Let them pLay, make them buy: sociaL game opportunities for marketing of everything
Alexey Kostarev, CEO & Co-founder
traditionaL media have been a one-way communications channeL
traditional media
2
sociaL media are a new communications channeL
social media
wider audience 3
feedback
interactive
user generated content
fast
pLenty of information makes it hard to catch sociaL media users’ attention
‌ but word-of-mouth recommendations settle the matter 4
generaL “recommendations� in sociaL networks are useLess
5
how to reach and “hit� your target audience?
6
tremendous growth in sociaL gaming provides great marketing opportunities
7
every sociaL game is aLready weLL-targeted at specific audiences
8
huge audience is invoLved in sociaL games
50%
of all social network users
2009
2010
2012
185M
300M
500M
10M
17M
29M number of social gamers
9
Sources: AllFacebook, 2010; J’son & Partners, 2010; reports of i-Jet Media research group
weekLy audience: sociaL games vs. teLecast million users
Facebook social games TV
10
Sources: tvbythenumbers.com; socialbakers.com; reports of i-Jet Media research group. Week ending February 13,2011.
among sociaL gamers
19%
addicted
69% women
11
20%
paid for in-game benefits
50%
consider ads useful
Sources: AllFacebook, 2010; reports of i-Jet Media research group
sociaL games greatLy retain the audience
60M DAU
927M
hours/month of collective game-time
12
421
300M
min/month
MAU
50%
of all log-ins
Sources: AllFacebook, 2010; reports of i-Jet Media research group
sociaL games provide marketers with instantaneous feedback social games
‘I’ll buy!’ business
‘Tedious’ ‘Not for me’
13
consumer
marketing saLes are to greatLy prevaiL in the sociaL gaming market 2015 2010
14
Source: reports of i-Jet Media research group
brand integration into sociaL games
15
banner advertesement
16
offer waLLs
17
recent ad deaLs Cascadia Farms; Microsoft Bing; McDonald’s; DreamWorks; Farmers Insurance; Columbia Pictures Microsoft; Trident; Cheerios Sims (EA); Madden (EA Sports) Unilever (Dove; Breyers)
Honda CRZ; State Farm; Toyota Prius; TireBuyer
Pepsi; M&Ms; Kotex
18
Sources: NM Incite; reports of i-Jet Media research group
Thank you for your attention!
@iJetMedia alexeykostarev@gmail.com