Forrest Healthe Graphic Standards by forrestgeneral

Graphic Standards

This document is designed to communicate an understanding of how to implement the Forrest Health brand and the brands of its hospitals, facilities and services. While this Graphic Standards Manual details the various logos, graphic elements, templates, etc., the brand is much more than a set of rules to follow when using a logo or printing stationery. The Forrest Health brand starts with the Mission and incorporates the We CARE Values of the organization.

The Brand

The brand is what we want the community to know about Forrest Health and who we are. The way the community perceives Forrest Health is dependent on their experience, our employees’ behaviors, and our organizations’ communications. All three must send the same message — the message that we care about the health and wellbeing of our patients and their families and that we are providing world class care in terms of the physicians’ and staffs’ expertise, latest technology, comfortable facilities, etc.! So protecting the brand is the responsibility of all Forrest Health employees. A strong brand helps us “connect” with our audiences, as well as enhance our competitive positions. Vendors authorized to use Forrest Health logos are also expected to adhere to the Graphic Standards and abide by the terms and conditions.

Externally, identity elements help us communicate the brand visually. It reflects our traditions of medical excellence as well as the strength and stability of the organization. Internally, the identity represents a commitment to a common mission. Conforming to visual standards unifies the organization and helps strengthen our position in the market.

Graphic Standards

The information in this Graphic Standards Manual is a guide to assist Forrest Health employees and vendors in the use of our logos, fonts and colors, in addition to providing templates for printed items such as stationery, letterhead, and merchandise. Of course, no manual can cover all circumstances and situations and sections of the manual are still being revised and updated. If you have questions about the material covered here, please contact the Marketing and Communications Department at 601-288-1300.

Introduction

Approval of Graphics

The use of logos must be approved by the Marketing and Communications Department prior to publication (with regard to content, size, appearance, and placement). The appropriate logo and standards should be correctly and appropriately used. Marketing and Communications Department approval is required in the selection and use of promotional give-away items (such as key rings, etc.) where Forrest Health or one of the affiliated hospitals will be represented on the items. The Forrest Health logo requires approval by a Vice President prior to being submitted to Marketing and Communications for final approval.

Standards at a Glance

1. The hospitals’ names include a full name and shortened version. Only those listed in the guidelines are approved for use on communications materials.

2. Logos must appear on all publications and be prominent in any advertisement or display.

3. The logos may not be altered in any way and must be high resolution (at least 300 dpi at actual size for printed pieces). This includes, but is not limited to, stretching, changing color and eliminating/adding text.

4. The icons may not be used apart from the rest of the logo without permission given by the Marketing and Communications Department.

5. Official colors as stated in these guidelines are the only colors that may be used.

6. The official fonts for Forrest Health and its facilities is Info Bold and Proxima Nova. All business materials for Forrest Health and its hospitals and facilities will use Times and Arial as its official fonts.

7. All grayscale logos are used for any materials that include black and white graphics with gray tones, such as an ad with a black and white photograph. All black and white logos are used for any printed materials that require limited ink colors. All reverse logos are used for any materials that require the logo to be placed on a dark background.

8. Clip art should not be used on any public facing communications representing Forrest Health and its hospitals and facilities.

9. Photos for printed materials must be high resolution (at least 300 dpi at actual size.)

10. No copyrighted material should be used without permission including photos, graphics, logos and images from the Web. If you did not create it, then someone else may own the rights to it.

11. If needing a logo for embroidery, contact the Marketing & Communications Department.

Introduction

Terms and Conditions

Logos and photographs representing Forrest Health and its hospitals and facilities may only be used according to the following guidelines set forth by Marketing and Communications. Use of these images constitutes an agreement to the terms and conditions stated in these guidelines. These terms and conditions apply to any logos available on styleguide.forresthealthms.org. Any questions regarding usage should be directed to Breanne Gaubert, Marketing and Communications director, extension 601-288-1312 or Breanne.Gaubert@forrestgeneral.com.

1. Persons/organizations outside of Forrest Health hospitals and facilities must receive permission from Marketing and Communications to use logos, or create and account and agree to the terms and conditions on styleguide. forresthealthms.org.

2. Logos may not be altered. This includes, but is not limited to, stretching, changing color and eliminating/adding text.

3. The logo must appear by itself and may not be combined with any other graphic or textual elements and may not be used as a design element of any other logo or trademark.

4. Logos may only be used on approved materials.

5. Use of logos representing Forrest Health and its hospitals and facilities must be truthful and not misleading.

6. These images may not be used to imply an endorsement or sponsorship by Forrest Health or its hospitals and facilities that is not true.

7. Logos or photographs may not be used in connection with any negative statements or in any manner that may reflect poorly on Forrest Health and its hospitals and facilities.

8. Forrest Health reserves the right, at any time and without cause, to withdraw any permission granted for the use of the logos.

