Media Kit 2019

ƒ Ï Tarrant County’s News & Arts Weekly

media kit 2019 Print digital events

3311 Hamilton Avenue, suite 153 Fort Worth, TX 76107 817.321.9700 www.fwweekly.com

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About Us

Since 1995, Fort Worth Weekly has provided a vibrant alternative to North Texas’ often-timid mainstream media outlets by offering incisive, irreverent reportage that keeps readers well informed and the powers-that-be worried.

The Weekly’s editorial staff may have more decorations per capita than any newsroom in the country: one George Polk Award for courageous reporting, plus numerous awards from the Houston and Dallas press clubs, the State Bar, National Women’s Political Caucus, Association of Alternative Newsweeklies, and Investigative Reporters and Editors.

The Weekly makes a difference. Our stories have helped expose the corruption that brought down MCI Worldcom, sparked investigations of an alleged high-society pedophile, and helped victims of human trafficking, corporate racism, and government-sanctioned pollution receive justice.

Our Readers Median Age – 39 Male – 52% Female – 48%

48,000 copies of the Weekly are distributed throughout Tarrant County including Fort Worth, Arlington, the Mid Cities, Southlake, Colleyville, and Grapevine, reaching 110,000 readers every week. 1,800 Distribution points in high traffic areas like:

Attended College or Post Graduate Studies – 72% Single – 58.7% Married – 40.5%

3 – Number of times a typical Fort Worth Weekly reader refers back to a particular issue 85 – Number of minutes a Fort Worth Weekly reader reads a particular issue -Mediamark Research Inc. (MRI) Insert Study May 2016

If you’re interested in being a Distribution point for the Fort Worth Weekly please e-mail: circulation@fwweekly.com

contacts

Publisher bob.niehoff@fwweekly.com

Associate Publisher/Sales/Events michael.newquist@fwweekly.com Owner lee.newquist@fwweekly.com Sales Manager jenni@fwweekly.com Classified Sales stacey.hammons@fwweekly.com

Editor anthony.mariani@fwweekly.com Associate Editors eric.griffey@fwweekly.com jeff.prince@fwweekly.com Advertising Account Manager trish.bermejo@fwweekly.com Circulation Director will.turner@fwweekly.com

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

ƒ Ï EATS 3/27/2019

Full color, glossy wrapped restaurant magazine inserted 3/27, then distributed at destinations year ’round

Special Issues Special Issues, Sections, Inserts, and Guides Alive & Kicking Health & Wellness January 23

Summer 5/22/2019

Full issue, magazine-style piece.

Additional distribution at select destinations from May - Sept

Valentine’s Day January 30 & February 6 St. Pat’s Day March 6 & 13 Spring Art Issue March 27 Eats Restaurant Guide March 27 Summer Guide May 22 Music Awards Program June 19 Fall Art Issue September 4 Best Of 2019 September 25 Halloween Guides October 16 & 23

F Decenber 5 - 11, 2018 FREE

fwweekly.com

The Beer Issue November 6 Turkey Awards (Best Of parody) November 20 Holidays 2019 December 4 New Years Eve Guides December 18 & 27

FEatuRE Whence the lovable toy store?

BY ERIC GRIFFEY

BEST OF 9/25/2019

Premium issue (stitched, trimmed and glossy-wrapped) covering what is best in Tarrant County & distributed at destinations year ’round

Extra distribution on special issues including Convention and Visitor Bureaus, bookstores, hotels, convention centers, and more!

Last CaLL Here’s where to find seasonal signature cocktails around town.

BY SHILO URBAN

stuFF The end of 2018 looks like a great year for video games.

BY COLE WILLIAMS

MusiC Holiday sounds abound locally.

BY PATRICK HIGGINS

holidayS 12/04/2019 Full issue, magazine-style piece.

Additional distribution at select destinations through December.

