ELEVATOR TECHNOLOGY MARKET ENGAGING EMPLOYEES IN PROMOTING AND SUPPORT SALES
Developing the Developing the future. future.
THE RISE OF AN INGENIOUS IDEA
1854
Developing the future.
PERSONIFIZIERUNG DES Today more than 12 million elevators AUFZUGS
1 billion
move more than people every day worldwide 9.2
8.0 6.1
70%
4.1 30%
1975 2000 2025 2050
Global population
Developing the future.
Urbanization drives consistent growth
THE GLOBAL ELEVATOR MARKET ~5% p.a.
€59 bn
€46 bn €39 bn 13% 2011
2013
2019
THYSSENKRUPP ELEVATOR FY 13/14
€6.4 bn
Sales
€751 m
EBIT adj.
>50,00
Employees
~150
Countries Developing the future.
ThyssenKrupp Elevator still a young company
BUILT FROM SCRATCH IN ONLY 40 YEARS 2010/11
€6.4 bn
2002/03 DONGYANG
2002/03
ELEVATOR CO.,LTD.
2001/02 1998/99
South America
CAGR +10%
1988/89
€0.2 bn 74/75 German
79/80
84/85
Central European
89/90
94/95
Western European
99/00
04/05
Euro-American
Developing the future.
13/14 Global
ThyssenKrupp Elevator Positioning
INNOVATION - NO.1 ELEMENT
NEW WAYS OF DOING THINGS
FRESH THINKING
DIFFERENT IDEAS
Developing the future.
INSPIRE PEOPLE, CHANGE THE MARKET Developing the future.
FULL USE OF THE COMMUNICATIONS MIX THOUGHT LEADERSHIP
LOCAL MEDIA TRADE PUBLICATIONS
GLOBAL MAINSTREAM MEDIA
CUSTOMER S
EMPLOYEE S
INFLUENCE RS
Developing the future.
URBAN HUB
THE THYSSENKRUPP ELEVATOR PEOPLE 50‘000 Employees
>90 Countries
50% have daily contact with customer
Developing the future.
THE CHALLENGE - Focus all employees in promoting and support sales - Develop a key element: design a digital media strategy capable of engaging and calling employees’ attention
Disclaimer: ThyssenKrupp Elevator AG reserves the right to implement or not any of the proposals or ideas presented during the World Communications Forum sessions without having to justify or commit to any compensation to the proponents.
Developing the future.