9. Forrest Health reserves the right to take action against any misuse or unfair, misleading, diluting or infringing use of these logos and photographs.

10. Logos or photographs may not be used on any materials that are in violation of any applicable laws or governmental regulations.

Forrest Health Logos

Use of the Forrest Health logo requires Vice President approval. Please gain permission from a Vice President then contact the Marketing and Communications department to obtain access to these files.

Forrest Health logo font is Info Bold.

Protected Space

The following guidelines discuss how to “stage” or allow for space around the logo, thereby emphasizing the logo. The recommended spacing surrounding the logo is the minimum distance that is required between the trademark and any other visual element such as text copy, illustration, photography, borders, etc. The following example is based on the same visual principles.

Half the width of the Forrest Health icon is indicated by “x”.

Forrest Health Registration Mark – Forrest Health Logo

Registration mark has the same font as Forrest Health, letter spacing is tightened

Official Colors

Pantone Matching System Formulation for DARK GREEN

Spot Color Ink, Coated Paper - 364 C

Spot Color Ink, Uncoated Paper - 363 U

Print Media/Merchandise - C70 M0 Y100 K40 PMS S 289-1

Pantone Matching System Formulation for LIGHT GREEN

Spot Color Ink, Coated Paper - 376 C

Spot Color Ink, Uncoated Paper - 376 U

Print Media/Merchandise - C60 M0 Y80 K0 PMS S 286-2

DARK GREEN Pantone 364C Pantone 363U LIGHT GREEN Pantone 376C Pantone 376U X X X X X

Pantone Matching System formulation for GRAY

Spot Color Ink, Coated Paper - 423C

Spot Color Ink, Uncoated Paper - 422 U

Print Media/Merchandise - C48 M39 Y39 K4 PMS S 326-5

The Forrest Health icon may not be used alone without permission from the Forrest General Marketing and Communications Department.

Forrest Health Grayscale Logo Forrest Health Black and White Logo Forrest Health Reverse Logo Use of Forrest Health Icon GRAY

Pantone 423C Pantone 422U

Type Styles Changed

Logo Framed in Box or Shape Logo Overlapping a Visual Element/Symbol

Logo Screened

ForrestHealth®

ForrestHealth® Incorrect Font Used

ForrestHealth®

Logo Used Independently of Icon Logo Squeezed/Distorted Logo Scanned Graphics Redistributed

Forrest Health Logos – Incorrect Use Icon Altered

Placed on Distracting Background Protected Space Violation P.O. Box 16389 • Hattiesburg, MS 39404-6389 6051 Highway 49 • Hattiesburg, MS 39401-7243 601.288.7000 • forrestgeneral.com

X 7

Logo Produced Using Unapproved Colors

Icon

X X X X X X X X X X X X

Forrest Health Stationery

Forrest

Health Stationery Paper Stock

Avon White Classic Linen

letterhead and letterhead envelopes,

cover stock for business cards.

mass mailings, 20 pound bond stock

letterhead and letterhead envelopes. P.O. Box 16389 • Hattiesburg, MS 39404-6389 6051 Highway 49 • Hattiesburg, MS 39401-7243 601-288-7000 • forrestgeneral.com P.O. Box 1638 9 • Hattiesburg MS 39 40 4- 6389 6051 Highway 49 Hattiesburg MS 39401-7201 601-288-7000 • forrestgeneral .com Phone: 601-288-7000 • Fax: 601-288-7001 • Cell: 601-555-0001 E-Mail : jsmith @forrestgeneral.com John Smith,

Hospitalist P.O. Box 16389 • Hattiesburg, MS 39404-6389 6051 Highway 49 • Hattiesburg, MS 39401-7243 Address Service Requested Nonprofit Organization U.S. Postage PAID Hattiesburg, MS Permit #24 8

Forrest Health and its hospitals and facilities are to use 24 pound

for

100 pound

For

may be used for

Forrest General Hospital Logos

Forrest General Hospital logo font is Info Semibold and Function Bold.

Use of Name

Use the hospital name (full – Forrest General Hospital; or shortened – Forrest General) prominently on all hospital marketing and advertising materials whether printed or digital. The name should appear on the front cover of all printed materials. The use of “FGH” is approved only for business or casual communications materials.

Protected Space

The height of the “T” in Forrest General is indicated by “x”.

Spacing – Forrest General Logo

The vertical space between “Forrest” and “General” is half the height of the word “Hospital,” as indicated by “Y.” The vertical space between “General” and “Hospital” and “Hospital” and “Forrest Health” is half the height of the letter “A” in “General,” as indicated by “Z.” “Forrest Health” is the same width as the first four letters of “Forrest.”

Forrest General Hospital Registration Mark – Forrest General Logo

Registration mark has the same font as Forrest General, letter spacing is tightened.

