Presentation 202 by Forum Davos

Communications: Paradox of the Future

WCF Geneva Week 14 March 2017

Olga Podoinitsyna Member of the Board Slide 0

TODAY

BIG DATA and BLOCK CHAIN  Big Data  Block Chain  Data-driven marketing  SEO  SMM  Email Marketing

24.03.2017

 Data mining system  Machine Learning  Agile  Artificial neural network  Mobile & Apps

 Customers  Producers  Business community  Civil society

Slide 1

TRANSITION *

Years

2015-2025

Sources

Total: 5     

* Data:  The relative demand for professional skills  The parameter of “stability”  Human communications: 73 % of stability in demand  Digital communications: 65 % of stability in demand 24.03.2017

WEF Research Business Insider Salary.com Kiplinger Clark

Professions

Professions: general types overlapping in each survey

Total: 8

Professions related to Communications

Total: 6  Media, Entertainment  Information  Communication Technology  Marketing specialists  Content Creation  Marketing

 Communications and Marketing  Healthcare  Financial services  Information technologies  Legal services  Energy  Administrative services  Research and sales

Slide 2

THE FUTURE B2C

B2B

  

Big Data Block Chain Digital communications

Big Data Block Chain Emotional intelligence

B2B & B2C:  Products and Services  Information  Sales increase

B2B par excellence:  Personal touch  Tailor made solutions  Live client approach

COMPETITIVE ADVANTAGES 24.03.2017

Slide 3

REALITY Information Information

Target audience audience Target

Communications

 Quantity of information  Clip format  Simplified content

 Racing through information

 Strategic vision  Digital approach  Quality • Meets expectations • Complied with the demand  Authenticity

 Standardization

Today people digest 87% more than 30 years ago*

 Superficial perception  Clip thinking adoption

“Information – Fast food”

*Source: IDC

24.03.2017

Slide 4

REALITY Forecast

Source: International Telecommunication Union (ITU)

 In 2016 WhatsApp and FB Messenger: audience increased by 400 million users  Resources: to feed more users with information in one go

Source: International Telecommunication Union (ITU)

 Google: trillions of search ________each year  Google's top 5 trending list: 1. Powerball 2. 3. 4. 5.

Prince Hurricane Matthew Pokémon Go Olympics

COMMUNICATIONS: TO ADJUST MIND, TOOLS AND SPEED Slide 5

TOPICS: THEN AND NOW Communications conferences 2010-2016* 30 12

PR Communications Association

25 10

PR Week

208

Holmes report

156 104

European Association of Communication Directors

Communicate Magazine

00 2010

2011

2012

2013

2014

2015

2016

Vedomosti

*Resource: Internet

2010 – 2016 Key topics development 2010 – 2013

2014 – 2016



 

  

Increasing role of Communications and Marketing: Business impact Communications and Marketing budget optimization Interaction between agencies and companies Leading brands move from rational to emotional

   

Digital communications Public relations and Marketing in Social media The Future of Internet Marketing and Communications Emotional involvement in the modern information age Storytelling: corporate legends creation Cyber and information attacks repulse Slide 6

PARADOX 2016

2045*

 Information: in highest demand  Users: surfing the Network  Digital communications: hijacking

 Information: implant of the mind  Users: a part of the Network  Digital communications: only

 Emotional intelligence: core asset  Communicators: • trend setters • shapers of the Future

 Emotional intelligence: transhuman  Communicators: • manage reality • create future

* Dr. Patrick Hopkins, Ray Kurzweil, Dr. Michio Kaku, William Ford Gibson

Slide 7

Communications: Paradox of the Future WCF Geneva Week 14 March 2017

Art works: Sergey Lotsmanov Taisiya Korotkova 24.03.2017

Slide 8