Fww media kit 2015

print • online • mobile

Tarrant County’s News & Arts Weekly

2015 me d i a kit 20t h Anniver sar y

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

CA LEN DA R Special Issues, Sections, Insertions, and Guides

EATS 3/25/15

Full color, glossy restaurant magazine inserted 3/25, then distributed at destinations year ’round

NCAA Championship Game January 7 Valentine's Day Guide February 4 & 11 St. Patrick's Day Section March 4 & 11 EATS Restaurant Guide March 25 Gallery Pages March 11 & 18 Final Four Guide April 1 Spring Education Guide April 1 & 8 Visionary Awards April 2 Brewfest April 18 Summer Guide May 20 Music Awards Guide June 17 Summer Education Guide July 15 & 22 Gallery Pages Aug 26 & Sept 2 Best Of 2015 September 23 Fall Education Guide October 7 & 14 Halloween Section October 21 & 28 Turkey Awards (Best Of parody) November 18 Holiday Guide November 24 New Year’s Eve Guide December 23 & 30

Summer 5/20/15

Full color, glossy magazine inserted 5/20, then distributed at destinations from May - Sept

September 25-October 1, 2014 | F R E E | fwweekly.com

BEST OF 9/23/15

Premium issue (stitched, trimmed and wrapped) covering what is best in Tarrant County & distributed at destinations year ’round

All issues are supplements or expanded sections except Best Of. Best Of is the full issue, magazine style.

Extra distribution destinations include Convention and Visitor Bureaus, bookstores, hotels, convention centers, and more!

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

holidayS 11/24/15

Full color, glossy magazine inserted 11/24, then distributed at destinations from Nov - Dec

r esk i n • 100% homepage impression* • Skin 1599px x 999px • Add leaderboard 728px x 90px for $100

• $300 per day $1200 for five days (non-consecutive)

• Add preproduced 30 second video for $200 ($300 standalone). Youtube URL must be provided.

*Full production details on next page 3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

r esk i n

pro du ct ion details 1600 pixels

1000 pixels

800 pixels

680 pixels

142 pixels

Live area for left and right panels is indicated by the red box, left and right.

• Impression tracking supported • File format JPG/GIF • File size limit 90 KB or less • Reskins are fixed to the page following the user as scroll is engaged

680 pixels

1000 pixels

142 pixels

300 pixels

300 pixels

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

onl i ne More than 1.8 million page views and more than 300,000 unique visitors each month

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LEADERBOARD TOP 728 x 90 pixels 25K impressions 50K impressions 100K impressions Flash or Rich Media files additional $75 2 RECTANGLE 300 x 250 pixels 25K impressions 50K impressions 100K impressions Video ads additional SKYSCRAPER 120 x 600 pixels 25K impressions 50K impressions 100K impressions Flash or Rich Media files additional $75

$250 $425 $500

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Banner Leaderboard Top 728 x 90

Banner Pencilbar Bottom 930 x 30 Rectangle Right 300 x 250

2

$225 $425 $475 $100

$200 $375 $425

Targeting options: Geo-targeting (Specify zip codes) Day-parting (Specify hours & days) Roadblocking (own 100% of a page for a period of time) Fort Worth Weekly can build your web ad at no additional cost to you. Logo and additional art or fonts to be used must be provided. Deadline for art submission is one week prior to run date. Client supplied ads submitted exceeding maximum file size of 150 KB will be adjusted for optimum load time. Standard formats accepted are GIF (static or animated), JPG and SWF. Image resolutions should be 72 pixels per inch and RGB color. See rates for premiums on flash media files.

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

Banner Skyscraper 120 x 600

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p roduct i on r equi re ments FULL

JUNIOR

10”w x 11.25”h

7.46”w x 8.41”h

3/4V

7.46”w x 11.25”h

1/3H

10”w x 3.63”h

2.38”w x 11.25”h 4.92”w x 5.54”h

1/4H

10”w x 2.69”h

1/6sq

ACCEPTABLE FILE FORMATS

• A dobe Acrobat .pdf file (PDF/X-1a:2001), high resolution with all fonts embedded, and CMYK color • Adobe Photoshop files (psd, jpeg, or tif) 150dpi minimum, 300dpi preferred The Fort Worth Weekly is produced on a Macintosh platform and is unable to support Windows or PC-based documents. We cannot accept files in Pagemaker, Corel Draw, InDesign, Freehand, Microsoft Publisher, PowerPoint or Word.

10”w x 5.54”h

1/8V 1/8H

2.38”w x 7.44”h

Ads must be produced to specific page sizes (i.e.: FULL, 1/2h, 1/4v) 30% press gain, 85 line screen, highlights 3-8%, shadows 72-78% Minimum resolution of 150dpi for photos, 300dpi for line art Black and white ads must be saved as grayscale or line art All color ads must be converted to CMYK. No RGB, Lab or index colors.

Please use 100% Black (not CMYK black) for text

4.92”w x 11.25”h

1/6ST

4.92”w x 3.63”h

REQUIREMENTS • • • • • •

1/2H

10”w x 8.398”h

1/4ST 1/4V

1/2V

3/4H

4.92”w x 2.69”h 2.38”w x 5.54”h

1/12H

1/12V

4.92”w x 1.74”h 2.38”w x 3.63”h

1/3v

4.92”w x 7.45”h

1/16v

2.38”w x 2.69”h

The Fort Worth Weekly will provide typesetting and professional ad design assistance to display advertisers at no additional cost. The Fort Worth Weekly does not accept responsibility for the printing quality of client-provided ads. If advertiser chooses to provide a camera-ready ad, it must be in a digital format and follow these guidlines.

ELECTRONIC AD SUBMISSION • Ad files under 5mb should be emailed directly to your Account Executive.