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

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COLOR

Sizes Full page 3/4 page Junior page (premium placement) 1/2 page 1/3 page 1/4 page 1/6 page 1/8 page 1/12 page 1/16 page

BLACK & WHITE Sizes Full page 3/4 page Junior page (premium placement) 1/2 page 1/3 page 1/4 page 1/6 page 1/8 page 1/12 page 1/16 page

Bundled Rates

For print-only rates, contact your Account Executive.

Open Rate $1,955 1,525 1,366 1,015 712 582 394 344 282 250

4 Wk $1,646 1,289 1,175 858 607 499 339 308 247 220

8 Wk $1,563 1,226 1,124 816 579 477 324 286 234 212

13 Wk $1,491 1,171 1,079 780 555 458 312 275 229 205

26 Wk $1,388 1,093 1,015 727 520 430 293 260 217 195

Open Rate $1,855 1,425 1,266 965 662 532 369 319 257 225

4 Wk $1,546 1,189 1,075 808 557 449 314 283 222 195

8 Wk $1,463 1,126 1,024 766 529 427 299 261 212 187

13 Wk $1,391 1,071 979 730 505 408 287 250 204 180

26 Wk $1,288 993 915 627 470 380 268 235 192 170

All rates are net, per week, and include alternate week newsletters and 25,000 online banner impressions. Additional banner impressions are $5 CPM.

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

ƒ Ï Production Requirements FULL

JUNIOR

10”w x 11.25”h

7.46”w x 8.41”h

3/4V

7.46”w x 11.25”h

1/3H

2.38”w x 11.25”h 4.92”w x 5.54”h

10”w x 3.63”h

1/4H

10”w x 2.69”h

1/2H

10”w x 8.398”h

1/4ST 1/4V

1/2V

3/4H

1/6sq

1/6ST

2.38”w x 7.44”h

• Ads must be produced to specific page sizes (i.e.: FULL, 1/2h, 1/4v) • 30% press gain, 85 line screen, highlights 3-8%, shadows 72-78% • Minimum resolution of 150dpi for photos, 300dpi for line art • Black and white ads must be saved as grayscale or line art

10”w x 5.54”h

1/8V 1/8H

4.92”w x 3.63”h

REQUIREMENTS

4.92”w x 11.25”h

4.92”w x 2.69”h 2.38”w x 5.54”h

1/12H

1/12V

4.92”w x 1.74”h 2.38”w x 3.63”h

1/3v

4.92”w x 7.45”h

1/16v

2.38”w x 2.69”h

The Fort Worth Weekly will provide typesetting and professional ad design assistance to display advertisers at no additional cost. The Fort Worth Weekly does not accept responsibility for the printing quality of client-provided ads. If advertiser chooses to provide a camera-ready ad, it must be in a digital format and follow these guidlines.

• All color ads must be converted to CMYK. No RGB, Lab or index colors.

• Please use 100% Black (not CMYK black) for text

ACCEPTABLE FILE FORMATS • Adobe Acrobat .pdf file (PDF/X-1a:2001), high resolution with all fonts embedded, and CMYK color • Adobe Photoshop files (psd, jpeg, or tif) 150dpi minimum, 300dpi preferred

The Fort Worth Weekly is produced on a Macintosh platform and is unable to support Windows or PC-based documents. We cannot accept files in Pagemaker, Corel Draw, InDesign, Freehand, Microsoft Publisher, PowerPoint or Word.

Fort Worth Weekly deadlines for art are the Fridays prior to publication date.

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

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Events

Events & Opportunities (Sponsorship, Logo Placement, Signage, Display, Tickets, Giveaways)

Celebrity Chef Chili Cook Off March 9 El Fuerte/FW Tacofest April 20 Music Awards Festival June 23 Party on the Porch September 28

FW Cocktail Week October 14-18 Friday on the Green 2nd Friday of the Month (April-Oct) Stir Bartender Competition Monthly Contact Jessi Foster at Jessi@fwweekly.com for more information

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

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More than 1.8 million page views and more than 300,000 unique visitors each month

LEADERBOARD TOP 728 x 90 pixels 25K impressions $250 50K impressions $425 100K impressions $500 2 RECTANGLE 300 x 250 pixels 25K impressions $225 50K impressions $425 100K impressions $475

PLACEMENT *• EPREMIUM xclusive for one advertiser

SKYSCRAPER 120 x 600 pixels 25K impressions 50K impressions 100K impressions

$400/3 days $200 $375 $425

VIDEO Display your preproduced 30-90 second video.

