The Challenge of Relevance ready or not, here it comes... Gianni Catalfamo European Director, Digital & Social Media Sunday, January 8, 12
Sunday, January 8, 12
WHAT IS
THE INTERNET KILLER APPLICATION ?
Sunday, January 8, 12
PEOPLE ARE
THE INTERNET KILLER APPLICATION !
Sunday, January 8, 12
Sunday, January 8, 12
CONSUMERS CAPITAL MARKETS SOCIETY Sunday, January 8, 12
REGULATORS EMPLOYEES
OUR RELATIONSHIP TO OUR EMPLOYEES Sunday, January 8, 12
www.glassdoor.com
PEOPLE: THE NEXT REGULATORY AGENCY? Sunday, January 8, 12
www.nevadacomparecare.net
Who’d trust a blog?
Sunday, January 8, 12
Original article posted @4:38AM
Sunday, January 8, 12
Original article posted @4:38AM
Sunday, January 8, 12
Error 3 corrected @5:01AM
Sunday, January 8, 12
Error 1 corrected (2x) @5:22AM
Sunday, January 8, 12
Error 2 corrected @5:24AM
Sunday, January 8, 12
Nobody reads blogs!
Sunday, January 8, 12
Who is Mark Russinovich? Sunday, January 8, 12
31/10/2005
Sunday, January 8, 12
16/11/2005
Sunday, January 8, 12
Putting Social Media to work
Sunday, January 8, 12
1
Sunday, January 8, 12
Client asset(s)
2 1
Sunday, January 8, 12
Client asset(s)
2 1
Sunday, January 8, 12
3
4 Client asset(s)
2 1
Sunday, January 8, 12
3
5 4 Client asset(s)
2 1
Sunday, January 8, 12
3
5 4 Client asset(s)
6 2 1
Sunday, January 8, 12
3
5 4 Client asset(s)
6 2 1
Sunday, January 8, 12
3
Case%study Vitamins:%a%popular%topic Searching%for%“Vitamins”%yelds%hundred%of%results Bidding%for%“Vitamins”%can%reach%as%high%as%€2%CPC A%small%market,%owned%by%the%big%guys Hard%to%keep%an%edge
Sunday, January 8, 12
The%real,% complete% “onion”%is%over% 200%words%or% expressions Sunday, January 8, 12
How%do%we%use%the%onion?
Content channels
Sunday, January 8, 12
Keywords to%buy
OnionKtoKchannels
Sunday, January 8, 12
OnionKtoKchannels
Sunday, January 8, 12
Supradyn Mul$ centrum
Spontaneous%brand% associaLon Sunday, January 8, 12
Up%to EUR%2.00 CPC
Sunday, January 8, 12
OnionKtoKAdWords
Avg EUR%0.17 CPC
Metrics 700k+%unique%visitors%per%year 40%%of%visitors,%on%average%visit%8.4%pages%(Lme%on%site% 9’+) permanent%link%from%Wikipedia page%1%on%SERP%on%about%45%%of%the%“onion”%search% keywords ...way%ahead%of%Bayer.it%!!!!
Sunday, January 8, 12