Fort Worth Weekly Media Kit 2013

Fort Worth Weekly

media

kit 2013

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700

Calendar S PE CIA L ISSU E S & GU ID ES

Valentine's Day Guide February 6 & 13

Gallery Pages Aug 28 & Sept 4

St. Patrick's Day Section March 6 & 13

Best Of 2013 September 25

EATS Restaurant Guide March 20

Fall Education Guide October 6 & 13

Gallery Pages March 13 & 20

Halloween Section October 16, 23, 30

Spring Education Guide April 3 & 10

Turkey Awards (Best Of parody) November 20

Summer Guide May 22 Music Awards Guide June 19 Summer Education Guide July 17 & 24

New Year’s Eve Guide December 18 & 24

2012

E•

R•R

SEAF OOD &M • IT ALIAN

RDE H OF THE BO G HIN RYT E VE E• EC U ARB

•

•B

BIS TRO

C AF E•

& ECLECT

ORE • SOUTHERN CUI

M • MEDI TERR ANEAN •

INE

CAT

COFFEE & MOR

SIA N•

& MORE S

G ER MAN

G • CA

JU

N•

FOO

R KS & MO

US

EX I

TEX

SOUL

I AN AM N- AS ERIC • PA AN, BU RGERS & MORE

SUS H

I&J APANE

SE • SWEET

WINE & SP

TS

S•

IR I

SI N

E•

C

3/20/13

Summer Guide

Full color, glossy restaurant magazine inserted 3/20, then distributed at destinations year ’round

Full color, glossy magazine inserted 5/22, then distributed at Summer destinations from May - Sept

EATS

Eats AN,

Holiday Guide November 26

2012

5/22/13

summer 2012

Summer Fashion | Fun in the Sun | Get Cultured | Foodies Speak

BEST OF

holidayS

9/25/13

Premium issue (stitched, trimmed and wrapped) covering what is best in Tarrant County & distributed at destinations year ’round

11/26/13

HOLIDAYS 2012

Full color, glossy magazine inserted 11/26, then distributed at destinations from Nov - Dec

Shop Local | Entertain Guests | Food & Drink Recipes

All issues are supplements or expanded sections except Best Of. Best Of is the full issue, magazine style.

Extra distribution destinations include Convention and Visitor Bureaus, bookstores, hotels, convention centers, and more!

2 MEDIA KIT 2013

online 2012 rates calendar

More than 1.8 million page views and more than 300,000 unique visitors each month 1 LEADERBOARD TOP 728 x 90 pixels

25K impressions 50K impressions 100K impressions

*Flash or Rich Media files additional $75

$250 $425 $500

300 x 250 pixels

Video ads additional

3 SKYSCRAPER 120 x 600 pixels

25K impressions 50K impressions 100K impressions

*Flash or Rich Media files additional $75

Banner Leaderboard Top 728 x 90

Banner Pencilbar Bottom 930 x 30 Rectangle Right

2 2 RECTANGLE

25K impressions 50K impressions 100K impressions

1

300 x 250

2

$225 $425 $475 $100

$200 $375 $425

Targeting options: Geo-targeting (Specify zip codes) Day-parting (Specify hours & days) Roadblocking (own 100% of a page for a period of time) Web and Facebook promotions and giveaways available.

Banner Skyscraper

Banner Skyscraper

120 x 600

120 x 600

3

Fort Worth Weekly can build your web ad at no additional cost to you. Logo and additional art or fonts to be used must be provided. Deadline for art submission is one week prior to run date. Client supplied ads submitted exceeding maximum file size of 150 KB will be adjusted for optimum load time. Standard formats accepted are GIF (static or animated), JPG and SWF. Image resolutions should be 72 pixels per inch and RGB color. See rates for premiums on flash media files.

MEDIA KIT 2013 3

production FULL

3/4V

JUNIOR

10”w x 11.25”h

7.46”w x 8.41”h

7.46”w x 11.25”h

1/4V

10”w x 3.63”h

2.38”w x 11.25”h 4.92”w x 5.54”h

1/4H

10”w x 2.69”h

1/6sq

1/3v

1/2H

10”w x 8.398”h

1/4ST 1/3H

1/2V

3/4H

4.92”w x 11.25”h

1/6ST

4.92”w x 3.63”h 2.38”w x 7.44”h

10”w x 5.54”h

1/8V 1/8H

4.92”w x 2.69”h 2.38”w x 5.54”h

1/12H

1/12V

4.92”w x 1.74”h 2.38”w x 3.63”h

4.92”w x 7.45”h

1/16v

2.38”w x 2.69”h

The Fort Worth Weekly will provide typesetting and professional ad design assistance to display advertisers at no additional cost. The Fort Worth Weekly does not accept responsibility for the printing quality of client-provided ads. If advertiser chooses to provide a camera-ready ad, it must be in a digital format and follow these guidlines.

REQUIREMENTS • • • • • •

Ads must be produced to specific page sizes (i.e.: FULL, 1/2h, 1/4v) 30% press gain, 85 line screen, highlights 3-8%, shadows 72-78% Minimum resolution of 150dpi for photos, 300dpi for line art Black and white ads must be saved as grayscale or line art All color ads must be converted to CMYK. No RGB, Lab or index colors.

