FOREST & BIRD ADVERTISING MEDIA KIT 2026 WHY ADVERTISE? Forest & Bird magazine is the flagship publication of the Royal Forest and Bird Protection Society and is distributed quarterly to supporters, corporate partners, media, and MPs. It is a much loved and trusted 100-year-old publication, the only magazine in the country that focuses solely on nature and conservation. Printed issues are posted directly to our supporters’ homes and businesses. Forest & Bird is a registered charity (CC26943) and by advertising with us you are directly supporting our vital conservation work protecting New Zealand’s natural landscapes and native species. In 2023, Forest & Bird celebrated 100 years of being a leading voice for nature in Aotearoa. You can help us advocate for a healthy climate and thriving natural world by advertising in our magazine.
REACH YOUR AUDIENCE Your message will go directly to New Zealanders who love nature, the outdoors, travelling, gardening, photography, books, conservation, science, and volunteering. Our readers care deeply about the world. They are interested in sustainable, safe products and experiences that help leave Aotearoa and the world a better place for future generations. They come from predominately higher socioeconomic categories with good levels of education and disposable income. They are active in their communities as volunteers and have great networks. Forest & Bird welcomes advertising that aligns with our mission and values. Our supporters trust the information we publish. This means they will trust your product too. Read a sample issue here https://issuu.com/forestandbird/docs/forest_bird_ magazine_397_spring_2025
FREQUENCY Quarterly – March, June,
September, December. AUDIENCE New Zealanders who are
passionate about nature, conservation, the outdoors, travelling, gardening, pest control, birds, history, arts, photography, books, philanthropy, and a wide range of environmental, social justice, and climate issues. CIRCULATION Printed copies sent directly
to Forest & BIrd members, subscribers, and supporters, also major media outlets, libraries, and MPs. Digital version is emailed to subscribers. PRINT RUN 50,000 per annum (12,500 per
quarter). READERSHIP 50,000 per issue (based on a
multiple of four)
BACK ISSUES are available at
ADVERTISING BOOKINGS Contact our advertising manager for more information – we offer great rates for repeat bookings!
www.issuu.com/forestandbird.
Karen Condon karen.condon@xtra.co.nz 0275 420 338 1
DISPLAY ADVERTISING
Display advertising rates (exclusive of GST) Ad size (All rates excl GST)
Casual rate/ single issue
Repeat (two issues)
Full year (four issues)
Agency commission/ Bearing rate
Full page
$2,420
$2,265
$2,100
$3,025
½ page
$1,495
$1,400
$1300
$1,870
⁄3 page
$1,100
$1,000
$950
$1,375
¼ page
$925
$865
$800
$1,155
Outside back cover
$2,770
$2,595
$2,400
$3,465
Double page spread (or two full pages in one issue)
$4,200
$4,000
$3,500
$5,250
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ADVERTISING DEADLINES 2026 AUTUMN
WINTER
SPRING
SUMMER
Booking space deadline
Mon 26 Jan
Mon 13 April
Mon 13 July
Mon 5 Oct
Copy to designer deadline
Mon 9 Feb
Fri 27 April
Fri 27 July
Fri 19 Oct
Mon 26 March
Mon 25 May
Mon 24 Aug
Mon 16 Nov
Fri 13 March
Fri 12 June
Fri 11 Sept
Fri 4 Dec
Issue
Inserts to Mailing House Publication Date (in mailboxes from)
NATURE NEWS
Escape the crowds
Walk the Banks Track New Zealand’s original private walking track
TAUTUKU SCOOPS HUGE JOBS FOR NATURE GRANT
Gavin White will be employed full time for pest-control work on the project. Graeme Loh
F
orest & Bird is stepping up vital conservation work at its Tautuku Ecological Restoration project in the Catlins after being awarded Jobs for Nature funding of more than $577,000 over three years. Forest & Bird’s Dunedin, South Otago, and Southland branches have been carrying out restoration work in our Lenz Reserve and surrounding publicly owned conservation land for a number of years. The restoration project currently has traps covering 3000ha, reaching from the beach at Tautuku Bay back into the catchments of the Fleming and Tautuku Rivers. It encompasses regenerating forest,
Tautuku bats will also benefit from the Jobs for Nature funding. Francesca Cunninghame
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Forest & Bird Te Reo o te Taiao
coastal dune forest, and wetlands. The Jobs for Nature funding will allow the project to expand, and people will be employed to do more predator control and monitoring work in this nature hotspot. “This new funding will allow us to increase conservation gains across the project area,” says Forest & Bird’s Otago projects manager, Francesca Cunninghame. The project team will be able to add an additional 1000ha of mustelid and rodent control, as well as targeted possum and feral cat control. “We will intensify rodent control over a 400ha area that is a hotspot for the critically endangered Tautuku forest gecko,” Francesca added. “The financial support also means the project will be able to significantly expand control of deer, pigs, and goats across the wider area.” Monitoring work will be expanded for species such as titipounamu riflemen, mātātā fernbirds, pekepeka long-tailed bats, and a small remnant colony of kororā little blue penguins on the coast. Australasian bitterns have also been sighted, and monitoring will show whether there is a resident population in the project area. “We’re very aware we need to know what we’re doing is making a difference for the species we are trying to protect,” Francesca said. The funding will mean the project’s trapping contractor Gavin White will be employed full time to improve the trap and track network and work on deer and pig control. Other conservation workers will also be employed for seasonal work doing track maintenance, deer and pig control, and bird and bat monitoring.
