Brochure master 2014 eng

In partnership with

5 STARS MANAGEMENT COURSES

5 STARS MANAGEMENT COURSES

In partnership with

The luxury hotel industry

REAL LUXURY? WORKING IN AN EXPANDING SECTOR, KNOWING YOU’RE APPRECIATED AND FEELING CONFIDENT ABOUT THE FUTURE. Let’s start with an extraordinary

professionalism and talent that

fact. The travel and tourism

has been captivating the world

sector is the world’s largest

for over a century, providing new

employer. The World Travel &

generations with marvellous

Tourism Council predicts that it

opportunities for career progress,

will generate 69 million new jobs satisfaction and high-level by 2021. And the luxury hotel industry is the jewel in the crown of this brilliantly upbeat sector which is bucking the current global trend. A shining example of

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recognition.

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Partner Hotels

In Italy: Forte Village Resort (Pula, Cagliari) Hotel Villa d’Este (Lago di Como) Hotel Bulgari (Milano) Westin Palace Hotel (Milano) Le Méridien Gallia (Milano) Four Seasons Hotel (Milano) Principe di Savoia - Dorchester Collection (Milano) Hotel Principi di Piemonte (Torino) Hotel Eden (Roma) Hotel St. Regis (Roma) Westin Excelsior (Roma) Hotel de Russie (Roma) Rome Cavalieri Hilton (Roma) Hotel Parco dei Principi (Roma) Hotel Savoy (Firenze) Castel Monastero (Siena) Hotel Continental (Siena) Armani Hotel (Milano)

Gran Meliá Hotel (Roma) Sol Meliá (Milano) Four Seasons Hotel (Firenze) Sheraton Milan Malpensa Airport Hotel & Conference Center (Milano) First Luxury Art Hotel (Roma) Hotels Orient-Express (Venezia, Firenze, Ravello, Portofino) Hotel Cipriani (Venezia) Pullman Timi Ama Sardegna (Villasimius) Gran Hotel Alassio (Alassio) Golden Palace (Torino) Palazzo Arzaga Hotel Spa & Golf Resort (Calvagese della Riviera) Outside Italy: Hotel Metropole (Montecarlo) Hotel Fairmont Montecarlo (Montecarlo) Hotel de Paris (Montecarlo) Brown’s Hotel (Londra) Montecarlo Bay Hotel & Resort (Montecarlo) Hilton Amsterdam (Amsterdam)

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Hotel Baglioni (Londra) Ritz Carlton (Barcellona) Constance Lémuria Resort (Praslin-Seychelles) Rocco Forte Hotel (Abu Dhabi) The Ritz London (Londra) Masonrose (Londra) W Barcellona (Barcellona) Regent (Berlino) Hotel de Rome (Berlino) Hotel Lancaster (Parigi )

An outstanding CV

The legend of luxury hospitality

gourmet restaurants, wonderful

began in the late 19th century –

spas and sports equipment a

the era of the Grand Hotels – and

professional would be proud of.

it retains just the same allure

The luxury hotel industry has

today. Working in this sector

chosen the Italian traditions

means enriching and honing

and experience of Forte Village

every aspect of your personality

Resort, symbol of the luxury

and professional skills. As well

Eleganzia group, as one of its

as the highest standards of

finest sources of inspiration.

organisation and international openings, five-star style also means the warmth of a smile, attention to detail, elegance, sensitivity, discretion. Five-star style means stunning locations,

WHAT OTHER JOB ENHANCES ALL ASPECTS OF YOUR PERSONALITY, FROM GENERAL ORGANISATIONAL SKILLS TO ATTENTION TO DETAIL AND THE WARMTH OF A SMILE? 7

The unique Hotel Business School

WHERE CAN YOU FIND A SCHOOL THAT COMBINES A GROUP LIKE ELEGANZIA, A GLOBAL SYMBOL OF LUXURY, WITH ONE OF ITALY’S TOP UNIVERSITIES? What do we need to be

The core philosophy behind

competitive in an increasingly

its Master in Five Stars Hotel

global market? Uniqueness

Management is meeting and

and the highest standards of

interacting with managers from

training. But most of all we

Forte Village and executives

need to assess and perfect our

from the very finest names in

experiences every day, liaising

luxury hospitality, including Four

constantly with key figures from

Seasons, Bulgari, Starwood, Hilton

the luxury tourism industry. To

and Orient Express. Exposure

meet these needs, in 2008 Forte

to this type of training gives

Village, World’s Leading Resort

students access to highly sought-

for the past 15 years, and the

after placement opportunities.

prestigious LUISS Business School set up the Hotel Business School in the wonderful setting of Pula, just outside Cagliari, Sardinia.

