print • online • mobile
Tarrant County’s News & Arts Weekly
2015 me d i a kit 20t h Anniver sar y
3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com
CA LEN DA R Special Issues, Sections, Insertions, and Guides
EATS 3/25/15
Full color, glossy restaurant magazine inserted 3/25, then distributed at destinations year ’round
NCAA Championship Game January 7 Valentine's Day Guide February 4 & 11 St. Patrick's Day Section March 4 & 11 EATS Restaurant Guide March 25 Gallery Pages March 11 & 18 Final Four Guide April 1 Spring Education Guide April 1 & 8 Visionary Awards April 2 Brewfest April 18 Summer Guide May 20 Music Awards Guide June 17 Summer Education Guide July 15 & 22 Gallery Pages Aug 26 & Sept 2 Best Of 2015 September 23 Fall Education Guide October 7 & 14 Halloween Section October 21 & 28 Turkey Awards (Best Of parody) November 18 Holiday Guide November 24 New Year’s Eve Guide December 23 & 30
Summer 5/20/15
Full color, glossy magazine inserted 5/20, then distributed at destinations from May - Sept
September 25-October 1, 2014 | F R E E | fwweekly.com
BEST OF 9/23/15
Premium issue (stitched, trimmed and wrapped) covering what is best in Tarrant County & distributed at destinations year ’round
All issues are supplements or expanded sections except Best Of. Best Of is the full issue, magazine style. Extra distribution destinations include Convention and Visitor Bureaus, bookstores, hotels, convention centers, and more!
3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com
holidayS 11/24/15
Full color, glossy magazine inserted 11/24, then distributed at destinations from Nov - Dec
r esk i n • 100% homepage impression* • Skin 1599px x 999px • Add leaderboard 728px x 90px for $100
• $300 per day $1200 for five days (non-consecutive)
• Add preproduced 30 second video for $200 ($300 standalone). Youtube URL must be provided.
*Full production details on next page 3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com
r esk i n
pro du ct ion details 1600 pixels
1000 pixels
800 pixels
680 pixels
142 pixels
Live area for left and right panels is indicated by the red box, left and right. • Impression tracking supported • File format JPG/GIF • File size limit 90 KB or less • Reskins are fixed to the page following the user as scroll is engaged
680 pixels
1000 pixels
142 pixels
300 pixels
300 pixels
3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com
onl i ne More than 1.8 million page views and more than 300,000 unique visitors each month
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LEADERBOARD TOP 728 x 90 pixels 25K impressions 50K impressions 100K impressions Flash or Rich Media files additional $75 2 RECTANGLE 300 x 250 pixels 25K impressions 50K impressions 100K impressions Video ads additional SKYSCRAPER 120 x 600 pixels 25K impressions 50K impressions 100K impressions Flash or Rich Media files additional $75
$250 $425 $500
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Banner Leaderboard Top 728 x 90
Banner Pencilbar Bottom 930 x 30 Rectangle Right 300 x 250
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$225 $425 $475 $100
$200 $375 $425
Targeting options: Geo-targeting (Specify zip codes) Day-parting (Specify hours & days) Roadblocking (own 100% of a page for a period of time) Fort Worth Weekly can build your web ad at no additional cost to you. Logo and additional art or fonts to be used must be provided. Deadline for art submission is one week prior to run date. Client supplied ads submitted exceeding maximum file size of 150 KB will be adjusted for optimum load time. Standard formats accepted are GIF (static or animated), JPG and SWF. Image resolutions should be 72 pixels per inch and RGB color. See rates for premiums on flash media files.
3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com
Banner Skyscraper 120 x 600
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p roduct i on r equi re ments FULL
JUNIOR
10”w x 11.25”h
7.46”w x 8.41”h
3/4V
7.46”w x 11.25”h
1/3H
10”w x 3.63”h
2.38”w x 11.25”h 4.92”w x 5.54”h
1/4H
10”w x 2.69”h
1/6sq
ACCEPTABLE FILE FORMATS
• A dobe Acrobat .pdf file (PDF/X-1a:2001), high resolution with all fonts embedded, and CMYK color • Adobe Photoshop files (psd, jpeg, or tif) 150dpi minimum, 300dpi preferred The Fort Worth Weekly is produced on a Macintosh platform and is unable to support Windows or PC-based documents. We cannot accept files in Pagemaker, Corel Draw, InDesign, Freehand, Microsoft Publisher, PowerPoint or Word.
10”w x 5.54”h
1/8V 1/8H
2.38”w x 7.44”h
Ads must be produced to specific page sizes (i.e.: FULL, 1/2h, 1/4v) 30% press gain, 85 line screen, highlights 3-8%, shadows 72-78% Minimum resolution of 150dpi for photos, 300dpi for line art Black and white ads must be saved as grayscale or line art All color ads must be converted to CMYK. No RGB, Lab or index colors. Please use 100% Black (not CMYK black) for text
4.92”w x 11.25”h
1/6ST
4.92”w x 3.63”h
REQUIREMENTS • • • • • •
1/2H
10”w x 8.398”h
1/4ST 1/4V
1/2V
3/4H
4.92”w x 2.69”h 2.38”w x 5.54”h
1/12H
1/12V
4.92”w x 1.74”h 2.38”w x 3.63”h
1/3v
4.92”w x 7.45”h
1/16v
2.38”w x 2.69”h
The Fort Worth Weekly will provide typesetting and professional ad design assistance to display advertisers at no additional cost. The Fort Worth Weekly does not accept responsibility for the printing quality of client-provided ads. If advertiser chooses to provide a camera-ready ad, it must be in a digital format and follow these guidlines.