X X X X X Y Z Z 10

DARK GREEN

Pantone 355C

Pantone 354U

Official Colors

Pantone Matching System Formulation for GREEN

Spot Color Ink, Coated Paper - 355 C

Spot Color Ink, Uncoated Paper - 354 U

Print Media/Merchandise -

C94 M0 Y100 K0 PMS S 270-1

LIGHT GREEN

Pantone 367C

Pantone 366U

Pantone Matching System Formulation for LIGHT GREEN

Spot Color Ink, Coated Paper - 367 C

Spot Color Ink, Uncoated Paper - 366 U

Print Media/Merchandise -

C50 M0 Y70 K0 PMS S 286-3

Pantone Matching System formulation for GRAY

Spot Color Ink, Coated Paper - 421C

Spot Color Ink, Uncoated Paper - 420U

Print Media/Merchandise -

C31 M24 Y26 K0 PMS S 326-7

Forrest General Grayscale Logo Forrest General Black and White/Reverse Logo Use of Forrest General Icon The Forrest General icon may not be used alone without permission from the Forrest General Marketing and Communications Department. GRAY Pantone 421C

Pantone 420U From Bill Oliver, President and CEO — June 30, 2008

Medicaid Update

As you have been reading and hearing much about the Medicaid program for the state of Mississippi and the potential crisis that may be caused by lack of compromise by all parties, I want to provide you with an update regarding this effort. The good news is that the Legislature and the Governor all want to solve this problem; however, the bad news is that they cannot come to an agreement on what methodology should be used to adequately fund the Medicaid program. We have endorsed the concept of tobacco tax, but at the same time we have indicated that we would be willing to work with the Governor’s plan on a revenue assessment IF it can provide “stability and certainty” for the Medicaid program. Since we are the second busiest Medicaid provider among Mississippi hospitals, that “stability and certainty” is a mandate regarding our objectives. The funds are available and a compromise can be attained if everyone uses the same determination that they had in fighting over the last several months. The critical nature is that in July the Governor will be forced to make significant cuts in the Medicaid program if legislation is not passed by

June 30. The current effect would be reduction for all hospital reimbursement the state of Mississippi — which would made crisis” that certainly can and From my discussions with the Governor legislative members, I do believe that compromise and avoid the cuts that discussed. The compromise may only until the regular session occurs in 2009; this point that may be our best answer. If you are asked or want to talk with members, the main thing is to urge Jackson and work this out before June can be avoided. We are making significant make that clear to them — that no methodology is used, ACTION is required man-made disaster. I can assure you, reach agreement on a timely basis, other options to assure adequate funding obtained. If you have any questions, contact me. I will be more than glad the action that is needed to avoid this

Forrest General is pleased to announce the recent appointment of Steven to a new Medical Staff leadership position — Chief Medical Officer (CMO), 14. The CMO position, which is part-time, will allow Dr. Farrell to also duties as Medical Director of Forrest General’s Hospitalist Program. Dr. currently serves as president-elect of Forrest General’s Medical Staff, will position of President on July 14.

The CMO position will assist in facilitating communications between administration and physicians. Dr. Farrell will be assisted by a CMO Council, four physicians ranging in medical specialty and expertise. The physicians agreed to serve on the council are Dr. Joe Campbell, an anesthesiologist Clinic; Dr. John Nelson, an Emergency Medicine physician with South Mississippi Emergency Dr. Steve Stogner, a pulmonary physician with Hattiesburg Clinic; and Dr. Mike Stonnington, surgeon with Southern Bone & Joint Specialists, P.A. Thanks to Dr. Farrell and to these physicians agreed to serve on the CMO Council.

Outdated Logo

X X X X X X X X X X X X X X X

O RR E S T G ENERAL

O RR E S T G ENERAL Incorrect Font Used Type Styles Changed

Logo Framed in Box or Shape

Logo Overlapping a Visual Element/Symbol

Logo

Graphics Redistributed

Using Unapproved Colors Forrest General Logos – Incorrect Use Icon Altered Icon Placed on Distracting Background

O RR E S T G ENERAL

Space Violation P.O. Box 16389 • Hattiesburg, MS 39404-6389 6051 Highway 49 • Hattiesburg, MS 39401-7243 601.288.7000 • forrestgeneral.com

Logo Screened Logo Used Independently of Icon

Squeezed/Distorted Logo Scanned

Logo Produced

Protected

YOUR Update

CMO Announcement

General Hospital Stationery Forrest General Hospital Stationery Paper Stock Forrest General Hospital and its facilities are to use 24 pound Avon White Classic Linen for letterhead and letterhead envelopes, 100 pound cover stock for business cards. For mass mailings, 20 pound bond stock may be used for letterhead and letterhead envelopes. P.O. Box 16389 • Hattiesburg, MS 39404-6389 6051 Highway 49 • Hattiesburg, MS 39401-7243 601-288-7000 • forrestgeneral.com P. O. Bo x 16 38 9 • Ha tti esburg MS 39 40 4- 6389 60 51 High way 49 • Ha tti esburg MS 39 401-72 01 601-28 8-7 000 • forres tgeneral .c om Phone: 601-288-7000 • Fax: 601-288-7001 • Cell: 601-555-0001 E-Mail : jsmith @forrestgeneral.com John Smith, MD Hospitalist P.O. Box 16389 • Hattiesburg, MS 39404-6389 6051 Highway 49 • Hattiesburg, MS 39401-7243 Address Service Requested Nonprofit Organization U.S. Postage PAID Hattiesburg, MS Permit #24 13

