BRAND GUIDELINES
LOGO ON ON LIGHT LIGHT BACKGROUND BACKGROUND LOGO
There are two versions of the logo. This is the primary logo.
Using the correct exclusion zone around the logo is essential and these rules should be adhered to at all times. The Exclusion zone around the logo is half the width of the Roundal. The logo should never bleed over the edge of a page, and other graphic and textual items should never appear over the logo and vice versa.
LOGO LOGO ON ON DARK LIGHTBACKGROUND BACKGROUND
When required, the logo may also appear whiteout on dark blue background.
ROUNDAL LIGHT BACKGROUND LOGO ONON LIGHT BACKGROUND
There are two versions of the logo. This is the secondary, roundal logo. A version could also be used whereby the ‘Engineering Technology Group‘ text & gradient is dropped
ROUNDAL DARK BACKGROUND LOGO ONON LIGHT BACKGROUND
When required, the logo may also appear whiteout on dark blue background.
The base of all CNC engineering is the X, Y & Z axes. 3 colours derive from
3 LETTERS, COLOURS LOGO ON LIGHT 3BACKGROUND
100 / 0 / 0 / 0 • PANTONE 306
the 3 axes, as well as create angles for titling boxes & lines within corners
95 / 60 / 15 / 0 • PANTONE 3015
100 / 80 / 15 / 10 • PANTONE 662
ANGLES FORON TITLING LINES IN CORNERS LOGO LIGHT & BACKGROUND
2pt in stroke weight. 135O angle within the shape. Size of the angle is 25% of the total height of the shape. Corner lines are 45O
45O
Z 135O
X
Y
On a light background, primary usage must have blue background with Cyan underneath.
TITLING & LINES ON LIGHT BACKGROUND LOGO ON LIGHT BACKGROUND
Secondary usage is key lined out with black text. Must always bleed off the page. Can be displayed horizontally or vertically. Size of the angle is 25% of the total height of the shape. If applicable, allow the box of the titling to touch the 45O lines in the corner
Making Engineers Champions...
Making Engineers Champions...
Lines in the corners must be 2pt, with a 15 tint of black
Making Engineers Champions...
Making Engineers Champions...
TITLING & LINES ON LIGHT BACKGROUND LOGO ON LIGHT BACKGROUND
On a light background, primary usage must have blue background with Cyan underneath. Secondary usage is key lined out. Must always bleed off the page. Can be displayed horizontally or vertically. Size of the angle is 25% of the total height of the shape.
Making Engineers Champions...
Making Engineers Champions...
Lines in the corners must be 2pt, with 25% transparency
Making Engineers Champions...
Making Engineers Champions...
For printed company stationery and literature the Avenir family of fonts may be used for body copy
FONTS
and should be produced in 100% black. For titling, The Kelson family is to be used
FOR BODY TEXT: Avenir Light
Avenir Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890
1234567890
Avenir Book
Avenir Medium
Avenir Bold
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Avenir Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
FONTS
FOR TITLING: Kelson Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Kelson Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Kelson Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Kelson Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Kelson Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
IMAGERY 1
Usage of high tech, grey-scaled or duo-tone action shots in equilateral diamonds (squares rotated 45O - accompanying the angles and shape of the titling boxes & lines) with complimenting diamond shapes in varying sizes, blue colours & opacity. Where possible, show as much machinery from the different partners that ETG sell. Also use cut out machinery where possible.
IMAGERY 1
Usage of high tech, grey-scaled or duo-tone action shots in equilateral diamonds (squares rotated 45O accompanying the angles and shape of the titling boxes & lines) with complimenting diamond shapes in varying sizes, blue colours & opacity. Where possible, show as much machinery from the different partners that ETG sell. Also use cut out machinery where possible.
IMAGERY 2
Usage of high tech, grey-scaled or duo-tone action shots in tiled squares, accompanying the angles and shape of the titling boxes & lines. With complimenting squares, in the 3 blue colours & opacity. Where possible, show as much machinery from the different partners that ETG sell.
IMAGERY 2
Usage of high tech, grey-scaled or duo-tone action shots in tiled squares, accompanying the angles and shape of the titling boxes & lines. With complimenting squares, in the 3 blue colours & opacity. Where possible, show as much machinery from the different partners that ETG sell.