ELECTRONIC AD SUBMISSION • Ad files under 5mb should be emailed directly to your Account Executive. • Ad files over 5mb may be uploaded to our FTP site: address: ftp.fwweekly.com username: weeklyftp password: hamilton
Fort Worth Weekly deadlines for art are the Fridays prior to publication date.
3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com
a bo u t u s Since 1995, Fort Worth Weekly has provided a vibrant alternative to North Texas’ often-timid mainstream media outlets by offering incisive, irreverent reportage that keeps readers well informed and the powers-that-be worried. The Weekly’s editorial staff may have more decorations per capita than any newsroom in the country: one Pulitzer Prize and George Polk Award for courageous reporting, plus numerous awards from the Houston and Dallas press clubs, the State Bar, National Women’s Political Caucus, Association of Alternative Newsweeklies, and Investigative Reporters and Editors. The Weekly makes a difference. Our stories have helped expose the corruption that brought down MCI Worldcom, sparked investigations of an alleged high-society pedophile, and helped victims of human trafficking, corporate racism, and government-sanctioned pollution receive justice.
Our Readers Median Age – 39 Male – 52% Female – 48%
60,000 copies of the Weekly are distributed throughout Tarrant County including Fort Worth, Arlington, the Mid Cities, Southlake, Colleyville, and Grapevine, reaching 130,000 readers every week. 2,000 Distribution points in high traffic areas like:
Attended College or Post Graduate Studies – 72% Single – 58.7% Married – 40.5%
3 – Number of times a typical Fort Worth Weekly reader refers back to a particular issue 85 – Number of minutes a Fort Worth Weekly reader reads a particular issue -Mediamark Research Inc. (MRI) Insert Study May 2011
If you’re interested in being a Distribution point for the Fort Worth Weekly please e-mail: circulation@fwweekly.com
contacts
Publisher & Owner lee.newquist@fwweekly.com
Associate Publisher/Adv. Director michael.newquist@fwweekly.com Retail Sales Director carrie.rehorn@fwweekly.com General Manager bob.niehoff@fwweekly.com
Editor gayle.reaves@fwweekly.com Associate/A&E Editor anthony.mariani@fwweekly.com Classified Sales Director brian.martin@fwweekly.com
3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com
bundled rates COLOR BLACK & WHITE
R E T A I L
Sizes
Open Rate
4 Wk
8 Wk
13 Wk
26 Wk
Full page
$1,955
$1,646
$1,563
$1,491
$1,388
3/4 page
1,525
1,289
1,226
1,171
1,093
Junior page (premium placement) 1,366
1,175
1,124
1,079
1,015
1/2 page
1,015
858
816
780
727
1/3 page
712
607
579
555
520
1/4 page
582
499
477
458
430
1/6 page
394
339
324
312
293
1/8 page
344
308
286
275
260
1/12 page
282
247
234
229
217
1/16 page
250
220
212
205
195
Open Rate
4 Wk
8 Wk
13 Wk
26 Wk
Full page
$1,855
$1,546
$1,463
$1,391
$1,288
3/4 page
1,425
1,189
1,126
1,071
993
Junior page (premium placement) 1,266
1,075
1,024
979
915
Sizes
1/2 page
965
808
766
730
627
1/3 page
662
557
529
505
470
1/4 page
532
449
427
408
380
1/6 page
369
314
299
287
268
1/8 page
319
283
261
250
235
1/12 page
257
222
212
204
192
1/16 page
225
195
187
180
170
B U N D L E
RATES For print-only rates, contact your Account Executive.
All rates are net, per week, and include alternate week newsletters and 25,000 online banner impressions. Additional banner impressions are $5 CPM.
3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com
ne w l e t t e rs Tuesdays
2
ThursdaYS 1 1 In-Line Event Advertising / per week 1x 4x 12x
$200 $150 $100
2 Anchor / per week 1x $125 4x $100 12x $75 Newsletter anchor pixels: 280 wide X 167 high
Reach our 19,000 subscribers with special offers and event information – your ad will link directly to your website, print ad or coupon!
Contact your Weekly Sales Representative for more details and to place your advertisement today. Or Call
817-321-9700
3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com
e ve n ts Events & Opportunities (Sponsorship, Logo Placement, Signage, Display, Tickets, Giveaways)
St. Patrick’s 2 Day Party - March
Just off West 7th, Fort Worth’s largest St. Patrick’s Day Celebration. Live music, food, drinks.
BrewFest - April
Brews and music along West 7th Corridor. Closed streets w/ beer, food and brewing demonstrations.
Visionary Awards - April
Three Visionary Award finalists are chosen based on a committee’s assorted artistic criteria and each awarded $500 to spend as they choose. There is also the Rahr Visionary Brew label contest and the public votes on the winner at the party.
Friday on the Green - April - November
Free monthly outdoor festival with live music, food, drinks and more. Average attendance in 2014 was 2,000 per show.
Music Awards Festival - June
Annual concert series of nominated bands playing at various venues along West 7th Street.
Music Awards Ceremony - July
Annual awards show announcing winners one week after the Festival.
For updated calendar, go to www.fwweekly.com
3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com
u ni q u e s August 6-12, 2014 FREE fwweekly.com
Post It notes (cover) $3,000 Two week lead time minimum
Occupied Lives
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A photographer who cut her teeth in Fort Worth works to show real people in the Middle East. BY Eric GriffEY
Mobile anchors 320px x 50px $200 per day $800 for 5 days
MEtRo A summer jobs program teaches an unexpected lesson: Politics counts.
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BY JEFF PRINCE
ARt The Jazz Age swings in Archibald Motley’s exhibit at the Carter. BY JIMMY FOWLER
VOTE NOW
BALLOT INSIDE
Ask us about post cards, club cards, rack cards, posters, and more! 3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com