Forrest

Highland Community Hospital Logos

Highland Community Hospital logo font is Goudy Bold and Function Bold.

Use of Name

Use the hospital name (full–Highland Community Hospital) prominently on all marketing and advertising materials whether printed or digital. The name should appear on the front cover of all printed materials. The use of “HCH” or “Highland” is approved only for business or casual communications materials.

Protected Space

X X X X X

The height of the bottom section of the cross in the Highland icon is indicated by “x.”

Spacing – Highland Community Hospital Logo

The vertical space between “Highland” and “Community Hospital” is 3/4 the height of the letters in “Community Hospital,” as indicated by “Y.” The vertical space between “Community Hospital” and “Forrest Health” is half the height of the letters in “Community Hospital,” as indicated by “Z.” “Forrest Health” is the same width as the word “Community.”

Forrest Health Registration Mark – Highland Community Hospital Logo

Registration mark has the same font as Forrest Health, letter spacing is tightened. Y Z 15

Official Colors

Pantone Matching System Formulation for GREEN

Spot Color Ink, Coated Paper - 355 C

Spot Color Ink, Uncoated Paper - 354 U

Print Media/Merchandise -

C94 M0 Y100 K0 PMS S 270-1

Pantone Matching System Formulation for LIGHT GREEN

Spot Color Ink, Coated Paper - 367 C

Spot Color Ink, Uncoated Paper - 366 U

Print Media/Merchandise -

C50 M0 Y70 K0 PMS S 286-3

Highland Community Hospital Grayscale Logo

Pantone Matching System formulation for GRAY

Spot Color Ink, Coated Paper - 423C

Spot Color Ink, Uncoated Paper - 422U

Print Media/Merchandise -

C48 M39 Y39 K4 PMS S 326-5

Highland Community Hospital Black and White/Reverse Logo

Use of Highland Community Hospital Icon The Highland Community Hospital icon may not be used alone without permission from the Forrest General Marketing and Communications Department. GRAY Pantone 423C Pantone 422U DARK GREEN Pantone 355C Pantone 354U

LIGHT GREEN Pantone 367C Pantone 366U

Highland Community Hospital Logos – Incorrect Use

Incorrect Font Used

Icon Altered

Type Styles Changed

Logo Framed in Box or Shape

Logo Produced Using Unapproved Colors

Icon Placed on Distracting Background

Logo Squeezed/Distorted

Logo Overlapping a Visual Element/Symbol

Logo Screened

Logo Used Independently of Icon

Graphics Redistributed

Logo Scanned

Protected Space Violation

Outdated Logo

X X X X X X X X X X X X X X

P.O. Box 909 • Picayune, MS 39466-0909 130 Highland Parkway • Picayune, MS 39466-5574 601.358.9400 • highlandch.com

H IGHLAND HIGHLAND

Community Hospital Stationery Highland Community Hospital Stationery Paper Stock

Community Hospital

24 pound Avon White Classic Linen for letterhead and letterhead envelopes, 100 pound cover stock for business cards.

mass mailings, 20 pound bond stock

letterhead and letterhead envelopes. P.O. Box 909 • Picayune, MS 39466-0909 130 Highland Parkway • Picayune, MS 39466-5574 601-358-9400 • highlandch.com P.O. Box 90 9 • Picayune MS 39 466-0909 130 Highland Pkwy • Picayune MS 39466-5574 601-358-94 00 • highlandch.com Phone: 601-358-0001 • Fax: 601-358-0002 • Cell: 601-555-0001 E-Mail : jsmith @highlandch.com John

P.O. Box 909 • Picayune, MS 39466-0909 130 Highland Parkway • Picayune, MS 39466-5574 Address Service Requested Nonprofit Organization U.S. Postage PAID Hattiesburg, MS Permit #24 18

Highland

is to use

For

may be used for

Smith, MD Hospitalist

Additional Outlying Hospital Logos

Additional Outlying Hospitals

Jefferson Davis Community Hospital, Marion General Hospital, Pearl River County Hospital & Nursing Home, Perry County General Hospital, and Walthall General Hospital logo fonts are Info Semibold and Function Bold.

