LEADING RUSSIAN PR AWARD “SILVER ARCHER”
CROS Public Relations & Public Affairs Company © 1997 – 2014 Russia, 117246, Moscow, Nauchny proezd, 19, 9th floor, tel.: +7 (495) 980 0680, info@cros.ru, www.cros.ru
Geography Regional contests “Silver Archer” Samara
Far East
Volga Russia
Siberia
Southern Russia
Ural
CROS Public Relations & Public Affairs Company © 1997 – 2014 Russia, 117246, Moscow, Nauchny proezd, 19, 9th floor, tel.: +7 (495) 980 0680, info@cros.ru, www.cros.ru
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Categories Public Contest 1 2
Sport & Health Business Communications
3 Territory Promotion & Development 4 5 6
Social Communications & Charity
Nominated by Board of Trustees 7
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Best Work About PR Master of PR Communications
9 10
Person in PR
For Cultural Contribution
Science & Innovations Communications in Global World
CROS Public Relations & Public Affairs Company Š 1997 – 2014 Russia, 117246, Moscow, Nauchny proezd, 19, 9th floor, tel.: +7 (495) 980 0680, info@cros.ru, www.cros.ru
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Accessibility map
developed in collaboration and information support of CROS
There are more than 13 million people with disabilities in Russia. Everyday people with disabilities in Russia face innumerable boundaries.
The “Accessibility map� project is aimed to destroy these boundaries
In 2013 the “Accessibility map� project established cooperation with regional resources and commercial organizations that provided data on the barrier-free environment for publication on a website. This helped to centrally collect data about the points of a barrier-free access in different Russian regions. The most comprehensive map of accessible environment in the country
GO! STOP
A lot of organizations in Russia are trying to solve the problem of people’s with disabilities integration into society. But these attempts are very incomplete.
26 Sochi 2014 Volunteer centers from 16 Russian cities support “Accessibility map”: o They have already published more than 5 000 objects of the barrier-free environment; o Permanently do reposts of “Accessibility map” news on the websites of Volunteer centers and personal pages in social networks; o Participate in the activities and competitions to support “Accessibility map”.
ENTER
DO NOT ENTER
Lack of support from different volunteer associations.
ALLOWED
Support of the project by Paralympic PROHIBITED champion Olesya Vladykina and Paralympic champion, secretary general of the Russian Paralympic Committee Mikhail Terentyev. They do posts about the barrier-free environment on their pages in social networks. Lack of examples of successful s selfactualization of people with disabilities.
PERMISSIBLE PROHIBITED
Execution of �My Hero“ Campaign in social networks involving Sochi 2014 Ambassadors. Top-model and famous public figure Natalya Vodyanova supported the action in the social networks: Instagram and Facebook.
Lack of attention to the subject of disability among social network users.
o o o o
More than 14 500 points of the barrier-free environment in more than 500 Russian cities; More than 500 publications in media, 3 000 references in social networks; The “Accessibility map” project was discovered by 105 countries; The website of the “Accessibility map” project was viewed nearly 180 000 times, 49 000 unique visitors.
Sberbank Green Marathon Before the Sochi 2014 Olympic Winter Games Sberbank of Russia offered every citizen a green way into Olympic movement.
May 18, 2013 Green Marathon National Sport & Ecology Day
42 Russian cities 9 time-zones 10 000 kilometers 42 еvents in 42 cities made by 1 Project Team in 1 Day CROS© 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia
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Federal PR-campaign Media-relations News teasers for over 700 federal and local media Press kit distribution and mass media accreditation in 42 cities 42 Media Marathons for the most sportive journalists
Event in Moscow Organizing central Event held on Olympic stadium “Luzhniki” TV bridges with Sochi, Irkutsk and Khabarovsk
External communications Indoor ads in Sberbank offices SMM Digital-campaign Using phone app “Run Together” (pedometer)
Internal communications Employees’ engagement into projects of Sberbank Olympic sponsorship
CROS© 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia
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READY! SET! GO!
CROS© 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia
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HEALTHIER!
Over 75 000 participants in 42 major Russian cities with the central event in Moscow Above 300 reporters involved into special Green Media Marathon The Largest Family Sport Day ever held in Russia
CROSŠ 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia
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GREENER!
3 000 trees planted by participants of Green Marathon across Russia Green Marathon won the Sochi 2014 Organizing Committee award for contribution to sustainability ("Gateway to the Future!") and included into Sochi 2014 Environment Program
CROSŠ 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia
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over 50 TV reportages on national and regional channels
CROSŠ 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia
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Over 500 publications in Russian print and digital media
CROS© 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia
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Young and senior, beginner or pro – every citizen felt the spirit of Olympics and contributed to the Games legacy
CROS© 1997 – 2014 www.cros.ru, facebook.com/cros.ru, twitter.com: @CROSmedia
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