Bundle Rates

Media Kit 2011 3311 Hamilton Ave. • Fort Worth, TX 76107 817.321.9700 • www.fwweekly.com

Since 1996, Fort Worth Weekly has provided a vibrant alternative to the city’s often-timid daily, with incisive, irreverent and in-depth reporting that keeps readers well informed. Every week, thousands of Tarrant County residents and visitors pick up the Weekly as their reference guide – what to do, where to go – as well as to stay connected to the goings-on through the edge of the alternative weekly.

The Weekly’s editorial staff may have more decorations per capita than any newsroom in the country: two Pulitzer Prize winners, the George Polk Award for courageous reporting, plus numerous annual awards from the Houston and Dallas press clubs, the State Bar, National Women’s Political Caucus, Association of Alternative Newsweeklies, and Investigative Reporters and Editors.

The Weekly makes a difference. Our stories have helped expose the corruption that brought down MCI Worldcom, sparked investigations into stories with national scope and interests such as sex crimes, human trafficking, corporate racism, government-sanctioned pollution and more.

Every week, the Weekly picks up where the dailies leave off – coverage and criticism of arts and entertainment. In music, we offer in-depth c.d. reviews, a weekly local column, annual music awards, and exhaustive listings of upcoming gigs. Covering some of the nation’s preeminent cultural institutions, our critics also provide articulate reviews of gallery exhibits and museum offerings and ballet and stage productions.

Our writers know how art and music are made because they have studied, showed and performed themselves.

More than 130,000 people read and refer to the Weekly every week to help them decide where to spend their time and money. Our online product receives more than 750K page views a month. They trust the Weekly with your message.

Publisher & Owner lee.newquist@fwweekly.com

Editor gayle.reaves@fwweekly.com

Associate Publisher/Adv. Director michael.newquist@fwweekly.com

General Manager bob.niehoff@fwweekly.com

Associate/A&E Editor anthony.mariani@fwweekly.com

Retail Sales Director carrie.rehorn@fwweekly.com

Marketing & Web Manager dana@fwweekly.com

Classified Sales Director brian.martin@fwweekly.com

60,000 copies of the Weekly are distributed throughout Tarrant County including Fort Worth, Arlington, the Mid Cities, Southlake, Colleyville, and Grapevine, reaching 130,000 readers every week.

2,000 Distribution points in high traffic areas like:

CVS pharmacy

If you’re interested in being a Distribution point for the Fort Worth Weekly please e-mail: circulation@fwweekly.com

Our Readers Median Age – 39 Median Household Income - $53.7K Male – 52% Female – 48% Attended College or Post Graduate Studies – 72% Single – 58.7% Married – 40.5% 3 – Number of times a typical Fort Worth Weekly reader refers back to a particular issue 85 – Number of minutes a Fort Worth Weekly reader reads a particular issue

In the past 30 days

74% - Attended a Music Performance 82% - Attended a Dance Performance 71% - Participated in Bicycling (Mountain/Road) 75% - Participated in Casino Gambling 65% - Went to an Art Gallery 86% - Went to a Bar/Nightclub

58% - Went to Live Theater 75% - Went to the Movies 62% - Went to a Museum 84% - Went to a Spa/Salon 67% - Participated in Yoga 77% - Spent money on Clothing

-Mediamark Research Inc. (MRI) Insert Study May 2010

2011 RETAIL BUNDLE RATES

All rates are net, per week, and include alternate week newsletters and 25,000 online banner impressions.

Additional banner impressions are $5 CPM.