Protected Space

The height of the “M” in “Marion” is indicated by “x.” Principles remain the same for Jefferson Davis Community Hospital, Pearl River County Hospital & Nursing Home, Perry County General Hospital, and Walthall General Hospital (“J” in “Jefferson” equals “x,” “W” in “Walthall” equals “x,” and “P” in “Pearl” and “Perry” equals “x”).

Spacing – Jefferson Davis Community Hospital, Marion General Hospital, Pearl River County Hospital & Nursing Home, Perry County General Hospital and Walthall General Hospital Logos

Forrest Health Registration Mark – Jefferson Davis Community Hospital, Marion General Hospital, Pearl River County Hospital & Nursing Home, Perry County General Hospital and Walthall General Hospital Logos

The vertical space between “Marion,” and “General Hospital” is the height of “Forrest Health,” as indicated by “Y.” Registration mark has the same font as Forrest Health, letter spacing is tightened.

X X X X X X X X X X X X X X X X X X X X X X X X X Y Y Y Y Y Y Y Y Y Y 20

Additional Outlying Hospitals

Official Colors

Pantone Matching System Formulation for DARK GREEN

Spot Color Ink, Coated Paper - 364 C

Spot Color Ink, Uncoated Paper - 363 U

Print Media/Merchandise - C70 M0 Y100 K40, PMS S 289-1

Pantone Matching System Formulation for LIGHT GREEN

Spot Color Ink, Coated Paper - 376 C

Spot Color Ink, Uncoated Paper - 376 U

Print Media/Merchandise - C60 M0 Y80 K0, PMS S 286-2

Grayscale Logos

Pantone Matching System formulation for GRAY

Spot Color Ink, Coated Paper - 423C

Spot Color Ink, Uncoated Paper - 422U

Print Media/Merchandise - C48 M39 Y39 K4, PMS S 326-5

GRAY Pantone 423C Pantone 422U DARK GREEN Pantone 364C Pantone 363U LIGHT GREEN Pantone 376C Pantone 376U

Additional Outlying Hospitals

Jefferson Davis Community Hospital, Marion General Hospital, Pearl River County Hospital & Nursing Home, Perry County General Hospital and Walthall General Hospital Black and White/Reverse Logos

Use of Jefferson Davis Community Hospital, Marion General Hospital, Pearl River County Hospital & Nursing Home, Perry County General Hospital and Walthall General Hospital Icon

The Jefferson Davis Community Hospital, Marion General Hospital, Pearl River County Hospital & Nursing Home, Perry County General Hospital, and Walthall General Hospital Logos icon may not be used alone without permission from the Forrest General Marketing and Communications Department.

Additional Outlying Hospitals

Jefferson Davis Community Hospital, Marion General Hospital, Pearl River County Hospital & Nursing Home, Perry County General Hospital and Walthall General Hospital – Incorrect Use

Incorrect Font Used

M A R I ON

Type Styles Changed

M A R I ON

Logo Framed in Box or Shape

Logo Produced Using Unapproved Colors

Icon Altered

Icon Placed on Distracting Background

Logo Squeezed/Distorted

Logo Overlapping a Visual Element/Symbol

Logo Screened

Logo Used Independently of Icon

Graphics Redistributed Protected Space Violation

Logo Scanned Outdated Logo

X X X X X X X X X X X X X X

Box 16389 • Hattiesburg, MS 39404-6389 6051 Highway 49 • Hattiesburg, MS 39401-7243 601.288.7000 • forrestgeneral.com

P.O.

Additional Outlying Hospitals

Jefferson Davis Community Hospital, Marion General Hospital, Pearl River County Hospital & Nursing Home, Perry County General Hospital and Walthall General Hospital Stationery Paper Stock

Jefferson Davis Community Hospital, Marion General Hospital, Pearl River County Hospital & Nursing Home, Perry County General Hospital and Walthall General Hospital are to use 24 pound Avon White Classic Linen for letterhead and letterhead envelopes, 100 pound cover stock for business cards.

For mass mailings, 20 pound bond stock may be used for letterhead and letterhead envelopes.

Community Hospital,

General Hospital,

River

Hospital & Nursing

General Hospital and Walthall General Hospital Stationery P.O. Box 630 • Columbia, MS 39429-0630 1560 Sumrall Road • Columbia, MS 39429-2654 • 601-736-6303 P.O. Box 63 0 • Columbia, MS 39 42 9-06 30 15 60 Sumrall Road • Columbia, MS 39 42 9-2654 601-736- 63 03 • forrestgeneral .com Phone: 601-736-0001 • Fax: 601-736-0002 • Cell: 601-555-0001 E-Mail: jsmith @forrestgeneral.com John Smith, MD Hospitalist P.O. Box 630 • Columbia, MS 39429-0630 1560 Sumrall Road • Columbia, MS 39429-2654 Address Service Requested Nonprofit Organization U.S. Postage PAID Hattiesburg, MS Permit #24

Jefferson Davis

Marion

Pearl

County

Home, Perry County

The Orthopedic Institute Logos

The Orthopedic Institute logo font is Info Bold.