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Master in Five Stars Hotel Management

Tourism and Hospitality Management No. 4 Worldwide

The international Eduniversal

training in every aspect of hotel

organisation, which selects the

management, and our constant

best master’s programmes in

reference – in the classroom and

the Business School sector, has

on internships – to the style of

ranked our Master in Five Stars

the luxury sector. Why are we so

Hotel Management N° 1 on its

proud of our results? Because

list of the best post-graduate

95% of our pupils have already

schools in Italy, and an

landed prestigious posts in

impressive 5th on its “golden list”

Italy and beyond.

Five Stars in Hotel Management

LUISS BUSINESS SCHOOL HOTEL BUSINESS SCHOOL

of the best courses in the world.

The secret of our success? Our innovative approach, professional lecturers, the scale and quality of our theoretical and practical

WHY IS OUR MASTER’S SO SPECIAL? BECAUSE 95% OF OUR STUDENTS HAVE ALREADY LANDED PRESTIGIOUS JOBS IN ITALY AND BEYOND. 11

Participants on the Master’s course Our course has a limited number of places, with a maximum of 30 students per academic year. Our students (from Italy and other countries) come from various academic and professional backgrounds: - young graduates who have set their sights on pursuing a prestigious career with management roles in the high-end hotel industry; - professionals who currently hold or plan to hold management roles and functions in the hotel and tourism industry and are keen to expand their knowledge to boost the success of their organisation;

LOOKING FOR A PRESTIGIOUS, DYNAMIC, INTERNATIONAL CAREER THAT WILL OPEN THE DOORS TO ELEGANCE AND LUXURY? YOU’VE FOUND IT RIGHT HERE. - high-school graduates who already have specific experience of the industry and are aiming to achieve the highest level of personal and professional growth.

Applicants for the course must have an excellent standard of English and a good level of Italian (for non-Italians), first-rate computer skills and knowledge of the main IT applications. Students must also be fully available to travel for placements and internships.

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Placements for first four years

Age

Housekeeping + 35 Group Office Booking Office SPA 31-35 Revenue Management Sales&Marketing/Web Marketing Food&Beverage 26-30 Administration and Finance Manager’s Office Assistance Manager’s Office 20-25 Rooms Division

Training

5%

14%

46%

35%

Participants Women

Hotel school diploma High school diploma Other Science background Law background Tourism background Languages background Humanities background Politics background Economics background

Men

4% 15% 2% 2% 8%

52% 18%

5% 9% 8% 29%

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48%

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Structure of the course

The Master’s qualification consists of an intensive 11-month training course, divided as follows: - 5 months of classroom learning - 6 months internship at five-star Hotels and Resorts The course is extraordinary for the exceptional level of its teaching staff. As part of the Master’s course, students attend prestigious lessons given by lecturers from Cornell University, Harvard Business School and Luiss, as well as industry professionals and CEOs and General Managers from leading companies in the sector.

THEORY AND PRACTICE, TOGETHER. IF WE DIDN’T HAVE SO MANY YEARS OF INTERNATIONAL SUCCESS BEHIND US, WE COULDN’T OFFER SUCH AN EXTRAORDINARY EXPERIENCE. The on-site teaching programme at the Hotel Business School includes a combination of classroom lessons, tutorials with professionals, visits to industry exhibitions and seminars and visits to hotels and businesses.

Lessons are held from Monday to Friday from 9 a.m. to 5 p.m., and occasionally on Saturday mornings.

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WHAT DOES MANAGING A LUXURY HOTEL MEAN? USING YOUR SAVOIR-FAIRE TO CREATE A WORLD OF STYLE AND ELEGANCE.

The teaching syllabus The syllabus is divided into modules, concentrating on four skills areas:

General Management.

- Communication & PR

Basic introduction to company management with

- Luxury & Design

the focus on hotels. Subjects include:

- Health & Safety

- Company management

- Administration & Reporting

- Accounting & Finance

- Housekeeping

- Sales Strategy

- Rooms Division Management

- Marketing & Product Development

- Food & Beverage

- Company Law for the Tourism Sector

- MICE

- Tourism Management.

- Spa Management - Human Resources Management

Personal Development.

- Cuisine

Transversal concepts on which students can build

- Franchising & Management

their management skills. Subjects include:

- Hotel Design & Planning

- Leadership & Team Building

- Reception & Concierge Services

- Public Speaking

- Sport and Entertainment Management.

- ICT - Computerised Hotel Management Systems

Practical Area.

