/a.kostarev-davos-2011

Let them pLay, make them buy: sociaL game opportunities for marketing of everything

Alexey Kostarev, CEO & Co-founder

traditionaL media have been a one-way communications channeL

traditional media

2

sociaL media are a new communications channeL

social media

wider audience 3

feedback

interactive

user generated content

fast

pLenty of information makes it hard to catch sociaL media users’ attention

‌ but word-of-mouth recommendations settle the matter 4

generaL “recommendations� in sociaL networks are useLess

5

how to reach and “hit� your target audience?

6

tremendous growth in sociaL gaming provides great marketing opportunities

7

every sociaL game is aLready weLL-targeted at specific audiences

8

huge audience is invoLved in sociaL games

50%

of all social network users

2009

2010

2012

185M

300M

500M

10M

17M

29M number of social gamers

9

Sources: AllFacebook, 2010; J’son & Partners, 2010; reports of i-Jet Media research group

weekLy audience: sociaL games vs. teLecast million users

Facebook social games TV

10

Sources: tvbythenumbers.com; socialbakers.com; reports of i-Jet Media research group.

Week ending February 13,2011.

among sociaL gamers

19%

addicted

69% women

11

20%

paid for in-game benefits

50%

consider ads useful

Sources: AllFacebook, 2010; reports of i-Jet Media research group

sociaL games greatLy retain the audience

60M DAU

927M

hours/month of collective game-time

12

421

300M

min/month

MAU

50%

of all log-ins

Sources: AllFacebook, 2010; reports of i-Jet Media research group

sociaL games provide marketers with instantaneous feedback social games

‘I’ll buy!’ business

‘Tedious’ ‘Not for me’

13

consumer

marketing saLes are to greatLy prevaiL in the sociaL gaming market 2015 2010

14

Source: reports of i-Jet Media research group

brand integration into sociaL games

15

banner advertesement

16

offer waLLs

17

recent ad deaLs Cascadia Farms; Microsoft Bing; McDonald’s; DreamWorks; Farmers Insurance; Columbia Pictures Microsoft; Trident; Cheerios Sims (EA); Madden (EA Sports) Unilever (Dove; Breyers)

Honda CRZ; State Farm; Toyota Prius; TireBuyer

Pepsi; M&Ms; Kotex

18

Sources: NM Incite; reports of i-Jet Media research group

Thank you for your attention!

@iJetMedia alexeykostarev@gmail.com