Use of Name

Use the hospital name (full – The Orthopedic Institute) on all hospital marketing and advertising materials whether printed or digital. The name should appear on the front cover of all printed materials. The word “The” is part of the hospital name and should be capitalized when appearing as such. The use of “TOI” is approved only for business or casual communications materials.

Protected Space

X X X X X

The height of the two lines “The Orthopedic Institute” and “Forrest Health” is indicated by “x.”

Spacing – The Orthopedic Institute Logo

The vertical space between the icon and the text “The Orthopedic Institute” is indicated by “Y.” The vertical space between “The Orthopedic Institute” and “Forrest Health” is indicated by “Z.” “Forrest Health” is the same font size as “The Orthopedic Institute.”

Forrest Health Registration Mark – The Orthopedic Institute Logo

Registration mark has the same font as Forrest Health, letter spacing is tightened Z 26

Official Colors

Pantone Matching System Formulation for DARK GREEN

Spot Color Ink, Coated Paper - 364 C

Spot Color Ink, Uncoated Paper - 363 U

Print Media/Merchandise - C70 M0 Y100 K40 PMS S 289-1

Pantone Matching System Formulation for LIGHT GREEN

Spot Color Ink, Coated Paper - 376 C

Spot Color Ink, Uncoated Paper - 376 U

Print Media/Merchandise - C60 M0 Y80 K0 PMS S 286-2

The Orthopedic Institute Grayscale Logo

Pantone Matching System formulation for GRAY

Spot Color Ink, Coated Paper - 423C

Spot Color Ink, Uncoated Paper - 422U

Print Media/Merchandise - C48 M39 Y39 K4 PMS S 326-5

The Orthopedic Institute Black and White/Reverse Logo

Use of The Orthopedic Institute Icon

The Orthopedic Institute icon may not be used alone without permission from the Forrest General Marketing and Communications Department.

GRAY Pantone 423C Pantone 422U DARK GREEN Pantone 364C Pantone 363U LIGHT GREEN Pantone 376C Pantone 376U

The Orthopedic Institute Forrest Health ®

The Or thopedic Institute For rest Hea lth®

Logo Framed in Box or Shape Logo Overlapping a Visual Element/Symbol

Logo Produced Using Unapproved Colors

Logo Screened

Logo Squeezed/Distorted

Logo Used Independently of Icon

Graphics Redistributed

Logo Scanned

Outdated Logo

Incorrect Font

Used Type Styles Changed

The

Logos – Incorrect Use Icon

Protected Space Violation 27 Southern Pointe Parkway • Hattiesburg, MS 39401-8030 P.O. Box 16389 • Hattiesburg, MS 39404-6389 601.288.9000 • forrestgeneral.com

Orthopedic Institute

Altered Icon Placed on Distracting Background

X X X X X X X X X X X X X X

The

Orthopedic

The Orthopedic Institute Stationery Paper Stock The Orthopedic Institute is to use 24 pound Avon White Classic Linen for letterhead and letterhead envelopes, 100 pound cover stock for business cards. For mass mailings, 20 pound bond stock may be used for letterhead and letterhead envelopes. 27 Southern Pointe Parkway • Hattiesburg, MS 39401-8030 P.O. Box 16389 • Hattiesburg, MS 39404-6389 601.288.9000 • forrestgeneral.com 27 Southern Pointe Parkway • Hattiesburg, MS 39404-80305 P.O. Box 16389 • Hattiesburg, MS 39404-6389 • 601-288-9000 John Smith, MD Hospitalist Phone: 601-876-0001 • Cell: 601-555-0001 Fax: 601-876-0002 • E-Mail : jsmith @forrestgeneral.com 27 Southern Pointe Parkway • Hattiesburg, MS 39401-8030 P.O. Box 16389 • Hattiesburg, MS 39404-6389 Address Service Requested Nonprofit Organization U.S. Postage PAID Hattiesburg, MS Permit #24 29

Institute Stationery

Rural Health Clinic Logos

All Rural Health Clinic logo fonts are Info Bold.

Use of Name

Use the hospital name on all hospital marketing and advertising materials whether printed or digital. The name should appear on the front cover of all printed materials. The use of any shorthand references is approved only for business or casual communications materials.

Protected Space

X X

The height of the “R” in “Rural” is indicated by “x.”

Spacing – Rural Health Clinic Logos

X X X Y Z

The vertical space between the first and second line of text (if applicable) is indicated by “Y.”

The vertical space between the main text and “Forrest Health” is indicated by “Z.”

