015 City Amsterdam’s appeal lies in its rich cultural heritage, diverse and creative culture, commercial dynamism and high quality of life. Ultimately, the city’s strongest asset is its people: the people who live here, the people who work here, the people who study here, and the people who visit here.

Amsterdam residents enjoy a good quality of life. The City of Amsterdam places a lot of focus on living healthy, including promoting sporting activities and cycling, investing in sustainable initiatives like Green Roofs and recharging stations for electric automobiles.

Amsterdam is an international city of culture, with a highly diverse population from somewhere around 180 backgrounds enjoying a broad range of arts & culture.

Amsterdam has been witnessing a great increase in diversity from ethnic minorities as well as residents from Europe and abroad, ultimately contributing to its diverse and lively culture. The City of Amsterdam recognises the value this diversity has on society and culture and has created policies to reinforce this.

Source: http://www.iamsterdam.com

CITY COURSES 2015 Location

Director of Staff: Phone: Website: E-mail : Skype: Chamber of Commerce: VAT: SWIFT-code: IBAN-code:

Keizersgracht 82-bg 1015 CT Amsterdam Desiree Vroemen +31 (0)20 7766 766 www.thefotofactory.nl info@thefotofactory.nl thefotofactoryams 10044098 @ Amsterdam NL8138.61.524.B01 INGBNL2A NL33 INGB 0004314180 @ Amsterdam

photography by our students: Esmaralda Naalden, Kyla Hancock, Jualia Homayounnejad, Suraya de Leeuw, Barbara Pavie, Andrey Vlasenko, Nina Rocha van de Put, Miranda de Weerd, Jasper de Waal, Ankie van Dijk, Mounir Raji, Marques Malacia, Sona Brisdet Shahinyan, Martijn Held, Mary Brewer, Kitty Stoop, Marjolein Bijpost, Anna Onopiuk, Ronald Griffioen, Erica Sarneel, Tom Wilmes, Roel Brekelmans, Suzanne Rotteveel, Arjan Roodink, Roel Beurskens, Kathy Koopmans and Erik Beets.

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Private Institute of Photography www.thefotofactory.nl - +31 (0) 20 7766 766 - Keizersgracht 82-bg - 1015 CT Amsterdam