WCFA Global Survey
2016
01 / Key task (most important ) of today’s Global Communications 100%
1
2
11%
21%
1. 2. 3. 4. 5.
3
36%
4 5 6
Supporting the activities of global companies Facilitating international communications Promoting global values and solving global needs Nurturing the individual’s inner urge for socializing Defining the strict boundaries of markets and businesses
7%
7 8 9
7%
10
8%
Gaining new marketniches and businesses 7. Fostering cultural varienty and awarness 8. Developing the economy of poorer countries 9. Devoloping: a digital world / online communities 10. Other 6.
02/ Key challenge (most important ) of today’s Communication Professionals 100%
1
2
7%
8
3% 1. 2. 3. 4.
17%
3
8%
4
6
5
16%
45%
7
4%
Communication support in crisis situations Battle against manipulation of the media Strategic victories in information wars Overcoming the crisis of confidence
5.
6. 7. 8.
Formation of a long-term reputation in a fast-changing world Safety on the Internet Finding and nurtuning Talent Other
03/ Communication as a solution to 3 of today’s world problems/challenges/conflicts TOP 3 issue
Politics
Business
1. Competitors for issue № 1: 1. ethics, fair competition, honesty immigration, international 2. HR, internal comms, minicooperation, refugees, mum wages, talent acquisition collaborration racism, & mutual un- radicalization 3. trust deficiency, derstanding manipulation of info 2. Trust
Social
Health
Environment
1. engageMent & community management
1. empathy & solidarity
1. climate change
2. Competitors for issue № 2:
2. sustainability
2. equality, gender equality, equal opportunities
trust
3. social media & networking
starving/ 3. prservation & malnutri- wildlife protection tion, lack of medications
3. Competitors for issue №3:
3. Transparency
competence & education
4. Win-win solutions, conflict prevention/resolving, diplomacy, peace-making 5. Terrorism, wars, extremism Note: reliability + trust (together): issue № 1
access
prevention, healthy lifestyle
Note: transparency & crises compete as issue № 4 Note: stakeholder engagement & reputation (together): issue № 2
Note: hunger+poverty (together): issue № 1
Note: crisis-com + epidemics (together): issue № 1
Note: climate change+ global warming (together): issue № 1
04/ most perspective market niche for today’s communication Agency business 100%
1
2
7%
4
25%
20%
3
Crisis communications 2. Virtual reality services 3. Social media support and developing clients’SM commuications 4. Community management 5. Other 1.
37%
5
12%
05/ Three major skills of today’s Communication Director of a Global company
1
2
3
Adaptive to change
1.
1.
1.
Open Mind
2.
2.
2.
Discipline
3.
3.
3.
Vision
4.
4.
4.
Experience
5.
5.
5.
Leadership
6.
6.
6.
Creativity
7.
7.
7.
Leadership
viSION
ADAPTIVE TO CHANGE
06/ If you need to add up to 3 other skills, please specify them below in a list, in the order of your preference
Experience stamina Vision
IntellecT Creativity
Ability to implement trends
open-mind Change-adaptive
DIGITAL Leadership Discipline SM-savvy
07/ Your Age
Up to 30 15%
100%
30-50 59%
OVER 50 26%
08/ Your region
100%
3
75%
4
7%
2
6
7%
3%
5
1
4%
1. 2.
Central and South Africa Asia
5%
3. 4.
Europe North and Central America
5. 6.
Latin (South) America Middle East / North Africa
09/ Your field
100%
2
3
16%
10%
4
8%
5
10% 3% 5%
1
38%
1. 2. 3. 4.
Communication agency Corporate communication officer Chief communications officer Media
5. 6. 7. 8.
6 7
Education Government Non-profit organization Other
8
11%
10/ Your LEVEL
1. 2. 3. 4. 5. 6.
CEO / President Manager / Partner Advisory / Expert Specialist / Tutor Employee / Trainee Other
100%
5
4
9%
6
3%
1
27%
10%
3
21%
2
31%
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