/presentation_17

Let them play, make them buy: social game opportunities for marketing of everything

Alexey Kostarev, CEO & Co­ founder

Traditional media have been a one-way communications channel

traditional media

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Social media are a new communications channel

social media

3

wider interactive audienceuser generated content fast feedback

Plenty of information makes it Hard to catch social media users’ attention

… but word­of­mouth recommendations settle the matter 4

General “recommendations� in social networks are useless

5

How to reach and “hit� your target audience?

6

Tremendous growth in social gaming provides great marketing opportunities

7

Every social game is already well-targeted at specific audiences

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Huge audience is involved in social games

50 %

of all social network users

2009

2010

2012

185M

300M

500M

10M

17M

29M number of social gamers

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Sources: AllFacebook, 2010; J’son & Partners, 2010; reports of i­Jet Media research group

WEEKLY AUDIENCE: SOCIAL GAMES VS. Telecast million users

Facebook social games TV

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Sources: tvbythenumbers.com; socialbakers.com; reports of i­Jet Media research group Week ending February 13,2011.

Among social gamers

69% women

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19% addicte d

20% paid for in­game benefits

50%

consider ads useful

Sources: AllFacebook, 2010; reports of i­Jet Media research group

Social games greatly retain the audience

60M DAU

927M

hours/month of collective game­time

12

300M MAU

421

min/month

50%

of all log­ins

Sources: AllFacebook, 2010; reports of i­Jet Media research group

Social games provide marketers with instantaneous feedback

social games

‘I’ll buy!’ business

‘Tedious’ ‘Not for me’

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consumer

Marketing sales are to greatly prevail in the social gaming market 2015 2010

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Source: reports of i­Jet Media research group

Brand integration into social games

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Banner advertesement

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Offer walls

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Recent Ad Deals Cascadia Farms; Microsoft Bing; McDonald’s; DreamWorks; Farmers Insurance; Columbia Pictures Microsoft; Trident; Cheerios Sims (EA); Madden (EA Sports) Unilever (Dove; Breyers)

Honda CRZ; State Farm; Toyota Prius; TireBuyer

Pepsi; M&Ms; Kotex

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Sources: NM Incite; reports of i­Jet Media research group

Thank you for your attention!

@iJetMedia alexeykostarev@gmail.com