http://forumdavos.com/sites/default/files/ppt/d.terekhov

Russian Social Revolution

Denis E. Terekhov Managing partner of Social Networks Agency

Russian Social Revolution Russia and CIS countries experience a boom of marketing communications in the social media domain Davos

2010

Russian Social Revolution

2

Russian Social media landscape: Internet as we knew it a year ago no longer exists Monthly audience of Ru-net is 34,8 mil users (29% of the population 16+) Monthly audience of 7 websites is 34,4 mil or 98,85% of all users in Russian segment of Internet): •Social networks: Odnoklassniki, VKontakte, MoiKrug •Blog hosting services: LiveJournal, LiveInternet, Blogs.Mail.ru •Video sharing webservice: RuTube

Data: FOM, TNS Russia. TNS Web Index. 2009-2010

Russian Social Revolution

How Russian firms and Russian subsidiaries of MNE have changed its approach to social media from

15 bloggers were invited to the launch of a new Nokia Supernova line of product

Aug 2008

Regular programs of testing and seeding for new models and services

Nov 2008

2008 to 2010

Product launch, workshops and presentations for bloggers and social media only

Apr 2009

Nokia Mobile Camp – an international event for bloggers and social media gathered over 300 participants and received a great media coverage with over 1000 posts in blogs, journals, communities, forums, etc.

Jun 2009

3

Russian Social Revolution

How Russian firms and Russian subsidiaries of MNE have changed its approach to social media from

2008 to 2010

Corporate on-line blog for the pharmaceutical company – a huge step ahead

Bloggers are invited to events that used to be for classic media only. Special promo events that are now announced only via the internet.

Oct 2008

Weekly content analysis of social media discussions (blogs, forums and social networks monitoring)

Jan 2009

Nov 2009

4

Russian Social Revolution

How Russian firms and Russian subsidiaries of MNE have changed its approach to social media from

2008 to 2010

Media-landscape correction in social networks online

Forming a pull of opinion making bloggers

Daily content analysis of social media discussions (blogs, forums and social networks monitoring)

Apr 2008

Jan 2009

Jan 2010

5

Russian Social Revolution

6

How it used to be From complex communication strategies to simple, direct and efficient messages

Communications channels

Hot line

Russian Social Revolution

Classic media strategies direct communications allows you to deal only with the direct issues:

seeing – > buying

7

Russian Social Revolution

Marketing 2.0 direct communications are being replaced by the consumer engagement in a repetitive

consumption

• Rewards Programs • Events • Special Projects

8

Russian Social Revolution

Opportunities for international integrations: lack of knowledge about the local context leads to the communications

deadlock

vs 60 million members

0.6 million members

vs 10 million members

0,065 million members

vs 50 million members

0 members - ?

9

Russian Social Revolution

Opportunities for international integrations: lack of knowledge about the local context leads to the communications

Do you know who that is?

deadlock

10

Russian Social Revolution

11

About us “Social Networks” Agency was founded in Feb 2008, as a part of AGT Communications group (one of the largest communications companies of Eastern Europe) In Dec 2008 the agency has acquired an IT-Company “Bemobi” – a well known leader in the field of web-development and mobile solutions.

The agency was the first in Russia to offer Social Network Relations services. Agency currently specializes in development and implementation of advanced integrated marketing communications. Our core competences also include our unique information analysis products, based on social discussions monitoring and analysis of public networks Denis E. Terekhov – Agency managing partner was named the best PRspecialist of 2007, according to media poll by “Russky Reporter” magazine (“Expert” PH) The agency’s team demonstrates proven expertise in a field of new media communications.

Russian Social Revolution

Our Clientele

12

THANK YOU! ď Š Social Network Agency, Ltd. Bolshaya Tulskaya str., 10, bld. 10, Moscow, Russian, 115191 Phone\Fax: +7 (495) 221-3591, e-mail: info@snetwork.ru , website: www.snetwork.ru Denis Terekhov, managing partner mobile: +7 (903) 729-0500, e-mail: d.terekhov@snetwork.ru ICQ: 144482182, skipe: denis1447, blog: 1447.livejournal.com