Please use 100% Black (not CMYK black) for text

ACCEPTABLE FILE FORMATS

• A dobe Acrobat .pdf file (PDF/X-1a:2001), high resolution with all fonts embedded, and CMYK color • Adobe Photoshop files (psd, jpeg, or tif) 150dpi minimum, 300dpi preferred The Fort Worth Weekly is produced on a Macintosh platform and is unable to support Windows or PC-based documents. We cannot accept files in Pagemaker, Corel Draw, InDesign, Freehand, Microsoft Publisher, PowerPoint or Word.

ELECTRONIC AD SUBMISSION • Ad files under 5mb should be emailed directly to your Account Executive.

• Ad files over 5mb may be uploaded to our FTP site:

address: ftp.fwweekly.com

username: weeklyftp

password: hamilton

Fort Worth Weekly deadlines for art are the Fridays prior to publication date.

4 MEDIA KIT 2013

about us calendar 2012

Since 1994, Fort Worth Weekly has provided a vibrant alternative to North Texas’ often-timid mainstream media outlets by offering incisive, irreverent reportage that keeps readers well informed and the powers-that-be worried.

The Weekly’s editorial staff may have more decorations per capita than any newsroom in the country: one Pulitzer Prize and George Polk Award for courageous reporting, plus numerous awards from the Houston and Dallas press clubs, the State Bar, National Women’s Political Caucus, Association of Alternative Newsweeklies, and Investigative Reporters and Editors.

The Weekly makes a difference.

Our stories have helped expose the corruption that brought down MCI Worldcom, sparked investigations of an alleged high-society pedophile, and helped victims of human trafficking, corporate racism, and government-sanctioned pollution receive justice.

60,000 copies of the Weekly are distributed throughout Tarrant County including Fort Worth, Arlington, the Mid Cities, Southlake, Colleyville, and Grapevine, reaching 130,000 readers every week. 2,000 Distribution points in high traffic areas like:

If you’re interested in being a Distribution point for the Fort Worth Weekly please e-mail: circulation@fwweekly.com

Our Readers Median Age – 39 Male – 52% Female – 48% Attended College or Post Graduate Studies – 72% Single – 58.7% Married – 40.5%

3 – Number of times a typical Fort Worth Weekly reader refers back to a particular issue 85 – Number of minutes a Fort Worth Weekly reader reads a particular issue -Mediamark Research Inc. (MRI) Insert Study May 2011

contacts

Publisher & Owner lee.newquist@fwweekly.com

Marketing & Web Manager dana@fwweekly.com

Associate Publisher/Adv. Director michael.newquist@fwweekly.com

Editor gayle.reaves@fwweekly.com

Retail Sales Director carrie.rehorn@fwweekly.com

Associate/A&E Editor anthony.mariani@fwweekly.com

General Manager bob.niehoff@fwweekly.com

Classified Sales Director brian.martin@fwweekly.com

MEDIA KIT 2013 5

bundle rates All rates are net, per week, and include alternate week newsletters and 25,000 online banner impressions.

Additional banner impressions are $5 CPM.

RETAIL BUNDLE RATES

BLACK & WHITE

COLOR

Sizes

Open Rate

4 Wk

8 Wk

13 Wk

26 Wk

Full page

$1,955

$1,646

$1,563

$1,491

$1,388

3/4 page

1,525

1,289

1,226

1,171

1,093

Junior page (premium placement) 1,366

1,175

1,124

1,079

1,015

1/2 page

1,015

858

816

780

727

1/3 page

712

607

579

555

520

1/4 page

582

499

477

458

430

1/6 page

394

339

324

312

293

1/8 page

344

308

286

275

260

1/12 page

282

247

234

229

217

1/16 page

250

220

212

205

195

Sizes

Open Rate

4 Wk

8 Wk

13 Wk

26 Wk

Full page

$1,855

$1,546

$1,463

$1,391

$1,288

3/4 page

1,425

1,189

1,126

1,071

993

Junior page (premium placement) 1,266

1,075

1,024

979

915

1/2 page

965

808

766

730

627

1/3 page

662

557

529

505

470

1/4 page

532

449

427

408

380

1/6 page

369

314

299

287

268

1/8 page

319

283

261

250

235

1/12 page

257

222

212

204

192

1/16 page

225

195

187

180

170

For print-only rates, contact your Account Executive.

6 MEDIA KIT 2013

newsletters

Tuesdays

ThursdaYS

Reach our 12,000 subscribers with special offers and event information – your ad will link directly to your website, print ad or coupon!

2

1 In-Line Event Advertising / per week 1x 4x 12x

$200 $150 $100

2 Anchor / per week 1x $125 4x $100 12x $75

1

Newsletter anchor pixels: 280 wide X 167 high

Contact your Weekly Sales Representative for more details and to place your advertisement today. Or Call

817-321-9700 MEDIA KIT 2013 7

events

Events & Opportunities (Sponsorship, Logo Placement, Signage, Display, Tickets, Giveaways)

Visionary Awards

Three Visionary Award finalists are chosen based on a committee’s assorted artistic criteria and each awarded $500 to spend as they chose. There is also the Rahr Visionary Brew label contest and the public votes on the winner at the party in March.

St. Patrick’s 2 Day Party

A back patio party at Poag Mahone’s Irish Bar with a large stage and local music.

BrewFest

March 23 – Brews and music along West 7th Corridor. Closed streets w/ beer, food and brewing demonstrations.

Friday on the Green

Free monthly outdoor festival with live music, food, drinks and more.

April 13 - Oct.

Music Awards Festival

Annual concert series in June of nominated bands playing at various venues along West 7th Street.

Music Awards Ceremony

Annual awards show announcing winners two weeks after the Festival.

8 MEDIA KIT 2013