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The Challenge of Relevance ready or not, here it comes... Gianni Catalfamo European Director, Digital & Social Media Sunday, January 8, 12


Sunday, January 8, 12


WHAT IS

THE INTERNET KILLER APPLICATION ?

Sunday, January 8, 12


PEOPLE ARE

THE INTERNET KILLER APPLICATION !

Sunday, January 8, 12


Sunday, January 8, 12


CONSUMERS CAPITAL MARKETS SOCIETY Sunday, January 8, 12

REGULATORS EMPLOYEES


OUR RELATIONSHIP TO OUR EMPLOYEES Sunday, January 8, 12

www.glassdoor.com


PEOPLE: THE NEXT REGULATORY AGENCY? Sunday, January 8, 12

www.nevadacomparecare.net


Who’d trust a blog?

Sunday, January 8, 12


Original article posted @4:38AM

Sunday, January 8, 12


Original article posted @4:38AM

Sunday, January 8, 12


Error 3 corrected @5:01AM

Sunday, January 8, 12


Error 1 corrected (2x) @5:22AM

Sunday, January 8, 12


Error 2 corrected @5:24AM

Sunday, January 8, 12


Nobody reads blogs!

Sunday, January 8, 12


Who is Mark Russinovich? Sunday, January 8, 12


31/10/2005

Sunday, January 8, 12


16/11/2005

Sunday, January 8, 12


Putting Social Media to work

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1

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Client asset(s)

2 1

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Client asset(s)

2 1

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3


4 Client asset(s)

2 1

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3


5 4 Client asset(s)

2 1

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3


5 4 Client asset(s)

6 2 1

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3


5 4 Client asset(s)

6 2 1

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3


Case%study Vitamins:%a%popular%topic Searching%for%“Vitamins”%yelds%hundred%of%results Bidding%for%“Vitamins”%can%reach%as%high%as%€2%CPC A%small%market,%owned%by%the%big%guys Hard%to%keep%an%edge

Sunday, January 8, 12


The%real,% complete% “onion”%is%over% 200%words%or% expressions Sunday, January 8, 12


How%do%we%use%the%onion?

Content channels

Sunday, January 8, 12

Keywords to%buy


OnionKtoKchannels

Sunday, January 8, 12


OnionKtoKchannels

Sunday, January 8, 12


Supradyn Mul$ centrum

Spontaneous%brand% associaLon Sunday, January 8, 12


Up%to EUR%2.00 CPC

Sunday, January 8, 12

OnionKtoKAdWords

Avg EUR%0.17 CPC


Metrics 700k+%unique%visitors%per%year 40%%of%visitors,%on%average%visit%8.4%pages%(Lme%on%site% 9’+) permanent%link%from%Wikipedia page%1%on%SERP%on%about%45%%of%the%“onion”%search% keywords ...way%ahead%of%Bayer.it%!!!!

Sunday, January 8, 12


/presentation_61