COUNTRY BRANDING FOR EMERGING MARKETS
ASSEL KOZHAKOVA DiPM MCIM, Chartered Marketer
IN THE HEART OF SILK ROAD
Republic of Kazakhstan
33
25 years of Independence Astana youngest capital in the world 9th largest country In the world 2 time zones
120 nationalities 17 mln people Motherland of tulips
PECILIARITIES OF COUNTRY BRANDING FOR AN EMERGING MARKET Starting from a scratch Creating a new history Era of fast communications and social media
BIG INTERNATIONAL EVENTS AS A TOOL FOR A COUNTRY PROMOTION
WHY? Strong brands of international events International exposure International acknowledgement
Infrastructure development
Tourism Investments
CRITERIAS FOR A SUCCESS Communications is key prior to the event (awareness) Integrated approach to communications International media exposure
Strong content Strong Management
WELCOME TO ASTANA!