ETG Brand Guidelines

BRAND GUIDELINES

LOGO ON ON LIGHT LIGHT BACKGROUND BACKGROUND LOGO

There are two versions of the logo.

This is the primary logo.

Using the correct exclusion zone around the logo is essential and these rules should be adhered to at all times. The Exclusion zone around the logo is half the width of the Roundal. The logo should never bleed over the edge of a page, and other graphic and textual items should never appear over the logo and vice versa.

LOGO LOGO ON ON DARK LIGHTBACKGROUND BACKGROUND

When required, the logo may also appear whiteout on dark blue background.

ROUNDAL LIGHT BACKGROUND LOGO ONON LIGHT BACKGROUND

There are two versions of the logo. This is the secondary, roundal logo. A version could also be used whereby the ‘Engineering Technology Group‘ text & gradient is dropped

ROUNDAL DARK BACKGROUND LOGO ONON LIGHT BACKGROUND

When required, the logo may also appear whiteout on dark blue background.

The base of all CNC engineering is the X, Y & Z axes. 3 colours derive from

3 LETTERS, COLOURS LOGO ON LIGHT 3BACKGROUND

100 / 0 / 0 / 0 • PANTONE 306

the 3 axes, as well as create angles for titling boxes & lines within corners

95 / 60 / 15 / 0 • PANTONE 3015

100 / 80 / 15 / 10 • PANTONE 662

ANGLES FORON TITLING LINES IN CORNERS LOGO LIGHT & BACKGROUND

2pt in stroke weight. 135O angle within the shape.

Size of the angle is 25% of the total height of the shape. Corner lines are 45O

45O

Z 135O

X

Y

On a light background, primary usage must have blue background with Cyan underneath.

TITLING & LINES ON LIGHT BACKGROUND LOGO ON LIGHT BACKGROUND

Secondary usage is key lined out with black text. Must always bleed off the page. Can be displayed horizontally or vertically. Size of the angle is 25% of the total height of the shape. If applicable, allow the box of the titling to touch the 45O lines in the corner

Making Engineers Champions...

Making Engineers Champions...

Lines in the corners must be 2pt, with a 15 tint of black

Making Engineers Champions...

Making Engineers Champions...

TITLING & LINES ON LIGHT BACKGROUND LOGO ON LIGHT BACKGROUND

On a light background, primary usage must have blue background with Cyan underneath.

Secondary usage is key lined out. Must always bleed off the page. Can be displayed horizontally or vertically. Size of the angle is 25% of the total height of the shape.

Making Engineers Champions...

Making Engineers Champions...

Lines in the corners must be 2pt, with 25% transparency

Making Engineers Champions...

Making Engineers Champions...

For printed company stationery and literature the Avenir family of fonts may be used for body copy

FONTS

and should be produced in 100% black. For titling, The Kelson family is to be used

FOR BODY TEXT: Avenir Light

Avenir Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1234567890

1234567890

Avenir Book

Avenir Medium

Avenir Bold

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Avenir Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

FONTS

FOR TITLING: Kelson Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Kelson Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Kelson Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Kelson Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Kelson Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

IMAGERY 1

Usage of high tech, grey-scaled or duo-tone action shots in equilateral diamonds (squares rotated 45O - accompanying the angles and shape of the titling boxes & lines) with complimenting diamond shapes in varying sizes, blue colours & opacity. Where possible, show as much machinery from the different partners that ETG sell. Also use cut out machinery where possible.

IMAGERY 1

Usage of high tech, grey-scaled or duo-tone action shots in equilateral diamonds (squares rotated 45O accompanying the angles and shape of the titling boxes & lines) with complimenting diamond shapes in varying sizes, blue colours & opacity. Where possible, show as much machinery from the different partners that ETG sell. Also use cut out machinery where possible.

IMAGERY 2

Usage of high tech, grey-scaled or duo-tone action shots in tiled squares, accompanying the angles and shape of the titling boxes & lines. With complimenting squares, in the 3 blue colours & opacity. Where possible, show as much machinery from the different partners that ETG sell.

IMAGERY 2

Usage of high tech, grey-scaled or duo-tone action shots in tiled squares, accompanying the angles and shape of the titling boxes & lines. With complimenting squares, in the 3 blue colours & opacity. Where possible, show as much machinery from the different partners that ETG sell.