YouTube URL must be provided. $150/day $400/3 days $600/5 days

at a time • Static placement • Unlimited impressions

1 * *

Online Banner Leaderboard Top 728 x 90

Pencilbar 930 x 90 Jumbo Pencilbar 1020 x 270

Pencilbar 930 x 90 pixels

2

Rectangle Right 300 x 250

$150/day $600/5 days

4

Jumbo Pencilbar 1020x270 pixels $250/day $650/3 days $900/5 days Ask your account executive for availability.

Fort Worth Weekly can build your web ad at no additional cost to you. Logo and additional art or fonts to be used must be provided. Deadline for art submission is one week prior to run date. Client supplied ads submitted exceeding maximum file size of 150 KB will be adjusted for optimum load time. Standard formats accepted are GIF (static or animated), JPG and SWF. Image resolutions should be 72 pixels per inch and RGB color. See rates for premiums on flash media files.

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

Banner Skyscraper 160 x 600

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Reskin

• 100% homepage impression* • Skin 1600px x 1000px • Add leaderboard 728px x 90px for $100

• $300 per day $1200 for five days (non-consecutive)

*Full production details on next page 3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

ƒ Ï Reskin Production Details 1600 pixels

1000 pixels

1000 pixels

1000 pixels 594 pixels

594 pixels

Live area for left and right panels is indicated by the red box, left and right.

142 pixels

• Impression tracking supported • File format JPG/GIF • File size limit 90 KB or less • Reskins are fixed to the page following the user as scroll is engaged

142 pixels

1100 pixels

250 pixels

250 pixels

Fort Worth Weekly reskin template

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

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More than 22,000 subscribers

Tuesdays

Newsletters ThursdaYS

All newsletter ads will link directly to your preferred landing page URL.

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1

Premium Anchor Top, Middle, Bottom placement 1x $200 4x $175 12x $150 Dimensions: 728x90 pixels

2

Anchor 1x $125 4x $100 12x $75 Dimensions: 300x250 pixels

3

In-Line Announcement 1x $150 4x $125 12x $100

4

Video w/Inline Announcement Must provide YouTube URL 1x $225 4x $195 12x $175

2

3

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

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Social Media

Sponsored SOCIAL MEDIA posts Reach the Fort Worth Weekly’s social media audience while expanding your own. Sponsored content on Facebook, Instagram and Twitter will allow your business to reach new users and promote your brand, events, or specials. Boost your profile and reach our social media audience with targeted posts.

Price per post: $150 +$50 for video

• Additional cost for boosts; any dollar amount starting at $25 • ​Content limited

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

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Uniques

F October 24 - 30, 2018 FREE

fwweekly.com

4 KERNEL

Rack Cards/ Posters

3

Post It notes (cover)

Project Censored Top 10 censored stories: the real fight against fake news.

B Y

P A U L

Buck u There were some bright spots last week. Well, one at least.

BY BUCK D. ELLIOTT

STING CH

• LA NOVATION SOCIAL IN

ANGE

11.1.18 7 P.M. - 9 P.M.

FOUR DAY WEEKEND THEATER

MEtRopolis Equal pay in Texas? Just hope you’re still alive in 2049.

BY EDWARD BROWN Eats Pizza Bar None brings great value to the Near Southside.

BY DUKE GREENHILL

IL VE! 312 Houston St., Fort Worth, TX 76102

Join us for an evening of social innovation and fun at KERNEL LIVE! presented by United Way of Tarrant County. Three finalists will showcase their innovative ideas for the chance to win $50,000 in seed funding to grow their programs and provide needed solutions for social challenges in Tarrant County. The exciting evening also will feature live entertainment by members of the critically acclaimed Four Day Weekend comedy group. Get your tickets now!

