presentation_95

the Digital Self Personality in the Age of DiSoMe

Sunday, February 10, 13

@giannicatalfamo

KEYS

How many passwords do you have?

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How many of your passwords are identical?

KEYS

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How many of your PINs are your birthday?

KEYS Sunday, February 10, 13

CONNECTIONS

Here comes Facebook, these are my friends Sunday, February 10, 13

...and my business contacts on LinkedIn

CONNECTIONS

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and my followers on Twitter, Quora, Pinterest, ...

CONNECTIONS Sunday, February 10, 13

CONTENT

Text I write...

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CONTENT Pictures I take...

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Movies I shoot...

CONTENT Sunday, February 10, 13

IDENTITY

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SOCIAL GRAPH

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UGC

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!e

Digital Self

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!e

Digital Self

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!e

Digital Self

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Mine Portable Sunday, February 10, 13

Safe

Mine XML-like markup language

Portable Trustees

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Safe

CONSUMERS will own every right to their Digital Self, entrusted in custody to a third party exposing only an ID API

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CONSUMERS will reward BRANDS by allowing controlled access to portions of their Digital Self

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BRANDS will reward CONSUMERS by using the information in therr Digital Self to create a better user experience

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CONSUMERS (or ORGANIZATIONS) will use their unique lens to tune out all the data that do not resonate with them

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Thank you !

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