TIME FOR COMMUNICATION LEADERSHIP 1
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COMMUNICATIONS
media
DIPLOMACY
marketing
ADVERTISING
public affairs
corporate reputation management communications FINANCIAL COMMUNICATIONS
branding employee communications
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DIGITAL REVOLUTION
INTEGRATED COMMUNICATION 5
SCIENCE? ART? SERVICE? BUSINESS? 6
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NOT ONLY! ChangeDriver! 8
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KPI Measurement efficiency 13
BEHAVIOUR Relations
Trust
reputation
VALUES 14
COMMUNICATIONS ARE MORE THAN MEDIA/RELATIONS/ INFORMATION EXCHANGE! 15
COMMUNICATIONS ARE ABOVE STATE BORDERS AND NATIONAL CULTURES! 16
COMMUNICATIONS ARE MORE THAN A BUISENESS OR A SERVICE! 17
DRIVER OF GLOBAL COMMUNITY AND GLOBAL CULTURE! 18
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STOP WAR! MAKE COMMUNICATIONS! 20
WORLD COMMUNICATION REVIEW 2015
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WORLD COMMUNICATION REVIEW 2015
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WHO ARE YOU?
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THANK YOU!
www.forumdavos.com 25