- Business English

During their classroom learning sessions, students

- Drama.

are divided into groups and complete project work.

In the final weeks of the course, students also

Hospitality Management.

receive on-the-job training in various departments

A closer study of the central themes of hotel

around Forte Village Resort.

management and preparation for dealing with reallife, work-related situations. Subjects include: - Cornell University Modules: CHESS (Hotel administration simulation) & CRASE (Restaurant administration simulation) - International Sales - Hotel Marketing - Revenue Management

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Voted Italy’s N°1 Master’s by Eduniversal

Limited places

Lessons & workshops run

by GMs and CEOs from leading companies in the luxury sector Lecturers from Cornell University

Lecturers from Harvard Business School

95% of placements at the world’s top hotels through our dedicated office Voted world’s 4th best Master’s by Eduniversal On-the-job training at Forte Village Resort Visits to events and exhibitions in Italy and abroad

Alumni network

Abu Dhabi

Seychelles

Berlino

Amsterdam

Londra

Mosca

Parigi

Como Milano

Torino

Venezia

Portofino Firenze

Montecarlo

Siena Barcellona

Roma Brindisi

Pula Taormina

Internship & Placement

What makes the Hotel Business School truly unique is its on-site Placement Office. With dedication and a huge range of contacts, the Office helps take care of students’ futures, supporting them through Career Coaching, CV, Job Positioning, Networking and Counselling activities.

A 6-MONTH INTERNSHIP IN ITALY OR BEYOND. WHO ELSE OFFERS YOU THE CHANCE TO TEST YOUR SKILLS IN THE FIELD AT THIS LEVEL? At the end of the classroom teaching stage, all Master’s students undertake a six-month internship at five-star Hotels and Resorts in Italy and beyond. The location of each internship is agreed in conjunction with the Course Director. On completing their Master’s and having gained experience in the hotel sector, students are ready for management roles in the following areas: General Management, Planning, Revenue Management, Sales & Marketing, Food & Beverage, MICE, Human Resources, Business Consultancy, Room Division.

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Advisory Board

The Master in Five Stars Hotel Management has an outstanding Advisory Board which draws up strategic approaches and ensures the course keeps pace with the latest developments and trends in the hotel and tourism industry, with particular emphasis on the 5-star sector.

UNDERSTANDING THE PRESENT, KEEPING PACE WITH NEW DEVELOPMENTS AND IMAGINING THE FUTURE: THE REAL SUBJECTS OF OUR COURSE. Advisory Board: Massimo Egidi Rector, LUISS Business School Franco Fontana Director, LUISS Business School Lorenzo Giannuzzi General Manager, Forte Village Resort Ezio Indiani General Manager, Hotel Principe di Savoia Milan Marcel Levy General Manager, Hotel Eden, Roma Piergiorgio Mangialardi President at ALLEGRO ITALIA HOTELS & RESORTS Clemente Mimun Journalist, Head of TG5 news programme Alessio Roberti Editor, writer and trainer

Management Board: Paolo Mancuso Director, Hotel Business School Giorgio Secci Co-ordination & Development Director Magno Cristiani Resident Manager, Forte Village Resort Andrea Porcu Training and Company Consultant, Expert on Management Systems Claudio Mitidieri Human Resources Director, Eleganzia Group

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Faculty

THE GREAT LEADERS IN THE 5-STAR HOTEL SECTOR ARE THE GREAT TEACHERS ON OUR COURSE. WANT TO BE ONE OF OUR GREAT STUDENTS?

The Master in Five Stars Hotel Management faculty is made up of prominent university lecturers, company consultants and professionals from Italy and beyond. Dialogue and integration between the academic and professional worlds make our Master’s distinctively original, ensuring the closest possible links between teaching and the business world.

Our faculty members: Stefano Biscioni President, Executive Search International Paolo Boccardelli Associate Professor of Strategy at LUISS Rome Andrea Cacchione Consultant at Hiskill Italia Rubina Calella Associate Director, Executive Search International Angelo Cerina Spa Director, Forte Village Resort Alberto Cirio Fashion & Luxury Expert Luisa Collina Lecturer in Design at Politecnico di Milano Roberto Cossu Auditor at the Revenue Agency, Italian Ministry of Economy and Finance Magno Cristiani Resident Manager, Forte Village Resort Jean Marc Droulers Managing Director, Villa D’Este SpA Antonio Ducceschi CMM, CHBA Area Director of Sales & Marketing Emanuele Fanutza Business Development Manager, MicrosFidelio Italy Alex Fattorini Director, RE DGPA SGR Andrea Filippi Executive Director Worldwide Sales, Orient Express Gabriele Galieni General Manager, Dolce Vita Hotels Group, Italy Lorenzo Giannuzzi Managing Director, Eleganzia Hotels & Spas Ezio Indiani General Manager, Principe di Savoia, Milan Giorgio Lazzaro Senior Lecturer in Marketing at SDA Bocconi, Milan Meenaz Lilani Executive Director Global Sales, EMEA Fairmont-Raffles-Swissôtel Marcel Levy General Manager, Hotel Eden, Rome Paolo Mancuso Director of Projects & Business Development, Eleganzia Hotels & Spas

