Country branding
Why do we know countries? by Vasily Dubeykovskiy. 14th March 2017, WCF Geneva Week
Country logos
Branding vs image
Country awareness model
Long
MEMORY
Ed
uc
C ULTURE M
at
io
n
ASS M
EDIA
Short Modern
communication tools
Conservative
Country awareness model
Long
MEMORY
Ed C ULTURE M
uc
at
io
n
ASS M
EDIA
Short Modern
communication tools
Conservative
MASS media
Country awareness model
Long
MEMORY
Ed
uc
C ULTURE M
at
io
n
ASS M
EDIA
Short Modern
communication tools
Conservative
CULTURE
Country awareness model
Long
MEMORY
Ed
uc
C ULTURE M
at
io
n
ASS M
EDIA
Short Modern
communication tools
Conservative
Education
Country awareness model
Long
MEMORY
Ed
uc
C ULTURE M
at
io
n
ASS M
EDIA
Short Modern
communication tools
Conservative
Contact
Vasily Dubeykovskiy CEO CityBranding, Russia citybranding.ru v@citybranding.ru +7 (925) 011 02 54 vk.com/ citybranding.ru
youtube.com/ citybrand
slideshare.net/ citybranding
fb.com/ brand4city
@citybranding
@BrandCity