Forrest Health Registration Mark – Rural Health Clinic Logos Registration mark has the same font as Forrest Health, letter spacing is tightened

Rural Health Clinics

Official Colors

Pantone Matching System Formulation for DARK GREEN

Spot Color Ink, Coated Paper - 364 C

Spot Color Ink, Uncoated Paper - 363 U

Print Media/Merchandise - C70 M0 Y100 K40, PMS S 289-1

Pantone Matching System Formulation for LIGHT GREEN

Spot Color Ink, Coated Paper - 376 C

Spot Color Ink, Uncoated Paper - 376 U

Print Media/Merchandise - C60 M0 Y80 K0, PMS S 286-2

Rural Health Clinic Grayscale Logos

Pantone Matching System formulation for GRAY

Spot Color Ink, Coated Paper - 423C

Spot Color Ink, Uncoated Paper - 422U

Print Media/Merchandise - C48 M39 Y39 K4, PMS S 326-5

Rural Health Clinic Black/White Logo and Reverse Logo

GRAY Pantone 423C Pantone 422U DARK GREEN Pantone 364C Pantone 363U LIGHT GREEN Pantone 376C Pantone 376U

Rural Health Clinics

Jef ferson Dav is Rural Health Clinic

Logo Produced Using Unapproved Colors

Jef ferson Dav is Rural Health Clinic

Logo Squeezed/Distorted Logo Scanned

Logo Overlapping a Visual Element/Symbol

Logo Screened

Incorrect Font Used Type Styles Changed Logo Framed in Box or Shape

Rural Health Clinic Logos – Incorrect Use

Placed on Distracting Background Protected Space Violation P.O. Box 667 • Prentiss, MS 39474-0667 1014 Rose St., Ste. A • Prentiss, MS 39474-5271 601.288.9000 • forrestgeneral.com

Icon

X X X X X X X X X X

Rural Health Clinics

Rural Health Clinic Stationery

Rural Health Clinics Stationery Paper Stock

Rural Health Clinics are to use 24 pound Avon White Classic Linen for letterhead and letterhead envelopes, 100 pound cover stock for business cards. For mass mailings, 20 pound bond stock may be used for letterhead and letterhead envelopes. P.O. Box 667 • Prentiss, MS 39474-0667 • 1014 Rose St, Ste A • Prentiss, MS 39474-5271 • 601.792.2200 Jefferson Davis Rural Health Clinic 1014 Rose St Ste A • Prentiss MS 39474-5271 • 601-792-2200 P.O. Box 667 • Prentiss MS 39474-06 67 Cell : 601-555 - 0000 • Fax: 601-792-2345 • jsmith@forrestgeneral.com John Smith, MD Hospitalist P.O. Box 667 • Prentiss, MS 39474-0667 1014 Rose St., Ste. A • Prentiss, MS 39474-5271 Address Service Requested Nonprofit Organization U.S. Postage PAID Hattiesburg, MS Permit #24

The

Jefferson Davis

Extended Care Facility Logos

Jefferson

Davis Community Hospital Extended Care Facility logo fonts are Info Semibold and Function Bold.

Use of Name

Use the hospital name (full – Jefferson Davis Community Hospital Extended Care Facility) on all hospital marketing and advertising materials whether printed or digital. The name should appear on the front cover of all printed materials.

Protected Space

X X

Half of the icon is indicated by “x.”

The vertical space between “Jefferson Davis Community Hospital” and “Extended Care Facility” is indicated by “Y.” The vertical space between “Extended Care Facility” and “Forrest Health” is indicated by “Z.”

mark has

Spacing – Jefferson Davis Community Hospital Extended Care Facility Logo

Registration

the same

is tightened

Forrest Health Registration Mark –Jefferson Davis Community Hospital Extended Care Facility Logo Y Z 36

font as Forrest Health, letter spacing

X X X

Official Colors

Pantone Matching System Formulation for DARK GREEN

Spot Color Ink, Coated Paper - 364 C

Spot Color Ink, Uncoated Paper - 363 U

Print Media/Merchandise - C70 M0 Y100 K40, PMS S 289-1

Pantone Matching System Formulation for LIGHT GREEN

Spot Color Ink, Coated Paper - 376 C

Spot Color Ink, Uncoated Paper - 376 U

Print Media/Merchandise - C60 M0 Y80 K0 PMS S 286-2

Jefferson Davis Community Hospital Extended Care Facility Grayscale Logo

Pantone Matching System formulation for GRAY

Spot Color Ink, Coated Paper - 423C

Spot Color Ink, Uncoated Paper - 422U

Print Media/Merchandise - C48 M39 Y39 K4 PMS S 326-5

Jefferson Davis Community Hospital Extended Care Facility Black & White/Reverse Logo

Use of Jefferson Davis Community Hospital Extended Care Facility Icon

The Jefferson Davis Community Hospital Extended Care Facility icon may not be used alone without permission from the Forrest General Marketing and Communications Department.

