Membership prospectus(2015)

MEMBERSHIP PROSPECTUS

2015

PORT HEDLAND VISITOR CENTRE

PORT HEDLAND – A TOWN WORTH VISITING The unique industrial make up of Port Hedland calls for an innovative approach to a traditional tourismcentred market. The Port Hedland Visitor Centre communicates with visitors and locals alike, and we rely on the support of local businesses to ensure we are able to present a strong voice for the Pilbara.

Naturally our ongoing success is determined by the strength of our relationships and our ongoing partners in this mission are regarded as essential to the continued operation and promotion of Port Hedland as a destination of choice.

The aim of the Visitor Centre is to elevate the range of cultural and tourism experiences available to the Port Hedland community and to visitors to our town.

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PORT HEDLAND VISITOR CENTRE

MARKETING PORT HEDLAND

The Visitor Centre offers a unique way for businesses to reach

Port Hedland Visitor Centre Tourism Product - Discovery

tourists and newcomers to our town, as well as elevate business

Discover Industry: BHP Billiton Iron Ore Tour

profile within the local community.

The Port Hedland Visitor Centre plays a lead role in the marketing of Port Hedland. With a solid membership base we are able to take Port Hedland to the next level.

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Promotion through traditional channels such as brochures and social media forms the foundation of the Visitor Centre promotion and allows

Discover Stories: Tales of Port Hedland

access to new markets.

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Face to face interaction with visitors to the region is a key tool in our engagement platform, influencing the opinion of travellers on the road is fundamental to breaking longheld views of what is on offer in Port Hedland.

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Advocacy for tourism in development forums is a vital part of ensuring

Discover Port Hedland: Historical Town Tour

longevity of tourism in Port Hedland.

A strong support base through membership can only help to strengthen Port Hedland’s position in the planning for the Pilbara region.

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Product development, ensuring a core tourism product and service is available to visitors throughout the year establishes a secure base on which to build.

MEMBERSHIP PROSPECTUS

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REFURBISHED PREMISES, UPGRADED WEDGE STREET Located in the historic main street of Port Hedland, the Visitor Centre is in a prime location to direct visitors to the tourism icons of the Historic West End: Dalgety House Museum, Courthouse Gallery; Marapikurrinya Park and the Finucane Lookout.

EXPANDED BROCHURE RACKING A purpose designed investigation zone in the refurbished Visitor Centre encourages the traveller to take a seat, explore the free and catalogues and plan their visit to Port Hedland and adventures beyond.

ADVOCACY AND REPRESENTATION Port Hedland Visitor Centre works with peak tourism bodies, development commissions and state and local government to ensure equitable outcomes for tourism development in our region. Membership with the Visitor Centre lends weight to the Port Hedland voice and strengthens the ability to advocate for Port Hedland-based projects and tourism investment.

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PORT HEDLAND VISITOR CENTRE

MEMBERSHIP PACKAGES

TOURISM MEMBERSHIP - $165 INC GST Our most comprehensive membership package for businesses directly servicing the tourism market in Port Hedland and the Pilbara. This package is suited to businesses looking to maximise exposure to visitors and locals through specific Visitor Centre promotion and endorsement preferential inclusion in regional promotion programs. This package gives you access to the full suite of benefits and services offered at the Port Hedland Visitor Centre.

SUPPORTING MEMBERSHIP - $130 INC GST This membership package is tailored to retail and service businesses situated within the Port Hedland and Pilbara region that do not fall into a strictly tourism category but recognise that visitors to our region make up an important component of potential business audience.

ASSOCIATE MEMBERSHIP - $75 INC GST A specialised membership package for businesses looking to extend their regional presence by direct marketing to visitors to Port Hedland. Brochure racking in Port Hedland Visitor Centre and referrals from professional visitor centre staff is the primary advantage of this membership.

MEMBERSHIP PROSPECTUS

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INITIATIVE Advocacy and representation on issues affecting Pilbara tourism Brochure racking in Port Hedland Visitor Centres Referrals from professional visitor centre staff Event promotion on the ‘Whats On’ page of Visitor Centre website: www. visitporthedland.com Invitations to workshops, networking events and professional development opportunities Port Hedland Visitor Centre membership certificate Feature listing in FORM regional e-communications Opportunity to participate in in-store visitor centre promotions (eg Tales of Port Hedland) Promote your business on the ‘Attractions & Services’ page of Visitor Centre website: www. visitporthedland.com Promotion of business on Discover the Pilbara website (social media website) as connected to Visitor Centre.

Participation or representation in travel trade activities (eg Caravan and Camping Show) Opportunity to promote new tourism products and offers via Port Hedland Visitor Centre Facebook page Visitor Centre - Port Hedland Map (book of 100) Inclusion in e-communications distribution for peak tourism body newsletters and updates

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PORT HEDLAND VISITOR CENTRE

TOURISM

SUPPORTING

ASSOCIATE

PORT HEDLAND VISITOR CENTRE

2015-16

MEMBERSHIP APPLICATION COMPANY NAME: CONTACT PERSON: MAILING ADDRESS: TOWN | CITY: POST CODE: BUSINESS ADDRESS: TOWN | CITY: POST CODE: PHONE: FAX: MOBILE: EMAIL: ABN: WEB:

MEMBERSHIP CATEGORIES MEMBERSHIP PACKAGE TOURISM $165 INC GST SUPPORTING $130 INC GST ASSOCIATE $75 INC GST *Membership fees are non-refundable

If you have any queries regarding your renewal / application, please contact the Visitor Centre Manager on (08) 9173 1711 or email info@visitporthedland.com

PAYMENT METHOD (please check): CHEQUE

CHEQUE ENCLOSED FOR $ (Cheque payable to Port Hedland Visitor Centre)

CASH ELECTRONIC FUNDS TRANSFER ACCOUNT NAME: FORM CONTEMPORARY CRAFT AND DESIGN INC BSB: 036 022

ACCOUNT NO: 289 938

MASTER CARD

Please use reference: VC Member

VISA

CARD NUMBER: SECURITY CODE: EXPIRY DATE: AMOUNT: $ SIGNED: DATE:

Return this form with payment to: Port Hedland Visitor Centre PO Box 664, Port Hedland WA 6721 email: info@visitporthedland.com; or fax (08) 9173 2632

13 Wedge Street, Port Hedland WA 6721 T: Image credits : Images courtesy of Bill Shaylor, Simon Phelps, John Elliot, Port Hedland Library and Port Hedland Historic Society.

(08) 9173 1711 | F: (08) 9173 2632 E: info@visitporthedland.com W: www.visitporthedland.com W: www.discoverthepilbara.com.au