6

Coasters

Tickets on sale at: unitedwaytarrant.org/KERNELLIVE EVENT SPONSORS

DAVID AND ANITA MINOR

PEOPLE’S CHOICE AWARD SPONSOR

OTHER SPONSORS

Music Trip-hopper Devi’s new single aims to fill the pop hole in the Fort Worth scene.

BY PATRICK HIGGINS

R O S E N B E R G

Two-week minimum lead time for all Uniques.

Contact your Weekly Account Executive for more information and updated prices.

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

CLASSIFI Classified Advertising

ƒ Ï Display Ads Starting at $90 per week Free professional ad design included

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TO ADVERTISE IN THIS SECTION, CALL JENNI

WE LOVE OUR DRIVERS! Locally based company is hiring for

CLASS A DRIVERS Great Miles • Great Weekly Home Time Full Benefits Including Medical/Dental, 401K, Vacation, Paid Holidays Must have clean MVR and background w/two years of experience.

Call 972-905-3910 Apply online at ReddenTransport.com

LOGISTIC SERVICES

HIRING

Employment Mind-Body-Spirit Public Notice Back Page Starting at $50 per week

3

FORKLIFT OPERATORS ALLIANCE & NORTH FORT WORTH AREA

$10.50 - $11.25/hr GENERAL WAREHOUSE/PACKERS $9/hr

817-740-4405 • www.applyplx.com

59395 Fort Worth Weekly 09/09/15 1/16 pg 2.38 x 2.56 tg

BE A HERO! Kelly Services is Hiring for hundreds of positions in the Fort Worth/Alliance area!

Get Paid Weekly with competitive pay rates starting at $10.75 Visit us on line at:

www.kellyhero.com Questions? Call: 817-222-2247 You could receive a job offer on the spot!

155 Restaurants/Hotels/Clubs

Line Ads (text only)

101 Notices NOTICE OF SALE PODS Enterprises, LLC - Dallas hereby publishes notice, as required by Texas Self-Storage Facility Liens Act (TX Sect. 59.041) of a public sale of the property listed below to satisfy a landlord’s lien. All sales are for cash to the highest bidder and are considered final PODS Enterprises, LLC - Dallas reserves the right to reject any bids. The sale will be held at: 7555 Jack Newell Blvd.

N. Fort Worth, TX 76118 and will be held at 10:00 AM on Thursday September 24, 2015.

Customer Name Container # Jackson, Shelley 418A20 Jones, Wendy 31129BX Kee, Julia 13659BX Smith, Tanikia 849B1 Contents include but not limited to: Household items, books, exercise equipment stereo equipment and more.

JOIN McAlistars Deli We’re America’s largest and fastest growing McAlister’s Deli franchisee. What’s that mean for you? We provide a huge runway to launch a career in the hospitality business! We’re proud of the fact that many of our company executives and leaders started their careers serving guests in our restaurants as hourly team members. Want to be next?

Get ready to learn and grow.

We prepare all team members with training to set them up for success. Remember, we want you to advance in your career and can’t wait to help you do just that. http://www. thesaxtongroup.com/APPLY Learn More About Our Culture on Facebook!

The Point Restaurant on Lakeworth

Now hiring experienced cook.

English or Spanish speaking 817-246-9168 1349 Bomber Rd, Fort Worth 76108

115 Computer/Technical Database Engineer SQL (Fort Worth, TX): Prfrm installation upgrades & patch’g of SOL Srvrs in clustered & non-clustered environ. Reqs Bach’s deg (or FDE) in CS or a rltd fld & 7 yrs exp in job offered or in roles of Database Architect/Admin. All stated exp must involve install’g upgrad’g, configur’g & patch’g SQL Srvr (versions 2000 to 2012) in clustered & nonclustered environ.; & other specific skills. Must have 1 yr exp rprt’g tools like SQL Srvr Rprt’g Srvcs (SSRS).

