Media Kit 2012

media kit 2012

F

3311 Hamilton Ave. Fort Worth, TX 76107 817.321.9700 www.fwweekly.com

calendar 2012 S PE CIA L ISSU E S & GU ID ES

Valentine's Day Guide February 1 & 8

Gallery Pages September 1 & 8

St. Patrick's Day Section March 7 & 14

Best Of 2011 September 26

EATS Restaurant Guide March 21

Halloween Section October 17, 24 & 31

Gallery Pages March 17 & 24

Fall Education Guide November 7 & 14

Spring Education Guide April 4 & 11

Turkey Awards (Best Of parody) November 21

Summer Guide May 23 Music Awards Guide June 20 Summer Education Guide July 18 & 25

Holiday Guide November 21 New Year’s Eve Guide December 12, 19 & 26

3/21/12

Summer Guide

Full color, glossy restaurant magazine inserted 3/23, then distributed at destinations year ’round

Full color, glossy magazine inserted 5/25, then distributed at destinations from May - Sept

EATS

BEST OF 9/26/12

Premium issue (stitched, trimmed and wrapped) covering what is best in Tarrant County & distributed at destinations year ’round

5/23/12

holidayS 11/21/12

Full color, glossy magazine inserted 11/22, then distributed at destinations from Nov - Dec

All issues are supplements or expanded sections except Best Of. Best Of is the full issue, magazine style.

Extra distribution destinations include Convention and Visitor Bureaus, bookstores, hotels, convention centers, and more!

2 MEDIA KIT 2012

cAlEnDAr onlInE rATEs 2012

More than 1.8 million page views and more than 300,000 unique visitors each month

1

1 LEADERBOARD TOP 728 x 90 pixels 25K impressions $250 50K impressions $425 100K impressions $500

Banner Leaderboard Top 728 x 90

Banner Skyscraper Right

*Flash or Rich Media files additional $75

2 LEADERBOARD MID 728 x 90 pixels 25K impressions $200 50K impressions $375 100K impressions $425

Banner Vert Rectangle Left

*Flash or Rich Media files additional $75

Banner Mid Rectangle 299 Left x 191

300 x 250

2

4

120 x 600

191

300 x 250

Banner Leaderboard Mid 728 x 90 SkySkyscraper Mid scraper 120 Mid x 240

120 x 240

5

Video ads additional $100

*Flash or Rich Media files additional $75

Banner Skyscraper 120 x Right 2 600

Banner Mid Rectangle 299 Right x

4 RECTANGLE 300 x 250 pixels 25K impressions $225 50K impressions $425 100K impressions $475 5 SKYSCRAPER MID 120 x 240 pixels 25K impressions $175 50K impressions $300 100K impressions $350

3

120 x 600

*Flash or Rich Media files additional $75

3 SKYSCRAPER 120 x 600 pixels 25K impressions $200 50K impressions $375 100K impressions $425

120 x 600

Banner Pencilbar Bottom 930 x 30

Targeting options: Geo-targeting (Specify zip codes) Day-parting (Specify hours & days) Roadblocking (own 100% of a page for a period of time)

Fort Worth Weekly can build your web ad at no additional cost to you. Logo and additional art or fonts to be used must be provided. Deadline for art submission is one week prior to run date. Client supplied ads submitted exceeding maxiumum file size of 150 KB will be adjusted for optimum load time. Standard formats accepted are GIF (static or animated), JPG and SWF. Image resolutions shoudl be 72 pixels per inch and RGB color. See rates for premiums on flash media files.

For more information call 817-321-9700

MEDIA KIT 2012 3

Production FULL

3/4V

JUNIOR

10”w x 11.25”h

7.46”w x 8.41”h

7.46”w x 11.25”h

1/4V

10”w x 3.63”h

2.38”w x 11.25”h 4.92”w x 5.54”h

1/4H

10”w x 2.69”h

1/6sq

1/3v

1/2H

10”w x 8.398”h

1/4ST 1/3H

1/2V

3/4H

4.92”w x 11.25”h

1/6ST

4.92”w x 3.63”h 2.38”w x 7.44”h

10”w x 5.54”h

1/8V 1/8H

4.92”w x 2.69”h 2.38”w x 5.54”h

1/12H

1/12V

4.92”w x 1.74”h 2.38”w x 3.63”h

4.92”w x 7.45”h

1/16v

2.38”w x 2.69”h

The Fort Worth Weekly will provide typesetting and professional ad design assistance to display advertisers at no additional cost. The Fort Worth Weekly does not accept responsibility for the printing quality of client-provided ads. If advertiser chooses to provide a camera-ready ad, it must be in a digital format and follow these guidlines.

REQUIREMENTS • • • • • •

Ads must be produced to specific page sizes (i.e.: FULL, 1/2h, 1/4v) 30% press gain, 85 line screen, highlights 3-8%, shadows 72-78% Minimum resolution of 150dpi for photos, 300dpi for line art Black and white ads must be saved as grayscale or line art All color ads must be converted to CMYK. No RGB, Lab or index colors.

Please use 100% Black (not CMYK black) for text

ACCEPTABLE FILE FORMATS

• A dobe Acrobat .pdf file (PDF/X-1a:2001), high resolution with all fonts embedded, and CMYK color • Adobe Photoshop files (psd, jpeg, or tif) 150dpi minimum, 300dpi preferred The Fort Worth Weekly is produced on a Macintosh platform and is unable to support Windows or PC-based documents. We cannot accept files in Pagemaker, Corel Draw, InDesign, Freehand, Microsoft Publisher, PowerPoint or Word.

