THE SIX ONLINE REPUTATIONAL DRIVERS Matt Bostrom, APCO Worldwide
TODAY’S CONSUMER • 87% trust a friend’s recommendation over a critic’s review —Marketing Sherpa • Spends 1 in every 4.5 minutes online on a social networking site —Nielsen • 300% more likely to trust other social network users’ opinions over advertising —eMarketer
IT’S ALL ABOUT INFORMANTS Get news from blogs or social networks Write or contribute to a blog Post updates to a social network (Facebook, Twitter, LinkedIn) Leave comments on public blogs or online forums Share photos or videos on websites, blogs or social networks Organize an online or physical event related to social media Share or promote news or product reviews on social networks
THE SIX FACTORS
RAZORFISH LIMINAL SAYS
Who Does it Well?
E: mbostrom@apcoworldwide.com T: @mbostrom Lin: http://www.linkedin.com/in/matthewbostrom