Distribution Strategy

At Hershey’s, A horizontal marketing strategy may be advantageous since it covers a wide audience because eating chocolate is a common activity for people from a variety of socioeconomic levels. On the other hand, Hershey’s uses targeting and positioning. One of the customer groups the company tries to address consists of young, mostly urban people, which is why a vertical marketing system can be applied to convey certain products to particular groups in a targeted manner.

Hershey's deploys a variety of distribution channels, including agents, wholesalers, retailers, and online sales. For Hershey's, distribution via online purchases happens in two different ways: directly (via Hershey's web shop) and indirectly (through retailers' websites). The company's primary distribution and marketing channels are still retailers. Customers may easily obtain the items in a variety of locations, which is one of this channel's key benefits.

Delivering high-quality products in the best way possible is significantly dependent on the packaging. while packaging material can't be eliminated from the equation, it can certainly be recycled. currently at Hershey's about 77% of the total packaging material is recycled. The company met its 2025 goal of reducing packaging weight by 25 million pounds, 5 years early in 2020. At present, Hershey's is aiming to make 100% of its packaging recyclable, reusable or compostable by the year 2030.

Cadbury to launch vegan Dairy Milk alternative called Plant Bar Product will be made using almond paste and cost double the price of a standard Dairy Milk chocolate bar

Cadbury has confirmed that its Dairy Milk Buttons sharing size bag has shrunk due to rising costs.

Mondelēz, the food giant that owns the brand, has reduced the size of the 240g bag to 184.8g - a reduction of 23 percent. A spokesperson cited the "challenges" of food production costs and inflation as reasons behind the major change.

At CAGNY'23 Mondelēz International has highlighted how its higher-growth, more focused portfolio is benefiting from accelerated marketing .

Nestlé is pulling the Garden Gourmet meat-free and Wunda alt-dairy brands from retail in the UK and Ireland to focus on its “core” portfolio.

Nestlé is hoping to capitalise on the growing blonde chocolate trend with the launch of its Golden Collection by giving its Aero, Munchies, Smarties and Milkybar brands a blonde chocolate makeover, adding six new confectionery SKUs to its line-up.

Nestlé has launched its new KitKat cereal, bringing the taste of the popular chocolate bar to cereal bowls.

Nestlé invests in logistics innovations to reduce greenhouse gas emissions for its international water brands

Nestle announced that it would invest CHF 2 billion ($2.2 billion) to increase its use of foodgrade recycled plastics in its packaging. It aims to achieve zero net greenhouse gas emissions by 2050.

R e c e n t n e w s a b o u t N e s t l e

Hershey's Company has been recognized among the World’s Most Ethical Companies as rated by Ethisphere

The legendary chocolatier is announcing the nationwide launch of Hershey's Plant Based and the new addition of Reese's Plant Based. Hershey's brand is bringing back its empowering, limited-edition Hershey's SHE bars for a third year to honor the influential women and girls who make an impact on our lives.

The Hershey Company announced that it will host an Investor Day on Wednesday, March 22, 2023, from 9 - 11 a.m. ET to provide an update on their strategic plans and financial Outlook

The Hershey Company has completed a purchase of one million shares of its common stock from Hershey Trust Company for approximately $240 million, or $239.91 per share.

R e c e n t n e w s a b o u t H e r s h e y