GRAY Pantone 423C Pantone 422U

DARK

GREEN

Pantone 364C Pantone 363U

LIGHT GREEN Pantone 376C Pantone 376U

Jefferson Davis Community Hospital Extended Care Facility Logos – Incorrect Use

Incorrect Font Used

Extended Care Facility

Typestyles Changed

Extended Care Facility

Logo Framed in Box or Shape

Logo Produced Using Unapproved Colors

Logo Squeezed/Distorted

Icon Altered

Icon Placed on Distracting Background

Graphics Redistributed

Logo Overlapping a Visual Element/Symbol

Logo Screened

Logo Used Independently of Icon

Protected Space Violation

Logo Scanned

Outdated Logo

Box 16389 • Hattiesburg, MS 39404-6389 6051 Highway 49 • Hattiesburg, MS 39401-7243 601.288.7000 • forrestgeneral.com

P.O.

X X X X X X X X X X X X X X

Forrest General Hospital

Departmental Logos

Dep ar tment Name

Departmental Logos

All Forrest General Hospital departmental logo fonts are Info Bold.

Use of Name

Protected Space

Dep ar tment Name X X X

Half of the icon is indicated by “x.”

Spacing – Forrest General Departmental Logos

Dep ar tment Name

X X Y Z

The vertical space between the first and second line of text is indicated by “Y.”

The vertical space between the main text and “Forrest Health” is indicated by “Z.”

Forrest Health Registration Mark – Forrest General Departmental Logos

Dep ar tment Name

Registration mark has the same font as Forrest Health, letter spacing is tightened

Departmental Logos

Official Colors

Pantone Matching System Formulation for GREEN

Spot Color Ink, Coated Paper - 355 C

Spot Color Ink, Uncoated Paper - 354 U

Print Media/Merchandise -

C94 M0 Y100 K0 PMS S 270-1

Pantone 367C

Pantone Matching System Formulation for LIGHT GREEN

Spot Color Ink, Coated Paper - 367 C

Spot Color Ink, Uncoated Paper - 366 U

Print Media/Merchandise -

C50 M0 Y70 K0 PMS S 286-3

Forrest General Departmental Grayscale Logo

Pantone Matching System formulation for GRAY

Spot Color Ink, Coated Paper - 421C

Spot Color Ink, Uncoated Paper - 420U

Print Media/Merchandise -

C31 M24 Y26 K0 PMS S 326-7

Dep ar tment Name

Pantone 421C

Depar tment Name

The Forrest General icon may not be used alone without permission from the Forrest General Marketing and Communications Department.

GRAY Pantone 420U Forrest General Departmental Black and White/Reverse Logo Use of Forrest General Departmental Icon

Depar tment Name

Pantone 355C Pantone 354U LIGHT GREEN Pantone 366U DARK GREEN

Departmental Logos

42 Depar tment Name

tment Name Depar tment Name Depar tment Name Depar tment Name Depar tment Name Depar tment Name Incorrect Font Used Type Styles Changed Logo Framed in Box or Shape

Overlapping

Visual

Screened

Depar tment Name Logo

Depar tment Name Protected Space Violation Depar tment Name P.O. Box 667 • Prentiss, MS 39474-0667 1014 Rose St., Ste. A • Prentiss, MS 39474-5271 601.288.9000 • forrestgeneral.com

Depar

Logo

Element/Symbol Logo

Logo Squeezed/Distorted

Scanned Logo Produced Using Unapproved Colors Forrest General Departmental Logos – Incorrect Use Icon Placed on Distracting Background

X X X X X X X X X X

Departmental Logos

Sample Layouts of Departmental Logos

Below are samples of Forrest General departmental logos. For a full list and logo files, please visit styleguide.forresthealthms.org. If you have questions regarding a specific departmental logo, please contact the Forrest General Marketing Department.

F ORREST G ENERAL H OSPITAL

Trauma Ser v ices

Additional Forrest Health Logos

Additional Forrest Health Logos

Below are additional Forrest Health logos. Colors are shown next to their corresponding logo.

PINE GROVE GREEN 56.0.44.33 Pantone 625C Pantone 625U FGHF GREEN 97.35.85.30 Pantone 3425C Pantone 3425U FGHF GRAY 47.38.38.2 Pantone 877C Pantone 877U ASBURY GREEN 97.35.85.30 Pantone 3425C Pantone 3425U ASBURY GRAY 47.38.38.2 Pantone 877C Pantone 877U SPIRIT OF WOMEN PURPLE - 63.100.11.2 Pantone 2612C Pantone 2602U SPIRIT GIRL PURPLE - 63.100.11.2 Pantone 2612C Pantone 2602U SPIRIT GIRL PINK - 5.97.0.0 Pantone Rhodamine Red C Pantone Rhodamine Red U

45 DARK GREEN Pantone 355C Pantone 354U LIGHT GREEN Pantone 367C Pantone 366U

If you have questions about the material covered here, please contact the Marketing and Communications Department at 601-288-1300.