FAKE NEWS!
PRANBIHANGA BORPUZARI
• We are the Digital wing & more for “The Economic Times” • Online presence since 1999 • Leader in digital space for everything related to Economics & Business
4+ Mn
2.2+ Mn
250+ Mn
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TYPES OF FAKE NEWS Promotes a certain political party/thinking
Fires up nationalism Communal About a business
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SOME HILARIOUS FAKE NEWS DOING THE ROUNDS IN INDIA
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UNESCO declares PM Modi Best Prime Minister
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NASA shows how India looks on Diwali from space This document is copyright of BCCL, strictly private and confidential to its recipients. It should not be copied, distributed or reproduced in whole or in part
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UNESCO declares the Indian National Anthem as the best National Anthem This document is copyright of BCCL, strictly private and confidential to its recipients. It should not be copied, distributed or reproduced in whole or in part
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UNESCO declares new Rs 2,000 note best currency in the World This document is copyright of BCCL, strictly private and confidential to its recipients. It should not be copied, distributed or reproduced in whole or in part
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People are being continuously conditioned to reject reporting from traditional news media. This document is copyright of BCCL, strictly private and confidential to its recipients. It should not be copied, distributed or reproduced in whole or in part
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It is fashionable to blame mainstream media for its bias and double standards This document is copyright of BCCL, strictly private and confidential to its recipients. It should not be copied, distributed or reproduced in whole or in part
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But, the price is turning out to be far higher
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People in power have shifted the paradigm of media coverage, replacing the traditional media with their own This document is copyright of BCCL, strictly private and confidential to its recipients. It should not be copied, distributed or reproduced in whole or in part
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Today, social media like Twitter and Facebook are the sources of information This document is copyright of BCCL, strictly private and confidential to its recipients. It should not be copied, distributed or reproduced in whole or in part
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While sites with alternate facts emerged, traditional media houses were dubbed as “fake” Any news deemed to be biased, annoying or negative can be labeled “fake news” This document is copyright of BCCL, strictly private and confidential to its recipients. It should not be copied, distributed or reproduced in whole or in part
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How did fake news become so endemic? Social Media!
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IS IT TRUE?
Fact-checking sites like Snopes.com and FactCheck.org
Are multiple sites reporting the news?
URL looks odd? That "com.co'' ending on an website should raise a red flag!
Outlandish claims? If you think it is too good to be true, it probably isn’t
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Choice Hotels, SoundCloud & Bose Corp. appeared on sites with false or misleading news. This led to tens of thousands of dollars in monthly revenue for fake sites This document is copyright of BCCL, strictly private and confidential to its recipients. It should not be copied, distributed or reproduced in whole or in part
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Thank You
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