WARDENS NEEDED Last summer, seven volunteer wardens helped run Forest & Bird’s Tautuku Forest Cabins in the Lenz Reserve. The management committee is providing the same opportunity to volunteers this summer. Wardens stay for one or two months and look after the cabins, greet guests, and help with conservation work on the 540ha forest reserve. In their downtime, they can explore the surrounding Catlins and become part of the local community. Last summer’s volunteer wardens Jill and Martin Bonny, of Nelson, enjoyed their time at Tautuku surrounded by korimako, kererū, miromiro, and pipipi, exploring beaches, encountering sea lions, and hiking through the inland beech forest. The Lenz management committee invites applications for this summer’s warden positions – please email tautukucabins@ gmail.com.
Bookings are open for your 2021-2022 Banks Track Experience.
ONLY
$370 NZD PER PERSON
Enjoy a multi day walk over the volcanic hills of Banks Peninsula. Experience cliff tops, secluded ocean bays, lush forest, tree ferns, waterfalls and birdsong. Penguins and NZ fur seals. Gaze into our magnificent night skies. • Self guided three day hike with pack cartage included • Start and finish in the idyllic coastal town of Akaroa • Only 90 minutes drive from Christchurch Airport
For more information or to book visit bankstrack.co.nz, email bankstrack@xtra.co.nz or phone 03 304 7612
Banks Track Akaroa
Volunteer wardens Jill and Martin Bonny, of Nelson, spent March at Tautuku. Fergus Sutherland
Display advertising is an effective way to engage Forest & Bird readers in your product or service. We can include hyperlinks to your chosen URL in the digital version of the magazine. All prices are for a page-ready advert supplied by your graphic designer to the specifications set out on page 4.
bankstrack.co.nz Banks Track FP Advert for F&B mag.indd 1
Stay a night inside a white-flippered penguin sanctuary and join our evening penguin tour
PHONE 03 304 7612 | EMAIL bankstrack@xtra.co.nz
PO Box 54, Akaroa, Banks Peninsula, New Zealand
30/07/21 12:39 PM
Don’t have a designer and need help putting together your advert? Our magazine designer can help. Contact Rob at DiLeva Design and ask him for a quote, email rob@dileva.co.nz. 2
WILD THINGS MAGAZINE Limited opportunities exist for advertising in Forest & Bird’s children’s magazine Wild Things and on Forest & Bird’s website forestandbird.org.nz. Click on the image right to see a recent copy of Wild Things magazine. Ask Karen Condon about options and prices karen.condon@xtra.co.nz
Explore with us at Okarito Boat EcoTours and discover the magic of the superb birdlife and untouched serenity of New Zealand’s largest unmodified wetland, over 3000 hectares of lagoons and wildlife-rich waterways.
CLASSIFIED ADS – MARKET PLACE We have two pages of classified advertising space in every issue (see below). It’s a costeffective way to promote your business. COST: $190+gst per block (page-ready advert supplied) or $235+GST (if you would like our inhouse designer to make up your advert).
03-753 4223 OkaritoBoatTours@gmail.com www.okaritoboattours.co.nz Sample advert to size
SPECS: Size 87mm wide x 56mm deep. Artwork files to be supplied as high resolution (300dpi) PDF, CMYK colourspace (Fogra39) no spot colours.
MARKET PLACE
CONSULTING BIOLOGISTS ESTABLISHED 1972
‘Carry less, enjoy more’ Come explore with us! • Heaphy Track • Abel Tasman • Old Ghost Road • Cobb Valley
(a subsidiary of Babbage Consultants Ltd)
Environmental Impact Assessment Surveys of Marine, Freshwater & Terrestrial Habitats Pollution Investigations Resource Consent Procedures
Explore with us at Okarito Boat EcoTours and discover the magic of the superb birdlife and untouched serenity of New Zealand’s largest unmodified wetland, over 3000 hectares of lagoons and wildlife-rich waterways.
bioresearches@bioresearches.co.nz • www.bioresearches.co.nz P.O Box 2027, Shortland St, Auckland PH: AUCKLAND 379 9417
www.kahurangiwalks.co.nz Phone: 03 3914120
Short sleeved Birdlife shirt Part of our Made in NZ range
03-753 4223 OkaritoBoatTours@gmail.com www.okaritoboattours.co.nz
Invasive Predators in New Zealand Disaster on Four Small Paws A new ebook by Carolyn King
Comprehensive background for anyone interested in Predator-Free NZ 2050
MENSWEAR
19 O’Connell St, Ak CBD ph: 09 309 0600 www.strangelynormal.com
New Zealand Walking Tours – Less ordinary –
CONTROL PHILPROOF PEST PRODUCTS
NZ Lower North Island Educational Walking Tour 9 days of geology, history and backstories from the Wairarapa and taranaki regions including 2 major walks: Mt Taranaki Summit and The Tongario Crossing
19-28 March 2021
NZ South Island Walking Tour 18 days of daily trails in National Parks, forest and lush bush walks at lakes, rivers, peninsulars and beaches throughout the south. Nelson to Arrowtown return
23 April11 May 2021
South Island Small Town Adventures 15 days, 9 little towns, 18 trails and adventures you never knew existed on the West Coast from Karamea to Fox Glacier
29 Oct12 Nov 2021
wildsidetravel.nz 027 436 9025
Full chapter summaries plus order forms for print or e-copies at https://doi.org/10.1007/978-3-030-32138-3. Email cmking@waikato.ac.nz
WIPE OUT: Possums, Rodents, Mustelids, Rabbits Standard & Mini Possum Bait Stations & Timms Traps • Rodent Bait Stations and Block Baits • Rodent Snap Traps • Fenn Traps (MK4 & 6) • Trap Covers • DOC 200 trap and lightweight cover. Also available: Monitoring Tunnels, Flagging Tape, Rabbit Bait Stations.
PHONE
07 859 2943 MOBILE
021 270 5896 PO Box 4385 Hamilton 3247 WEB:
www.philproof.co.nz
EMAIL:
IMPORTER & DISTRIBUTOR
NAWAC: VICTOR Pro Rat $3.50 ea. Supervisor Max SA2 Steve Allan ALSO: Flipping Timmy, D-Rat KNESS Rat & Mouse Traps Carol Johnston E carol@grantleyimports.co.nz P 021-622149 W www.deadrat.co.nz
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Forest & Bird Te Reo o te Taiao
Environmental
TRUST
philproof@gmail.com
DEAD RAT
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Ron and Edna
Greenwood
The trust provides financial support for projects advancing the conservation and protection of New Zealand’s natural resources, particularly flora and fauna, marine life, geology, atmosphere, and waters. More information is available from the Trust at PO Box 10-359, Wellington.
Get a group together and
TOUR THE SOUTH ISLAND Driven and guided by experienced nature guide Terry Thomsen. Your multi-day itinerary is tailored to your group’s interests and time frame, and includes nature attractions and many of the South Island’s best short walks.
at m ge ran n.co NZ tio our ollec find birdc g son
USE CODE FORESTBIRD FOR 10% OFF YOUR NEXT PURCHASE*
Advertise to Forest & Bird readers here and reach 80,000 people who are passionate about nature and the outdoors. Please contact Karen Condon PHONE 0275 420 338 EMAIL
karenc@mpm.nz
For more details, www.theinsidestory.co.nz PHONE: 027 342 0738 EMAIL: terryth01@gmail.com Summer 2020
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Specifications for Display Advertisement Magazine Dimensions
210mm wide x 275mm deep
Full Page TRIM
Quarter Page Vertical MARGIN AREA
TRIM
210mm wide 175mm wide 275 mm deep 244 mm deep Plus 3mm bleed
84mm wide 120mm deep
One Third Page Vertical
Half Page Horizontal
TRIM
TRIM
MARGIN AREA
68mm wide 54mm wide 275 mm deep 243 mm deep Plus 3mm bleed
210mm wide 135mm deep Plus 3mm bleed
MARGIN AREA
175mm wide 120mm deep
PRINTING PROCESS
GENERAL ADVERTISING CONDITIONS
Web-offset, on quality art paper; 4-colour process throughout.
We will honour existing advertising contracts for a 12-month period even if advertising rates increase in the meantime.
DIGITAL SPECIFICATIONS We are Macintosh based and can accept files in the following file formats: InDesign CC Illustrator CC.eps PDF (Output profie: Europe ISO Coated FOGRA39) • 3 mm bleed where applicable • Include trim marks • Supplied via email or link
We reserve the right to refuse or omit any advertisement which is unsuitable for a magazine published by the Royal Forest and Bird Protection Society of New Zealand. We reserve the right to place the word “advertisement” or “Advertorial” on content which in our opinion resembles editorial material. Cancellation must be in writing and cannot be effected after 5pm on deadline date.
Unacceptable Programs • Corel Draw • Microsoft Word/Microsoft Excel/Powerpoint
All advertising material is to be delivered to the publisher and advertising manager without expense to the publisher.
Scans & Graphics • CMYK (no spot colours) • minimum 300 dpi at reproduction size • saved as single file eps, tiff or jpg • Supply all linked files, eg: eps, tiffs, jpgs, pdfs • Convert text to paths OR include ALL fonts on disk
If necessary we can prepare an advertisement. A fee will be charged for typesetting and separation costs. If submitted camera-ready material is not to specification, additional charges may be made for correction or amendment.
Note: Images lifted from the internet or Facebook are generally unacceptable.
Advertising sales enquiries and bookings Karen Condon • karen.condon@xtra.co.nz • 0275 420 338 Editorial enquiries Caroline Wood • editor@forestandbird.org.nz 4