• Ad files over 5mb may be uploaded to our FTP site:

address: ftp.fwweekly.com

username: weeklyftp

password: hamilton

Fort Worth Weekly deadlines for art are the Fridays prior to publication date.

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

a bo u t u s Since 1995, Fort Worth Weekly has provided a vibrant alternative to North Texas’ often-timid mainstream media outlets by offering incisive, irreverent reportage that keeps readers well informed and the powers-that-be worried.

The Weekly’s editorial staff may have more decorations per capita than any newsroom in the country: one Pulitzer Prize and George Polk Award for courageous reporting, plus numerous awards from the Houston and Dallas press clubs, the State Bar, National Women’s Political Caucus, Association of Alternative Newsweeklies, and Investigative Reporters and Editors.

The Weekly makes a difference. Our stories have helped expose the corruption that brought down MCI Worldcom, sparked investigations of an alleged high-society pedophile, and helped victims of human trafficking, corporate racism, and government-sanctioned pollution receive justice.

Our Readers Median Age – 39 Male – 52% Female – 48%

60,000 copies of the Weekly are distributed throughout Tarrant County including Fort Worth, Arlington, the Mid Cities, Southlake, Colleyville, and Grapevine, reaching 130,000 readers every week. 2,000 Distribution points in high traffic areas like:

Attended College or Post Graduate Studies – 72% Single – 58.7% Married – 40.5%

3 – Number of times a typical Fort Worth Weekly reader refers back to a particular issue 85 – Number of minutes a Fort Worth Weekly reader reads a particular issue -Mediamark Research Inc. (MRI) Insert Study May 2011

If you’re interested in being a Distribution point for the Fort Worth Weekly please e-mail: circulation@fwweekly.com

contacts

Publisher & Owner lee.newquist@fwweekly.com

Associate Publisher/Adv. Director michael.newquist@fwweekly.com Retail Sales Director carrie.rehorn@fwweekly.com General Manager bob.niehoff@fwweekly.com

Editor gayle.reaves@fwweekly.com Associate/A&E Editor anthony.mariani@fwweekly.com Classified Sales Director brian.martin@fwweekly.com

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

bundled rates COLOR BLACK & WHITE

R E T A I L

Sizes

Open Rate

4 Wk

8 Wk

13 Wk

26 Wk

Full page

$1,955

$1,646

$1,563

$1,491

$1,388

3/4 page

1,525

1,289

1,226

1,171

1,093

Junior page (premium placement) 1,366

1,175

1,124

1,079

1,015

1/2 page

1,015

858

816

780

727

1/3 page

712

607

579

555

520

1/4 page

582

499

477

458

430

1/6 page

394

339

324

312

293

1/8 page

344

308

286

275

260

1/12 page

282

247

234

229

217

1/16 page

250

220

212

205

195

Open Rate

4 Wk

8 Wk

13 Wk

26 Wk

Full page

$1,855

$1,546

$1,463

$1,391

$1,288

3/4 page

1,425

1,189

1,126

1,071

993

Junior page (premium placement) 1,266

1,075

1,024

979

915

Sizes

1/2 page

965

808

766

730

627

1/3 page

662

557

529

505

470

1/4 page

532

449

427

408

380

1/6 page

369

314

299

287

268

1/8 page

319

283

261

250

235

1/12 page

257

222

212

204

192

1/16 page

225

195

187

180

170

B U N D L E

RATES For print-only rates, contact your Account Executive.

All rates are net, per week, and include alternate week newsletters and 25,000 online banner impressions. Additional banner impressions are $5 CPM.

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

ne w l e t t e rs Tuesdays

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ThursdaYS 1 1 In-Line Event Advertising / per week 1x 4x 12x

$200 $150 $100

2 Anchor / per week 1x $125 4x $100 12x $75 Newsletter anchor pixels: 280 wide X 167 high

Reach our 19,000 subscribers with special offers and event information – your ad will link directly to your website, print ad or coupon!

Contact your Weekly Sales Representative for more details and to place your advertisement today. Or Call

817-321-9700

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

e ve n ts Events & Opportunities (Sponsorship, Logo Placement, Signage, Display, Tickets, Giveaways)

St. Patrick’s 2 Day Party - March

Just off West 7th, Fort Worth’s largest St. Patrick’s Day Celebration. Live music, food, drinks.

BrewFest - April

Brews and music along West 7th Corridor. Closed streets w/ beer, food and brewing demonstrations.

Visionary Awards - April

Three Visionary Award finalists are chosen based on a committee’s assorted artistic criteria and each awarded $500 to spend as they choose. There is also the Rahr Visionary Brew label contest and the public votes on the winner at the party.

Friday on the Green - April - November

Free monthly outdoor festival with live music, food, drinks and more. Average attendance in 2014 was 2,000 per show.

Music Awards Festival - June

Annual concert series of nominated bands playing at various venues along West 7th Street.

Music Awards Ceremony - July

Annual awards show announcing winners one week after the Festival.

For updated calendar, go to www.fwweekly.com

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

u ni q u e s August 6-12, 2014 FREE fwweekly.com

Post It notes (cover) $3,000 Two week lead time minimum

Occupied Lives

3

A photographer who cut her teeth in Fort Worth works to show real people in the Middle East.

BY Eric GriffEY

Mobile anchors 320px x 50px $200 per day $800 for 5 days

MEtRo A summer jobs program teaches an unexpected lesson: Politics counts.

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BY JEFF PRINCE

ARt The Jazz Age swings in Archibald Motley’s exhibit at the Carter.

BY JIMMY FOWLER

VOTE NOW

BALLOT INSIDE

Ask us about post cards, club cards, rack cards, posters, and more!

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com