A Practical Decision Framework for Verifying AI-Generated Content START_TEXT “Was this generated by AI?” appears to be a relatively straight-forward question. However, in reality, verifying content authenticity rarely works out that way. In many cases documents will be created wholly by humans (person), created solely by an AI (machine), or somewhere in-between - perhaps by a dozen interactions between a person and multiple AI systems. Photographs can also appear legitimate yet have undergone significant editing. Video clips can include actual images but have had certain parts removed in order to exclude relevant background imagery. Voice recordings can be of actual speakers but their entire environment can be fabricated. As such, verifying authenticity becomes less about detecting if something was created by AI versus some other means, and more about making decisions. When you verify content, you typically want to know more specifically: did the stated author create it? Was the file changed from its original version? Is the surrounding material true/accurate? Has AI usage violated a certain organizational policy? Thus, your use of verification evidence will depend upon the nature of your question. Therefore, using a variety of different verification signals is more effective than relying on a single verification tool/detector as the ultimate authority. The same approach is used throughout the Forum.AIContentAuthenticity.com forum where there are separate sections for text, image, video, audio, tools/methods, provenance, research and policy. Below is a framework that provides a logical basis for determining which types of investigative activity to pursue; how much emphasis to place on each type of available evidence; and at what point you have sufficient evidence to reasonably reach a determination regarding the authenticity of the questioned content.
1. Decide What You Are Actually Trying to Verify Before opening a detector, define the claim. This is the most important step because “authentic” can mean several different things. For written content, you might need to determine whether: