3 minute read
Partnerships in Forestry: Virginia Loggers Association
VIRGINIA
Virginia Loggers Association
PARTNERSHIPS & PROSPERITY
Ron Jenkins, Executive Director, Virginia Loggers Association
Mutual dependence is a cornerstone of success for many organizations, a principle that holds especially true for the Virginia Loggers Association (VLA). Since its inception and the establishment of its contractual arrangement in 2007, VLA has witnessed significant growth in membership and resources, underlining the value of forming strategic alliances. The genesis of such an association may seem straightforward, with the basic requirements of state and local government compliance. However, the real challenge lies in persuading business owners of the tangible benefits that come with membership investment.
A pivotal factor in VLA’s success story has been its relationship with Forestry Mutual Insurance. This partnership has not only bolstered membership numbers but also allowed both entities to celebrate their respective successes, demonstrating the power of mutually beneficial business relationships.
Nearly sixteen years into their collaboration, VLA and Forestry Mutual Insurance continue to champion the crucial message of safety through participation in various events. In March of 2024, they showcased their commitment to their common safety mission by supporting a member’s business in enhancing employee safety awareness, in collaboration with TimberRisk Agency. At this event, guest speakers Jimmie Locklear, Stephen Setliff, and Shawn Fulks delivered insightful presentations on log truck accidents and the importance of maintaining focus to prevent them.
The statistics presented were alarming, particularly the comparison between Virginia and Michigan in terms of log truck accidents, despite Michigan’s allowance for heavier trucks and more axles. This disparity highlights the persistent issue of distractions and poor driving habits, including the widespread problem of using cell phones while driving, which exacerbates the risk of accidents.
Shawn Fulks, drawing on his experience as a former logger and current Forestry Mutual Insurance employee, emphasized the importance of safety in the logging industry. His insights serve as a testament to the effectiveness of firsthand knowledge in fostering a safer work environment.
This collaborative effort exemplifies how a well-informed workforce can lead to fewer accidents, increased employee satisfaction, and improved business outcomes. Moreover, Forestry Mutual Insurance benefits from this arrangement by securing long-term client relationships, while VLA strengthens its position as a leading advocate for the logging industry.
The partnership is set to tackle another challenge by the end of March, addressing the Virginia State Police’s concerns over the rise in log truck accidents. The first quarter of 2024 has already seen a significant increase in such incidents, prompting a united effort to enhance safety and sustainability across the industry.
The collaboration between VLA, FMIC, and other partners reflects a commitment to not only reducing accidents but also to setting a standard for responsible driving behavior in the logging industry. It underscores the belief that no job is so critical that safety can be overlooked. Every worker’s life is invaluable, and through their continued partnership, VLA and its allies remain dedicated to preserving those lives by mitigating accidents and fostering a culture of safety. This mutual commitment not only saves lives but also secures the prosperity and growth of the logging industry as a whole.