BLACK & WHITE

COLOR

Sizes

Open Rate

4 Wk

8 Wk

13 Wk

26 Wk

Full page

$1,955

$1,646

$1,563

$1,491

$1,388

3/4 page

1,525

1,289

1,226

1,171

1,093

Junior page (premium placement) 1,366

1,175

1,124

1,079

1,015

1/2 page

1,015

858

816

780

727

1/3 page

712

607

579

555

520

1/4 page

582

499

477

458

430

1/6 page

394

339

324

312

293

1/8 page

344

308

286

275

260

1/12 page

282

247

234

229

217

1/16 page

250

220

212

205

195

Open Rate

4 Wk

8 Wk

13 Wk

26 Wk

Full page

$1,855

$1,546

$1,463

$1,391

$1,288

3/4 page

1,425

1,189

1,126

1,071

993

Junior page (premium placement) 1,266

1,075

1,024

979

915

Sizes

1/2 page

965

808

766

730

627

1/3 page

662

557

529

505

470

1/4 page

532

449

427

408

380

1/6 page

369

314

299

287

268

1/8 page

319

283

261

250

235

1/12 page

257

222

212

204

192

1/16 page

225

195

187

180

170

production requirements FULL

10”w x 11.25”h

JUNIOR 7.46”w x 8.41”h

3/4V

7.46”w x 11.25”h

1/3H 10”w x 3.63”h

2.38”w x 11.25”h 4.92”w x 5.54”h

1/4H 10”w x 2.69”h

1/2H

10”w x 8.398”h

1/4ST 1/4V

1/2V

3/4H

1/6sq

4.92”w x 11.25”h

1/6ST

4.92”w x 3.63”h 2.38”w x 7.44”h

1/8H

10”w x 5.54”h

1/8V

4.92”w x 2.69”h 2.38”w x 5.54”h

1/12V

1/12H 4.92”w x 1.74”h 2.38”w x 3.63”h

1/3v 4.92”w x 7.45”h

1/16v

2.38”w x 2.69”h

The Fort Worth Weekly will provide typesetting and professional ad design assistance to display advertisers at no additional cost. The Fort Worth Weekly does not accept responsibility for the printing quality of client-provided ads. If advertiser chooses to provide a camera-ready ad, it must be in a digital format and follow these guidlines.

REQUIREMENTS • Ads must be produced to specific page sizes (i.e.: FULL, 1/2h, 1/4v) • 30% press gain, 85 line screen, highlights 3-8%, shadows 72-78% • Minimum resolution of 150dpi for photos, 300dpi for line art • Black and white ads must be saved as grayscale or line art • All color ads must be converted to CMYK. No RGB, Lab or index colors.

• Please use 100% Black (not CMYK black) for text ACCEPTABLE FILE FORMATS • Adobe Acrobat .pdf file (PDF/X-1a:2001), high resolution with all fonts embedded, and CMYK color • Adobe Photoshop files (psd, jpeg, or tif) 150dpi minimum, 300dpi preferred The Fort Worth Weekly is produced on a Macintosh platform and is unable to support Windows or PC-based documents.

We cannot accept files in Pagemaker, Corel Draw, InDesign, Freehand, Microsoft Publisher, PowerPoint or Word.

ELECTRONIC AD SUBMISSION • Ad files under 5mb should be emailed directly to your Account Executive.

• Ad files over 5mb may be uploaded to our FTP site: address: ftp.fwweekly.com username: weeklyftp password: hamilton

Fort Worth Weekly deadlines for art are the Fridays prior to publication date.

Calendar 2011 S P EC IA L I SSU E S & GU I D E S Guide to 45 – Super Bowl Issue February 1 *Tuesday distribution

Valentine's Day Guide February 2 & 9 St. Patrick's Day Section March 9 & 16 EATS Restaurant Guide March 23 EATS - 3/23/11

Full color, glossy restaurant magazine inserted 3/23, then distributed at destinations year ’round

Gallery Pages March 16 & 23 Spring Education Guide April 6 & 13

Summer Guide 2010

Summer Guide - 5/25/11 Full color, glossy magazine inserted 5/25, then distributed at destinations from May - Sept

Summer Guide May 25 Music Awards Guide June 22 Summer Education Guide July 13 & 20 Gallery Pages August 31 & September 7 BEST OF - 9/28/11

Premium issue (stitched, trimmed and wrapped) covering what is best in Tarrant County & distributed at destinations year ’round

Best Of 2011 September 28 Fall Education Guide October 12 & 19 Halloween Section October 19 & 26 Turkey Awards (Best Of parody) November 22 Holiday Guide November 22 New Year's Eve Guide December 21 & 28

holiday Guide - 11/22/11 Full color, glossy magazine inserted 11/22, then distributed at destinations from Nov - Dec

All issues are supplements or expanded sections except Best Of. Best Of is the full issue, magazine style.

Extra distribution destinations include Convention and Visitor Bureaus, bookstores, hotels, convention centers, and more!