Presentation 149

ELEVATOR TECHNOLOGY MARKET ENGAGING EMPLOYEES IN PROMOTING AND SUPPORT SALES

Developing the Developing the future. future.

THE RISE OF AN INGENIOUS IDEA

1854

Developing the future.

PERSONIFIZIERUNG DES Today more than 12 million elevators AUFZUGS

1 billion

move more than people every day worldwide 9.2

8.0 6.1

70%

4.1 30%

1975 2000 2025 2050

Global population

Developing the future.

Urbanization drives consistent growth

THE GLOBAL ELEVATOR MARKET ~5% p.a.

€59 bn

€46 bn €39 bn 13% 2011

2013

2019

THYSSENKRUPP ELEVATOR FY 13/14

€6.4 bn

Sales

€751 m

EBIT adj.

>50,00

Employees

~150

Countries Developing the future.

ThyssenKrupp Elevator still a young company

BUILT FROM SCRATCH IN ONLY 40 YEARS 2010/11

€6.4 bn

2002/03 DONGYANG

2002/03

ELEVATOR CO.,LTD.

2001/02 1998/99

South America

CAGR +10%

1988/89

€0.2 bn 74/75 German

79/80

84/85

Central European

89/90

94/95

Western European

99/00

04/05

Euro-American

Developing the future.

13/14 Global

ThyssenKrupp Elevator Positioning

INNOVATION - NO.1 ELEMENT

NEW WAYS OF DOING THINGS

FRESH THINKING

DIFFERENT IDEAS

Developing the future.

INSPIRE PEOPLE, CHANGE THE MARKET Developing the future.

FULL USE OF THE COMMUNICATIONS MIX THOUGHT LEADERSHIP

LOCAL MEDIA TRADE PUBLICATIONS

GLOBAL MAINSTREAM MEDIA

CUSTOMER S

EMPLOYEE S

INFLUENCE RS

Developing the future.

URBAN HUB

THE THYSSENKRUPP ELEVATOR PEOPLE 50‘000 Employees

>90 Countries

50% have daily contact with customer

Developing the future.

THE CHALLENGE - Focus all employees in promoting and support sales - Develop a key element: design a digital media strategy capable of engaging and calling employees’ attention

Disclaimer: ThyssenKrupp Elevator AG reserves the right to implement or not any of the proposals or ideas presented during the World Communications Forum sessions without having to justify or commit to any compensation to the proponents.

Developing the future.