Francesco Atzeri Managing Director, FA Travel Piergiorgio Mangialardi President at ALLEGRO ITALIA HOTELS & RESORTS Alan Mantin Developments Director Southern Europe & Africa, Hilton Hotels Marco Marocchi Business Development Manager at Martini Light Italia Claudio Miorelli Board Member, Meridiana Alessandra Nicchiarelli Asset Management Training Consultant Elie Ofek Professor in the Marketing Unit at the Harvard Business School Michele Pani General Manager, Palazzo Arzaga Roberto Pernas Alonso Group Marketing Manager, Eleganzia Hotels & Spas Piergiorgio Perrone Business Consultant Gabriele Piccoli Associate Professor at University of Sassari, CHR Visiting Fellow at Cornell University Luca Pirolo Marketing Lecturer at LUISS Business School Andrea Porcu Training and Company Consultant specialising in Management Systems Sonia Proietti Checchi Hospitality indipendent consultant Dionigi Scanu Lawyer and Lecturer at University of Cagliari Giorgio Secci Training Manager, Eleganzia Hotels & Spas Sandro Sergi Interior Designer Rino Scoppio Independent training consultant Dyan Stone Revenue Management Consultant for the ABCD Stone Company Gianfranco Strinna Engineer and Company Consultant Gianluca Sparacino Corporate Director of Food & Beverage Europe, Middle East and Africa, Four Seasons Hotels and Resorts

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Alex Susskind Associate Professor at the School of Hotel Administration at Cornell University Donato Spinelli General Manager, Hilton Garden Inn, Bari & Matera Carol Tahar Independent Revenue Management Consultant Alberto Valenza Head of HR North West and North East Region at Vodafone Italy Fabio Vigitello General Manager at ALLEGRO ITALIA HOTELS & RESORTS Angelo Vignola Sales Manager, Eleganzia Hotels & Spas Francesco Zurlo Associate Professor of Industrial Design at Politecnico di Milano Frank Fortgens Director of Recruitment - Senior House Management Instructor Robert Wennekes CEO & Chairman at The International Butler Academy Alessio Roberti Editor, writer and trainer Nicola Migheli F&B Director at Forte Village Resort

Enrolment

Requirements: - Degree or extensive experience in the hotel sector - knowledge of English The Master’s course includes: - teaching materials - Outdoor Team Building and On-the-Job Training activities - personal support for classroom learning and for internships and placements - company visits and seminars - visit to ITB exhibition, Berlin Bursaries are available to cover part of the tuition fees. The international prestige of the Master’s is guaranteed by lecturers and experts from leading European Business Schools and our partnership with top 5-star Hotels and Resorts, where our internships take place.

For information on the Master’s course and details of how to apply for an interview: Tel. +39 070 920 9176 +39 070 921 8097 +39 338 600 1266 Email: info@masterfivestars.com

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Forte Village Resort: experience our excellence

Great teachers pass on their learning. And Forte Village Resort is no exception: with thirty years of constant growth and international success, our resort is a leading light in the luxury hotel industry. Forte Village has been voted the World’s Leading Resort for the past fifteen years, and the World’s Leading Green Resort since 2010. Even more importantly, for many years our managers have been bringing the

FORTE VILLAGE RESORT HAS EPITOMISED LUXURY AND ITALIAN ELEGANCE FOR THIRTY YEARS. OUR MANAGERS HAVE BEEN SCHOOLING THE WORLD FOR THIRTY YEARS TOO. experience, taste and style they learn at our hotels, restaurants and Spa to the rest of the five-star hotel sector. We have always been leaders. Our natural gift for teaching and the pleasure of passing on our knowledge to new generations inspired us to set up the Hotel Business School. What do we teach our students? We teach them what we are.

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Hotel Business School at “Istituto D. A. Azuni�, Via Nora - 09010 Pula (CA) - Italy Tel. +39 070 920 91 76 - Tel. +39 070 921 80 97 Tel. +39 338 600 12 66

w w w.masterfivestars.com info@masterfivestars.com