Mail resume to Sylvia Cruz, Alcon Laboratories, Inc., 6201 South Freeway, Fort Worth, TX 76134, ref job# DB Eng SQL

Classifieds Online: Our classifieds section is posted each week on fwweekly.com/classifieds. All classified ads remain online for the duration in print. .

COME JOIN OUR TEAM! 3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com • Licensed Vocational Nurses • Certified Nurse Aides

TRUC OTR/C

Ashley Dis in Dall

TRUCKLOAD

Earning potent

• Home Week • Full Be • Pai

Class A CDL & OTR exp. Clea

Call 1-8 for info jobs@ashleydis or www.ashleydi to appl

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Testimonials

What our advertisers are saying…

“The FW Weekly is a valued media partner and community connector. Their commitment to community outreach programs has proven extremely beneficial to what I do as an advertiser. They serve, they connect, they inform and they are a great resource!”

- Brad Evans, Advertising & Promotions Manager, Performing Arts FW/Bass Hall

CLASS A CDL DRIVERS OPEN HOUSE!

Wed. October 1st & Thurs. October 2nd Wed. October 8th & Thurs. October 9th

“We are definitely growing! Everything’s great! Our live music on Thursdays are a hit as well.

There are a bunch of new customers directly due to the Ft. Worth Weekly ads.”

- Kris Koke, Owner, Circle S Catfish

Home Daily

“Thank you, our event went well, we had a good turn out that produced several applications.”

- Bill Harmeyer, Saddle Creek Transportation “You guys have the best creative of any print we work with by the way and we work with a lot… they are way better than other papers and media outlets we have used.”

- David Treadway, Continental Express

Great Pay • Great Benefits BuSineSS iS BOOming!

We need YOu!

“Ever since we started advertising with the coupon we get a ton of those back every week.”

- Chris Garver, Recycled Books “I wish everyone I dealt with was as easy as my rep at Fort Worth Weekly.”

- Tommy Lutes, Tommy Lutes Auctions “Thank you so much for all of your help with this! I’ve had several customers from Fort Worth come to our store because of the ad! So cool! Thanks again for everything!”

- Heather Webster, Sweet Haddie’s, Aledo

Saddle Creek Transportation 4600 Railhead Rd. Fort Worth, TX 76106 For more info please call

866-432-2244

“When we first opened, we were able to fill many positions quickly with your help.”

- Keith, Bird Cafe

FREE SCALE CALIBRATIONS All Daze Every Daze

Some Limits Apply

Fort Worth 817-763-8622

N. Arlington 817-461-7711

S. Arlington 817-375-5012

Dallas Plano Austin Albuquerque

thegaspipe.net

“I really appreciate the Fort Worth Weekly. My rep keeps up with me and what I am doing so we can adjust my advertising accordingly.”

- Omar Gomez, Endurance Music Productions “The Fort Worth Weekly is like the blood of the city.”

- Amos, Fellowship Church “All of our ten GAS PIPE stores in Tarrant and Dallas counties appreciate how well Forth Worth Weekly’s weekly print and web ads help us get butts in the door.”

- David Michnoff, The Gas Pipe

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

Recycled

BRING THIS AD & RECEIVE

15% OFF YOUR ENTIRE PURCHASE!

•books •movies •records •cds

200 N. Locust St. On the Square – Denton, TX

940-566-5688 recycledbooks.com

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Current Stats

w The Numbers You Should Know w Average Age of the Weekly Reader

48k

Weekly Circulation

We print enough papers to put a copy in each seat at a sold out Rangers game. The remaining would then fill the seats at Verizon Theater and Lone Star Park.

390k

477k

Monthly Unique Visitors to fwweekly.com

More visitors than the population of cities like Cleveland, Minneapolis, St. Louis, Honolulu, New Orleans or even Arlington!

Monthly Readership

On a weekly basis, our readers would more than fill the capacity of AT&T Stadium.

(We reach 125k, they hold 110k!)

w w

w w

w

1.8 million Average Monthly Views at fwweekly.com

70k

Average Daily Page Views 4 Pages per Visit Average

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com