The Brilliance of Naoussa Peaches

Since its establishment in 1927, the Agricultural Cooperative of Naoussa has been a classic example of continuous growth and success. The famous “Naoussa Peaches – Naougusta”, a PDO product, brings joy to fruit enthusiasts around the globe.

With its origins rooted in Central Macedonia, Greece, “Naoussa Peaches –Naougusta” went down in history as one of the first Cooperatives in the country. The decisive moment of its foundation was in 1927, when fifty producers from the Naoussa region joined forces, intending to find joint marketing opportunities for their products.

Nowadays, the Agricultural Cooperative of Naoussa has 850 members-producers, an impressive number that makes it probably the most dynamic cooperative in Greece. Channeling over 50,000 tons of fresh fruit to the domestic and international markets on annual basis, it serves large supermarket chains both within Greece and overseas. Destinations stretch across the EU, the USA, Canada, Brazil, Argentina, the United Arab Emirates, Egypt, Jordan and Hong Kong, while the continent of Asia is a major target market for further expansion.

To ensure the highest possible quality for the consumer, the Cooperative has developed a dynamic system of integrated production management certified by Global Gap, Grasp, ISO 22.000 and AGROCERT for most of its fruits.

High-quality, delightful peaches

The famous "Naoussa Peaches - Naougusta", which are Protected Designation of Origin (PDO) peaches according to EU regulations, are the main product produced by the Agricultural Cooperative of Naoussa. Their rich aroma and distinctive taste engage all the senses; meanwhile, their freshness is both revelatory and satisfying. Finally, Rodakina Naoussas (the Greek word for peach is “rodakino”) were recently ranked first at the top 10 of the tastiest peaches in the world (TasteAtlas).

THE ACN CHANNELS OVER 50,000 TONS OF FRESH FRUIT TO ALL DOMESTIC AND INTERNATIONAL MARKETS ANNUALLY

Cherries, nectarines, apricots, apples, kiwis, persimmons, plums and quinces complete the full list of the Cooperative’s offering. Especially kiwis, which are shaping a dominant trend in the global market, remain an important vehicle for its exports. Additionally, an increase in sales of peaches and nectarines is expected, and the Cooperative will leverage its potential to meet the demand.