ELECTRONIC AD SUBMISSION • Ad files under 5mb should be emailed directly to your Account Executive.

• Ad files over 5mb may be uploaded to our FTP site:

address: ftp.fwweekly.com

username: weeklyftp

password: hamilton

Fort Worth Weekly deadlines for art are the Fridays prior to publication date.

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calendar About2012 us

Since 1996, Fort Worth Weekly has provided a vibrant alternative to the city’s often-timid daily, with incisive, irreverent and in-depth reporting that keeps readers well informed. Every week, thousands of Tarrant County residents and visitors pick up the Weekly as their reference guide – what to do, where to go – as well as to stay connected to the goings-on through the edge of the alternative weekly.

The Weekly’s editorial staff may have more decorations per capita than any newsroom in the country: two Pulitzer Prize winners, the George Polk Award for courageous reporting, plus numerous annual awards from the Houston and Dallas press clubs, the State Bar, National Women’s Political Caucus, Association of Alternative Newsweeklies, and Investigative Reporters and Editors.

The Weekly makes a difference. Our stories have helped expose the corruption that brought down MCI Worldcom, sparked investigations into stories with national scope and interests such as sex crimes, human trafficking, corporate racism, governmentsanctioned pollution and more.

60,000 copies of the Weekly are distributed throughout Tarrant County including Fort Worth, Arlington, the Mid Cities, Southlake, Colleyville, and Grapevine, reaching 130,000 readers every week. 2,000 Distribution points in high traffic areas like:

If you’re interested in being a Distribution point for the Fort Worth Weekly please e-mail: circulation@fwweekly.com

Our Readers Median Age – 39 Male – 52% Female – 48% Attended College or Post Graduate Studies – 72% Single – 58.7% Married – 40.5%

3 – Number of times a typical Fort Worth Weekly reader refers back to a particular issue 85 – Number of minutes a Fort Worth Weekly reader reads a particular issue -Mediamark Research Inc. (MRI) Insert Study May 2010

contacts

Publisher & Owner lee.newquist@fwweekly.com

Marketing & Web Manager dana@fwweekly.com

Associate Publisher/Adv. Director michael.newquist@fwweekly.com

Editor gayle.reaves@fwweekly.com

Retail Sales Director carrie.rehorn@fwweekly.com

Associate/A&E Editor anthony.mariani@fwweekly.com

General Manager bob.niehoff@fwweekly.com

Classified Sales Director brian.martin@fwweekly.com

MEDIA KIT 2012 5

bundle rates

All rates are net, per week, and include alternate week newsletters and 25,000 online banner impressions.

Additional banner impressions are $5 CPM.

RETAIL BUNDLE RATES

BLACK & WHITE

COLOR

Sizes

Open Rate

4 Wk

8 Wk

13 Wk

26 Wk

Full page

$1,955

$1,646

$1,563

$1,491

$1,388

3/4 page

1,525

1,289

1,226

1,171

1,093

Junior page (premium placement) 1,366

1,175

1,124

1,079

1,015

1/2 page

1,015

858

816

780

727

1/3 page

712

607

579

555

520

1/4 page

582

499

477

458

430

1/6 page

394

339

324

312

293

1/8 page

344

308

286

275

260

1/12 page

282

247

234

229

217

1/16 page

250

220

212

205

195

Sizes

Open Rate

4 Wk

8 Wk

13 Wk

26 Wk

Full page

$1,855

$1,546

$1,463

$1,391

$1,288

3/4 page

1,425

1,189

1,126

1,071

993

Junior page (premium placement) 1,266

1,075

1,024

979

915

1/2 page

965

808

766

730

627

1/3 page

662

557

529

505

470

1/4 page

532

449

427

408

380

1/6 page

369

314

299

287

268

1/8 page

319

283

261

250

235

1/12 page

257

222

212

204

192

1/16 page

225

195

187

180

170

For print-only rates, contact your Account Executive.

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calendar newsletters 2012 Tuesdays

ThursdaYS

Reach our 12,000 subscribers with special offers and event information – your ad will link directly to your website, print ad or coupon!

2

1 In-Line Event

Advertising / per week

1x 4x 12x

$200 $150 $100

2 Anchor &   Sidebar / per week 1x 4x 12x

$125 $100 $75

1

Newsletter anchor pixels: 280 wide X 167 high

Contact your Weekly Sales Representative for more details and to place your advertisement today. Or Call

817-321-9700 MEDIA KIT 2012 7

events Events & Opportunities (Sponsorship, Logo Placement, Signage, Display, Tickets, Giveaways)

Visionary Awards

Three Visionary Award finalists are chosen based on a committee’s assorted artistic criteria and each awarded $500 to spend as they chose.

There is also the Rahr Visionary Brew label contest and the public votes on the winner at the party in March.

Thursday Night Live

Free weekly concert series at Central Market patio March – October

St. Patrick’s Day Party

A back patio party at Poag Mahone’s Irish Bar with a large stage and local music through the day

BrewFest

March 31 – Brews and music along West 7th Corridor. Closed streets w/ beer, food and brewing demonstrations

Music Awards Festival

Annual concert series in June of nominated bands playing at various bars along West 7th Street

Music Awards Ceremony

Annual awards show announcing winners two weeks after the Festival 8 MEDIA KIT 2012