http://forumdavos.com/sites/default/files/ppt/e.boychenko

Marketing consulting Head of MBA-Marketing University “Mirbis” Davos – Moscow 2010

Evgeny Boychenko

life wisdom knowledge productive life

creativity

interesting job

health self-confidence active life

entertainment

love

development

beauty social recognition money freedom good friends happiness of others happy family life

Everymen

Intellectuals

Imitators

Careerists

Hedonists Independent

1.

2.

3.

equality fraternity liberty

 

Accumulation of property Mainly its spending

 Saving

money at the expense of deposit

• saving from oneself • saving from inflation • saving from theft

 Money

accumulation

• accumulation as it is • accrual at the expense of

interest

1 Competitive financial terms

1. Car at a car dealer’s>>> 2.

Bank out of the list offered by the car dealer

43%

2 Reliability of a bank 3

Good prior experience with the bank

The bank which quickly 4 approved a request was chosen 5

Recommendations of car dealer manager

1. Car >>> 2. Know the cost >>> 3. Independent choice of a bank 25% (to take a loan) 1. Bank >>> 2. Car and car dealer

24%

1. Car and car dealer >>> 2.

Special credit program of a car producer

8%

ď‚ž Immensity

of vital impulse is shown in extraordinary passion, spirits and sharp fluctuations of nationalpsychological energy.

social

equality equal responsibility to the law and court equality at obtaining main medical services and education in securing correspondence between income and current (previous) work

their education level and ‌

Individualization Values ???

 “renewable

resource”

selftreatment method – alcohol

36%

 “national”

most typical answer on the question about one’s leisure is “I watch TV programs, films”

25%

 The

58%

 popular,

 conventual

a

 Ascetic

 Stepan

 Humility

ethnic, Dionis nature vein of orgies and dissipated life Razin and Emelyan Pugachev

and ascetic Orthodoxy simplicity to worldly goods to church and government

 kindness,

gentleness and

humanity  searching for truth  individualism, identity  all-humanity  searching for God  humility  slavery  painful commiseration to one’s sorrow and

 cruelty,

a vein of violence  obstinate ceremonialism  mass collectivism  nationalism  militant atheism  impudence  revolt  a vein of torment

ď‚ž It

is a need to go too far, a need for sinking perception, having reached a precipice, to overhang into it by half and, in particular cases, but rather frequent, to precipitate oneself as a mad‌

       

Dostoevsky F.M. Brothers Karamazovs; Writer’s notebook Berdyaev N.A. The Origins and Meanings of Russian Communizm Askoldov S.A. Religious Meaning of Russian Communizm Bashkirova E.I. Transformation of Russian Values Gadzhiev K. Reflections on Political Culture of Modern Russia COMCON Company Orekhovskaya N.A. Paradox of mental characters in mass consciousness Boykov V.E. Russians’ Values